False Eyelashes Market Size, Analysis Report 2028
[研究报告] 假睫毛市场预计将从 2021 年的 13.7728 亿美元增长到 2028 年的 20.4661 亿美元;预计 2021 年至 2028 年的复合年增长率为 5.8%。
市场洞察和分析师观点:
假睫毛是用来增加或延长天然睫毛的人造睫毛。它们由人发、动物毛发和毛皮或合成材料制成。假睫毛可以增加人的天然睫毛的体积,并可以对人的外表产生变革性的影响。在化妆方面,对定制和独特外观的需求不断增长,将强烈影响市场增长。消费者可支配收入的增加和改善外表的需求也推动了对假睫毛等自我修饰产品的需求。此外,流行名人和社交媒体影响者越来越多地采用假睫毛,预计新兴市场也将如此,从而推动未来几年假睫毛市场的增长。
增长动力和挑战:
时尚一直被视为突破极限。随着新趋势和新想法的出现,时尚着眼于未来。随着新技术和不断变化的客户趋势和需求将改变时尚行业,预计时尚行业将在未来几年见证众多创新。不同年龄段的消费者越来越接受眼部美容和个人护理产品,无论是永久使用、偶尔使用、暂时使用还是定期使用。假睫毛可以增加自然睫毛的体积,并可以对人的外表产生变革性影响。对定制和独特妆容的需求不断增长将影响市场增长。此外,通过使用假睫毛来增强外观和外貌已成为一种趋势,尤其是在女性中。愿意在化妆品上花费大量资金促进了化妆品行业的增长。全球中产阶级人口是化妆品行业的下一个潜在消费群体,这一群体已大幅增长。随着中产阶级人口人均可支配收入的增加,他们的购物行为和生活水平正在迅速改变。因此,这种生活方式的改变导致了化妆品行业的增长。然而,由于永久性睫毛延长具有增值优势,因此其需求不断增长。它解决了睫毛稀疏、下垂和无力的问题,是人们打造任何想要的妆容的完美画布。关于睫毛延长的重要事实是,它的感觉和外观都是真实的,而且比假睫毛更容易处理。此外,在预测期内,人们对美貌的日益关注和睫毛延长的日益增长的趋势预计将推动永久性睫毛延长市场的发展。因此,假睫毛替代品的可用性可能会阻碍市场的增长。
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假睫毛市场:
复合年增长率(2021 - 2028 年)5.8%- 2021 年市场规模
13.8 亿美元 - 2028 年市场规模
20.5 亿美元
市场动态
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
关键人物;主力;重要一员
- 美国国际工业公司
- Kiss 产品公司
- 埃斯基多
- Huda Beauty
- PDC 品牌
- MAC 化妆品
- PAC 化妆品有限责任公司
- 高丝株式会社
- 莉莉睫毛
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 假睫毛和单根睫毛
- 人的头发
- 合成的
- 动物毛发
- 超市和大卖场
- 专卖店
- 网上零售
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
报告细分和范围:
“全球假睫毛市场”根据类型、材料、分销渠道和地理位置进行细分。根据类型,假睫毛市场分为条状睫毛和单根睫毛。根据材料,市场分为人发、合成和动物毛发和毛皮。根据分销渠道,假睫毛市场细分为超市和大卖场、专卖店、在线零售和其他。根据地理位置,假睫毛市场细分为北美(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、英国、俄罗斯和欧洲其他地区)、亚太地区(澳大利亚、中国、日本、印度、韩国和亚太地区其他地区)、中东和非洲(南非、沙特阿拉伯、阿联酋和中东和非洲其他地区)以及南美洲和中美洲(巴西、阿根廷和南美洲和中美洲其他地区)
节段分析:
根据类型,假睫毛市场分为条状睫毛和单根睫毛。条状睫毛部分在假睫毛市场中占有相当大的份额,预计在预测期内将出现显着增长。条状睫毛是使用可拆卸粘合剂制成的预制睫毛带。由于这些变体佩戴最快、最容易,因此在经常佩戴假睫毛的消费者中非常受欢迎。这些产品一次使用即可包含整个睫毛线,易于使用。此外,条状睫毛不需要化妆师和美容师的专业帮助,因为它们可以在家中轻松使用。条状假睫毛是预先设计的,有多种不同款式供您选择,适合多种场合。
区域分析:
根据地域,假睫毛市场分为五个主要区域:北美、欧洲、亚太地区、南美和中美、中东和非洲。全球假睫毛市场以欧洲为主,2020 年的市场规模为 4.1897 亿美元。北美是第二大贡献者,在全球市场中占有 29.06% 以上的份额。预计亚太地区在预测期内将实现可观的增长,复合年增长率超过 6%。北美是一个主要地区,由美国、加拿大和墨西哥等强大而发达的经济体组成。由于化妆品行业的快速发展和该地区女性化妆眼妆的兴起,该地区在假睫毛市场的增长中贡献了巨大份额。由于女性化妆的趋势日益增长,该地区的化妆工作室、美容诊所和沙龙的数量不断增加,推动了该地区的市场增长。
行业发展和未来机遇:
假睫毛市场的主要参与者采取的各种举措如下:
- 2020 年,House of Lashes 与世界知名名人化妆师 Patrick Ta 合作,推出了 4 款假睫毛和 1 套单根睫毛,名为“HOL x Patrick Ta 系列”。
- 2019 年,Huda Beauty 与美容编辑、记者兼影响者 Kahlana Barfield Brown 合作推出了 Kahlana #21 Lash。Kahlana #21 Lash 是一款轻质合成睫毛,模仿天然毛发。
- 2018 年,Kiss Products Inc. 扩大了与 ECG 集团的合作,推出了各种数字营销活动,以提高知名度并增加睫毛和指甲护理产品的销量。ECG 集团还将设计创意策略和数字营销活动,将 imPRESS Press-On 美甲产品以及美发工具添加到与 KISS Products 的合作中。
Covid-19的影响:
COVID-19 疫情影响了各国几乎所有行业。北美、欧洲、亚太地区 (APAC)、南美和中美 (SAM) 以及中东和非洲 (MEA) 的封锁、旅行限制和企业关闭阻碍了多个行业的增长,包括消费品行业。制造部门的关闭扰乱了全球供应链、制造活动、交付时间表以及必需品和非必需品销售。2020 年,各公司的产品交付延迟,产品销量下滑。由于疫情引发的经济衰退,消费者在购买决策方面变得更加谨慎和挑剔。由于收入较低和收入前景不确定,消费者大幅减少了非必需品购买,尤其是在发展中地区。由于疫情初期消费者需求减少,许多假睫毛制造商面临利润下降。然而,到 2021 年底,许多国家都已全面接种疫苗,政府宣布放宽包括封锁和旅行禁令在内的某些规定。人们开始关注自己的外表,并选择进行各种整容手术,这增加了对假睫毛的需求。所有这些因素都对不同地区假睫毛市场的增长产生了积极影响。
假睫毛市场报告范围
报告属性 | 细节 |
---|---|
2021 年市场规模 | 13.8亿美元 |
2028 年市场规模 | 20.5亿美元 |
全球复合年增长率(2021 - 2028) | 5.8% |
历史数据 | 2019-2020 |
预测期 | 2022-2028 |
涵盖的领域 | 按类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
竞争格局和重点公司:
全球假睫毛市场的一些知名参与者包括 Kiss Products, Inc.;Esqido;Huda Beauty;PDC Brands;MAC Cosmetics;PAC Cosmetics LLP;Kosé Corporation;Lilly Lashes;以及 House of Lashes eyelashes 等。
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Among the segments of type, strip lashes segment led the market in 2020. Since these variants are the quickest and easiest to wear, they are extremely popular among consumers who wear false eyelashes regularly. These products comprise the entire lash line in a single application, making it user-friendly for a consumer.
The major players operating in the global false eyelashes market are American International Industries; Kiss Products, Inc.; Esqido; Huda Beauty; PDC Brands; MAC Cosmetics; PAC Cosmetics LLP; Kosé Corporation; Lilly Lashes; House of Lashes and many others.
In 2020, the false eyelashes market was predominant by Europe at the global level. Rapidly growing demand for decorative cosmetics products such as nail care products, eye makeup products, lip care products and many more in the region is driving the growth of false eyelashes market. Europe is the centre for fashion and beauty industry. The well flourished beauty and fashion industry in Europe and rapidly emerging eye makeup trends are some of the crucial factors driving the growth of regional market.
The List of Companies - False Eyelashes Market
- American International Industries
- Kiss Products, Inc.
- Esqido
- Huda Beauty
- PDC Brands
- MAC Cosmetics
- PAC Cosmetics LLP
- Kosé Corporation
- Lilly Lashes
- House of Lashes
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.