电动发刷市场分析及预测(按规模、份额、增长、趋势)2030

  • Report Code : TIPRE00014612
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 144
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[研究报告] 电动发刷市场规模预计将从 2022 年的 7.1406 亿美元增长到 2030 年的 11.1046 亿美元;预计 2022 年至 2030 年市场复合年增长率为 5.7%。

 

市场洞察和分析师观点:

消费者对沙龙式卷发和发型设计的偏好日益增加,以及通过 Instagram、YouTube、Facebook 和 Pinterest 等社交媒体平台进行的时尚风格宣传活动数量激增,推动了市场的增长。此外,由于对具有自动关闭、温度控制和通过移动应用程序整合智能连接等功能的技术先进产品的需求激增,市场的主要参与者正在致力于开发新产品,从而推动市场的发展。 

 

增长动力和挑战:

电动发刷市场呈上升趋势,增长显著。制造商正在投入大量资金推出创新产品,以吸引大量消费者。例如,2021 年 12 月,总部位于印度的电动美发器具制造商 Vega 推出了“VHSB-03”,这是一款采用 Thermo Protect 技术拉直和梳理头发的新型 X-Star 直发刷。这是该公司目前直发刷系列中最先进、最新的产品,具有防毛躁、防烫伤、齿、陶瓷涂层和热保护技术。

如今,营销已超越了商业广告。最近,社交媒体平台已成为推广业务的首选方式。YouTube 视频和 Instagram 和 Twitter 等社交媒体平台上的名人推广大大增加了全球对电动发刷等护发用具的需求。例如,总部位于印度的领先护发用具和美容护理配件旗舰品牌之一 VEGA 已启动新的活动,推广其个人护理用具类别下的 3 合 1 美发器和美容护理配件系列下的发刷,并邀请其品牌大使兼宝莱坞女演员 Ananya Panday 出演。同样,2023 年 2 月,荷兰皇家飞利浦公司通过新活动 #YourHairYourWay 展示了其直发系列,由著名宝莱坞明星 Alia Bhatt 出演。因此,这种名人代言和制造商的活动影响了粉丝和消费者使用电动发刷。

电动发刷是用于头发造型的必备工具之一。然而,电动护发器具造成的热损伤是影响市场增长的一个重要因素。电动发刷产生的热量会逐渐损伤头发,如头发暗沉、毛躁增多和分叉增多。过度使用电动护发产品会使头发更容易受到永久性损伤。经常拉直头发会使头发失去水分,从而永久损伤头发。此外,过度使用直发刷和其他器具也会导致脱发。此外,如果不及时发现和解决问题,强烈的热损伤会导致头发断裂。全球消费者越来越关注头发健康。因此,对电动发刷的需求正在下降,这可能会阻碍市场增长。

 

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电动发刷市场:

Electric Hair Brush Market
  • 获取此报告的关键市场趋势。
    这个免费样品将包括数据分析,从市场趋势到估计和预测。

 

报告细分和范围:

全球电动发刷市场根据产品类型、类别、分销渠道和地理位置进行细分。根据产品类型,电动发刷市场分为圆刷和平刷。根据类别,市场分为男士、女士和男女通用。根据分销渠道,电动发刷市场分为超市和大卖场、专卖店、在线零售和其他。根据地理位置,市场分为北美(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、英国、俄罗斯和欧洲其他地区)、亚太地区(澳大利亚、中国、日本、印度、韩国和亚太地区其他地区)、中东和非洲(南非、沙特阿拉伯、阿联酋和中东和非洲其他地区)以及南美洲和中美洲(巴西、阿根廷和南美洲和中美洲其他地区)

 

节段分析:

根据产品类型,电动发刷市场分为平刷和圆刷。平刷部分占据了相当大的市场份额。桨刷和直发刷是主要的平刷类型。平刷用于造型和干燥目的。平刷有椭圆形和矩形两种形状。平刷为短发、中发或长发增添了优雅、笔直的外观。平刷使头发顺滑,去除毛躁,并有助于防止缠结和拉扯。最近,直发刷越来越受欢迎。直发刷是桨刷和热熨斗直发器的组合。它们加热后可以快速拉直和抚平头发,并且比传统的热熨斗损伤更小。这些因素预计将在预测期内推动该细分市场的市场增长。

 

区域分析:

电动发刷市场分为五个主要区域——北美、欧洲、亚太地区、南美和中美以及中东和非洲。全球电动发刷市场以亚太地区为主;2022 年该地区的市场价值为 2.5301 亿美元。北美是该市场的第二大贡献者,占全球市场的约 27%。预计在预测期内,南美和中美的电动发刷市场的复合年增长率为 3.8%。提供多样化产品的本地和国际品牌的强大影响力推动了欧洲市场的增长。荷兰皇家飞利浦公司、欧莱雅公司和戴森有限公司是市场上的主要参与者。这些参与者积极参与采取战略举措,例如合并、收购和合作,以满足对电动发刷日益增长的需求。此外,该地区的技术进步进一步促进了市场增长。该地区的制造商正在整合可调节热量设置、离子技术以及陶瓷或电气石涂层刷毛等功能,以减少毛躁和静电,从而提高性能和用户体验。例如,2023 年 3 月,欧莱雅公司开发了一种电动发刷设备,该设备结合了导热齿和蒸汽分配器,可有效轻松地进行刷毛和造型。

 

行业发展和未来机遇:

以下列出了电动发刷市场主要参与者采取的各种举措:

  1. 2020 年,露华浓公司 (Revlon Inc.) 推出了畅销美发工具的全新升级版。新款限量版露华浓 Titanium Max One-Step 丰盈器卷筒尺寸更小(2.4 英寸,而原版 One-Step 的卷筒尺寸为 4.2 英寸),非常适合头发较短的人或希望在吹干头发时更靠近发根的人。限量版 Titanium Max One-Step 吹风机仅在沃尔玛和好市多有售。

 

 

电动发刷市场区域洞察

Insight Partners 的分析师已详细解释了预测期内影响电动发刷市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的电动发刷市场细分和地理位置。

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电动发刷市场报告范围

报告属性细节
2022 年市场规模7.1406亿美元
2030 年市场规模11.1046亿美元
全球复合年增长率(2022 - 2030 年)5.7%
史料2020-2021
预测期2023-2030
涵盖的领域按产品类型
  • 圆刷和平刷
按类别
  • 男性
  • 女性
  • 男女通用的
按分销渠道
  • 超市和大卖场
  • 专卖店
  • 网上零售
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • 荷兰皇家飞利浦公司
  • 露华浓公司
  • 维加工业私人有限公司
  • Drybar 产品有限公司
  • 康耐尔有限责任公司
  • 达芙妮美发制品有限公司
  • 大号

 

电动发刷市场参与者密度:了解其对业务动态的影响

电动发刷市场正在快速增长,这得益于终端用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。

市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。

在电动发刷市场运营的主要公司有:

  1. 荷兰皇家飞利浦公司
  2. 露华浓公司
  3. 维加工业私人有限公司
  4. Drybar 产品有限公司
  5. 康耐尔有限责任公司

免责声明上面列出的公司没有按照任何特定顺序排列。


Electric Hair Brush Market

 

  • 获取电动发刷市场顶级关键参与者概述

 

COVID-19 疫情影响:

COVID-19 疫情对各国几乎所有行业都产生了不利影响。北美、欧洲、亚太地区 (APAC)、南美和中美以及中东和非洲 (MEA) 的封锁、旅行限制和企业停工阻碍了多个行业的增长,包括消费品行业。制造部门的关闭扰乱了全球供应链、制造活动、交付计划以及必需品和非必需品销售。多家公司报告称,2020 年产品交付延迟,产品销售下滑。

在新冠肺炎疫情爆发之前,护发器具的普及和电动发刷技术的不断进步推动了对电动发刷的需求。然而,消费品行业在 2020 年第一季度受到了疫情的不利影响。由于国内和国际边界的关闭导致价值链中断,许多行业不得不放慢运营速度。疫情导致了社交距离规范和严重的负面经济影响,阻碍了电动发刷的制造和分销流程。新冠肺炎疫情还导致 2020 年头几个月出现经济衰退,给低收入和中等收入消费者带来了财务困难。

 

竞争格局和重点公司:

荷兰皇家飞利浦公司、露华浓公司、Vega Industries Pvt Ltd、Drybar Products LLC、Conair LLC、Dafni Hair Products Ltd、L'ange Hair Inc、Apalus Inc、Rocket Commercial LLC 和 Tre Milano LLC 是全球电动发刷市场的知名企业。这些市场参与者正在采取战略发展举措进行扩张,进一步推动市场增长。 

  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Global, Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are the key drivers for the growth of the global electric hair brush market?

The electric hair brushes market is significantly growing with an upward trend. Manufacturers are investing significantly to launch innovative products to attract a large consumer base. For instance, in December 2021, Vega, the electric hair styling appliances manufacturer based in India, launched “VHSB-03,” the new X-Star Hair Straightening Brush for straightening and brushing hair using Thermo Protect Technology. It is the most advanced and latest addition to the company’s current range of hair straightening brushes with anti-frizz, anti-scald, teeth, ceramic coating, and thermo-protect technology.

Based on the distribution channel, which segment is projected to grow at the fastest CAGR over the forecast period?

Based on the distribution channel, online retail segment is projected to grow at the fastest CAGR over the forecast period. Online retail stores offer a wide variety of products with heavy discounts; consumers can conveniently buy desirable products remotely. Additionally, home delivery service attracts a large group of customers to shop through e-commerce platforms.

What is the largest region of the global electric hair brush market?

Asia Pacific accounted for the largest share of the global electric hair brush market. In China, Japan, and India, the increase in innovations in electric hair brush products is driving the market. For instance, in December 2021, Vega, the electric hair styling appliances manufacturer based in India, launched “VHSB-03,” the new X-Star Hair Straightening Brush for straightening and brushing hair using Thermo Protect Technology. Additionally, in August 2023, Koninklijke Philips N.V. announced the launch of the Philips Hair Straightening Brush to target Gen Z and millennial customers in India. Increasing promotional activities and campaigns by fashion influencers and style icons in social media forums, including Instagram, Facebook, YouTube, and Pinterest, has played a vital role in promoting hair grooming in the region.

Can you list some of the major players operating in the global electric hair brush market?

The major players operating in the global electric hair brush market are Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Drybar Products LLC, Conair LLC, Dafni Hair Products Ltd, L’ange Hair Inc, Apalus Inc, Rocket Commercial LLC, and Tre Milano LLC.

What are the opportunities for electric hair brush in the global market?

In the ever-evolving world of fashion and beauty, hair styling is crucial in defining personal style and enhancing overall appearance. Technological advancements have transformed the landscape of hair styling, offering a wide range of innovative appliances and technologies. For instance, in August 2020, GHD (Good Hair Day) Hair, a UK-based manufacturer of hair care products, introduced its new GHT-rise hair brush. This volumized hot hair brush is intended to increase hair volume twice using Ultra-zone SMART technology.

Based on the category, why is the women segment have the largest revenue share?

Based on category, women segment mainly has the largest revenue share. Electric hair brushes are quite popular for straightening, curling, and drying among women. Nowadays, women are more concerned about their hair health. A flat iron damages hair as it releases excess heat than a hair straightening brush. Thus, the demand for hair straightening brushes is increasing among women population.

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The List of Companies - Electric Hair Brush Market

  1. Koninklijke Philips NV
  2. Revlon Inc
  3. Vega Industries Pvt Ltd
  4. Drybar Products LLC
  5. Conair LLC
  6. Dafni Hair Products Ltd
  7. L’ange Hair Inc
  8. Apalus Inc
  9. Rocket Commercial LLC
  10. Tre Milano LLC

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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.