全球 直销市场规模预计将从 2023 年的 2305.6 亿美元增长到 2031 年的 8964.6 亿美元;预计 2023 年至 2031 年的复合年增长率为18.5 %。人工智能和自动化的日益普及可能仍将是直销市场的一个关键趋势。
直销市场分析
近年来,蓬勃发展的电子商务行业取得了巨大的扩张,推动了直销业务的发展。电子商务行业的兴起使企业更容易建立在线店面并接触全球客户群,从而推动了直销市场的发展。
直销市场概览
直销是一种零售方式,在线商家不将其商品存放在库存中。相反,当消费者下订单时,商家会将订单连同付款一起发送给直销供应商。然后供应商将商品发送给消费者。许多企业主选择直销,因为它允许供应商处理订单履行。这意味着零售商不需要投资存储空间或冒着被未售出的产品困住的风险。因此,公司可以将更多资源投入到其他零售业务中,包括营销。
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直销市场驱动因素和机遇
网上购物日益受到青睐
电子商务正在改变零售业格局。人们的购买习惯正在迅速改变,网上购物正在成为新的标准。这种扩张是由多种原因推动的,包括移动商务的发展、社交网络的兴起以及订阅服务的日益普及。亚太地区和南美洲的国家目前正经历电子商务领域最快的发展。这既归因于新技术的快速适应,也归因于这些国家的人口结构,即年轻人多于老年人。这些年轻一代更精通技术,更喜欢在线购物而不是线下购物。
自动化与技术
直销是一种商业策略,卖家不持有库存,而是将客户订单和发货数据发送给制造商、其他商家或批发商,然后由他们直接将产品分销给客户。直销商从自动化中受益匪浅,因为它可以提高生产力并简化运营。直销商可以通过自动化其业务的许多领域来节省时间并减轻负担,从而提高运营效率和盈利能力。直销自动化软件可帮助直销商自动化日常工作,包括将订单路由到制造商、库存管理和发货程序。
直销市场报告细分分析
有助于得出直销市场分析产品类型和组织规模的关键部分。
- 根据产品类型,市场分为智能玩具、业余爱好和 DIY、家具和家电、食品和个人护理、电子和媒体、时尚等。电子和媒体部门在 2023 年占据了更大的市场份额。
- 根据组织规模,市场分为中小型企业和大型企业。大型企业部门在 2023 年占据了更大的市场份额。
直销市场份额按地区分析
直销市场报告的地理范围主要分为五个地区:北美、亚太地区、欧洲、中东和非洲以及南美/南美和中美洲。2023 年,北美主导了直销市场。消费者可支配收入的增加是推动北美直销市场增长的因素之一。直销具有较少的间接成本和广泛的产品组合等优势,这些优势吸引了零售商并促进了市场的增长。
直销市场区域洞察
Insight Partners 的分析师已详细解释了预测期内影响直销市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的直销市场细分和地理位置。
- 获取直销市场的区域特定数据
直销市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 2305.6亿美元 |
2031 年市场规模 | 8964.6亿美元 |
全球复合年增长率(2023 - 2031) | 18.5% |
史料 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按产品类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
市场参与者密度:了解其对商业动态的影响
直销市场正在快速增长,这得益于终端用户需求的不断增长,这些需求源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。
在直销市场运营的主要公司有:
- 阿里直销
- Doba 公司
- 运输舰区域
- 库存来源
- Megagoods 公司
- Modalyst 公司
免责声明:上面列出的公司没有按照任何特定顺序排列。
- 获取直销市场顶级关键参与者概览
直销市场新闻和最新发展
通过收集一手和二手研究的定性和定量数据来评估直销市场,其中包括重要的公司出版物、协会数据和数据库。以下是市场发展情况的列表:
- 2023 年 3 月,ShipStation 推出了 ShipStation Dropship Manager,这是一款专为代销经理设计的新解决方案。该产品旨在自动化和简化订单履行流程,减少手动供应商管理造成的错误。ShipStation Dropship Manager 的核心功能包括订单路由、代销经理和供应商之间的实时订单状态更新、品牌跟踪以及使用自定义电子邮件域来增强客户参与度的能力。此外,代销经理可以邀请其供应商加入平台,从而促进快速入职和进入市场。
(来源:ShipStation,新闻稿,2023 年)
直销市场报告覆盖范围和交付成果
“直销市场规模和预测(2021-2031)”报告对市场进行了详细的分析,涵盖以下领域:
- 范围内所有主要细分市场的全球、区域和国家层面的市场规模和预测
- 市场动态,如驱动因素、限制因素和关键机遇
- 未来主要趋势
- 详细的 PEST/波特五力分析和 SWOT 分析
- 全球和区域市场分析涵盖关键市场趋势、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热点图分析、知名参与者和最新发展
- 详细的公司简介
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The growing e-commerce market has experienced significant growth in recent years, which in turn is driving the dropshipping market.
The key players holding the majority of shares in global dropshipping are AliDropship, Doba Inc., Dropship Zone, Inventory Source, and Megagoods, Inc.
The global dropshipping market is expected to reach US$ 896.46 billion by 2031.
The dropshipping market size is expected to grow from US$ 230.56 billion in 2023 to US$ 896.46 billion by 2031; it is anticipated to expand at a CAGR of 18.5% from 2024 to 2031.
The increasing utilization of AI and automation is likely to remain a key dropshipping market trends.
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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.