[研究报告] 数字药店市场规模预计将从 2022 年的 964.288 亿美元增长到 2030 年的 3638.7826 亿美元;预计 2022 年至 2030 年市场复合年增长率为 18.1%。
分析师观点
数字药房市场分析解释了市场驱动因素,例如互联网使用率的上升、基于网络和在线服务的可访问性以及 COVID-19 大流行期间处方药在线购买量的激增。此外,创新的电子药房模式预计将在预测期内引入新的市场趋势。根据药品类型,数字药房市场分为处方药和非处方药。处方药部分在 2022 年占据了更大的市场份额,预计在 2022-2030 年期间的复合年增长率更高。根据产品,数字药房市场分为个人护理、维生素和补充剂、药品和治疗等。药品和治疗部分在 2022 年占据了最大的市场份额。按平台划分,数字药房市场分为基于应用程序和基于网站。基于应用程序的部分在 2022 年占据了更大的市场份额。
数字药房是获得许可的药房,通过提供个性化服务,将高科技和高效解决方案相结合,帮助实现新疗法、现有疗法和数字疗法的商业化。最先进的解决方案简化了配药流程,增强了利益相关者的体验,并为生物制药制造商提供了切实可行的见解,明确了处方流程。数字药房可以帮助生物制药公司消除障碍,使配药药房能够收到干净且随时可用的处方。
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市场洞察
互联网使用率的提高以及基于网络的服务和在线服务的访问推动了数字药房市场的增长
健康信息技术 (HIT) 涉及通过计算机硬件和软件进行信息处理,从而实现存储、检索、共享和使用医疗信息、数据和知识进行交流和决策。例如,美国疾病控制和预防中心 (CDC) 关于 HIT 的一份报告中发表的研究显示,美国 74% 的成年人使用互联网,其中 61% 的人使用互联网搜索医疗保健或医疗信息。此外,年龄在 18-49 岁之间的成年人比老年人更有可能使用 HIT。
美国国立卫生研究院的报告显示,过去二十年来,使用互联网购买产品和服务的人数不断增加。此外,全球范围内在线购买药品的趋势也呈上升趋势。由于监管、经济和文化环境的差异,全球范围内引入了不同的模式,在线药品购买方式也发生了各种变化。例如,在美国,互联网药店主要采用基于处方的模式,而在欧洲,则采用非基于处方的模式。
市场趋势
创新电子药房模式
根据2019年12月发布的《通过私营部门维持健康成果(SHOPS)Plus》报告,印度的一个项目团队宣布与中央邦政府和Medlife International(一家制药公司)合作,推出一种创新的药物送到家门口的电子药房模式,作为抗击结核病(TB)的一部分。SHOPS Plus Prohect团队设计了服务交付模式,通过电子药房模式/平台加强结核病服务。尽管印度的结核病疫情有所缓解,但该国仍然是结核病患者最多的国家,每年有50万例未确诊病例。因此,SHOP Plus正在努力利用技术通过电子药房模式在患者家门口提供诊断和治疗支持服务。随着SHOP Plus项目设计的电子药房平台的进步,医生可以为结核病患者开出家庭痰液检测材料,并可远程进行检测。电子药房的代理会领取这些材料并将其送到实验室。处理痰液材料后,实验室会将患者的报告上传到电子药房平台。结核病患者可以查看报告,医生可以据此为患者开出治疗方案。电子药房平台还采用通信技术来跟踪患者的治疗依从性和未来的订单。这种创新的电子药房模式很可能在预测期内为数字药房市场的增长提供有利可图的机会。
报告细分和范围
基于药物类型的见解
根据药品类型,数字药房市场分为处方药和非处方药。处方药部分在 2022 年占据了最大的市场份额,预计在 2022-2030 年的预测期内将实现最高的复合年增长率。医生在线填写数字处方,并通过互联网将其直接发送到处方中心。处方中心是发放和处理药品、婴儿食品和医疗器械的电子数据库。处方默认是公开的,但只能由相关医生更改。在私人处方中,只有患者才允许购买处方药,而在授权处方中,处方药可以由患者或患者授权的人员在药房购买。购买处方药的个人需要向药剂师出示其身份证明文件,包括照片和身份证号码。如果药品是为他人购买的,买家还必须知道他们的个人身份证号码。在买家验证后,药剂师会根据买家的识别码(处方中提到)在处方中心找到正确的处方。
基于产品的见解
根据产品,数字药房市场分为个人护理、维生素和补充剂、药物和治疗等。2022 年,药物和治疗部分占据了最大的市场份额。Cigna 提供的“Express Scripts”提供药品送货上门服务。Express Scripts Pharmacy 通过减少在商店的等待时间,让消费者可以轻松订购或续订处方。该平台允许转移处方、轻松跟踪订单以及与药剂师互动。它还提供免费的标准送货服务以及无忧的自动补充程序、有用的数字工具,使跟踪药物变得更加容易,并且全天候访问药剂师。
基于平台的洞察
就平台而言,数字药房市场分为基于应用程序和基于网站的两类。基于应用程序的细分市场在 2022 年占据了更大的市场份额,预计在 2022-2030 年期间的复合年增长率会更高。移动设备技术推动了医疗保健领域的显著进步。例如,随着拥有互联网连接的智能手机用户的增加,客户可以享受价格折扣、送货上门以及轻松访问在线药房。领先的药品配送应用程序“Closeloop”为消费者提供了搜索或筛选药品(处方药或非处方药 (OTC))、上传处方、进行在线交易和付款、设置提醒以及完成补药和重新订购的能力。因此,为电子药房设计创新应用程序的公司为消费者提供了便捷的访问方式,使他们能够通过在线渠道订购药品。
区域分析
北美占据数字药店市场的最大份额。北美市场细分为美国、加拿大和墨西哥。美国在该地区的数字药店市场中占有最大份额。美国多家初创企业在获得大量风险投资后进入了在线药店领域。例如,电子商务巨头亚马逊已与不同的在线药店合作进入电子药店领域,而许多实体店也在推出其在线服务。美国的小型药店和分销商已经建立了在线商店,并报告了小规模的在线销售。在线平台和电子商务的普及激增引发了美国药店[处方药和非处方药(OTC)]的数字化。
Nimble 以前是一家传统的实体药店,现在正在适应线上业务。该公司从 Y Combinator、Sequoia Capital、DAG Ventures、First Round Capital 和 Khosla Ventures 筹集了约 6000 万美元的资金。它进一步寻求与实体药店合作提供送货服务。2020 年,沃尔玛收购了初创公司 CareZone,并购买了其处方管理技术,以提高沃尔玛的线上渠道竞争力。CareZone 移动应用程序可帮助个人和家庭管理各种慢性疾病和药物。家庭可以访问他们的保险信息并扫描标签,从而帮助快速便捷地操作。通过此次收购,沃尔玛计划增强其数字健康和保健工具。
美国大多数人居住在距离社区药店 5 英里以内的地方,但农村和城市的患者难以获得药房服务。此外,美国农业部指出,商店关闭、交通问题、与残疾相关的问题以及经济挑战进一步阻碍了人们获得药品,导致药房荒漠。2023 年发表在《美国医学会杂志》上的一项研究报告称,采用远程药房政策的州的药房荒漠有所减少,远程药房实际上比传统药房更接近有高医疗需求的人。目前,美国有 28 个州允许远程药房实践,但状态和法规各不相同。
数字药房市场区域洞察
Insight Partners 的分析师已详细解释了预测期内影响数字药房市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的数字药房市场细分和地理位置。
- 获取数字药房市场的区域特定数据
数字药房市场报告范围
报告属性 | 细节 |
---|---|
2022 年市场规模 | 964.288亿美元 |
2030 年市场规模 | 363,878.26 万美元 |
全球复合年增长率(2022 - 2030 年)CAGR (2022 - 2030) | 18.1% |
史料 | 2020-2022 |
预测期 | 2022-2030 |
涵盖的领域 | 按药物类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
市场参与者密度:了解其对商业动态的影响
数字药房市场正在快速增长,这得益于终端用户需求的不断增长,这些需求源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。
在数字药房市场运营的主要公司有:
- 亚马逊公司(Amazon.com Inc.)
- Good Rx 控股
- 信诺集团
- CVS 健康公司
- 沃尔玛公司
免责声明:上面列出的公司没有按照任何特定顺序排列。
- 了解数字药房市场的主要参与者概况
人工智能(AI) 与机器学习的结合, 使药物监测、智能提醒和个性化治疗建议等流程实现自动化。此外,先进通信平台的出现以及增强现实 (AR) 和虚拟现实 (VR) 与远程药房的结合,有可能彻底改变药物分配、咨询和患者护理,从而满足人们对便捷医疗服务日益增长的需求。
该报告介绍了全球数字药房市场的领先企业。这些企业包括亚马逊公司、Goodrx Holdings Inc、Cigna Group、CVS Health Corp、沃尔玛公司、Hims & Hers Health Inc、Roman Health Pharmacy LLC、Apex Pharmacy Inc、LloydsPharmacy Ltd、Pharmacy2U Ltd、Docmorris NV 和 Truepill。2023 年 9 月,GoodRx 宣布与 MedImpact 合作,为 MedImpact 会员在药房柜台提供无缝体验。此外,合作公司计划提供无缝数据集成程序。基于 MedImpact 严格的药物安全审查,该计划还会通知患者任何负面药物相互作用。
公司简介
- 亚马逊公司
- Goodrx 控股公司
- 信诺集团
- CVS 健康公司
- 沃尔玛公司
- 他和她的健康公司
- 罗马健康药房有限公司
- Apex 药房
- 劳埃德制药有限公司
- Pharmacy2U 有限公司
- 道克莫里斯公司
- 真药丸
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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The List of Companies - Digital Pharmacy Market
- Amazon.com Inc.
- Good Rx Holdings
- The Cigna Group
- CVS Health Corp
- Walmart Inc.
- Hims & Hers Health Inc.
- Roman Health Pharmacy LLC
- Apex Pharmacy Inc.
- LloydsPharmacy Ltd.
- Pharmacy2U Ltd.
- Docmorris NV
- Truepill
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.