Dietary Supplements Market Dynamics - 2021 to 2031
膳食补充剂市场规模预计将从 2023 年的 2387.6 亿美元增至 2031 年的 3804.3 亿美元。预计 2023-2031 年市场复合年增长率为 6.0%。对植物性膳食补充剂和营养保健品的偏好日益增加可能仍将是膳食补充剂市场的主要趋势。
膳食补充剂市场分析
近年来,由于各种疾病(如癌症和心血管疾病)以及糖尿病、高血压、肥胖症和高胆固醇等多种疾病的患病率不断上升,健康和健身已成为一种趋势。所有这些都导致膳食补充剂在世界范围内越来越受欢迎。近几年来,人们对自己的健康和体质的认识和关注度不断提高。全球数百万不同年龄段、不同背景和不同地域的人都在健身,以改善身体健康和整体幸福感,这大大增加了对膳食补充剂的需求。例如,根据宾夕法尼亚大学医学院的数据,超过三分之一的美国公民使用补充剂,30% 的 65 岁及以上成年人服用四种或四种以上的补充剂。
此外,社交媒体在健身激励和影响自我提升方面也发挥着重要作用。例如,Instagram、Twitter 和 Pinterest 等社交媒体平台提升了健康和健身行业的知名度,许多名人和有影响力的人向用户介绍新的健身方案和膳食补充剂,强调它们对身心健康的好处,进而促进了膳食补充剂的需求。
膳食补充剂市场概况
膳食补充剂含有可提高其营养价值的成分。许多人使用膳食补充剂来帮助他们过上健康的生活方式。这些补充剂通常用于补充缺失的营养素,同时保持体内足够的饮食水平。膳食补充剂由维生素、矿物质、蛋白质、氨基酸、益生菌等营养素组成。它们有不同的形式,如片剂、胶囊和软胶囊、粉末等。膳食补充剂有助于满足个人的特定营养需求。人们尤其是年轻人对健康和健身的关注日益增加,这是推动市场增长的关键因素之一。此外,体育和娱乐活动日益受到关注,以及对服用膳食补充剂的好处的认识不断提高,也推动了全球膳食补充剂市场的增长。
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膳食补充剂市场:
复合年增长率(2023 - 2031)6.0%- 2023 年市场规模
2387.6 亿美元 - 市场规模 2031年
3804.3亿美元
市场动态
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
关键人物;主力;重要一员
- 阿诺纳有限公司
- 雅培
- 安利公司
- 拜耳公司
- 阿科法玛
- 比诺瓦
- 辉瑞公司
- 大塚控股株式会社
- 葛兰素史克公司(GlaxoSmithKlineplc.)。
- 丰盛公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 维生素
- 矿物质
- 蛋白质和氨基酸
- 益生菌
- 混合
- 其他的
- 平板电脑
- 胶囊和软胶囊
- 粉末
- 其他的
- 超市和大卖场
- 专卖店
- 网上零售
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
膳食补充剂市场驱动因素和机遇
市场对草药和植物补充剂的需求不断增长
由于消费者对清洁标签产品的需求不断增长、对可持续性的担忧日益增加以及迫切需要避免过敏原,消费者的偏好正在转向植物提取物。这些草药补充剂的人口结构正在从纯素食者转变为弹性素食者,这表明消费者的倾向发生了变化。由于高度关注动物虐待和环境可持续性,消费者被鼓励转向植物性饮食。消费者认为植物性产品比动物源产品更安全、更健康,这种观念正在改变,这推动了对植物性膳食补充剂的需求。
增加新产品开发以提供有利可图的增长机会
近年来,膳食补充剂市场经历了各种技术进步。例如,传统的硬和软明胶胶囊、锭剂、片剂、粉末和液体加入了几种其他类型的补充剂形式,例如软糖、双层片剂或颗粒。由于产品创新的增加以及消费者对补充剂领域个性化需求的不断增长,消费者现在可以选择多种交付形式以适应他们的特定生活方式和偏好,为行业提供了解决吞咽问题和满足消费者日益增长的定制需求的选择。因此,制造商专注于创新,并推出不同形式和口味的新产品。例如,2020 年 10 月,雅培实验室最近在印度推出了 Duphalac Bears。该产品符合 FSSAI 法规,具有值得信赖的益生元的益处,并促进消化系统中健康细菌的生长,同时降低有害细菌水平。该公司还在印度推出了草莓味食品补充剂,以支持该公司在该国提供的膳食补充剂系列。
膳食补充剂市场报告细分分析
有助于得出膳食补充剂市场分析的关键部分是类型、形式、分销渠道和地理位置。
- 根据类型,膳食补充剂市场分为维生素、矿物质、蛋白质和氨基酸、益生菌、混合物等。维生素部分在 2023 年占据了更大的市场份额。维生素是人体正常发育和运作所需的化合物。一些常见的维生素是 A、C、D、E、K、胆碱和 B 族维生素(硫胺素、核黄素、烟酸、泛酸、生物素、维生素 B6、维生素 B12 和叶酸/叶酸)。最近,由于工作专业人士和运动员对能量和体重管理的需求日益增加,对维生素的需求有所增加。维生素 A、B、C 和 E 缺乏症在许多发展中国家也变得越来越普遍。因此,消费者开始转向维生素补充剂来满足他们的日常维生素需求,从而促进了这一细分市场的增长。复合维生素有多种形式,如液体、片剂和粉末,可供所有年龄段的人食用。
- 根据分销渠道,膳食补充剂市场细分为超市和大卖场、专卖店、在线零售和其他。专卖店部分在 2023 年占据了更大的市场份额。专卖店部分包括药店和营养品商店,这些商店很容易买到膳食补充剂。这些商店提供优质的客户服务、独家定价和优质优惠。专卖店保留的产品数量较少,因为它们只销售特定品牌的产品。这些商店的员工经过良好的培训,可以帮助客户了解产品的详细信息,并在购买前了解其优点和特点,从而吸引一批稳定的客户,赢得他们的忠诚度。
膳食补充剂市场份额按地区分析
膳食补充剂市场报告的地理范围主要分为五个地区:北美、亚太地区、欧洲、中东和非洲以及南美/南美和中美洲。北美膳食补充剂市场在 2023 年占有相当大的市场份额。在北美,美国是膳食补充剂的主要市场。肥胖、心血管疾病、便秘和其他疾病的患病率正在上升。这些疾病对人类健康产生不利影响。因此,该地区的消费者越来越多地转向膳食补充剂。此外,该地区由安利公司和拜耳公司等主要参与者主导。这些参与者一直致力于满足对膳食补充剂日益增长的需求。各大公司不断参与并购活动,以在膳食补充剂市场推出创新产品。
膳食补充剂市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 2387.6亿美元 |
2031 年市场规模 | 3804.3亿美元 |
全球复合年增长率(2023 - 2031) | 6.0% |
历史数据 | 2021-2022 |
预测期 | 2023-2031 |
涵盖的领域 | 按类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
膳食补充剂市场新闻和最新发展
膳食补充剂市场通过收集一级和二级研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。以下是言语和语言障碍市场的发展和策略列表:
- Optimum Nutrition 推出全新全球营销活动“释放更多自我”。新活动是受品牌核心创意理念“你身上还有更多自我”启发的最新作品。它延续了品牌将运动营养品类大众化的旅程,将其带出健身房,并表明无论您从事什么运动或动机是什么,只要心态正确,您都可以在 Optimum Nutrition 的帮助下释放更多自我。(来源:Glanbia Plc;新闻稿/公司网站/通讯,2024 年)
- 全球医疗保健公司雅培宣布推出含 HMB 的全新 Ensure,这是一种支持印度人衰老的新配方。全新 Ensure 是一种基于科学的营养补充剂,由 32 种重要营养素配制而成,如优质蛋白质、钙和维生素 D,有助于提高肌肉和骨骼强度。它现在含有一种特殊的独家成分——HMB 或 β-羟基-β-甲基丁酸酯,有助于抵消肌肉流失并恢复力量和能量。(来源:雅培,新闻稿/公司网站/时事通讯,2022 年)
膳食补充剂市场报告覆盖范围和交付成果
“膳食补充剂市场规模和预测(2021-2031)”报告对市场进行了详细分析,涵盖以下领域:
- 范围内所有主要细分市场的全球、区域和国家层面的市场规模和预测
- 市场动态,如驱动因素、限制因素和关键机遇
- 未来主要趋势
- 详细的 PEST/波特五力分析和 SWOT 分析
- 全球和区域市场分析涵盖关键市场趋势、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热点图分析、知名参与者和最新发展
- 详细的公司简介
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
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