Europe and Asia Pacific Packaged Mac and Cheese Market to Grow at a CAGR of 4.8% to reach US$ 4,016.53 from 2022 to 2030
市场洞察和分析师观点:
包装通心粉和奶酪产品是指包括干通心粉面食和粉状或液体奶酪酱混合物的方便食品。它提供了一种快速简便的方法来准备通心粉和奶酪,只需将意大利面煮沸并将其与准备好的奶酪酱混合即可。其中一些产品是指即食通心粉和奶酪产品,其制备时间最少。对方便食品的需求不断增长、职业女性人口不断增加以及生活方式的改变推动了欧洲和亚太地区包装通心粉和奶酪市场的增长。此外,这些地区的主要市场参与者采取了产品发布、合并和收购等举措,以满足对包装通心粉和奶酪产品不断增长的需求。
增长动力和挑战:
欧洲的包装通心粉和奶酪制造商亚太地区在产品发布和产品开发等战略发展方面进行了大量投资,以吸引消费者并增强其市场地位。 2023 年 5 月,卡夫亨氏公司宣布推出卡夫通心粉和奶酪豪华冷冻。该产品在零售店有售,有原味切达干酪和四种奶酪版本。此次推出的目的是满足对冷冻通心粉和奶酪产品不断增长的需求。此外,近年来消费者对不同口味的包装通心粉和奶酪的需求激增。因此,制造商正在投资创新产品来满足消费者的需求。
近年来,在增强用户体验、提高可持续性和满足消费者需求的愿望的推动下,包装通心粉和奶酪行业的创新显着激增。不断变化的消费者偏好。此外,对可持续性的关注也刺激了环保通心粉和奶酪包装的进步。公司越来越多地探索可生物降解和可回收材料,以减少对环境的影响。 2021 年 1 月,卡夫亨氏公司宣布开发出一种新的可回收杯子包装创新技术。这项创新符合公司的目标,即到 2025 年制造 100% 可重复使用、可回收或可堆肥的包装。此类举措符合可持续发展目标,并吸引了重视消费者环保实践的不断增长的细分市场。
近年来,通心粉和奶酪盒中存在的有毒化学物质引起了消费者和健康专家的担忧。包装材料中的这些化学物质可能会渗入食品中并造成潜在的健康风险。邻苯二甲酸盐用于生产塑料包装。研究表明,这组化学物质可能会破坏激素功能,并可能与各种健康问题有关,尤其是儿童健康问题。此外,研究表明,摄入邻苯二甲酸盐和其他此类化学物质会导致严重的健康问题,包括不孕和癌症,并可能阻碍儿童的大脑发育。因此,包装通心粉和奶酪产品中存在的有毒化学物质阻碍了欧洲和亚太地区包装通心粉和奶酪市场的增长。
报告细分和范围:
欧洲和亚太地区包装通心粉和奶酪市场的增长市场根据面食来源、类别、分销渠道和地区进行细分。根据面食来源,欧洲和亚太地区的包装通心粉和奶酪市场分为小麦、大米和其他。按类别划分,市场分为传统食品和无麸质食品。按分销渠道划分,欧洲和亚太地区的包装通心粉和奶酪市场分为超市和大卖场、便利店、在线零售等。按地区划分,欧洲和亚太地区的包装通心粉和奶酪市场分为欧洲和亚太地区。根据国家/地区,欧洲包装通心粉和奶酪市场进一步细分为德国、英国、意大利、法国、西班牙和欧洲其他地区。在亚太地区,按国家/地区划分,市场分为中国、日本、印度、澳大利亚、韩国和亚太地区其他地区。
细分分析:
根据类别,欧洲和亚太地区的包装机奶酪市场分为传统奶酪和无麸质奶酪。传统市场在欧洲和亚太地区的包装通心粉和奶酪市场中占有重要份额。然而,无麸质市场预计在预测期内将显着增长。无麸质包装通心粉和奶酪专为患有乳糜泻或麸质敏感性的人士以及选择无麸质饮食的人士而设计。这些产品中的通心粉成分通常是用替代面粉制成的,例如大米、玉米、藜麦或无麸质谷物面粉的组合。由于麸质相关疾病的患病率不断增加以及更广泛的健康意识趋势,对无麸质通心粉和奶酪的需求显着增加。
区域分析:
按地区划分,欧洲和亚太地区的包装通心粉和奶酪奶酪市场分为欧洲和亚太地区。根据国家/地区,欧洲包装通心粉和奶酪市场进一步细分为德国、英国、意大利、法国、西班牙和欧洲其他地区。在亚太地区,按国家/地区划分,市场分为中国、日本、印度、澳大利亚、韩国和亚太其他地区。欧洲和亚太地区的包装通心粉和奶酪市场由欧洲主导,2022 年销售额为 15.2434 亿美元。欧洲的包装通心粉和奶酪市场竞争激烈,因为该地区是一些最知名的全球市场参与者的所在地例如 Nestle SA、Symington's Limited 和 Kabuto Noodles。欧洲市场的增长是由该产品提供的节省时间和便利的优势推动的。该地区的年轻消费者将大部分收入花在方便的即食 (RTE) 食品上。 20岁至30岁的消费者是即食食品制造巨头最容易瞄准的目标。这是因为这些消费者主要是职业人士和大学生,他们由于繁忙的日程和工作时间而无法花更多时间在家做饭。包装通心粉和奶酪等 RTE 产品的便利性推动了欧洲的需求。根据欧盟统计局的数据,到2021年,欧洲将有超过2.5亿人成为职业人士,约占欧洲总人口的73.1%。因此,消费者开始转向即食产品,因为这样可以节省时间。这些因素增加了该地区对包装通心粉和奶酪的需求。
行业发展和未来机遇:
欧洲和亚太地区包装通心粉和奶酪市场主要参与者采取的举措如下:
2023 年 8 月,蒂拉穆克县乳制品协会 (TCCA) 宣布在其不断增长的产品线中推出冷冻通心粉、奶酪和披萨。 Tillamook 通心粉和奶酪推出三种口味 - 经典切达干酪、鲜味切达干酪和未腌制培根以及切达干酪和孵化智利。COVID-19 大流行的影响:
人们对即食食品的偏好不断增加,加上对即食食品的偏好激增在 COVID-19 大流行之前,由于工作人口不断增加,方便食品推动了对包装通心粉和奶酪产品的需求。此外,主要市场参与者的产品开发以及对更健康产品的需求激增也促进了欧洲和亚太地区包装通心粉和奶酪市场的增长。然而,食品饮料行业在2020年第一季度受到了疫情的不利影响。由于国家和国际边界限制导致价值链中断,许多行业不得不放慢运营速度。此外,社交距离规范和负面经济影响阻碍了欧洲和亚太地区包装通心粉和奶酪市场的制造和分销业务。 COVID-19大流行还导致2020年第一个月的经济衰退,给低收入和中等收入消费者带来财务不确定性。
随着各国政府在疫情爆发后放松社会限制,许多企业得以复苏。 2020 年封锁的最初几个月。COVID-19 疫苗缓解了这场令人痛苦的大流行,通过鼓励企业恢复活动来造福经济。制造单位的恢复运营对包装通心粉和奶酪市场产生了积极影响,并导致其在 2021 年复苏。制造商克服了供需缺口,因为他们被允许以其总产能运营。
竞争格局和主要公司:
Kabuto Foods Ltd、Symington's Ltd、San Remo Macaroni Co Pty Ltd、Healthy Kids Ltd、TGK Brand Ltd、卡夫亨氏公司、雀巢 SA、通用磨坊公司、Gooder Foods Inc 和 Amy's Kitchen Inc 都是其中的知名参与者在欧洲和亚太地区的包装通心粉和奶酪市场开展业务。这些市场参与者正在采取战略发展举措进行扩张,进一步推动欧洲和亚太地区的包装通心粉和奶酪市场的增长。
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The List of Companies - Europe and Asia Pacific Packaged Mac and Cheese Market
- Kabuto Foods Ltd
- Symington’s Ltd
- San Remo Macaroni Co Pty Ltd
- Healthy Kids Ltd
- TGK Brand Ltd
- The Kraft Heinz Co
- Nestle SA
- General Mills Inc
- Gooder Foods Inc
- Amy's Kitchen Inc
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