马术服装市场规模预计将从 2023 年的 32.7 亿美元增至 2031 年的 63.0 亿美元。预计 2023-2031 年的市场复合年增长率将达到 8.5%。马术运动在世界范围内(尤其是在发展中国家)的日益普及推动了对马术服装的需求。这是由于人们越来越意识到骑马是一项奢侈的休闲活动、生活水平的提高以及马术比赛数量的增加。
马术服装市场分析
在发展中经济体中,马术服饰的认知度和受欢迎程度不断提高,是马术服饰市场增长的重要推动因素。随着这些经济体社会经济的进步,人们对骑马等娱乐活动的兴趣也日益浓厚。以马术学校和俱乐部的建立为标志的蓬勃发展的马术文化催生了对专业装备的需求。此外,时尚潮流的全球化也使人们对马术服饰的优雅和功能性有了更高的认识。随着发展中经济体的人们越来越注重时尚和生活方式的选择,马术服饰的吸引力超越了实用性,成为时尚和精致的象征。这种观念的转变推动了市场扩张,因为这些地区的消费者越来越多地寻求和接受以马术为灵感的时尚,促进了发展中经济体马术服饰市场的整体增长。
马术服装市场概况
马术服饰是专为骑马和相关活动设计的服装。它通常包括马裤、马靴、手套、头盔和夹克,所有这些都经过量身定制,以在骑马时提供舒适性、安全性和功能性。马术服饰日益流行的原因可以归因于几个因素。首先,人们对赛马作为一种休闲和竞技运动的兴趣日益浓厚,增加了对时尚和高性能装备的需求。此外,马术服饰的时尚影响力已经超出了马厩的范围,骑手和非骑手都欣赏这些服装永恒而精致的美感。马术服饰的耐用性和技术特点进一步增强了它的吸引力,使其不仅时尚,而且适合各种户外活动。
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马术服装市场驱动因素和机遇
运动意识和健康意识增强,市场利好
由于人们运动意识和健康意识的增强,服装市场预计将出现大幅增长。政府和商业对体育赛事的赞助,尤其是对发展中地区年轻人的赞助,也有助于市场扩张。来自各个团体的服装捐赠也推动了增长。顾客现在可以从体育用品商店购买独家运动服装并试用产品。由于可支配收入的增加、人口的增长以及对积极生活方式的兴趣,骑马服装也经历了快速扩张。社交媒体和互联网的可访问性增加预计将进一步推动马术服装市场的发展。
全球范围内马术运动参与度不断提高——马术服装市场机遇
随着世界各地越来越多人参与马术运动(如障碍赛和盛装舞步),对专业马术服装的需求也不断上升。骑手的时尚偏好正在发生变化,他们正在寻找既时尚又实用的服装,这些服装既能提高运动表现,又能增强骑马时的身体健康,从而推动市场增长。此外,越来越多的年轻人参与马术运动,以及骑术学校的建立,推动了对入门级、耐用且价格实惠的骑马装备的需求。迎合新骑手或提供实惠选择的品牌的销量正在增加,进一步促进了市场增长。
马术服装市场报告细分分析
有助于得出 XYZ 市场分析的关键部分是类型、原因、障碍类型、类别和最终用户。
- 根据类型,马术服装市场分为上装、下装和其他。
- 根据类别,市场分为男士、女士、中性和儿童。
- 就分销渠道而言,市场细分为超市和大卖场、专卖店、网上零售和其他
马术服装市场份额按地区分析
马术服装市场报告的地理范围主要分为五个地区:北美洲、亚太地区、欧洲、中东和非洲、南美洲/南美洲和中美洲。
欧洲主导着全球马术服装市场。北美是该市场的第二大贡献者,预计亚太地区在预测期内将大幅增长。北美马术服装市场正在增长,这是因为骑马作为一种休闲和竞技活动越来越受欢迎,以及马术时尚的影响。马术表演和比赛等活动创造了一个时尚且注重性能的服装市场。马术服装因其经典和精致的美感而吸引了更广泛的受众。对舒适性、安全性和技术特性的重视与从事各种户外活动的个人的积极生活方式相一致。蓬勃发展的马术文化、不断扩大的时尚吸引力和实用性的结合导致北美对马术服装的需求显着增加。
马术服装市场区域洞察
Insight Partners 的分析师已详细解释了预测期内影响马术服装市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的马术服装市场细分和地理位置。
- 获取马术服装市场的区域特定数据
马术服装市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 32.7亿美元 |
2031 年市场规模 | 63亿美元 |
全球复合年增长率(2023 - 2031) | 8.5% |
史料 | 2021-2022 |
预测期 | 2023-2031 |
涵盖的领域 | 按产品类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
马术服装市场参与者密度:了解其对业务动态的影响
马术服装市场正在快速增长,这得益于终端用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。
在马术服装市场运营的主要公司有:
- 阿里亚特国际公司
- 卡瓦洛有限公司
- 查尔斯·欧文
- HKM运动器材
- 迪卡侬
- 雷迪霍尔有限公司
免责声明:上面列出的公司没有按照任何特定顺序排列。
- 了解马术服装市场顶级关键参与者概况
马术服装市场新闻及最新发展
马术服装市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。以下是马术服装市场的发展列表:
- HUGO BOSS 扩大其产品组合,推出 BOSS Equestrian,这是 BOSS 的高端马术服装系列,将于 2023 年秋冬推出。BOSS Equestrian 系列将由 Bold Equestrian Ltd. 设计、生产和分销。该系列将于 9 月 15 日起在全球精选高端合作伙伴和 BOSS.com 线上发售。首个 BOSS Equestrian 系列为男士和女士提供生活方式时尚和马术服装的混合款,注重功能性、合身性和质量。该系列还配有一系列紧凑的马具配件。2023 年秋冬系列采用 BOSS 标志性的黑色、白色和驼色。2024 年春夏系列将扩大颜色范围。(来源:Hugo Boss,简讯,2023 年)
- H&M 在其集团内开设了一个新的马术运动实验室,从秋季开始,它将通过该实验室为骑马者提供一系列现代而实用的服装。该品牌被称为“All in Equestrian”,这个名字源于一匹著名的马“H&M All In”,被描述为 H&M 与马术界关系的“自然延续”。它的推出也恰逢该公司与全球冠军联赛 (GCL) 的新合作,这是一项障碍赛系列,All in Equestrian 将于 2024 年成为该系列的团队供应商。(来源:H&M,时事通讯,2023 年)
马术服装市场报告覆盖范围和交付成果
“马术服装市场规模和预测(2021-2031)”报告对市场进行了详细的分析,涵盖以下领域:
- 范围内所有主要细分市场的全球、区域和国家层面的市场规模和预测
- 市场动态,如驱动因素、限制因素和关键机遇
- 未来主要趋势
- 详细的 PEST/波特五力分析和 SWOT 分析
- 全球和区域市场分析涵盖关键市场趋势、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热点图分析、知名参与者和最新发展
- 详细的公司简介
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Trends and growth analysis reports related to Consumer Goods : READ MORE..
The List of Companies
- Ariat International, Inc.
- Cavallo GmbH & Co. KG
- Charles Owen
- HKM Sports Equipment
- Decathlon
- Ladyhall Ltd
- UVEX
- Kerrits Equestrian Apparel, Inc.
- Kastel Denmark
- Vestrum Srl
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.