预计数字户外 (OOH) 广告市场在 2025 年至 2031 年期间的复合年增长率为 11.4%,市场规模将从 2024 年的 XX 百万美元扩大到 2031 年的 XX 百万美元。
报告按类型(广告牌、交通、街道家具、基于地点)细分;最终用户(汽车、零售、消费品、BFSI、电信、其他);地域(北美、欧洲、亚太、中东和非洲、南美和中美)。
全球分析进一步细分为区域和主要国家。报告以美元为单位提供上述分析和细分的价值
报告目的
The Insight Partners 发布的《数字户外 (OOH) 广告市场》报告旨在描述当前形势和未来增长、主要驱动因素、挑战和机遇。这将为各种业务利益相关者提供见解,例如:
- 技术提供商/制造商:了解不断变化的市场动态并了解潜在的增长机会,从而能够做出明智的战略决策。
- 投资者:对市场增长率、市场财务预测以及整个价值链中存在的机会进行全面的趋势分析。
- 监管机构:监管市场政策和警察活动,旨在最大限度地减少滥用行为,维护投资者的信任和信心,维护市场的完整性和稳定性。
数字户外广告 (OOH) 市场细分
类型
- 广告牌
- 交通
- 街道家具
- 基于地点
最终用户
- 汽车
- 零售
- 消费产品
- 金融保险业协会
- 电信
- 其他的
定制此报告以满足您的需求
您可以免费定制任何报告,包括本报告的部分内容、国家级分析、Excel 数据包,以及为初创企业和大学提供优惠和折扣
数字户外 (OOH) 广告市场:战略洞察

- 获取此报告的关键市场趋势。这个免费样品将包括数据分析,从市场趋势到估计和预测。
数字户外广告市场增长动力
- 数字技术的加速发展:各行业之间的全面数字化转型推动了数字户外广告市场的需求。数字屏幕和高性能显示技术简化了广告商向目标受众实时传递正确信息的过程。通过数字广告牌和标牌进行动态内容更新使品牌能够根据不同地区的时间、位置和人口统计数据调整信息。这种灵活性丰富了广告活动的成果,因此导致对数字户外广告解决方案的投资增加。
- 数据驱动广告需求不断增长:广告中数据分析的可靠性越来越高,这进一步增强了数字户外广告市场。高级分析越来越多地用于更好地了解消费者行为、偏好和趋势。这种数据驱动的方法有助于定位和个性化广告活动,从而提高参与度和转化率。实时衡量效果的能力进一步鼓励广告商投资数字户外广告,因为它允许根据即时反馈优化策略。
数字户外广告市场未来趋势
- 增强互动性和参与度:数字户外广告市场的一个有趣趋势是强调与消费者的互动性和参与度。在这里,营销人员正在整合技术来创造沉浸式体验,以吸引并留住观众的注意力。这些包括交互式显示器,消费者可以通过触摸或运动传感器与内容互动,而 AR 技术的使用则进一步吸引人们对活动的关注,促进品牌回忆和社交分享。
- 可持续环保显示屏的兴起:随着可持续性成为优先事项,数字户外广告市场将转向节能环保的数字显示屏。LED 和太阳能屏幕的进步将减少能源消耗和广告装置的碳足迹,符合企业社会责任 (CSR) 目标并吸引具有环保意识的消费者。
数字户外 (OOH) 广告市场机会
- 程序化广告的扩张:程序化广告交易为改变数字户外广告市场提供了重要机会,因为它使广告商能够更轻松地自动购买和销售广告空间。这项技术肯定会提高定位效率并实现实时竞价,从而使投放广告的方法更加高效。广告商越来越多地采用程序化策略,这将导致对数字户外广告库存的需求增加,从而为媒体所有者开辟新的收入来源。
- 数字户外广告与移动和社交媒体的整合:数字户外广告与移动和社交媒体的整合持续增长。将数字显示屏与移动互动相结合的广告活动将提高互动水平,并促进更广泛的受众群体的消费者行动。它还将观众引导到其中一个社交媒体页面或网站,这将需要 NFC 技术或二维码,以实现线下和线上营销之间的完全无缝执行。这可能会进一步提高广告活动的有效性,并让更多广告商涉足数字户外广告。
数字户外 (OOH) 广告市场区域洞察
Insight Partners 的分析师已详细解释了预测期内影响数字户外 (OOH) 广告市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的数字户外 (OOH) 广告市场细分和地理位置。

- 获取数字户外 (OOH) 广告市场的区域特定数据
数字户外 (OOH) 广告市场报告范围
报告属性 | 细节 |
---|---|
2024 年的市场规模 | XX 百万美元 |
2031 年市场规模 | XX 百万美元 |
全球复合年增长率(2025 - 2031) | 11.4% |
史料 | 2021-2023 |
预测期 | 2025-2031 |
涵盖的领域 | 按类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
数字户外 (OOH) 广告市场参与者密度:了解其对业务动态的影响
由于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素,最终用户需求不断增加,推动了数字户外 (OOH) 广告市场快速增长。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者需求,并利用新兴趋势,从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。
在数字户外(OOH)广告市场运营的主要公司有:
- ADFLOW 网络
- 清晰频道户外用品有限公司
- 达科电子公司
- DISE国际公司
- 四风互动
免责声明:上面列出的公司没有按照任何特定顺序排列。

- 了解数字户外 (OOH) 广告市场的主要参与者概况
主要卖点
- 全面覆盖:报告全面涵盖了数字户外(OOH)广告市场的产品、服务、类型和最终用户的分析,提供了整体概况。
- 专家分析:报告基于对行业专家和分析师的深入了解而编写。
- 最新信息:该报告涵盖了最新信息和数据趋势,确保了其与业务的相关性。
- 定制选项:此报告可以定制以满足特定客户要求并恰当地适应业务策略。
因此,数字户外 (OOH) 广告市场研究报告有助于引领解读和了解行业情景和增长前景。尽管可能存在一些合理的担忧,但本报告的总体优势往往大于劣势。
- 历史分析(2 年)、基准年、预测(7 年)及复合年增长率
- PEST 和 SWOT 分析
- 市场规模价值/数量 - 全球、区域、国家
- 行业和竞争格局
- Excel 数据集



Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
This text is related
to segments covered.

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
This text is related
to country scope.
常见问题
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Rising Demand for Enhanced Interactivity and Engagement is anticipated to play a significant role in the global Digital Out of Home (OOH) Advertising Market in the coming years
Acceleration of Digital Technology and Growing Demand for Data-Driven Advertising are the major factors driving the Digital Out of Home (OOH) Advertising Market
The Digital Out of Home (OOH) Advertising Market is estimated to witness a CAGR of 11.4% from 2023 to 2031
Trends and growth analysis reports related to Electronics and Semiconductor : READ MORE..
1. ADFLOW Networks
2. Clear Channel Outdoor Holdings Inc
3. Daktronics Inc
4. DISE International AB
5. Four Winds Interactive
6. JCDecaux Group
7. Lama Advertising Company
8. Omnivex Corporation
9. OUTFRONT Media
10. YCD Multimedia
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.