预计到 2031 年,欧洲膳食补充剂市场规模将从 2023 年的 198.4 亿美元增至 310.9 亿美元。预计 2023-2031 年期间,该市场的复合年增长率将达到 5.8%。美容补充剂的日益普及可能仍是市场的主要趋势之一。
欧洲膳食补充剂市场分析
欧洲膳食补充剂市场的需求正在大幅增长,为该行业的新进入者提供了诱人的前景。消费者对健康和保健产品的兴趣日益浓厚,为新品牌和新产品进入市场创造了充足的机会。随着人们对膳食补充剂的健康益处的认识不断提高,越来越多的人将其纳入日常生活,从而推动了市场的扩张。
近年来,随着癌症、心血管疾病等各种疾病以及糖尿病、高血压、肥胖症和高胆固醇等多种病症的发病率不断上升,人们越来越注重自己的健康和健身。这推动了整个欧洲对膳食补充剂的需求。蛋白质在骨骼、肌肉、软骨、皮肤和血液的形成中起着至关重要的作用。它们有助于修复和构建组织以及制造酶和激素。氨基酸被认为是蛋白质的组成部分。它们分为必需氨基酸和非必需氨基酸,分别是人体所需和所产生的。此外,消费者健康和饮食意识的不断增强,也增加了消费者对蛋白质补充剂(如乳清粉)和氨基酸产品(包括瓜氨酸、肌酸、脯氨酸和酪氨酸)的需求。
欧洲膳食补充剂市场概况
对膳食补充剂产品的需求不断增长,促使主要参与者采取各种战略举措,以在所有竞争对手中保持独特性。一些制造商正在推出创新的膳食补充剂产品。例如,Optimum Nutrition 推出了 Clear Protein——一个使用尖端技术制作透明蛋白质奶昔的创新品牌。此外,2024 年,AstroZhi 在爱尔兰、英国和欧洲市场推出了突破性的膳食补充剂。这些补充剂有助于控制 COVID-19 感染的症状。
各膳食补充剂制造商正在开展合作,以扩大其在欧洲的客户群。例如,2024 年 5 月,dsm-firmenich 和 Indena 合作在 2024 年欧洲国际营养食品展上推出了结合生物和植物成分的膳食补充剂解决方案,重点关注肠道健康、大脑健康和健康老龄化,旨在推动营养保健食品的未来。
一些制造商正专注于并购,以大幅提升其生产食品成分和膳食补充剂的能力,这标志着公司增长轨迹迈出了重要一步。例如,2024 年 5 月,丹麦食品科技公司 Aliga Microalgae 收购了荷兰的小球藻藻类设施,标志着其小球藻藻类产品商业化迈出了一步。此次收购旨在提高食品成分和膳食补充剂的生产能力。
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欧洲膳食补充剂市场:
复合年增长率(2023 - 2031)5.8%- 2023 年市场规模
198.4 亿美元 - 2031年市场规模
310.9亿美元
市场动态
- 膳食补充剂越来越受欢迎
- 主要参与者不断推出战略举措以扩大产品组合
- 美容补品越来越受欢迎
- 人们对声称有机和纯素的膳食补充剂的偏好日益增加
关键人物;主力;重要一员
- 格兰比亚公司
- 康宝莱营养有限公司
- 安利公司
- 拜耳公司
- 阿科法玛公司
- 辉瑞公司
- 大塚控股株式会社
- 葛兰素史克公司
- 现在健康集团
- 雀巢健康科学公司
区域概况
- 欧洲
市场细分
- 维生素
- 矿物质
- 蛋白质和氨基酸
- 益生菌
- 混合
- 平板电脑
- 胶囊和软胶囊
- 粉末
- 超市和大卖场
- 专卖店
- 网上零售
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
欧洲膳食补充剂市场驱动因素和机遇
膳食补充剂日益普及,利于市场增长
社交媒体在健身激励方面也发挥着重要作用,从而鼓励自我提升。Instagram、Twitter 和 Pinterest 等社交媒体平台提升了健康和健身行业的知名度,许多名人和有影响力的人向用户介绍了新的健身方案和膳食补充剂。这凸显了膳食补充剂对消费者身心健康的好处,反过来又促进了膳食补充剂的需求。此外,人们对健美和运动的兴趣日益浓厚,也推动了欧洲膳食补充剂的摄入量。运动员越来越倾向于使用膳食补充剂来帮助提高耐力和表现,同时保持健康。因此,膳食补充剂日益普及推动了欧洲膳食补充剂市场的发展
人们对声称有机和纯素的膳食补充剂的偏好日益增加,创造了巨大的机会
欧洲有机和纯素食消费者数量的不断增加,推动了对含有有机和草本成分的膳食补充剂产品的需求。根据柏林 Veganz 的调查,他们根据纯素食者的数量对五个欧洲国家进行了排名,英国以 3.2% 的比例位居榜首。意大利紧随其后,为 2.3%,其次是德国和奥地利,为 2.2%。此外,西班牙紧随其后,为 2.1%,法国为 2.0%。这些国家的纯素食人口超过五百万。有机膳食补充剂含有维生素、矿物质、草本植物、氨基酸或酶,全部来自天然、有机环境,以支持整体健康和保健。这些补充剂可增强营养摄入,改善健康状况,并且对环境友好,因为它们不含有害农药和化学物质。它们可以长期安全食用,并且不含合成添加剂。消费者越来越寻求清洁、绿色和天然的产品。因此,许多品牌都在其产品系列中添加了多种植物性选择。
欧洲膳食补充剂市场报告细分分析
有助于欧洲膳食补充剂市场分析的关键部分是类型、形式和分销渠道。
- 根据类型,欧洲膳食补充剂市场分为维生素、矿物质、蛋白质和氨基酸、益生菌、混合物等。维生素部分在 2023 年占据了最大的市场份额。
- 根据形式,市场分为片剂、胶囊和软胶囊、粉末和其他。胶囊和软胶囊部分在 2023 年占据了最大的市场份额。
在分销渠道方面,欧洲膳食补充剂市场分为超市和大卖场、专卖店、在线零售和其他。2023 年,专卖店市场占据主导地位。
欧洲膳食补充剂市场份额(按国家/地区)分析
欧洲膳食补充剂市场报告的国家范围主要分为德国、法国、意大利、英国、西班牙和欧洲其他地区。
2023 年,意大利占据欧洲膳食补充剂市场的最大份额,预计在预测期内将继续保持主导地位。意大利的膳食补充剂市场正在经历显著的增长,这主要是由于现代生活方式在糖尿病、肥胖症和高血压等健康问题发病率上升中所起的作用。最近,消费者已经认识到预防性保健措施的必要性,并开始选择减少此类疾病有害影响的生活方式。因此,消费者行为发生了转变,导致意大利膳食补充剂市场大幅增长。该国市场的增长反映了预防性医疗保健和健康的更广泛趋势,膳食补充剂在支持这一转变方面发挥着关键作用。食品营养产品消费的激增促使消费者优先考虑他们的健康并增强他们的免疫系统。例如,根据 FederSalus 的一项调查,从 2014 年到 2020 年,意大利食品补充剂的销售额从 25.7121 亿美元增长到 41.316 亿美元。
欧洲膳食补充剂市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 198.4亿美元 |
2031 年市场规模 | 310.9亿美元 |
全球复合年增长率(2023 - 2031) | 5.8% |
历史数据 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按类型
|
覆盖地区和国家 | 欧洲
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
欧洲膳食补充剂市场新闻和最新发展
欧洲膳食补充剂市场的评估是通过收集一手和二手研究后的定性和定量数据进行的,其中包括重要的公司出版物、协会数据和数据库。欧洲膳食补充剂市场的一些发展情况如下:
- 拜耳消费者保健公司在英国推出了其 Berocca 品牌维生素和矿物质补充剂的新形式。以前只有泡腾片形式,英国消费者现在可以通过亚马逊英国网站独家购买 Berocca 免疫软糖和 Berocca 多效软糖。(来源:拜耳股份公司,新闻稿,2023 年 12 月)
- 营养、健康和美容领域的创新者 dsm-firmenich 和面向医药和保健食品市场的高质量、科学活性植物成分的领先开发商 Indena 将在 2024 年欧洲国际营养保健食品展上推出将生物成分与植物成分相结合的膳食补充剂解决方案,以令人愉悦的交付形式提供增强的风味和口感体验。(来源:Koninklijke DSM NV,新闻稿,2024 年 5 月)
欧洲膳食补充剂市场报告覆盖范围和交付成果
“欧洲膳食补充剂市场规模和预测(2021-2031 年)”报告对市场进行了详细分析,涵盖以下领域:
- 欧洲膳食补充剂市场规模及范围内所有主要细分市场的预测
- 欧洲膳食补充剂市场趋势,以及驱动因素、限制因素和关键机遇等市场动态
- 详细的波特五力分析和 SWOT 分析
- 欧洲膳食补充剂市场分析涵盖主要市场趋势、国家框架、主要参与者、法规和最新的市场发展。
- 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及欧洲膳食补充剂市场的最新发展
- 详细的公司简介
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Rising popularity of dietary supplements and strategic initiatives by key market players drive the market.
Rising popularity of beauty supplements and nutricosmetics is the key trend in the market.
Glanbia Plc, Herbalife Nutrition Ltd, Amway Corp, Bayer AG, Arkopharma SAS, Pfizer Inc, Otsuka Holdings Co Ltd, GSK Plc, NOW Health Group Inc, and Nestle Health Science SA are among the leading market players.
The market is expected to register a CAGR of 5.8% during 2023–2031.
Trends and growth analysis reports related to Consumer Goods : READ MORE..
The List of Companies - Europe Dietary Supplements Market
- Glanbia Plc
- Herbalife Nutrition Ltd
- Amway Corp
- Bayer AG
- Arkopharma SAS
- Pfizer Inc
- Otsuka Holdings Co Ltd
- GSK Plc
- NOW Health Group Inc
- Nestle Health Science SA
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
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As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
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Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
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We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
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The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
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We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.