Frozen Food Market SWOT and PEST Analysis 2021-2031
冷冻食品市场规模预计将从 2023 年的 2796.2 亿美元增至 2031 年的 4173.3 亿美元。预计 2023-2031 年的市场复合年增长率为 5.1%。近年来,素食主义势头强劲。消费者非常倾向于植物性产品,因为他们认为植物性产品比传统产品更健康。此外,人们对动物保护和环境可持续性的认识不断提高,也增加了这些食品的受欢迎程度。素食主义浪潮在世界各地蔓延,极大地影响了冷冻食品市场的创新。
冷冻食品市场分析
过去几年,世界各地人们的生活方式发生了巨大变化。由于繁忙的工作日程,人们对节省时间和精力的产品的依赖性增加了。高品质方便食品消费的激增是食品行业最大的趋势之一。方便食品,如冷冻零食、冷冻餐、冷盘和即食产品,可以让消费者节省与食材购物、餐食准备和烹饪、消费和餐后活动相关的时间和精力。这些食品的发展和流行归因于许多社会变化;其中最显著的是全球小家庭数量的增加和千禧一代人口的增加。由于繁忙的工作日程,千禧一代更喜欢高效利用时间,而不是把时间花在繁琐的任务上。因此,他们更有可能把钱花在方便食品上。这些因素大大增加了消费者对方便食品的需求,最终推动了冷冻食品市场的增长。
冷冻食品市场概况
冷冻食品包括冰淇淋、冷冻酸奶、冷冻肉、冷冻海鲜、冷冻即食食品、小吃、开胃菜、汤、水果和蔬菜。这些产品通过在 -25 摄氏度左右冷冻保存。冷冻食品不含人工防腐剂,比其他加工食品更健康。此外,它们可以轻松存放在温度为 0 华氏度的家用冰箱中。由于人们忙碌的生活方式,对方便食品的需求不断增加,推动了冷冻食品市场的增长。此外,快速的城市化、人均收入的增加和零售业格局的变化是推动冷冻食品市场增长的一些关键因素。
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冷冻食品市场:
复合年增长率(2023 - 2031)5.1%- 2023 年市场规模
2796.2 亿美元 - 市场规模 2031年
4173.3亿美元
市场动态
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
关键人物;主力;重要一员
- 康尼格拉品牌
- 通用磨坊
- Pepperidge 农场有限公司
- 邦杜集团
- 麦凯恩食品有限公司
- Bellisio 食品公司
- 泰森食品公司
- 凯洛格公司
- 雀巢公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 冷冻甜点
- 冷冻肉
- 家禽
- 海鲜
- 冷冻面包店
- 冷冻小吃和开胃菜
- 冷冻食品
- 其他的
- 超市和大卖场
- 便利店
- 网上零售
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
冷冻食品市场的驱动因素和机遇
电子商务蓬勃发展 利好市场
人们越来越喜欢通过在线零售平台购买冷冻食品。根据美国冷冻食品协会的数据,2020 年冷冻食品的在线销售额增长了 75%。由于实体店关闭和政府实施社会限制,食品和饮料的在线销售额在疫情期间大幅增长。由于封锁限制了人们的行动,他们被迫在家工作,因此大量转向网上购物。此外,大幅折扣、一站式提供不同品牌的产品以及送货上门服务也是推动消费者关注网上购物的其他显著因素。随着电子商务在不同地区的渗透率不断提高,家乐氏公司、康尼格拉品牌等冷冻食品制造商也通过知名电子商务平台(如亚马逊、Lidl 和沃尔玛)销售产品,扩大了其在线业务。这一因素通过消除对线下零售店的依赖,促进了冷冻食品市场的增长。
制造商的战略发展举措——机遇
冷冻食品制造商正在大力投资产品创新,以扩大客户群并满足新兴的消费趋势。他们推出了无麸质、植物基、无糖、有机和清洁标签产品,以及适合生酮饮食的产品,以满足消费者的不同需求。例如,2021 年 8 月,冷冻食品行业的知名品牌 Real Good Foods Company 宣布在美国 1,500 家 Kroger 门店推出 7 种新的富含蛋白质、低碳水化合物、无谷物和无麸质的冷冻产品类别。同样,2022 年,提供冷冻食品的印度领先品牌 Prasuma 在其冷冻食品产品组合中推出了冷冻零食产品。新推出的产品是冷冻蔬菜和鸡肉春卷、冷冻鸡块、鸡肉和蔬菜迷你萨摩萨三角饺、鸡肉和羊肉烤肉串和烤肉串,以及培根,这些产品都加入了其冷冻零食产品组合。在全球危机期间,健康成为全球消费者的首要任务,因此推出这些产品是为了帮助消费者实现健康目标并享受美食。由于人们开始关注方便食品,同时保持饮食中的营养平衡,制造商正在推出营养丰富的冷冻产品。此类产品创新有助于他们扩大影响力并在国际市场上获得竞争优势。
冷冻食品市场报告细分分析
有助于得出冷冻食品市场分析的关键部分是类型和分销渠道。
- 根据类型,冷冻食品市场分为冷冻甜点;冷冻肉类、家禽和海鲜;冷冻烘焙食品;冷冻小吃和开胃菜;冷冻餐食;等。
- 从分销渠道来看,市场分为超市和大卖场、便利店、网上零售和其他。
冷冻食品市场份额按地区分析
冷冻食品市场报告的地理范围主要分为五个地区:北美、亚太、欧洲、中东和非洲、南美/南美和中美。
欧洲主导着冷冻食品市场。欧洲冷冻食品市场分为德国、法国、意大利、英国、俄罗斯和欧洲其他地区。市场增长主要归因于对方便食品的需求不断增长、广泛的零售基础设施以及不同分销渠道上不同品牌的各种产品的供应。此外,高人均收入消费者的存在也推动了对冷冻食品(如冷冻餐和零食)的需求。消费者正在从他们消费的产品中寻求营养价值。因此,对清洁、有机、无麸质和加工程度最低的冷冻食品的需求大幅增加,从而推动了该地区的市场增长。
冷冻食品市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 2796.2亿美元 |
2031 年市场规模 | 4173.3亿美元 |
全球复合年增长率(2023 - 2031) | 5.1% |
历史数据 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
冷冻食品市场新闻及最新发展
通过收集一手和二手研究后的定性和定量数据来评估冷冻食品市场,其中包括重要的公司出版物、协会数据和数据库。以下是言语和语言障碍市场的发展和策略列表:
- 2022 年,White Castle 将与 Bellisio Foods 合作扩大零售食品供应,向全国零售商推出标志性的鸡肉圈(Whistle Castle/公司网站)
冷冻食品市场报告覆盖范围和交付成果
“冷冻食品市场规模和预测(2021-2031)”报告对市场进行了详细分析,涵盖以下领域:
- 范围内所有主要细分市场的全球、区域和国家层面的市场规模和预测
- 市场动态,如驱动因素、限制因素和关键机遇
- 未来主要趋势
- 详细的 PEST/波特五力分析和 SWOT 分析
- 全球和区域市场分析涵盖关键市场趋势、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热点图分析、知名参与者和最新发展
- 详细的公司简介
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
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- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
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