Event Management Software Market Size, Revenue Forecast 2027
2018 年全球活动管理软件市场规模达 58.106 亿美元,预计到 2027 年将达到 212.876 亿美元,2019 年至 2027 年的复合年增长率为 16.02%。
活动管理的复杂性、软件中人工智能 (AI) 的集成以及社交媒体在活动营销中日益重要的地位是推动全球活动管理软件市场增长的潜在因素。相反,数据隐私和安全问题以及活动管理软件与业务系统集成的困难阻碍了市场扩张。
活动被视为公司与客户之间沟通的重要且便捷的方式。成功的商业活动需要适当的注册、活动营销、与会者管理、场地采购、会议管理和现场技术。全球活动管理软件市场的知名参与者一直专注于通过整合先进的功能和技术来增强产品和服务。他们试图通过签署合作、合同、合资企业和在全球范围内开设新设施来扩大其市场影响力。
从地区来看,2018 年北美占据了全球活动管理软件市场的主导地位,收入份额最高。与此同时,亚太地区在预测期内的复合年增长率可能最高。
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全球活动管理软件市场:
复合年增长率(2019 - 2027 年)16.02%- 2019 年市场规模
64.8 亿美元 - 2027 年市场规模
212.9 亿美元
市场动态
- 財政部
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- 財政部
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- 財政部
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关键人物;主力;重要一员
- 主动网络有限责任公司
- 爱洛软件有限公司
- 出席
- Aventri 公司
- Bizzabo 公司
- Cvent 公司
- 活动浓缩咖啡有限公司
- Eventbrite 公司
- 格林纳丁技术公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 软件和服务
- 活动策划
- 事件营销
- 场地及票务管理
- 分析和报告
- 其他的
- 公司的
- 政府
- 教育
- 媒体和娱乐
- 其他的
- 2019?2027
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
未来的趋势
采用基于云的事件管理软件
先进的功能、较低的初始投资以及复杂的云和托管模型是越来越多地采用基于云的事件管理软件的一些重要原因。部署基于云的解决方案使企业能够降低运营成本、减少人为错误并提高生产力。由于安装复杂且运营成本高昂,并非每家中小型企业都认为投资内部部署事件管理软件是可行的。这创造了对基于云的事件管理软件的需求,尤其是在中小企业中。此外,不断发展的数字革命支持各个垂直行业采用基于云的解决方案。上述因素预计将以惊人的速度推动全球事件管理软件市场的发展。
驱动程序
活动管理的复杂性
当涉及到高效运营时,活动管理就会变得乏味。此外,各种服务提供商(如活动策划者、营销和推广人员以及票务管理团队)的参与使其变得更加复杂。多样化的供应商、货币、多种语言和时区是影响活动管理市场的一些关键因素。软件系统可以精确处理这些复杂的问题,从而帮助权威机构分析实时和现实世界的数据。基于云的解决方案、物联网 (IoT) 和人工智能是一些新兴技术,预计将在预测期内推动全球活动管理软件市场的发展。一些活动管理公司高度专注于提供增强的功能和服务。他们已经部署了软件技术和自动化解决方案,以实现高效的工作流程和运营。
社交媒体在活动营销中的重要性日益提高
社交媒体已成为宣传任何即将举行的活动的热门话题或新闻的必备工具。据估计,每天有 32 亿人使用社交媒体。活动管理团队和策划者使用不同的渠道、电子邮件、谷歌广告、YouTube 视频、Facebook、Instagram、LinkedIn、Twitter 等来宣传活动并吸引大众。社交媒体允许潜在参与者通过提问和反馈来参与现场环境。它为活动曝光提供了动力。此外,通过社交媒体组织和宣传的活动有助于提高品牌知名度、扩大组织影响力、建立受众互动并提高活动注册率。
限制
活动管理软件与业务系统整合的困难
大量活动策划者将活动数据与其组织的某些业务系统集成在一起。然而,大多数组织发现将活动管理软件与关键业务系统集成是一项挑战,因为关键信息由各种流程和系统同时访问、修改、更新和管理。企业必须确保所有操作中的信息一致性,以避免系统冲突。集成问题会导致数据孤岛,从而降低组织分析业务数据以获得有价值见解的能力。这种软件整合挑战阻碍了全球活动管理软件市场的扩张。
市场细分
按解决方案类型
多种功能和应用助力细分市场增长
全球活动管理软件市场按解决方案类型分为软件和服务。前者在 2018 年以最大的收入份额领先市场,预计到 2027 年将保持领先地位。有效的软件可帮助活动经理控制和协调所有微小但重要的细节,以拥有高效的工作场所和成功的活动举办。软件有助于组织、计划、管理、控制和制作活动。此外,它还可以创建网站、生成活动应用程序、组织票务和注册,并为组织者提供参与度分析以供未来活动规划。
服务业预计在预测期内将以年均复合增长率激增。活动策划者提供专业服务,如活动协调、管理、会议、展览、娱乐和场地采购。越来越多的活动管理应用程序推动了服务市场的发展,因为它们提供了易于管理的功能和分析功能,可以预测组织活动产生的投资回报率。
按应用
活动策划软件的大规模采用巩固了该领域的主导地位
根据应用,全球活动管理软件市场细分为活动策划、活动营销、场地和票务管理、报告和分析等。活动策划部分在 2018 年占据了最大的市场份额,预计在整个预测期内将继续占据主导地位。活动策划软件用于管理会议、团队建设活动、贸易展览、大会、仪式和派对。该软件处理预算、设定暂定时间表、预订活动场地、获得许可证和交通协调。该软件还通过电子邮件营销活动和通过在线工具进行的持续活动注册来帮助提高活动参与度。
活动营销是 2018 年第二大市场吸引力,在预测期内呈现可观的增长势头。组织者使用活动营销软件来监控和简化所有关键流程。活动营销涉及单一平台上的营销分析、博客、电子邮件、搜索优化、潜在客户管理和社交媒体营销。
区域洞察
全球活动管理软件市场按地理分布为北美、欧洲、亚太地区 (APAC)、南美 (SAM) 和中东和非洲 (MEA)。
2018 年,北美占据了市场主导地位,占据了最大的收入份额。该地区对采用新兴技术持开放态度,包括活动管理软件和工具。北美坚实的财务状况使其能够大量投资于最新工具和技术的批准,确保有效的业务运营。此外,许多知名企业和组织的总部都设在北美,该地区举办各种国际活动、峰会和会议。该地区在将业务流程转变为数字化方面非常活跃。各种公司都在开发活动管理软件,以全面控制客户、员工和不同级别的服务。
欧洲展现出巨大的文化、政治和商业格局差异,使其成为各种活动、展览和会议的中心。大多数欧洲顶级城市和国家被视为主要国际协会会议的最终目的地。伦敦、巴塞罗那、柏林、阿姆斯特丹、马德里、巴黎、里斯本和布拉格是欧洲举办活动的顶级目的地。欧洲活动管理软件市场蓬勃发展,需要能够规划、管理和自动化所有与活动相关的活动的软件。此外,大数据和人工智能正在协助实现更多个性化的机会,例如为每位与会者创建独特的活动时间表,并提供带有其他兴趣点的场地位置的个性化地图。
在亚太地区活动管理软件市场中,香港、日本、韩国和新加坡因其优惠的税收优惠政策和科技初创企业的涌现而被视为最受欢迎的国际活动目的地。这些国际活动中心提供高度有效的物理安全性和无与伦比的 IT 生态系统开发。亚太地区在活动管理方面的竞争优势在于广泛使用消息应用程序,这使得建立活动互动系统变得更加容易。
主要市场参与者:
- Active Network, LLC.(美国)
- Arlo Software Limited(新西兰)
- Attendify(美国)
- Aventri, Inc.(美国)
- Bizzabo, Inc(美国)
- Cvent, Inc.(美国)
- Event Espresso LLC(美国)
- Eventbrite, Inc(美国)
- Grenadine Technologies Inc.(加拿大)
- Zerista Inc.(Simpleview,LLC)(美国)
活动管理软件市场报告范围
报告属性 | 细节 |
---|---|
2019 年市场规模 | 64.8亿美元 |
2027 年市场规模 | 212.9亿美元 |
全球复合年增长率(2019 - 2027) | 16.02% |
历史数据 | 2017-2018 |
预测期 | 2020-2027 |
涵盖的领域 | 按解决方案类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
主要进展:
2019 年 10 月:
Active Networks LLC 与 NRPA 合作开展 2019 年公园建设社区计划。2018 年 8 月:
Attendify 推出了一个新的注册小部件,使用户能够将活动注册和票务添加到他们现有的网站,而无需添加外部链接。2019 年 6 月:
Aventri 与全球会议和活动供应商网络 Plannernet 合作,使客户能够访问遍布 70 个国家的 1500 名专家网络。2019 年 9 月:
Cvent 与 JTB 合作在亚太地区销售活动解决方案。JTB 是该公司的白金合作伙伴。
报告范围
全球活动管理软件市场研究报告提供了有关市场规模、份额、趋势和预测的详细见解。它提供了有关驱动因素、限制因素、机会、细分市场和行业格局的清晰而准确的知识。一份关键市场参与者名单及其近年来各自的发展情况被特别提及。
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Currently event planning is most commonly used application of event management software. The advantage of event planning software is not only permit the event admin to efficiently manage more efficiently and also save ones time and money, by automating the overall promotional activities to create buzz prior to your event, thus, bolster the event management market in the forecast period.
Small and medium-sized enterprises are still in the initial phases of adopting the latest technology trends. SMEs offers a huge growth opportunity for players operating in the event management software market. In order to tap this potential segment, companies are investing in marketing activities to spread awareness and generate interest in small scale businesses.
The presence of many well-known players, together with the presence of small businesses and new entrants in the region, is one of the substantial factors augmenting the market growth in the North America region. Moreover, to increased partnerships between companies in the region further boost the demands for event management software.
The List of Companies - Event Management Software Market
- Active Network, LLC
- Arlo Software Limited
- Attendify
- Aventri, Inc.
- Bizzabo, Inc.
- Cvent, Inc.
- Event Espresso LLC
- Eventbrite, Inc.
- Grenadine Technologies Inc.
- Zerista Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.