欧洲客户服务 BPO 市场规模预计将从 2023 年的 233.5 亿美元增至 2031 年的 426.4 亿美元;预计 2023-2031 年的复合年增长率为 7.6%。在预测期内,离岸和近岸客户服务 BPO 外包的采用率上升可能会为市场带来新的趋势。
欧洲客户服务 BPO 市场分析
推动欧洲客户服务 BPO 服务市场增长的关键因素包括对客户服务业务流程外包的需求不断增长、对客户满意度的日益重视以及欧洲企业数字化转型计划的不断增加。然而,欧盟对数据安全和隐私以及人才短缺的日益担忧抑制了市场的增长。此外,预计在预测期内,欧洲市场电子商务和在线零售的大幅增长以及聊天机器人和 RPA 等新兴技术将为在欧洲客户服务 BPO 服务市场运营的主要公司创造机会。此外,预计从 2023 年到 2031 年,欧洲境内的近岸外包将成为欧洲客户服务 BPO 服务市场的主要趋势。
欧洲客户服务 BPO 市场概览
客户服务外包涉及使用第三方服务来管理购买前、购买和购买后阶段的客户互动。BPO 客户服务通过各种渠道响应客户查询,包括网站、电子邮件或消息、电话、实时在线聊天、社交媒体以及文本或消息。这些多渠道解决方案可帮助外包公司高效地提供服务。此外,IT 和电信以及 BFSI 等各个行业的在家办公 (WFH) 趋势的出现正在推动市场增长。BPO 客户支持服务可以通过各种渠道运作。大多数通过电话、电子邮件、语音门户服务、实时人工或聊天机器人聊天、交互式语音响应 (IVR) 自助服务、社交媒体和基于云的自助服务渠道、短信和普通邮件提供多渠道服务。重点正在从纯母语服务转向接受英语服务和引入非语言联系中心服务。欧洲也是各种规模的公司外包其客户服务 BPO 服务的地区。零售和电子商务以及 IT 和电信服务行业为欧洲客户服务 BPO 市场的主要参与者创造了巨大的增长机会
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欧洲客户服务 BPO 市场:BPO Market:
复合年增长率(2023 - 2031)7.6%- 2023 年市场规模
233.5 亿美元 - 2031年市场规模
426.4亿美元
市场动态
- 客户服务 BPO 服务外包需求不断增长
- 越来越重视客户满意度
- 欧洲企业的数字化转型举措
- 离岸和近岸客户服务 BPO 外包的采用率上升
- 欧洲市场电子商务和在线零售的迅猛增长以及客户服务 BPO 服务中新兴技术的采用
关键参与者
- 远程性能测试
- 创始人
- Concentrix 公司
- 施特罗尔 X 有限公司
- 雷吉奥康
- 博世服务解决方案有限公司
- 格韦科姆有限公司
- 有限公司
- 泰勒斯国际
- 瓦尔特服务有限公司
区域概况
- 欧洲
市场细分
- 近岸外包
- 在岸外包
- 离岸外包
- 信息技术和电信
- 金融保险业协会
- 零售和电子商务
- 医疗保健和制药
- 旅游与酒店
- 媒体与传播
- 公共事业部门
- 制造业
- 汽车
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
欧洲客户服务 BPO 市场驱动因素和机遇
越来越重视客户满意度
客户越来越严格地审查企业及其服务或产品。他们将自己的体验与其他品牌进行比较,以便轻松、详细、快速地做出决策并获得个性化体验。客户满意度是客户忠诚度的关键,对于留住现有客户和留住新客户至关重要。企业试图通过客户服务来提高客户满意度。部门可以提供内部托管的这些服务,也可以将其外包给业务流程外包 (BPO) 公司。在快速变化的商业环境中,成功的组织采用各种实例来提高业务收入,同时加强客户关系。因此,公司通过分享有关公司产品的所有相关和关键重要信息来分包其客户服务职能,以便为客户提供优化的体验。
BPO 是一种方便且经济高效的做法,在许多企业中广泛使用。它可以帮助企业主减轻工作负担并专注于核心方面。法国、德国、意大利和英国等国家更愿意将一些业务流程外包。由于数字化转型,许多公司已从传统的业务流程服务 (BPS) 转向技术驱动的业务流程即服务 (BPaaS)。此外,该地区发达国家和发展中国家的支付模式存在明显差异。因此,组织越来越关注提供增强的客户体验,推动了对 BPO 服务的需求,从而推动了欧洲客户服务 BPO 市场的发展。
欧洲市场电子商务和在线零售大幅增长
由于整个欧洲地区消费支出的增加,预计 2023 年至 2031 年间,欧洲的电子商务和在线零售渗透率将有所增长。欧洲是全球第三大零售电子商务市场。根据国际贸易管理局 (ITA) 的数据,2023 年欧洲零售电子商务收入为 6320 亿美元,预计到 2031 年将达到 9023 亿美元。根据 ITA 的数据,2023 年,电子商务行业占英国 GDP 总量的近 9.3%,其次是丹麦、希腊和瑞典,分别占 7.3%、5.9% 和 5.8%。此外,2023 年,该地区在线零售和电子商务领域的人均消费者支出以英国和德国为主。
随着越来越多的欧洲消费者倾向于从数字平台购物,对有效的多渠道客户支持服务的需求也日益增长。为了确保客户满意度和忠诚度,在线业务必须通过聊天、电子邮件、语音和社交媒体等各种接触点提供无缝体验。许多电子商务公司正在将其客户服务业务外包给专业的 BPO 提供商。这些提供商可能会提供可扩展、经济实惠的解决方案,并利用具有人工智能和分析工具的聊天机器人等尖端技术。因此,电子商务和在线零售的增长可能会在预测期内为欧洲客户服务 BPO 市场创造丰厚的机会。
欧洲客户服务 BPO 市场报告细分分析
有助于得出欧洲客户服务 BPO 市场分析的关键部分是解决方案和最终用户。
- 根据解决方案,市场分为在岸外包、离岸外包和近岸外包。近岸外包部分在 2023 年占据了最大的市场份额。
- 根据最终用户,欧洲客户服务 BPO 服务市场分为 BFSI、IT 和电信、制造业、零售和电子商务、医疗保健和制药、旅游和酒店、媒体和通信、汽车、公共部门和公用事业等。IT 和电信部门在 2023 年占据了市场主导地位。
欧洲客户服务 BPO 市场份额(按地区)分析
欧洲客户关怀 BPO 服务市场分为法国、德国、意大利、西班牙、英国和欧洲其他地区。西欧高度发达,拥有不同类型的公司。欧洲拥有成熟的制造业,采用物联网 (IoT) 和工业 4.0 等尖端技术。随着技术进步的兴起,欧洲已成为各行业客户关怀 BPO 服务竞争激烈的市场。欧洲是全球最重要的化学品和食品饮料制造商之一。该地区领先制造商的存在推动了对各种运营的客户关怀 BPO 服务的需求,包括物流、包装、销售、反馈以及来自消费者或分销商的其他查询。
欧洲客户服务 BPO 市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 233.5亿美元 |
2031 年市场规模 | 426.4 亿美元 |
全球复合年增长率(2023 - 2031) | 7.6% |
史料 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按解决方案
|
覆盖地区和国家 | 欧洲
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
欧洲客户服务 BPO 市场新闻及最新发展
欧洲客户服务 BPO 市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。欧洲客户服务 BPO 市场的一些发展情况如下:
- Capita 的客户体验部门 Capita Experience 最近开设了两个新站点,再次确认了其致力于打造全球卓越交付中心的承诺。该业务在保加利亚索非亚开设了第二家办事处,扩大了其在中欧的业务范围。此次扩张使 Capita 能够满足来自欧洲各地客户对多语言客户体验服务日益增长的需求,并通过提供多样化的服务和专业知识扩大其在该地区的业务范围。(来源:Capita,新闻稿,2024 年 5 月)
- 人工智能驱动的 CX 挑战者 Transcom 签署了一份意向书,收购印度高端 CX 解决方案提供商 VCosmos。VCosmos 通过古尔冈和斋浦尔的客户体验中心的语音、电子邮件、聊天和社交媒体渠道以及快速发展的在家办公网络为北美、亚洲和欧洲的客户提供服务。他们拥有 700 名员工,可以快速扩展语音和非语音多语言和多渠道 CX 服务。(来源:Transcom,新闻稿,2024 年 1 月)
欧洲客户服务 BPO 市场报告覆盖范围和交付成果
“欧洲客户服务 BPO 市场规模和预测(2021-2031 年)”对市场进行了详细分析,涵盖以下领域:
- 欧洲客户服务 BPO 市场规模以及区域和国家层面所有关键细分市场的预测
- 欧洲客户服务 BPO 市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
- 详细的 PEST 和 SWOT 分析
- 欧洲客户服务 BPO 市场分析涵盖关键市场趋势、区域框架、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及欧洲客户服务 BPO 市场的最新发展
- 详细的公司简介
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The nearshore outsourcing segment led the Europe customer care BPO market with a significant share in 2023.
The Europe customer care BPO market is expected to reach US$ 42.65 billion by 2031.
UK is anticipated to grow at the fastest CAGR over the forecast period.
Rise in adoption of offshore and nearshore customer care BPO is the key future trend of the Europe customer care BPO market in the coming years.
The key players operating in the Europe customer care BPO market include Teleperformance SE, Foundever, Concentrix Corporation, Stroer X GmbH, regiocom SE, Bosch Service Solutions GmbH, gevekom GmbH, KiKxxl GmbH, Telus International, Walter Services GmbH, INDECA Business GmbH, Mplus Group, Transcom, Rhenus Group, getaline GmbH, Capita plc, Euroanswer, MCI, LC, Infosys Limited, and TTEC.
Increasing demand for outsourcing of customer care BPO services, growing emphasis on customer satisfaction, and digital transformation initiatives across European businesses are the key driving factors impacting the Europe customer care BPO market.
The Europe customer care BPO market was estimated to be valued at US$ 23.36 billion in 2023 and is anticipated to grow at a CAGR of 7.6% over the forecast period.
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The List of Companies - Europe Customer Care BPO Market
- Teleperformance SE
- Foundever
- Concentrix Corporation
- Stroer X GmbH
- regiocom SE
- Bosch Service Solutions GmbH
- gevekom GmbH
- KiKxxl GmbH
- Telus International
- Walter Services GmbH
- INDECA Business GmbH
- Mplus Group
- Transcom
- Rhenus Group
- getaline GmbH
- Capita plc
- Euroanswer
- MCI, LC
- Infosys Limited
- TTEC
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.