预计到 2031 年,欧洲马桶座市场规模将从 2024 年的 20.8 亿美元增至 30.8 亿美元。预计 2025-2031 年期间,该市场的复合年增长率将达到 5.8%。在预测期内,可持续和环保的设计可能会为市场带来新的趋势。
欧洲马桶座市场分析
随着城市化和可支配收入的增加,消费者积极在房屋装修和建筑活动上花钱。房主和房地产开发商热衷于打造时尚而实用的浴室。精心设计的浴室可以显著提升房屋的整体吸引力和价值。随之而来的是,对功能性浴室的需求不断增长,极大地促进了欧洲马桶座市场的增长。房主高度注重通过选择功能强大的马桶座来使浴室美观。消费者偏好的这种转变推动了对具有创新功能马桶座的需求。此外,随着消费者对联网家居解决方案的投资,对可通过移动应用程序或语音助手控制的浴室产品的需求也在不断增加。因此,对智能马桶的不断增长的需求为欧洲马桶座市场创造了增长机会。
欧洲马桶座市场概况
多年来,智能马桶凭借其先进的技术提升了用户体验,在欧洲越来越受欢迎。此外,政府推出的多项有利的举措推动了该地区对智能马桶座圈的需求。例如,欧盟委员会于 2020 年推出的“改造浪潮战略”旨在到 2030 年改造 3500 万栋区域建筑。通过这一战略,欧盟委员会推动了数字化和智能建筑改造的干预措施。现代马桶座圈中嵌入了一系列传感器,用于收集一系列参数的健康数据,例如心脏的电和机械活动以及血氧水平。
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欧洲马桶座市场驱动因素和机遇
马桶座圈网上零售激增推动欧洲马桶座圈市场增长
虚拟购买方式相较于传统购买方式正在兴起,因为它为买家提供了便利。此外,只需单击一下即可获得各种产品,这也增加了在线购买平台的吸引力。不断发展的电信基础设施有助于改善用户的互联网访问,使他们能够轻松访问在线零售平台。虚拟购买平台为消费者提供一系列产品选择,包括详细的规格以及价格和性能比较。整个购买过程都通过在线门户完成,无需体力劳动或前往商店,从而节省时间并丰富了购买体验。在线零售平台为制造商和供应商提供了多种优势,因为它们无需在物理基础设施上进行巨额投资或支出即可发展全球业务,从而彻底改变了全球业务的开展方式。与物理基础设施相比,资本支出的减少有助于制造商节省运营成本,从而进一步使他们能够以更具竞争力的价格提供产品。Roca Sanitario、Devon&Devon 和 Franz Joseph Schütte 等知名马桶座制造商拥有由自己或第三方平台管理的在线零售业务,这有助于他们接触大众客户。随着电子商务行业的蓬勃发展,马桶座产品的收入也随之增长,因为它们在电子商务零售中占据了相当大的收入份额。因此,在线零售的增长推动了欧洲马桶座市场的增长。
智能马桶需求增加,创造市场增长机会
对功能性浴室日益增长的需求极大地惠及了欧洲马桶座市场。房主越来越注重通过选择功能性强的马桶座来使浴室美观。消费者偏好的这种转变推动了对具有创新功能的马桶座的需求。随着消费者越来越重视浴室的卫生、舒适和先进技术,具有自动冲水、坐浴盆功能、加热座椅和自清洁功能等功能的智能马桶座越来越受欢迎。消费者偏好的这种转变为制造商提供了推出集成智能功能的创新马桶座的机会,以满足对增强卫生和便利性的日益增长的需求。Roca Sanitario、Hansgrohe、Duravit、Villeroy 和 Boch 等制造商正在将各种智能功能集成到他们的马桶座中。此外,智能家居生态系统的整合对欧洲智能马桶座市场的扩张起着至关重要的作用。随着消费者对联网家居解决方案的投资,对可通过移动应用程序或语音助手控制的浴室产品的需求将继续上升。这一趋势为企业提供了开发与家庭自动化系统无缝集成的智能马桶座的机会,为用户提供更加个性化和便捷的体验。通过满足需求,制造商可以使其产品与众不同,并加强其在欧洲市场的地位。因此,对智能马桶的需求不断增长为欧洲马桶座市场的增长提供了机会。
欧洲马桶座市场报告细分分析
有助于得出欧洲马桶座市场分析的关键部分是产品类型、材料类型和分销渠道。
- 根据产品类型,市场分为传统和智能两大类。2024 年,传统细分市场将占据更大的市场份额。
- 根据材料类型,市场分为塑料、木材、陶瓷和其他。塑料部分在 2024 年占据了最大的市场份额。
- 就分销渠道而言,市场细分为超市和大卖场、专卖店、卫生洁具店、在线零售等。超市和大卖场在 2024 年占据了市场主导地位。
欧洲马桶座市场份额按地区分析
欧洲马桶座市场的地理范围主要分为德国、法国、意大利、西班牙、英国、奥地利、比利时、荷兰、葡萄牙和欧洲其他地区。
2024 年,意大利占据了欧洲马桶座市场的很大份额。自 2025 年起,智能浴室将成为意大利的常态,技术将继续融入卫生洁具。多年来,加热马桶座在该国也越来越受欢迎。Jaquar Italy 等制造商提供可定制的选项,使消费者可以从各种纹理、图案和款式的马桶座中进行选择,并具有个性化的座圈温度控制设置,以创造独特的浴室体验。多年来,意大利政府批准并资助了 Conto Termico 等计划,以提高现有建筑的能源效率。根据该计划,政府每年为私人住宅拨款约 4 亿美元,推动了住宅翻修的需求。因此,翻修工程的激增推动了意大利市场对马桶座的需求
欧洲马桶座市场区域洞察
Insight Partners 的分析师已详尽解释了预测期内影响欧洲马桶座圈市场的区域趋势和因素。本节还讨论了欧洲马桶座圈市场在北美、欧洲、亚太地区、中东和非洲以及南美和中美的细分市场和地理位置。

- 获取欧洲马桶座市场的区域特定数据
欧洲马桶座市场报告范围
报告属性 | 细节 |
---|---|
2024 年的市场规模 | 20.8亿美元 |
2031 年市场规模 | 30.8亿美元 |
全球复合年增长率(2025 - 2031) | 5.8% |
史料 | 2021-2023 |
预测期 | 2025-2031 |
涵盖的领域 | 按产品类型
|
覆盖地区和国家 | 欧洲
|
市场领导者和主要公司简介 |
|
欧洲马桶座市场参与者密度:了解其对业务动态的影响
欧洲马桶座市场正在快速增长,这得益于终端用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。
在欧洲马桶座市场运营的主要公司有:
- 舒特集团有限公司
- 德国唯宝集团
- 汉斯格雅
- 杜拉维特公司
- 汉伯格卫生有限公司
- 東陶株式会社
免责声明:上面列出的公司没有按照任何特定顺序排列。

- 了解欧洲马桶座市场主要参与者概况
欧洲马桶座市场新闻及最新发展
通过收集一手和二手研究后的定性和定量数据来评估欧洲马桶座市场,其中包括重要的公司出版物、协会数据和数据库。市场最近的一个关键发展如下:
- 浴室产品制造商 Brondell 宣布推出一款集成式智能坐浴盆马桶。该产品具有免提和自动功能,可打开和关闭马桶座圈等操作,从而减少了浴室接触点。(来源:Brondell,新闻稿,2024 年 7 月)
- Roca Sanitario SAU 收购了 Innotec Systemelemente GmbH,这是一家德国制造商,生产用于集成浴室结构元件的模块化解决方案。通过此次收购,Roca Sanitario SAU 计划发展与浴室安装系统相关的业务,将其整合到集团的整体活动中,创造协同效应,并促进该领域的创新。(来源:Roca Sanitario,新闻通讯,2024 年 9 月)
欧洲马桶座市场报告覆盖范围和交付成果
“欧洲马桶座市场规模和预测(2021-2031 年)”报告对以下领域进行了详细的市场分析:
- 欧洲马桶座市场份额以及区域和国家层面所有主要细分市场的预测
- 欧洲马桶座市场趋势,以及驱动因素、限制因素和关键机遇等市场动态
- 详细的波特五力分析和 SWOT 分析
- 欧洲马桶座市场涵盖主要市场趋势、区域框架、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热点图分析、知名参与者以及欧洲马桶座市场的最新发展
- 详细的公司简介
- 历史分析(2 年)、基准年、预测(7 年)及复合年增长率
- PEST 和 SWOT 分析
- 市场规模价值/数量 - 全球、区域、国家
- 行业和竞争格局
- Excel 数据集


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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
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to segments covered.

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
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常见问题
The market size is projected to reach US$ 3.08 billion by 2031.
SCHÜTTE Group GmbH, Villeroy & Boch Group, Hansgrohe SE, Duravit AG, Hamberger Sanitary GmbH, TOTO Ltd, Roca Sanitario S.A.U., COMPLEMENTOS SANITARIOS SA, Devon&Devon S.p.A, and MKW are among the key players operating in the Europe toilet seat market.
An increase in home renovation and construction activities, and a surge in online retailing of toilet seats are major factors contributing to the growth of the market.
The sustainable and eco-friendly designs are likely to emerge as a key trend in the market in the future.
Germany accounted for the largest share of the market in 2024.
Trends and growth analysis reports related to Consumer Goods : READ MORE..
The List of Companies - Europe Toilet Seat Market
- SCHÜTTE Group GmbH
- Villeroy & Boch Group
- Hansgrohe SE
- Duravit AG
- Hamberger Sanitary GmbH
- TOTO Ltd.
- Roca Sanitario S.A.U.
- COMPLEMENTOS SANITARIOS, SA
- Devon&Devon S.p.A
- MKW
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.