预计到 2031 年,数字导航解决方案市场规模将从 2023 年的 2.862 亿美元增至 9.512 亿美元。预计 2023-2031 年期间市场复合年增长率将达到 16.2%。数字导航解决方案的技术进步很可能仍是市场的主要趋势。
数字导航解决方案市场分析
数字导航系统为企业提供了出色的数据分析和洞察。这些数据包括交通高峰时间、热门路线和频繁访问区域的信息。在购物中心,该系统可以跟踪人流量以找到人流量大的区域,使企业能够战略性地放置促销展示或优化商店布局,以提高知名度和销售额。此外,数字导航系统中的用户行为跟踪有助于企业了解个人如何与系统互动。在博物馆环境中,跟踪用户对展览的访问偏好可以让游客了解游客的偏好。这些信息有助于策展人创建未来的展览,以补充热门主题并增强游客体验。
数字导航解决方案市场概览
数字导航利用交互式地图、触摸屏和移动应用程序等技术,引导个人在室内或室外环境中找到自己的路。它通过使用技术提供实时、动态和个性化的导航解决方案,显著改善了传统的导航方法。与静态标牌不同,数字屏幕提供实时、最新的信息,使用户能够访问最准确、最准确的方向。机场利用先进的数字导航系统,为乘客提供跨航站楼、登机口和设施的无缝导航。尽管是世界上最拥挤的机场之一,但采用这些尖端系统旨在提高整体沟通和运营效率。
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数字导航解决方案市场:
复合年增长率(2023 - 2031)16.2%- 2023 年市场规模
2.862 亿美元 - 2031 年市场规模
9.512 亿美元
市场动态
- 数字导航解决方案的采用率不断上升
- 数字导航解决方案的技术进步
- 无缝导航需求不断增长
关键人物;主力;重要一员
- 收购数字
- 点击GrafixGrafix
- 连接标志
- 数字导航解决方案WAYFINDING SOLUTIONS
- Jarma 科技有限责任公司 Technologies LLP
- MetroClick
- 迈尔斯公司
- Mindspace 数字标牌 Digital Signage
- Visix 公司
- Xtreme Media Pvt. Ltd.
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 软件
- 服务
- 本地部署
- 基于云
- 飞机场
- 零售
- 卫生保健
- 博物馆
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
数字导航解决方案市场驱动因素和机遇
数字导航解决方案的采用率不断上升,市场前景看好
数字导航解决方案在各个行业和环境中都有广泛的常见用例。一些最常见的用例包括:机场、购物中心、医院和医疗机构、教育机构、展览和会议中心、博物馆和文化机构等等。机场使用数字导航解决方案帮助旅客导航航站楼、找到登机口、找到行李领取处以及使用机场设施。这些解决方案通常包括实时航班信息、安全检查站等待时间以及有关餐厅和商店等服务的信息。数字导航解决方案提供有关用户行为的信息,例如热门路线、常去区域和导航模式。可以分析这些数据以深入了解用户偏好、交通流量和整体设施使用情况,使组织能够做出数据驱动的决策并优化其空间。
无缝导航需求不断增长
数字导航提供轻松的导航、清晰的方向,并为用户提供便捷的方式,让他们可以导航至机场、购物中心、医院等。简洁明了的导航可减少压力、挫折和困惑,从而提升整体用户体验。无论是在繁忙的火车站还是庞大的企业园区内导航,直观的标牌系统都能让访客和员工都感到安心和自信。在庞大的购物中心导航很困难,但室内地图可以简化这一过程。购物者可以轻松找到他们想要的商店、找到卫生间和自动扶梯等便利设施,并绘制出前往目的地的最短路线。无论是初次到访还是常客,室内地图都能在商场错综复杂的布局中提供无缝且无压力的旅程。随着技术的发展,结合数字导航解决方案和交互式显示器将进一步增强导航标牌系统的功能和有效性,为所有人开启无缝导航的新时代。
数字导航解决方案市场报告细分分析
有助于得出数字导航解决方案市场分析的关键部分是组件、部署和最终用户。
- 根据组件,数字导航解决方案市场分为软件和服务。
- 根据部署,市场分为内部部署和基于云的。
- 在应用方面,市场分为机场、零售、医疗保健、博物馆等。
数字导航解决方案市场份额(按地区)分析
数字导航解决方案市场报告的地理范围主要分为五个区域:北美、亚太、欧洲、中东和非洲以及南美和中美洲。克利夫兰诊所是美国一家值得关注的医疗中心,它实施了一套高科技系统,帮助患者和访客在复杂的校园内导航。该数字导航系统利用交互式触摸屏和移动应用程序为患者提供前往诊所、部门和病房的分步路线。
数字导航解决方案市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 2.862亿美元 |
2031 年市场规模 | 9.512亿美元 |
全球复合年增长率(2023 - 2031) | 16.2% |
历史数据 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按组件
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
数字导航解决方案市场新闻和最新发展
数字导航解决方案市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。以下列出了数字导航解决方案市场的一些发展:
- 22Miles Inc. 今天宣布推出 Digital Signage Ready (DSR),这是一组即用型软件和服务包,可轻松设置和部署最受欢迎的数字标牌体验。(来源:22Miles Inc.,2021 年 7 月)
- Acquire Digital 为即将举行的杂货店贸易展推出了数字寻路和目录解决方案。Acquire Digital 业界领先的交互式寻路和室内导航平台将用于帮助参与者导航展会、探索活动和发现其他重要的展品材料。(来源:Acquire Digital,2021 年 9 月)
数字导航解决方案市场报告覆盖范围和交付成果
“数字导航解决方案市场规模和预测(2021-2031)”报告对市场进行了详细分析,涵盖以下领域:
- 范围内涵盖的所有主要细分市场在全球、区域和国家层面的数字导航解决方案市场规模和预测
- 数字导航解决方案市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
- 详细的 PEST/波特五力分析和 SWOT 分析
- 数字导航解决方案市场分析涵盖关键市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及数字导航解决方案市场的最新发展
- 详细的公司简介
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
North America region dominated the digital wayfinding solutions market in 2023.
Rising adoption of digital wayfinding solutions is the major factors that propel the global digital wayfinding solutions market.
Technological advancement in digital wayfinding solutions to play a significant role in the global digital wayfinding solutions market in the coming years.
The leading players operating in the global digital wayfinding solutions market are Acquire Digital, Click Grafix, ConnectedSign, DIGITAL WAYFINDING SOLUTIONS, Jarma Technologies LLP, MetroClick, Miles, Inc., Mindspace Digital Signage, Visix, Inc., and Xtreme Media Pvt. Ltd.
The global digital wayfinding solutions market is expected to reach US$ 951.2 million by 2031.
The market is expected to register a CAGR of 16.2% during 2023–2031.
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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.