Event Management Platform Market Size, Share, Report 2028
[研究报告] 2022 年活动管理平台市场价值为 306.2823 亿美元,预计到 2028 年将达到 590.68 亿美元。预计 2022 年至 2028 年的复合年增长率为 11.6%。
活动管理是项目管理的一部分,包括重大活动、节庆、会议、公司聚会、婚礼、典礼和集会的创建和开发。它涉及在启动活动之前研究品牌、目标受众和技术方面,包括大型活动(如奥运会)和小型活动(如公司会议)。为了使活动/活动取得成功,应该组织周密的活动安排、活动广告、董事会定期会议、良好的参与者委员会和健全的活动管理。活动/活动需要几天或几个月的时间来准备这样的体验,因为预订住宿和房间以及宣传活动是重要的管理工作。活动管理平台减少了手动过程所需的时间,简化了活动管理中的所有操作,并提高了专业性和整体体验。
多种因素推动了活动管理平台市场的发展,例如人们对全球虚拟活动的日益关注以及行业网络研讨会的激增。此外,活动游戏化以吸引更多观众以及先进技术的出现也是推动市场增长的因素之一。然而,与活动管理平台相关的问题正在制约市场的发展。
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活动管理平台市场:
复合年增长率(2022 - 2028)11.6%- 2022 年市场规模
306.3 亿美元 - 2028 年市场规模
590.7 亿美元
市场动态
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
关键人物;主力;重要一员
- 活动网络有限责任公司
- 空中会晤
- AVENTRI, INC.
- 大市场
- BIZZABO, INC.
- 金铸
- 菲德循环
- 社会
- 交换卡
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 硬件
- 本地和云端
- 活动策划
- 活动注册和票务
- 事件营销
- 内容管理
- 网络管理
- 分析和报告
- 观众管理与沟通
- 访客管理
- 场地管理
- 虚拟大厅管理
- 其他的
- 贸易展组织者
- 活动管理机构
- 企业
- 学术
- 组织
- 协会/非营利信托/政府机构
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
COVID-19 疫情对活动管理平台市场增长的影响
在 COVID-19 疫情爆发之前,由于全球活动数量不断增加,活动管理平台需求得到了广泛应用。企业会议、研讨会、入职介绍会、音乐会、展览和体育赛事频率的激增极大地促进了全球活动行业的增长。此外,部署一流的技术来处理整个活动推动了行业的发展。此外,混合活动是全球活动市场的主要驱动力。这进一步支持了活动管理平台市场的增长。
2021 年和 2022 年,由于封锁措施的放松、音乐活动的恢复、虚拟活动的加速采用、对管理大量数据和活动管理任务自动化的需求增加、迫切需要通过实时数据分析节省时间和金钱,以及从活动中获取可操作的业务洞察的需求增加,活动管理平台市场的增长得到了推动。由于全球活动的取消,活动管理平台市场的增长受到阻碍。然而,由于虚拟活动的增加,市场将在预测期内增长。
市场洞察 – 活动管理平台市场
虚拟活动日益流行
虚拟大会、活动和会议是活动行业的重要经济因素;然而,此类活动需要主办方和观众/与会者花费巨额费用并长途跋涉。因此,虚拟活动、博览会和在线会议越来越受欢迎,因为它们是有益、环保且具有成本效益的替代方案。虚拟活动增长的因素包括快速的城市化以及活动公司对使用虚拟基础设施、产品和服务的高度倾向。出于活动营销、活动外包和分析以及内容和社交媒体开发等目的,小型和大型组织大量采用虚拟活动。
在 COVID-19 疫情爆发后,虚拟活动越来越受欢迎。由于封锁,计划举办虚拟活动的组织在 2020 年翻了一番。因此,COVID-19 疫情正在推动活动管理平台的采用。
活动管理平台正获得巨大发展势头,以高效管理虚拟活动并与与会者互动。虚拟活动中的实时互动通过实时聊天进行公共和私人交流来保证。此外,虚拟活动还用于通过实时聊天提供信息和回答个人问题。还集成了不同的互动工具,如与会者投票、论坛、一对一或小组交流以及实时问答,有助于提高活动效率。活动管理平台的这些功能正在推动活动管理平台市场的增长。
基于组件的洞察
根据组件,活动管理平台市场细分为硬件(实体和混合签到)、软件和服务。2021 年,全球活动管理平台市场以软件部门为主,占 76.1%,预计将在 2028 年引领市场,贡献 75.0% 的整体市场份额。
基于部署的见解
根据部署,全球活动管理平台市场分为本地和基于云的。2021 年,基于云的部分占据了全球活动管理平台市场的主导地位,占比 74.6%,预计将引领市场,到 2028 年将占整体市场份额的 78.4%。
基于应用的洞察
根据应用,活动管理平台市场细分为活动策划、活动注册和票务、活动营销、内容管理、网络管理、分析和报告、观众参与和沟通、访客管理、场地管理、虚拟大厅管理等。
活动管理平台市场报告范围
报告属性 | 细节 |
---|---|
2022 年市场规模 | 306.3亿美元 |
2028 年市场规模 | 590.7亿美元 |
全球复合年增长率(2022 - 2028) | 11.6% |
历史数据 | 2020-2021 |
预测期 | 2023-2028 |
涵盖的领域 | 按组件
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
基于最终用户的洞察
根据最终用户,活动管理平台市场分为贸易展组织者、活动管理机构、企业、学术机构、组织和其他。2021 年,全球活动管理平台市场由活动管理机构主导,占 32.8%,预计 2028 年将占据 36.1% 的可观份额。
赛事管理平台市场的参与者主要致力于开发先进、高效的产品。
- 2022年,ACTIVE Network 与 accesso 建立战略合作伙伴关系,将公司解决方案的覆盖范围扩展到滑雪行业。
- 2022 年,Bigmarker 宣布了其虚拟和混合活动托管更新,包括增强的 RTMP 流媒体容量、实时徽章扫描仪应用程序、阻止某些电子邮件、限制访问等等。
活动管理平台市场 – 公司简介
- ACTIVE 网络有限责任公司
- 大标记
- Aventri 公司
- 比扎博
- 交换卡
- 金播
- WebEx 活动
- PheedLoop 公司
- 祖德尔
- 空中会合
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The major five companies in the event management platform market include Cvent; ON24; Hopin; Eventbrite; and XING Events.
The incremental growth of the event management platform market during the forecast period is US$ 28,774.76 million.
APAC is the fastest growing region in the global event management platform market.
Growing inclination toward virtual events and surge in industrial webinars are driving the growth of the event management platform market.
Based on component, the market is segmented into hardware, software, and services. The software segment led the event management platform market with the largest market share in 2021.
Emergence of advanced technologies is presenting significant potential for the future growth of the event management platform market players.
The List of Companies - Event Management Platform Market
- ACTIVE NETWORK, LLC
- AIRMEET
- AVENTRI, INC.
- BIGMARKER
- BIZZABO, INC.
- GOLDCAST
- PHEEDLOOP
- SOCIO
- SWAPCARD
- ZUDDL
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.