欧洲烧烤架市场预计将从 2024 年的 4.2546 亿美元增长到 2031 年的 6.1022 亿美元;预计 2025-2031 年的复合年增长率为 5.3%。户外烹饪的日益普及是市场的一个突出趋势。
欧洲烧烤炉市场分析
户外露营越来越受欢迎,尤其是在年轻人中,这推动了户外烹饪的流行,推动了对烧烤架的需求。有了户外烹饪,人们可以参与烧烤活动,花更多时间在大自然中,享受与朋友和家人在一起的时光。在国定假日、暑假、除夕和感恩节等特殊场合,人们非常喜欢在花园和后院野餐。根据 CamperCham 的数据,2023 年,欧盟 27 个国家在露营设施度过的总夜晚数从 2022 年的 3.9476 亿增加到 4.0733 亿,增长了 3.2%。随着越来越多的人定期享受户外空间,烧烤被选为主要烹饪方式之一。因此,消费者对户外烹饪的兴趣日益浓厚,推动了该地区烧烤架市场的增长。
智能手机和互联网使用率的提高、消费者购买力的增强以及网上购物的便利性是推动烧烤架通过电子商务平台销售的关键因素。人工智能等先进技术与电子商务的结合为这些平台提供了增长前景。随着电子商务在欧洲的普及率不断提高,烧烤架制造商正致力于通过成熟的电子商务平台(如 Lidl、亚马逊和沃尔玛)销售产品,以增强其在线影响力。制造商通过其网站提供直接面向消费者 (D2C) 的销售服务,以在线销售产品。因此,电子商务的不断普及预计将在预测期内为欧洲烧烤架市场提供丰厚的机会。
欧洲烧烤炉市场概况
由于厨房用具支出增加以及人们对户外烹饪的兴趣日益浓厚,烧烤架市场正在经历显著增长。瑞典、波兰、丹麦和西班牙等国家是欧洲烧烤架的新兴市场。瑞典消费者与户外生活有着强烈的文化联系,尤其是在天气宜人的夏季。“fika”(瑞典人喝咖啡、吃零食进行社交的传统)的概念通常延伸到户外烧烤。在漫长而阳光明媚的夏天,烧烤被认为是享受户外活动和与亲朋好友聚会的完美方式;这促使许多房主拥有烧烤架。电动烧烤架需求旺盛,因为它们易于使用、可持续、耐用且麻烦少。随着电动烧烤架需求的不断增长,制造商正在通过先进的技术功能对其产品进行创新,这有望提高烧烤架在欧洲的普及率。
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欧洲烧烤炉市场驱动因素和机遇
增加厨房用具支出
欧洲消费者在厨房用具(包括烧烤架)上的支出不断增加。烧烤是一种休闲活动,用户可以在享受家常菜的同时与朋友和家人共度美好时光。随着各种电动烤架的推出,其移动性得到改善且重量轻,消费者可以在室内和室外享受烧烤的乐趣。由于易于安装、易于维护和移动性等特点,许多消费者正在投资户外厨房的电动烤架。因此,厨房用具支出的增加推动了欧洲烧烤架市场的发展。
电子商务渗透率不断上升
消费者更喜欢通过在线零售平台来研究烧烤架,并比较不同品牌和零售商的功能和价格。电子商务平台为寻找物超所值的烧烤产品的人们提供了获取产品信息和内容的渠道,也为他们带来了便利。不同品牌的产品价格实惠,并配有详细的产品描述、消费者评级和评论以及送货上门服务,这些都促使消费者通过在线零售平台购买烧烤架。由于人们被迫待在家里,COVID-19 疫情导致人们倾向于网上购物。Weber 和 Kamado Joe 等烧烤架制造商正在通过其网站销售产品。制造商更喜欢直接向消费者销售,以加强客户关系并控制定价、数据和品牌声誉。barbeque grills via online retail platforms. The COVID-19 pandemic resulted in an inclination toward online shopping as people were compelled to stay at home. Barbecue grill manufacturers, such as Weber and Kamado Joe, are selling their products through their websites. Manufacturers prefer direct sales to consumers to strengthen customer relationships and control pricing, data, and brand reputation.
欧洲烧烤炉市场报告细分分析
有助于得出欧洲烧烤炉市场分析的关键部分是产品类型和分销渠道。
- 根据燃料类型,市场分为天然气、木炭、电力和木材。预计电力部分在预测期内的复合年增长率最高。
- 根据分销渠道,欧洲烧烤架市场分为超市和大卖场、专卖店、在线零售和其他。专卖店部分在 2024 年占据了市场主导地位。
欧洲烧烤炉市场份额分析(按国家)
根据国家/地区,欧洲烧烤架市场细分为德国、法国、意大利、西班牙、英国、波兰、瑞典、丹麦、荷兰和欧洲其他地区。预计英国将在 2025 年至 2031 年期间实现最快的复合年增长率。由于提供烧烤食品的高端餐厅提供的各种美食大受欢迎,英国各地的烧烤趋势有所增加。近年来,英国希望享受户外生活的人数稳步增加。2020 年,由于疫情,英国对户外生活和户外烹饪的需求迅速增长。人们在家庭和花园改善上的支出增加,推动了该国对烧烤架的需求。由于烧烤是客户首选的户外活动之一,市场上的制造商推出了各种烧烤架以满足英国客户的需求。该国外籍人士的涌入也增加了对包括烤肉和其他产品在内的外国美食和菜肴的需求。
欧洲烧烤炉市场区域洞察
Insight Partners 的分析师已详细解释了预测期内影响欧洲烧烤烤架市场的区域趋势和因素。本节还讨论了欧洲烧烤烤架市场的细分市场和地理位置,包括北美、欧洲、亚太地区、中东和非洲以及南美和中美洲。

- 获取欧洲烧烤炉市场的区域特定数据
欧洲烧烤炉市场报告范围
报告属性 | 细节 |
---|---|
2024 年的市场规模 | 4.2546亿美元 |
2031 年市场规模 | 6.1022亿美元 |
全球复合年增长率(2025 - 2031) | 5.3% |
史料 | 2021-2023 |
预测期 | 2025-2031 |
涵盖的领域 | 按燃料类型
|
覆盖地区和国家 | 欧洲
|
市场领导者和主要公司简介 |
|
欧洲烧烤炉市场参与者密度:了解其对业务动态的影响
欧洲烧烤架市场正在快速增长,这得益于终端用户需求的不断增长,这些需求源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。
在欧洲烧烤炉市场运营的主要公司有:
- 意大利手工设计有限公司
- 博雷蒂公司
- 兰德曼美国公司
- 特福
- Nexgrill 工业公司
- 韦伯公司
免责声明:上面列出的公司没有按照任何特定顺序排列。

- 了解欧洲烧烤炉市场的主要参与者概况
欧洲烧烤炉市场新闻及最新发展
欧洲烧烤炉市场通过收集初步和二次研究的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。
- Traeger Grills 推出全新 Woodridge 颗粒烧烤炉系列,庆祝 40 年创新(来源:公司网站,2025 年 1 月)
- Charbroil 推出全新商用系列和 PRO 系列烧烤和煎锅组合,彻底改变户外烹饪方式(来源:新闻稿,2024 年 2 月)
- WC Bradley Co. 收购了 Dansons US LLC 及其子公司,扩大了其户外消费品业务组合。该协议将两家拥有标志性品牌(包括 Char-Broil、TIKI、Pit Boss、Oklahoma Joe's 和 Louisiana Grills)和高品质产品组合的组织整合在一起。(来源:新闻稿,2023 年 6 月)
欧洲烧烤炉市场报告覆盖范围和交付成果
“欧洲烧烤炉市场份额和预测(2021-2031 年)”报告对市场进行了详细分析,涵盖以下领域:
- 欧洲烧烤炉市场趋势和预测涵盖范围内所有主要细分市场
- 欧洲烧烤炉市场趋势,以及市场动态,如驱动因素、限制因素和关键机会
- 详细的波特五力分析和 SWOT 分析
- 欧洲烧烤炉市场分析涵盖主要市场趋势、国家框架、主要参与者、法规和最新的市场发展。
- 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及欧洲烧烤炉市场的最新发展
- 详细的公司简介
- 历史分析(2 年)、基准年、预测(7 年)及复合年增长率
- PEST 和 SWOT 分析
- 市场规模价值/数量 - 全球、区域、国家
- 行业和竞争格局
- Excel 数据集


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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
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to segments covered.

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
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常见问题
Increasing spending on kitchen appliances and rising interest in outdoor cooking in Europe drive the market growth.
The development of smart appliances is expected to emerge as a future trend in the market during the forecast period.
ARTIGIANATO ITALIANO DESIGN SRLS, Boretti BV, Landmann USA Inc, Tefal, Nexgrill Industries Inc, Weber Inc, Ox Grills Limited, LeisureGrow Products Ltd, Wolf Steel Ltd, Fyron Group B.V., Big Green Egg Inc, W.C. Bradley Co., and Traeger Inc are among the key players operating in the market.
The market is expected to register a CAGR of 5.3% during 2025–2031.
Trends and growth analysis reports related to Consumer Goods : READ MORE..
The List of Companies - Europe Barbeque Grills Market
- ARTIGIANATO ITALIANO DESIGN SRLS
- Boretti BV
- Landmann USA Inc
- Tefal
- Nexgrill Industries Inc
- Weber Inc
- Ox Grills Limited
- LeisureGrow Products Ltd
- Wolf Steel Ltd
- Fyron group B.V.
- Big Green Egg Inc
- W.C. Bradley Co.
- Traeger Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.