2019 年蔓越莓干市场价值为 12.076 亿美元,预计到 2027 年将达到 18.989 亿美元;预计 2020 年至 2027 年的复合年增长率为 5.9%。
蔓越莓干是通过部分脱水新鲜蔓越莓(红色酸浆果)制成的。它们主要用于混合干果、沙拉、面包、麦片、冰沙、果汁和烘焙食品,以增强其口感。蔓越莓干在北美国家(如美国、加拿大和墨西哥)被当作零食食用。它们在美国最受欢迎,通常在感恩节和圣诞节期间食用。与其他干果类似,蔓越莓是纤维和抗氧化剂的良好来源。商业生产的蔓越莓干含有添加糖,它们也可能涂有植物油以防止它们粘在一起。
2019 年,北美占据了全球蔓越莓干市场的最大份额。它是全球最大的新鲜和加工蔓越莓生产国和出口国,产量主要出口到欧洲和亚洲国家。该地区市场的增长主要归因于消费者对蔓越莓健康益处的认识不断提高。此外,对含有天然产品成分或提取物的食品和化妆品的需求不断增长,预计将进一步推动美国、加拿大和墨西哥等北美国家对蔓越莓干的需求。
COVID-19 疫情于 2019 年 12 月首先在中国武汉爆发,此后迅速蔓延至全球。截至 2020 年 12 月,美国、巴西、印度、俄罗斯、南非、墨西哥和英国是确诊病例和死亡人数最多的国家。根据世界卫生组织的最新数据,全球确诊病例约 71,051,805 例,死亡人数 1,608,648 例。由于封锁、旅行禁令和企业停业,疫情影响了各国的经济和行业。食品和饮料是受疫情影响最大的行业之一,供应链中断、技术活动取消和办公室关闭等问题频发。北美、欧洲、亚太、南美、中东和非洲等主要地区的多家工厂和工厂的封锁影响了全球供应链,并对各种商品的制造、交付计划和销售产生了负面影响。此外,由于欧洲、亚洲和北美各国实施的全球旅行禁令,许多边境都关闭了,因此运输也是一个主要问题。这也影响了商业合作和合作机会。所有这些因素都严重限制了蔓越莓干市场的增长。
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市场洞察
食用蔓越莓带来的健康益处将推动蔓越莓干需求
蔓越莓及其衍生产品(如蔓越莓干)富含抗氧化剂、维生素 C、维生素 A 和维生素 K,且热量低。蔓越莓干中的维生素 E 是一种脂溶性抗氧化剂,参与免疫功能。它通过确保体内自由基的可用性来预防或延缓心脏病、癌症、白内障、阿尔茨海默氏症和关节炎等慢性疾病。从历史上看,蔓越莓被美洲原住民用作治疗膀胱和肾脏疾病的一部分。这种水果最出名的是它在预防尿路感染 (UTI) 方面的作用,特别是对于那些反复感染的人。因此,提高对蔓越莓健康益处的认识促进了蔓越莓干市场的增长。
产品类型洞察
根据产品类型,全球蔓越莓干市场细分为冷冻干燥、日晒干燥、浸渍干燥和其他。2019 年,浸渍干燥部分引领了全球蔓越莓干市场。与冷冻干燥工艺不同,浸渍干燥工艺主要保留了新鲜水果和蔬菜的原有形状和颜色。使用这种方法,生产商可以获得健康果糖(果糖)含量高的蔓越莓干,尽可能保留其原有形态(不会像传统干燥那样变形),而这是其他水果干燥技术无法实现的。
自然洞察
根据性质,蔓越莓干市场分为传统和有机。2019 年,传统部分在全球蔓越莓干市场中占有较大份额,预计在预测期内将实现更快的复合年增长率。传统蔓越莓生产商更注重通过使用合成肥料和杀虫剂来提高整体生产力,从而获得大量蔓越莓产量。传统农业技术的广泛采用还归因于低生产成本,这使农民能够以较低的成本出售他们的产品,这有助于提高销量。此外,农民对有机农产品健康益处缺乏了解,这也促进了传统生产的蔓越莓干市场的发展。有机产量仅占美国蔓越莓总产量的 5%。
最终用途洞察
根据最终用途,蔓越莓干市场细分为烘焙产品、糖果、乳制品、饮料、谷物和零食棒、化妆品等。烘焙产品部分在 2019 年占据了最大的市场份额,预计在预测期内将实现最快的复合年增长率。蔓越莓干广泛用于各种烘焙产品,如面包、卷饼、饼干、馅饼、糕点和松饼,以增强口感和风味。越来越多的健康意识强的人群更喜欢健康、营养、天然成分的产品。此外,对健康零食和方便产品的需求不断增长,进一步推动了对蔓越莓干的需求。
分销渠道洞察
根据分销渠道,蔓越莓干市场细分为大卖场和超市、便利店、在线渠道和其他渠道。2019 年,超市和大卖场占据了全球蔓越莓干市场的最大份额。这些是发达国家和发展中国家的传统分销渠道。便利性和可负担性是吸引客户在超市和大卖场购买产品的两个主要参数。由于印度等发展中国家的快速城市化,超市和大卖场的数量正在增加。由于人们对这些商店的吸引力越来越大,过去几年来,通过大卖场和超市销售的蔓越莓干一直在高速增长。
蔓越莓干市场参与者正在实施并购和研发战略,以扩大客户群并在全球范围内获得显著的市场份额,这也使他们能够在全球范围内维护自己的品牌名称。
蔓越莓干市场区域洞察
Insight Partners 的分析师已详尽解释了预测期内影响蔓越莓干市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的蔓越莓干市场细分和地理位置。
- 获取蔓越莓干市场的区域特定数据
蔓越莓干市场报告范围
报告属性 | 细节 |
---|---|
2019 年市场规模 | 12.1亿美元 |
2027 年市场规模 | 19亿美元 |
全球复合年增长率(2019 - 2027) | 5.9% |
史料 | 2017-2018 |
预测期 | 2020-2027 |
涵盖的领域 | 按产品类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
市场参与者密度:了解其对商业动态的影响
蔓越莓干市场正在快速增长,这得益于终端用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。
在蔓越莓干市场运营的主要公司有:
- 獾州水果加工有限公司
- Decas Cranberry 产品公司
- 金果
- 格雷斯兰水果公司
- 诚实的蔓越莓
免责声明:上面列出的公司没有按照任何特定顺序排列。
- 获取蔓越莓干市场顶级关键参与者概述
报告亮点
- 全球蔓越莓干市场的渐进式行业趋势,帮助参与者制定有效的长期战略
- 发达市场和发展中市场采用的业务增长战略
- 2017 年至 2027 年全球蔓越莓干市场定量分析
- 各行业对全球蔓越莓干需求的估计
- PEST 分析说明行业内买家和供应商预测市场增长的有效性
- 了解竞争激烈的市场形势和全球蔓越莓干需求的最新发展
- 市场趋势和前景,以及推动和抑制全球蔓越莓干市场增长的因素
- 通过了解支撑全球蔓越莓干市场增长商业利益的战略来做出决策
- 全球蔓越莓干市场各市场节点规模
- 全球蔓越莓干市场的详细概述和细分,以及该行业的动态
- 全球蔓越莓干市场各地区规模及增长机遇
蔓越莓干市场 – 按产品类型
- 冻干
- 晒干
- 浸渍干
- 其他的
蔓越莓干市场 – 按最终用途分类
- 烘焙产品
- 糖果
- 乳制品
- 饮料
- 谷物食品和零食棒
- 其他的
蔓越莓干市场——按分销渠道
- 大卖场和超市
- 便利店
- 在线的
- 其他的
公司简介
- 獾州水果加工有限公司
- Decas Cranberry 产品公司
- 金果
- 格雷斯兰水果公司
- 诚实的蔓越莓
- 马里亚纳包装公司
- Meduri 农场公司
- 海洋喷雾
- 韦瑟比蔓越莓公司
- 仙境食品
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Dried cranberries are extensively used in a variety of bakery products to enhance the taste and flavor. Dried cranberries are used in a majority of bakery products such as bread, rolls, cookies, pies, pastries, and muffins, and the dried cranberries are used in the recipes of many bakery product variants. Cranberry is used as a whole or as a flavoring agent in bakery products. Other bakery products made with dried cranberry include cranberry cheesecake, cranberry chocolate chip cookies, cranberry orange scone, cranberry white chocolate country scones, cranberry nut crumb cake, coconut cranberry refrigerator cookies, and cranberry nut orange muffin. The rising health-conscious population prefers to go for products that are healthy and nutritious. Moreover, the growing demand for healthy snacking items and convenience products is further expected to boost the demand for dried cranberries. Several bakery and confectionary companies are using dried cranberries as a useful ingredient to prepare bakery products. This is projected to bolster the demand for dried cranberries over the forecast period.
The major players operating in the global dried cranberry market are Badger State Fruit Processing, Inc., Decas Cranberry Products, Inc., Fruit d'Or, Graceland Fruit Inc., Honestly Cranberry, Mariana Packaging Company, Meduri Farms Inc., Ocean Spray, Wetherby Cranberry Company, and Wonderland Foods among others.
In 2019, the dried cranberry market was predominant in North America at the global level. The growth of the dried cranberry market in this region is primarily attributed to rising awareness regarding the health benefits of dried cranberry among consumers. Moreover, the growing demand for natural products in the food and cosmetic industries is further projected to boost the demand for dried cranberry market in North American countries such as the US, Canada, and Mexico. North America is the largest producer and exporter of fresh and processed cranberries worldwide. The dried cranberries produced in this region are mainly exported to European and Asia countries. These factors are driving the dried cranberry market in the North America region. Various domestic and multinational companies have a strong foothold in the North American dried cranberry market. Some of the key players operating in the North America dried cranberry market are Fruit d'Or, Graceland Fruit Inc., and Ocean Spray, among others.
Trends and growth analysis reports related to Food and Beverages : READ MORE..
The List of Companies - Dried Cranberries Market
- Badger State Fruit Processing, Inc.
- Decas Cranberry Products, Inc.
- Fruit d'Or
- Graceland Fruit Inc.
- Honestly Cranberry
- Mariana Packaging Company
- Meduri Farms Inc.
- Ocean Spray
- Wetherby Cranberry Company
- Wonderland Foods
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.