数字资产管理 (DAM) 市场规模预计将从 2023 年的 50.2 亿美元增至 2031 年的 165.0 亿美元。预计 2023-2031 年期间该市场的复合年增长率将达到 16.1%。人工智能等技术的兴起很可能仍是市场的主要趋势。
数字资产管理(DAM)市场分析
过去几年,由于企业数字化程度不断提高以及对高效内容管理解决方案的巨大需求,数字资产管理 (DAM) 市场经历了强劲增长。数字内容不断增加、对开源 DAM 的巨大需求以及数据编排的进步等因素是推动数字资产管理 (DAM) 市场增长的一些因素。对技术进步的日益关注和对基于云的 DAM 解决方案的日益采用是数字资产管理 (DAM) 市场增长带来丰厚机会的一些因素。此外,机器学习和人工智能在 DAM 中的扩展以及数据分析和洞察对数字资产管理日益增长的重要性预计将在预测期内推动数字资产管理市场的增长。
数字资产管理 (DAM) 市场概览
数字资产管理存储、组织、检索、编目和分发数字资产,例如视频、图像、文档和其他多媒体内容。DAM 系统通常提供用于管理数字资产生命周期的工具,包括版本控制、创建、批准和分发。DAM 的主要目标是提供一个集中的数字资产存储库,帮助团队访问和定位所需的资产,并确保在不同平台和渠道上一致且适当地使用这些资产。此外,DAM 可以增强协作、工作流效率和资产重用,同时减少冗余存储和资产重复成本。各种组织都可以使用 DAM 系统,从小型企业到大型企业。它们可以进行修改以满足众多行业的需求,包括媒体和娱乐、政府、教育、营销等。
战略洞察
数字资产管理 (DAM) 市场驱动因素和机遇
基于云的 DAM 解决方案的采用日益增多,市场前景看好
数字资产管理行业的主要驱动因素之一是越来越多地采用基于云的数字资产管理解决方案。与传统的本地解决方案相比,基于云的数字资产管理解决方案具有许多优势,包括灵活性、可扩展性和可访问性。借助基于云的 DAM,组织可以在安全且集中的位置管理和存储其数字资产,并且可以在任何地方访问。这使得团队可以更轻松地共享资产和协作,无论使用什么设备或身处何地。此外,基于云的 DAM 解决方案提供了更大的可扩展性,使组织能够随着数字资产库的增长而扩展其存储容量。这可以帮助组织避免传统本地解决方案的高昂前期成本,因为传统本地解决方案需要大量的硬件和基础设施投资。
此外,基于云的 DAM 解决方案非常灵活,提供一系列定制选项,以满足不同行业和组织的特定需求。它们还提供高级功能,例如机器学习和 AI 功能,可帮助组织自动执行与管理数字资产相关的许多任务,例如分类和标记。此外,基于云的数字资产管理解决方案的日益普及推动了数字资产管理行业的增长和进步。它使组织能够改进其工作流程并改善其数字资产。
跨行业大规模数字化
由于 COVID-19 疫情,各行各业都经历了向远程工作的巨大转变。在家办公的趋势增加了组织内部数字化的重要性。在家办公的员工需要访问数字资产,这导致对数字资产管理解决方案的需求增加。企业依靠数字资产管理解决方案来适应由于营销趋势的变化而产生的不断增长的数字资产量。
数字资产管理 (DAM) 市场报告细分分析
促成数字资产管理 (DAM) 市场分析的关键部分包括产品、部署、业务功能和最终用途行业
- 根据产品,数字资产管理 (DAM) 市场分为软件和服务。2023 年,软件部门占据了更大的市场份额。
- 根据类型,数字资产管理 (DAM) 市场分为云和本地。云部分在 2023 年占据了更大的市场份额。
- 根据业务功能,市场分为人力资源 (HR)、销售和营销、信息技术等。信息技术部门在 2023 年占据了最大的市场份额。
- 就终端使用行业而言,市场细分为 IT 和电信、BFSI、医疗保健和制药、制造业、政府和其他。IT 和电信行业预计将在预测期内以最高的复合年增长率增长。CAGR over the forecast period.
数字资产管理 (DAM) 市场份额(按地区)分析
数字资产管理(DAM)市场报告的地理范围主要分为五个地区:北美、亚太、欧洲、中东和非洲、南美和中美。
预测期内,亚太地区将出现最快的增长速度。由于语言、内容和其他要求的复杂性,印度被认为是媒体和娱乐提供商管理起来要求较高的国家。因此,数字资产管理被广泛实施以满足这些复杂性。在中国,企业数字化转型的趋势正在兴起。2021 年 10 月,一位毕业于哈佛大学的设计师凭借其内容营销平台创建了一家独角兽公司,投资者认为企业软件是中国科技行业的下一个重大机遇。
数字资产管理 (DAM) 市场报告范围
数字资产管理 (DAM) 市场新闻和最新发展
数字资产管理 (DAM) 市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。以下列出了数字资产管理 (DAM) 市场的一些发展情况:
- ABB 推出用于仪器仪表的数字资产绩效管理平台。ABB Ability™ SmartMaster 资产绩效管理平台可收集、分析和验证来自现场设备的诊断数据,帮助提高水、废水、化工、石油和天然气以及其他行业的运营效率(来源:ABB,新闻稿,2023 年 11 月)
- 数字体验公司 Acquia 宣布对其数字资产管理平台 Acquia DAM (Widen) 进行增强,包括一个强大的人工智能 (AI) 聊天机器人来协助创意工作流程。(来源:Acquia,新闻稿,2023 年 5 月)
数字资产管理 (DAM) 市场报告覆盖范围和交付成果
“数字资产管理 (DAM) 市场规模和预测(2021-2031)”报告对市场进行了详细分析,涵盖以下领域:
- 范围涵盖的所有主要细分市场的数字资产管理 (DAM) 市场规模及全球、区域和国家层面的预测
- 数字资产管理 (DAM) 市场趋势,以及驱动因素、限制因素和关键机遇等市场动态
- 详细的 PEST/波特五力分析和 SWOT 分析
- 数字资产管理 (DAM) 市场分析涵盖主要市场趋势、全球和、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及数字资产管理 (DAM) 市场的最新发展
- 详细的公司简介
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
North America is expected to dominate the market in 2023
The global digital asset management (DAM) market is projected to reach US$ 16.50 billion by 2031.
The emergence of technologies such as AI is anticipated to play a significant role in the global digital asset management (DAM) market in the coming years.
The leading players operating in the digital asset management (DAM) market are Dell, Hewlett Packard Enterprise (HPE), IBM CORPORATION, Aprimo, Widen Enterprises Inc., Cognizant Technology Solutions Corporation, Oracle Corporation, Open Text Corporation., North Plains Systems, Adobe Inc., Infosys, Wipro, Capgemini, Orange Logic, Bynder, Sitecore., Acquia, Inc., Plytix.com, Inc, SAP SE, Aprimo, and Hyland Software, Inc.
The major factors driving the digital asset management (DAM) market are the increasing adoption of cloud-based dam solutions and the growing need for controlled access & better security.
The global digital asset management (DAM) market is expected to grow at a CAGR of 16.1% during the forecast period 2024 - 2031.
Trends and growth analysis reports related to Technology, Media and Telecommunications : READ MORE..
The List of Companies
1.Adobe
2.Aprimo LLC
3.Bynder
4.Fabasoft Group
5.Hewlett Packard Enterprise Development LP
6.IBM Corp.
7.Mediabeacon Inc.
8.OpenText Corporation
9.Oracle
10.Widen Enterprises
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
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- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.