Events Industry Market Dynamics and Analysis by 2031
活动行业市场规模预计将从 2023 年的 11,831.5 亿美元增长到 2031 年的 28,164.6 亿美元;预计从 2023 年到 2031 年的复合年增长率为 11.5%。企业活动数量的增加和线上活动的日益普及预计将成为市场的一个主要趋势。
活动行业市场分析
近几十年来,活动管理行业已发展成为国家经济的重要贡献者。它不仅产生现金,还在与酒店业相关的领域创造就业机会,包括住房、餐饮、会议服务、交通、旅游和娱乐。活动管理是旅游和酒店业中一个历史悠久的行业。近年来,全球活动行业经历了显著的增长和发展。如今,活动已成为一种独立的营销传播工具,而不是广告宣传的一部分。所有这些因素都促进了活动行业的增长。
活动行业市场行业概览
活动管理涉及专业而有效地规划、组织和执行大型和小型活动。活动策划过程包括构思、确定物流、获取地点、与供应商谈判、处理资金、营销以及从头到尾监督整个过程。数字和混合活动的增长、可持续发展计划、使用人工智能在活动技术中提供个性化体验是活动行业的新趋势。虚拟现实 (VR) 和增强现实 (AR) 的采用也有望在活动行业得到推广,为参与者提供身临其境的体验。
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活动行业市场:
复合年增长率(2023 - 2031)11.5%- 2023 年市场规模
11,831.5 亿美元 - 市场规模 2031年
28164.6亿美元
市场动态
- 建立品牌知名度和信誉并增加线上和混合活动
- 企业活动数量增加,线上活动日益流行
- 增加混合活动
关键人物;主力;重要一员
- 访问目的地服务
- 安舒茨娱乐集团
- ATPI 有限公司
- BCD 会议与活动
- Cvent 公司
- 娱乐亚洲
- Live Nation Worldwide, Inc.
- 民意调查之星
- 里维埃拉活动
- StubHub
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 虚拟的
- 杂交种
- 身体的
- 门票销售
- 赞助
- 其他的
- 音乐会
- 节日
- 运动的
- 展览和会议
- 企业活动和研讨会
- 其他的
- 公司的
- 运动的
- 教育
- 娱乐
- 协会
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
活动行业市场驱动力和机遇
建立品牌知名度和信誉以促进市场增长
活动赞助是企业提升品牌曝光度和赢得行业尊重的绝佳机会。企业可以通过将品牌与知名活动联系起来,提高其在相关受众中的知名度。公司可以利用徽标放置、品牌商品和赞助会议,在与环境相关的环境中有效地展示其产品或服务。此外,赞助活动使企业能够与目标人群相关的事业或价值观保持一致。这种关联可以提高品牌认知度,并在拥有相似价值观的合作伙伴、同行、客户和顾客中建立忠诚度,从而随着时间的推移提高品牌亲和力。因此,由于对品牌知名度和可信度的需求不断增加,预计活动行业将会增长。
增加混合活动
研讨会、贸易展览、招聘会、会议和其他将现场和虚拟部分相结合的聚会都是混合活动的例子。它们是经过充分规划的活动,允许与会者(无论是远程还是现场)相互交流和互动。混合活动是虚拟和在线环境之间的理想桥梁,从完善赞助方案到提高投资回报率。混合活动具有众多优势,因此对于组织者和参与者来说都是一项出色的成本削减策略。因此,预计在预测期内,越来越多的混合活动将为活动行业创造丰厚的增长机会。
活动行业市场报告细分分析
有助于得出活动行业市场分析的关键部分是活动类型、收入来源、类型、组织者、应用程序和企业规模的覆盖范围。
- 根据活动类型,市场分为虚拟、混合和物理。
- 虚拟活动提供的详细数据超出了来宾出席的范围。虚拟活动数据包括活动注册、登录、网络研讨会和展位流量、聊天分析和其他交互数据,所有这些都通过详细、直观的图表来表示。
- 根据收入来源,市场分为门票销售、赞助和其他。
- 根据类型,市场分为音乐会、节日、体育、展览和会议、企业活动和研讨会等。
- 根据组织者,市场分为企业、体育、教育、娱乐、协会等。
- 根据应用,市场分为B2B和B2C。
- 根据企业规模,市场分为中小型企业和大型企业。
活动行业市场份额分析(按地区)
根据地区,市场分为北美、欧洲、亚太、中东和非洲、南美和中美。
北美用户无论身在何处,都可以通过数字平台远程参与虚拟会议。来自世界各地的与会者可以使用各种基于网络的工具进行连接。增强现实 (AR)、人工智能 (AI) 和虚拟现实 (VR) 的融合使在线交流和协作活动成为可能,这些技术可以整合实体活动的所有方面。此外,组织正在迅速利用虚拟模拟平台来更好地管理时间和资源,这推动了该地区活动行业市场的增长。
活动行业市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 11831.5亿美元 |
2031 年市场规模 | 28164.6亿美元 |
全球复合年增长率(2023 - 2031) | 11.5% |
历史数据 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按活动类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
活动行业市场新闻和最新发展
活动行业市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。以下列出了活动行业市场的一些发展情况:
- ATPI 集团宣布收购意大利创立的赛车旅行社 FAST。这一战略举措是该集团扩大和加强其在体育旅游领域的影响力的更广泛计划的一部分,同时使 FAST 能够加强其国际影响力。FAST 为世界速度锦标赛 (MotoGP) 和世界超级摩托车锦标赛等著名体育赛事组织旅行解决方案,并专注于商务旅行、电视和电影制作领域。(来源:ATPI 集团,新闻稿,2024 年 4 月)
活动行业市场报告覆盖范围和交付成果
活动行业市场预测是根据各种二手和一手研究结果(例如主要公司出版物、协会数据和数据库)估算的。市场报告“活动行业市场规模和预测(2021-2031 年)”对市场进行了详细分析,涵盖以下领域:
- 活动行业市场规模及范围涵盖的所有主要细分市场的全球、区域和国家层面的预测
- 活动行业市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
- 详细的 PEST/波特五力分析和 SWOT 分析
- 活动行业市场分析涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及活动行业市场的最新发展
- 详细的公司简介。
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The report can be delivered in PDF/PPT format; we can also share an Excel dataset based on the request.
Access Destination Services, Anschutz Entertainment Group, ATPI Ltd., BCD Meetings & Events, Cvent Inc., Entertaining Asia, Live Nation Worldwide, Inc., Pollstar, Riviera Events, and StubHub are the major market players.
Some of the customization options available based on the request are additional 3–5 company profiles and a country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
Building brand awareness & credibility and increasing online & hybrid events are the major factors that drive the global Event Industry market.
The global Event Industry market was estimated to grow at a CAGR of 11.5% during 2023 - 2031.
The rise in the number of corporate events and the growing popularity of online events are the major trends in the market.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.