电子商务汽车售后市场预计将从 2022 年的 573.011 亿美元增长到 2028 年的 1609.854 亿美元。预计2022 年至 2028 年的复合年增长率为 18.8%。
由于商用车的持续生产,北美的汽车工业发达。根据国际汽车制造商组织( OICA ) 2021 年的报告,美国在 2021 年生产了 7,604,154 辆商用车,2020 年生产了 6,895,604 辆,2019 年生产了 8,367,239 辆。同样,根据OICA 2021 年的报告,加拿大在 2021 年生产了 826,767 辆商用车,2020 年生产了 1,048,942 辆,2019 年生产了 1,455,215 辆。根据同一报告,墨西哥在 2021 年共生产了 2,437,411 辆商用车,2020 年生产了 2,209,121 辆,2019 年生产了 2,604,080 辆。根据OICA统计数据,美国、加拿大和墨西哥在全球商用车生产领域处于领先地位。因此,该地区商用车的持续生产支持了北美电子商务汽车售后市场的增长。
新冠疫情对电商汽车售后市场的影响
在北美,美国、加拿大和墨西哥的新冠肺炎病例数显著增加。2020 年,新冠肺炎疫情爆发后,许多制造工厂关闭,市政当局运作放缓,汽车和半导体行业的运营停止。在该地区,由于新冠肺炎疫情导致美国和加拿大的各种生产设施和仓库关闭,价值链中断,对短期需求、物流基础设施和产品库存产生了直接影响。然而,由于在线渠道在维修、修理和更换方面提供的独特服务,汽车行业继续增长。在新冠肺炎疫情爆发之前,电子商务正在迅速扩张。然而,疫情增加了美国消费者使用在线平台的数量,鼓励他们花更多的钱。这些活动带来了巨大的收入份额,因为一个组织良好的电子商务生态系统的渗透,使汽车设备制造商能够从事电子商务特定的售后市场销售。 2021年4月,美国和加拿大电商汽车售后市场汽车零部件及配件销量较2020年增长60%以上。
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电子商务汽车售后市场洞察
DIY 和DIFM消费者数量增加
亚马逊和 eBay 在许多地区提供汽车售后市场的当日发货服务。他们与一些主要零部件制造商建立了业务关系,例如罗伯特·博世有限公司、电装公司、麦格纳国际公司、大陆集团和采 埃孚股份公司,并提供安装服务。传统汽车零部件供应商知道,出于 DIY 原因购买汽车售后零部件的客户将是第一批转向数字电子商务网站而不是传统汽车零部件供应商的客户。因此,与商业商家和技术人员保持一致的业务往来是保持竞争力的独特策略。最新汽车的标准功能包括用于检测车道变化的传感器、360° 摄像头和需要专家协助的技术。
在“为我做” ( DIFM ) 趋势下,拥有先进汽车的消费者预计将依赖汽车维修企业和机械师。例如,Advance Auto Parts 正在利用电子商务,通过为这些市场群体提供驾驶辅助技术功能,从而独特地瞄准这些市场群体。随着竞争对手继续追逐这个利润丰厚的电子商务汽车售后市场,电子商务汽车售后市场必须继续利用数字 B2C(企业对消费者)、B2B(企业对企业)市场以及支持这些市场的不断增长的供应链。因此,电子商务汽车领域采用在线购买汽车零部件的客户数量不断增加,预计将为电子商务汽车售后市场创造新的机会。
基于产品类型的市场洞察
根据产品类型,电子商务汽车售后市场细分为制动(刹车片、液压和硬件以及转子和鼓)、转向和悬架(球头、拉杆、稳定杆连杆、轴承/密封件等)以及轮毂组件、万向节、垫圈、过滤器、火花塞等。2021 年,其他细分市场引领电子商务汽车售后市场,占据市场最大份额。
基于消费者类型的市场洞察
根据消费者类型,电商汽车后市场细分为B2B和B2C。2021年,B2C细分市场引领电商汽车后市场,占据较大的市场份额。
市场参与者采取合并、收购和市场举措等策略来保持其在电子商务汽车售后市场的地位。以下列出了一些主要参与者的发展:
- 2022 年 3 月,著名原始设备 (OE) 零部件制造商 DENSO 的售后市场子公司 DENSO Aftermarket 荣获全球领先的采购组织 GroupAuto International 颁发的令人垂涎的 2021 年度供应商奖。
- 2020 年 9 月,LKQ Corporation 完成了之前宣布的交易,将其在两家捷克汽车零部件批发商的股份出售给瑞士汽车集团。交易条款尚未披露。
电子商务汽车售后市场报告范围
电子商务汽车售后市场区域洞察
Insight Partners 的分析师已详尽解释了预测期内影响电子商务汽车售后市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的电子商务汽车售后市场细分和地理位置。
- 获取电子商务汽车售后市场的区域特定数据
电子商务汽车售后市场报告范围
报告属性 | 细节 |
---|---|
2022 年市场规模 | 573亿美元 |
2028 年市场规模 | 1609.9 亿美元 |
全球复合年增长率(2022 - 2028) | 18.8% |
史料 | 2020-2021 |
预测期 | 2023-2028 |
涵盖的领域 | 按产品类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
市场参与者密度:了解其对商业动态的影响
电子商务汽车售后市场正在快速增长,这得益于终端用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。
在电子商务汽车售后市场运营的主要公司有:
- 阿里巴巴集团控股有限公司
- 亚马逊公司(Amazon.com, Inc.)
- AutoZone 公司
- Shopee365
- 卡蒂公司
免责声明:上面列出的公司没有按照任何特定顺序排列。
- 获取电子商务汽车售后市场顶级关键参与者概览
公司简介
阿里巴巴集团控股有限公司、亚马逊公司、AutoZone 公司、Shopee365、CATI SpA、eBay 公司、LKQ 公司、The Pep Boys、CarParts.com 公司和电装株式会社是主要的市场领先参与者。
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Rising number of e-commerce providers and increased replacement rates boost B2C industry are driving the growth of the e-commerce automotive aftermarket market.
Increasing customer awareness for automotive aftermarket is presenting significant potential for the future growth of the e-commerce automotive aftermarket market players.
APAC is the fastest growing region in the global e-commerce automotive aftermarket market.
Based on product type, the e-commerce automotive aftermarket market is segmented into braking, steering and suspension, hub assemblies, universal joints, gaskets, filters, spark plug, and others. In 2021, the others segment led the e-commerce automotive aftermarket market, accounting for the largest share in the market.
The incremental growth of the e-commerce automotive aftermarket market during the forecast period of 2022-2028 is US$ 103,684.37 million.
The major five companies in the e-commerce automotive aftermarket market include Alibaba Group Holding Limited; Amazon.com, Inc.; AutoZone, Inc.; LKQ Corporation; and CarParts.com, Inc.
Trends and growth analysis reports related to Automotive and Transportation : READ MORE..
The List of Companies - E-Commerce Automotive Aftermarket Market
- Alibaba Group Holding Limited
- Amazon.com, Inc.
- AutoZone, Inc.
- Shopee365
- CATI S.p.A.
- eBay Inc.
- LKQ Corporation
- The Pep Boys
- CarParts.com, Inc
- Denso Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.