健身追踪器市场分析及预测(按规模、份额、增长、趋势)2031 年

  • Report Code : TIPTE100000910
  • Category : Electronics and Semiconductor
  • No. of Pages : 150
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健身追踪器市场规模预计将从2023年的553.0亿美元增长到2031年的2362.4亿美元;预计 2023 年至 2031 年复合年增长率为 19.9%。利用可穿戴数据的高级功能(例如实时健康监测、睡眠模式分析和高级活动跟踪)可能仍然是健身追踪器市场的主要趋势。

健身追踪器市场分析

人们保持健康的健康意识不断增强,是推动健身追踪器市场增长的主要因素之一。此外,健身手环、智能手表等的日益普及 ,以及智能手机的日益普及,正在推动全球市场的增长。此外,由于智能手表、健身手环和其他运动可穿戴技术设备可以提供个性化的健身建议和即时健康反馈并分析健身数据以识别模式,因此年轻人的需求不断增加。因此,健身追踪设备中此类先进功能的日益集成正在为预测期内健身追踪器市场的增长创造机会。此外,人们对健康和健身的认识不断增强,预计将推动未来几年市场的发展。

健身追踪器市场概述

健身追踪器是一种可穿戴设备,大多数人都戴在手腕上。大多数健身追踪器都会监测心率、睡眠模式和步数。此外,有些健身追踪器还包含链接应用程序,可让您设定目标、监测整体进度并获得有关如何实现健身目标的建议。健身追踪器使人们每天锻炼、慢跑或散步变得更加容易。它还直观地展示人们每天取得的进步和成功。这种进步有助于激励人们每天不断进步。

此外,健身追踪器有助于追踪食物和水的摄入量,这有助于保持健康的生活方式。此外,健身追踪器还可以监测一个人的睡眠习惯,包括他们的睡眠时间、睡眠时间以及醒来的频率。了解睡眠模式可能有助于晚上睡个好觉并在第二天感觉更好。此外,大多数健身追踪器可以测量脉搏来追踪心率。这使得每次都能以所需的心率进行锻炼。

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健身追踪器市场:战略洞察

健身追踪器市场
  • Fitness Tracker Market
    年均复合增长率(2023 - 2031)
    19.9%
  • 2023 年市场规模
    553 亿美元
  • 2031 年市场规模
    2,362.4 亿美元

市场动态

增长动力
  • 健康意识的提高和消费者可支配收入的增加。
未来的趋势
  • 利用可穿戴数据的高级功能,例如实时健康监测、睡眠模式分析和高级活动跟踪
机会
  • 智能手机和互联网的日益普及

关键人物;主力;重要一员

  • Fitbit公司
  • 苹果公司
  • 三星电子
  • 化石集团公司
  • 耐克公司
  • 索尼公司
  • 小米公司
  • 华为技术有限公司
  • 佳明有限公司
  • COROS 可穿戴设备公司

区域概况

Fitness Tracker Market
  • 北美
  • 欧洲
  • 亚太
  • 南美洲和中美洲
  • 中东和非洲

市场细分

Fitness Tracker Market类型
  • 智能手表
  • 健身带
Fitness Tracker Market分销渠道
  • 在线的
  • 离线
Fitness Tracker Market应用
  • 心率监测器
  • 睡眠追踪
  • 血糖测量
  • 运动的
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

健身追踪器市场驱动因素和机遇

健康意识的增强有利于市场增长

人们不断增强的健康意识正在推动全球对健身追踪器的需求。经常锻炼有助于人们提高心肺功能,从而降低患心血管疾病的风险。骑自行车、跑步等活动有助于改善肺部和呼吸能力。患有慢性肺病、哮喘或慢性阻塞性肺病 (COPD) 的人可以通过体育活动改善症状。正因为如此,人们正在养成定期锻炼的习惯,因为它可以帮助他们感到更加自信,减轻压力和焦虑,降低各种疾病的风险,具有抗抑郁作用,并且可以高效对抗坏胆固醇。因此,对健身追踪器的需求增加。因此,人们对上述运动益处的认识不断增强,以及人们对健康生活的追求不断提高,正在推动全球健身追踪器市场的增长。

智能手机和互联网的日益普及——健身追踪器市场的机遇

随着世界各地越来越多的人拥有智能手机并能够访问互联网,越来越多的人将能够使用各种健身应用程序和可穿戴活动追踪器。例如,据 BMJ Publishing Group Ltd 称,智能手机拥有率非常普遍,大约三分之一的美国和英国成年人使用活动追踪器和健身应用程序。此外,60% 30-39 岁的女性使用健身智能手机应用程序。因此,智能手机和互联网的日益普及为健身追踪器市场提供了增长机会。

健身追踪器市场报告细分分析

有助于得出健​​身追踪器市场分析的关键部分是类型、分销渠道和应用。

  • 根据类型,健身追踪器市场分为智能手表、健身手环等。
  • 根据分销渠道,健身追踪器市场分为线上和线下。
  • 根据应用,健身追踪器市场分为心率监测器、睡眠追踪、血糖测量、运动等。

按地理位置划分的健身追踪器市场份额分析

  • 健身追踪器市场分为五个主要地区:北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美洲和中美洲。
  • 多年来,美国和加拿大等北美国家一直是其企业采用新技术的先驱。此外,该地区健康意识较高,购买健身产品的倾向较高。这些因素有力地推动了健身追踪器的市场需求。此外,随着年轻人更倾向于健身,该地区对更先进健身设备的需求也在增加。这促使该地区的市场参与者在市场上推出具有创新功能的更先进的健身追踪器。例如,2023 年 9 月,Fitbit 推出了新型健身追踪设备,该设备具有增强的心率监测功能,同时利用谷歌的技术力量开发其他智能手表功能。新款 Charge 6 具有 Fitbit 健身追踪器上最准确的心率,并且能够连接到兼容的健身器材。 Fitbit还将谷歌工具集成到其最新的健身追踪器中,包括谷歌地图和用于 非接触式支付的谷歌钱包。对于 Charge 6,Fitbit 通过改进其机器学习算法来调整其心率监测功能,该算法引入了 Pixel Watch 的创新,并针对跟踪器进行了优化。这使得 HIIT 锻炼、动感单车和划船等剧烈活动期间的心率追踪准确度比以前提高了 60%。因此,所有上述因素都推动了北美健身追踪器市场的增长。

健身追踪器市场报告范围

报告属性细节
2023年市场规模553亿美元
2031 年市场规模2362.4亿美元
全球复合年增长率(2023 - 2031)19.9%
历史数据2021-2022
预测期2024-2031
涵盖的细分市场按类型
  • 智能手表
  • 健身带
按分销渠道
  • 在线的
  • 离线
按应用
  • 心率监测器
  • 睡眠追踪
  • 血糖测量
  • 运动的
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • Fitbit公司
  • 苹果公司
  • 三星电子
  • 化石集团公司
  • 耐克公司
  • 索尼公司
  • 小米公司
  • 华为技术有限公司
  • 佳明有限公司
  • COROS 可穿戴设备公司
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

健身追踪器市场新闻和最新动态

健身追踪器市场是通过收集小学和中学研究后的定性和定量数据来评估的,其中包括重要的公司出版物、协会数据和数据库。以下是健身追踪器市场的发展列表:

  • 2023 年 11 月,三星宣布将推出下一代健身追踪器 Galaxy Fit 3。该设备已获得 BIS(印度标准局)和 TUV Rheinland 认证,并可能配备更大的电池和更大的显示屏。新款三星 Galaxy Fit 3 将在右侧配备一个按钮、一个心率传感器和一条不可拆卸的表带。此外,新款健身追踪器将配备 200 mAh 电池,比第二代 Galaxy Fit 的 159mAh 电池更大。 (来源:三星,新闻稿)
  • 2023 年 9 月,华为推出了一系列创新尖端设备,包括热门智能手表系列的最新成员 HUAWEI WATCH GT 4、HUAWEI FreeBuds Pro 3 高保真 TWS 耳机、HUAWEI Eyewear 2 智能眼镜、高端HUAWEI WATCH旗舰版黄金版搭载华为首款金色智能手表,以及HUAWEI PaperMatte平板电脑。通过此次发布,华为旨在让用户在不影响风格的情况下个性化他们的健康和运动之旅。 (来源:华为,新闻稿)

健身追踪器市场报告覆盖范围和可交付成果

《健身追踪器市场规模和预测(2021-2031)》提供了涵盖以下领域的市场详细分析:

  • 健身追踪器市场规模以及全球、区域和国家层面涵盖的所有主要细分市场的预测
  • 健身追踪器市场动态,例如驱动因素、限制和关键机会
  • 健身追踪器市场趋势
  • 详细的 PEST/波特五力分析和 SWOT 分析
  • 全球和区域市场分析,涵盖主要市场趋势、主要参与者、法规和最新市场发展
  • 健身追踪器市场行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者和最新发展
  • 详细的公司简介
  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Global, Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Which region is expected to hold the highest market share in the fitness tracker market?

North America is expected to hold the highest market share in the fitness tracker market.

Which are the key players holding the major market share of the fitness tracker market?

The key players holding majority shares in the global fitness tracker market are Apple Inc., Samsung Electronics, Fossil Group Inc., Nike Inc., and Sony Corporation.

What are the future trends of the global fitness tracker market?

Advanced features that leverage wearable data, such as real-time health monitoring, sleep pattern analysis, and advanced activity tracking, are anticipated to play a significant role in the global fitness tracker market in the coming years.

What are the driving factors impacting the global fitness tracker market?

The major factors driving the fitness tracker market are rising health consciousness and an increase in the consumer’s disposable income.

What is the estimated market size for the global fitness tracker market in 2023?

The global fitness tracker market was estimated to be US$ 55.30 billion in 2023 and is expected to grow at a CAGR of 19.9% during 2023 - 2031.

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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

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Below is the breakup of our primary respondents by company, designation, and region:

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The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

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  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

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We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.