Europe and Middle East & Africa Frozen Potato Market to Grow at a CAGR of 4.7% to reach US$ 34,616.79 million from 2022 to 2030
市场洞察和分析师观点:
马铃薯是主要主食产品之一,以新鲜或加工形式消费。在过去的几年里,人们的生活方式发生了巨大的变化。他们大部分时间都在办公室和工作场所度过。因此,由于时间不够,他们更喜欢方便、即食、即食且需要最少烹饪时间和精力的产品。预计这一因素将显着推动欧洲、中东和非洲的冷冻马铃薯市场。此外,年轻人和儿童喜欢在空闲时间吃零食。冷冻土豆因其酥脆的质地以及各种口味和形状的不同产品而受到儿童和年轻人的广泛消费。这些因素也推动了冷冻马铃薯市场的增长。
增长动力和挑战:
由于购买力不断上升以及消费者对即食便利性的偏好日益增强,对冷冻食品的需求激增食品。对即食、可微波加热和即食食品的偏好显着上升,因为它们非常适合在旅途中食用并且需要最少的准备时间。德国、英国等发达国家的双收入家庭数量大幅增加。由于缺乏时间,人们发现很难处理工作和家务。因此,他们更喜欢外出就餐或食用需要最少准备和烹饪工作的即食产品。此外,由于繁忙的工作日程,千禧一代更喜欢快速、简单的膳食,同时又不影响口味和营养。英国、法国、西班牙和德国等欧洲国家的单人或两人家庭数量也在增长。据欧盟委员会统计,2009年至2022年,欧盟的单身家庭数量增加了30.7%。一两人家庭数量的不断增加刺激了对即食、控制份量的食物。麦当劳、温迪、肯德基和汉堡王等快餐连锁店提供冷冻土豆,其功效和味道与新鲜土豆相同,但保质期更长。因此,由于方便,冷冻马铃薯的消费不断增长,推动了市场增长。
冷冻马铃薯制造商正在产品创新方面进行大量投资,以扩大其在欧洲、中东和非洲的客户群,并满足新兴的消费趋势。他们正在推出无麸质、有机和清洁标签的产品,以满足消费者的不同需求。例如,2021 年 1 月,荷兰冷冻马铃薯行业制造商 Aviko BV 推出了三款新的马铃薯产品。即,New Super Crunch Julienne Fries、Bistro Garlic and Herb Wedges 以及天然质朴的土豆泥。新推出的薯条和薯角不含麸质,适合素食主义者。此类产品创新帮助他们扩大影响力并在国际市场上获得竞争优势。
报告细分和范围:
欧洲、中东和非洲冷冻马铃薯市场根据产品进行细分类型、最终用户和区域。根据产品类型,市场分为炸薯条、薯饼、成型薯条、捣碎薯条、面糊/煮熟的薯条、顶部/填充等。按最终用户划分,市场分为住宅和商业。按地区划分,市场分为欧洲、中东和非洲。根据国家/地区,欧洲冷冻马铃薯市场进一步细分为德国、英国、意大利、法国、西班牙和欧洲其他地区。按国家/地区划分,中东和非洲市场分为南非、沙特阿拉伯、阿联酋以及中东和非洲其他地区。
细分分析:
根据产品类型,欧洲和中东市场东非冷冻马铃薯市场分为炸薯条、薯饼、成型、捣碎、面糊/煮熟、浇头/填充等。炸薯条部门在欧洲、中东和非洲冷冻马铃薯市场中占有重要份额。然而,异型产品市场预计在预测期内将显着增长。炸薯条是汉堡店、快餐店和家里很受欢迎的配菜。冷冻薯条有各种尺寸和形状,包括薄条薯条、卷曲薯条、华夫饼薯条、楔形薯条、皱纹薯条和厚牛排薯条。它们可以添加到许多美食中,包括汉堡或汉堡包、肉汁奶酪薯条、华夫饼土豆开胃菜、土豆泥、三明治等。
区域分析:
按区域划分,市场分为欧洲、中东和非洲。根据国家/地区,欧洲冷冻马铃薯市场进一步细分为德国、英国、意大利、法国、西班牙和欧洲其他地区。按国家/地区划分,中东和非洲市场分为南非、沙特阿拉伯、阿联酋以及中东和非洲其他地区。欧洲、中东和非洲冷冻马铃薯市场以欧洲为主,2022年销售额为198.87亿美元。由于对方便食品的需求不断增长、广泛的零售基础设施和供应,欧洲的冷冻马铃薯市场正在显着增长。不同品牌、不同分销渠道的各种产品。
此外,高人均收入消费者的存在正在推动对炸薯条、薯饼、土豆泥和马铃薯等冷冻食品的需求宝石。消费者正在从他们消费的产品中寻求营养益处。因此,对清洁、有机、最低限度加工的冷冻马铃薯产品的需求显着增加,进一步推动了欧洲市场的增长。
行业发展和未来机遇:
欧洲和中东地区主要参与者采取的举措东非冷冻马铃薯市场情况如下:
2022年8月,巴西食品品牌Seara在沙特阿拉伯推出120种冷冻食品新品。2022年6月,全球最大的冷冻马铃薯产品生产商麦凯恩食品公司,公布了在南非启动再生农业项目的计划。该项目是该公司减少碳排放和克服气候变化影响的一部分。该项目已启动,计划利用再生农业实践,每年种植 125 公顷土豆,供全国使用。COVID-19 疫情影响:
人们对即食食品的偏好不断增加,对方便食品的偏好激增由于在 COVID-19 大流行之前,工作人口的增加推动了对冷冻马铃薯产品的需求。此外,主要市场参与者的产品开发以及对更健康产品的需求激增也促进了欧洲、中东和非洲冷冻马铃薯市场的增长。然而,食品饮料行业在2020年第一季度受到了疫情的不利影响。由于国家和国际边界限制导致价值链中断,许多行业不得不放慢运营速度。此外,社会疏远规范和负面经济影响阻碍了欧洲、中东和非洲冷冻马铃薯市场的制造和分销业务。 COVID-19大流行还导致2020年第一个月的经济衰退,给低收入和中等收入消费者带来财务不确定性。
随着各国政府在疫情爆发后放松社会限制,许多企业得以复苏。 2020 年封锁的最初几个月。COVID-19 疫苗缓解了这场令人痛苦的大流行,鼓励企业恢复活动,从而使经济受益。制造单位的恢复运营对冷冻马铃薯市场产生了积极影响,并导致其在 2021 年复苏。制造商克服了供需缺口,获准以全部产能运营。
竞争格局和主要公司:
Aviko BV、Agristo NV、Lamb Weston Holdings Inc、Mccain、Farm Frites International BV、Strong Roots、Mondial Foods、General Mills、Bird's Eye Limited 和 Sunbulah Group 是在欧洲、中东和非洲冷冻食品领域运营的知名企业马铃薯市场。这些市场参与者正在采取战略发展举措进行扩张,进一步推动欧洲、中东和非洲冷冻马铃薯市场的增长。
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The List of Companies - Europe and Middle East & Africa Frozen Potato Market
- Agristo NV
- Aviko BV
- Birds Eye Ltd
- Farm Frites International BV
- General Mills Inc
- Lamb Weston Holdings Inc
- McCain Foods Ltd
- Mondial Foods BV
- Handy Food Innovation Ltd
- Sunbulah Food & Fine Pastries Manufacturing Co Ltd
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