预计眼动追踪市场在 2024 年至 2031 年期间的复合年增长率为 33.1%,市场规模将从 2024 年的 XX 百万美元扩大到 2031 年的 XX 百万美元。
报告按组件(硬件、软件、服务)细分;跟踪设备类型(屏幕安装跟踪器、可穿戴跟踪器);应用(辅助通信、人类行为和研究、虚拟现实、其他);行业(消费电子、医疗保健和研究、汽车、其他)。全球分析进一步细分为区域和主要国家。报告以美元为单位提供上述分析和细分的价值
报告目的
Insight Partners 发布的《眼动追踪市场》报告旨在描述眼动追踪市场的现状和未来增长、主要驱动因素、挑战和机遇。这将为各业务利益相关者提供见解,例如:
- 技术提供商/制造商:了解不断变化的市场动态并了解潜在的增长机会,从而能够做出明智的战略决策。
- 投资者:对市场增长率、市场财务预测以及整个价值链中存在的机会进行全面的趋势分析。
- 监管机构:监管市场政策和警察活动,旨在最大限度地减少滥用行为,维护投资者的信任和信心,维护市场的完整性和稳定性。
眼动追踪市场细分
成分
- 硬件
- 软件
- 服务
追踪设备类型
- 屏幕安装追踪器
- 可穿戴追踪器
应用
- 辅助沟通
- 人类行为与研究
- 虚拟现实
- 其他的
行业
- 消费电子产品
- 医疗保健和研究
- 汽车
- 其他的
定制此报告以满足您的需求
您可以免费定制任何报告,包括本报告的部分内容、国家级分析、Excel 数据包,以及为初创企业和大学提供优惠和折扣
- 获取此报告的关键市场趋势。这个免费样品将包括数据分析,从市场趋势到估计和预测。
眼动追踪市场增长动力
- 医疗保健和临床研究中的应用日益广泛:眼动追踪技术在医疗保健领域的应用日益广泛,尤其是临床研究和诊断。它有助于研究眼球运动模式和诊断弱视、神经系统疾病和眼部疾病等病症。追踪和分析眼球运动的能力对于理解认知和运动功能、推动医学研究和个性化医疗保健治疗的应用具有重要意义。
- 虚拟现实 (VR) 和增强现实 (AR) 技术的发展:随着 VR 和 AR 技术的发展,对准确且反应灵敏的眼动追踪的需求对于创造沉浸式体验至关重要。眼动追踪允许在 VR 中进行注视点渲染,通过仅在用户注视的位置渲染高质量图像来提高图形性能。此功能对于增强 VR/AR 应用的真实感和效率至关重要,推动了眼动追踪在这些市场的采用。
眼动追踪市场未来趋势
- 眼动追踪在汽车中的应用:眼动追踪技术正被集成到汽车系统中,以保证驾驶员的安全和便利。通过监测驾驶员的眼球运动,眼动追踪系统可以检测到疲劳、分心或困倦的迹象,从而触发警告或启动安全机制。随着汽车安全技术的发展,将眼动追踪纳入高级驾驶辅助系统 (ADAS) 和车载界面的趋势正在不断增强。
- 可穿戴和移动眼动追踪设备:眼动追踪设备越来越便携、更易于穿戴,这已成为一种趋势。其中包括将眼动追踪技术集成到眼镜、耳机和移动设备中。可穿戴眼动追踪器越来越方便用户使用,可在消费电子、体育和临床研究中实现更广泛的应用。这些移动解决方案正在增强眼动追踪技术在各个行业的可访问性。
眼动追踪市场机会
- 医疗保健领域的扩展:眼动追踪为医疗保健领域提供了重大机遇,特别是在诊断、治疗监测和康复领域。在神经病学和眼科学等领域,眼动追踪可用于监测疾病进展、评估大脑功能,甚至开发帕金森病或精神分裂症等疾病的治疗方法。随着医疗保健技术的进步,眼动追踪将成为个性化医疗和临床试验的重要工具。
- 个性化营销需求不断增长:通过眼动数据分析消费者行为的能力为个性化营销和客户互动提供了机会。眼动追踪可以帮助营销人员了解哪些广告、产品或内容最受关注,从而使他们能够根据个人喜好定制营销活动。随着数字广告越来越以数据为导向,利用眼动追踪进行精准和有针对性的广告投放的机会也越来越多。
眼动追踪市场区域洞察
Insight Partners 的分析师已详细解释了预测期内影响眼动追踪市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的眼动追踪市场细分和地理位置。

- 获取眼动追踪市场的区域特定数据
眼动追踪市场报告范围
报告属性 | 细节 |
---|---|
2024 年的市场规模 | XX 百万美元 |
2031 年市场规模 | XX 百万美元 |
全球复合年增长率(2025 - 2031) | 33.1% |
史料 | 2021-2023 |
预测期 | 2025-2031 |
涵盖的领域 | 按组件
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
眼动追踪市场参与者密度:了解其对业务动态的影响
眼动追踪市场正在快速增长,这得益于终端用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。
在眼动追踪市场运营的主要公司有:
- 埃格诺尔有限公司
- Eyetech 数字系统有限公司
- Eyegaze 公司
- 流明研究有限公司
- 学生实验室有限公司
免责声明:上面列出的公司没有按照任何特定顺序排列。

- 获取眼动追踪市场主要参与者的概述
主要卖点
- 全面覆盖:报告全面涵盖了眼动追踪市场的产品、服务、类型和最终用户的分析,提供了整体概况。
- 专家分析:报告基于对行业专家和分析师的深入了解而编写。
- 最新信息:该报告涵盖了最新信息和数据趋势,确保了其与业务的相关性。
- 定制选项:此报告可以定制以满足特定客户要求并恰当地适应业务策略。
因此,眼动追踪市场研究报告有助于引领解读和了解行业情景和增长前景。尽管可能存在一些合理的担忧,但本报告的总体优势往往大于劣势。
- 历史分析(2 年)、基准年、预测(7 年)及复合年增长率
- PEST 和 SWOT 分析
- 市场规模价值/数量 - 全球、区域、国家
- 行业和竞争格局
- Excel 数据集



Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
This text is related
to segments covered.

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
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to country scope.
常见问题
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
Integration with advanced driver assistance systems (ADAS) and focus on user experience is likely to remain a key trend in the market.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Increased focus on road safety and growing adoption across industries are the major factors driving the eye tracking market.
The Eye Tracking Market is estimated to witness a CAGR of 33.1% from 2023 to 2031
Trends and growth analysis reports related to Electronics and Semiconductor : READ MORE..
1. Ergoneers GmbH
2. Eyetech Digital Systems, Inc.
3. Eyegaze Inc.
4. Lumen Research Ltd
5. Pupil Labs GmbH
6. ISCAN
7. Sensomotoric Instruments GmbH (Apple Inc.)
8. Smart Eye AB
9. SR Research Ltd. (Eye Link)
10. Tobii AB
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.