Frozen Waffles Market Size Report | Global Overview 2023-2030
[研究报告] 冷冻华夫饼市场规模预计将从 2022 年的 29.2585 亿美元增长到 2030 年的 46.1286 亿美元;预计 2023 年至 2030 年的复合年增长率为 5.9%。
冷冻华夫饼是一种方便食品,主要作为早餐食用。消费者更喜欢即食、可微波和即食的食品,因为它们非常适合在旅途中食用,并且需要的准备时间最少。因此,冷冻华夫饼在全球的需求不断增加,主要是在发达国家。由于印度、日本和中国等各国的文化对人们的消费习惯有很强的影响,传统早餐食品占主导地位。因此,这些国家对冷冻华夫饼的接受度有限,这给冷冻华夫饼市场的增长造成了障碍
2022 年,北美占据了全球冷冻华夫饼市场的最大份额。该地区的市场分为美国、加拿大和墨西哥。不断增加的营销活动是推动美国市场扩张的关键因素。制造商广泛依赖广告和产品促销等营销策略来增加销售额。制造商使用电子和印刷媒体来推广他们的品牌和产品。例如,2017 年,Netflix 系列《怪奇物语》以凯洛格公司的 Eggo 品牌冷冻华夫饼为特色。这为该公司带来了冷冻华夫饼销量的大幅增长。所有年龄段对冷冻华夫饼的需求增加推动了该地区的市场。此外,人们对有机产品健康益处的认识不断提高是推动该地区对有机早餐产品需求的重要因素。为了满足不断增长的消费者需求,制造商推出了有机华夫饼品种。例如,美国农业部认证的制造商 Nature's Path Foods 提供各种有机早餐和零食,包括华夫饼、冷麦片、格兰诺拉麦片、热燕麦片、能量棒和饼干。上述因素正在推动该地区冷冻华夫饼市场的增长。
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冷冻华夫饼市场:
复合年增长率(2022 - 2030 年)5.9%- 2022 年市场规模
29.3 亿美元 - 2030 年市场规模
46.1 亿美元
市场动态
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
关键人物;主力;重要一员
- 德利华夫饼有限公司
- 科迪亚克蛋糕有限公司
- 德利古特公司
- 阿维埃塔公司
- 自然之路食品
- 朱利安食谱有限公司
- 凯洛格公司
- B 男孩公司
- 莎拉李冷冻面包店有限公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 调味和无味/原味
- 无麸质和传统
- 超市和大卖场
- 便利店
- 网上零售
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
COVID-19 疫情对冷冻华夫饼市场的影响
在新冠疫情爆发之前,冷冻华夫饼市场的增长主要得益于即食食品需求的不断增长。然而,由于企业倒闭、原材料和劳动力短缺,市场在 2020 年第一季度面临障碍。新冠疫情导致 2020 年头几个月出现经济衰退,给低收入和中等收入消费者带来了财务困难。
此外,由于限制措施,人们待在家里并需要即食产品,从而产生了对易于食用的冷冻华夫饼产品的需求。
市场洞察
全球对冷冻食品和方便食品的需求激增
在过去的几年里,全球人们的生活方式发生了巨大的变化。由于繁忙的工作日程,人们正在寻找节省时间和精力的产品。消费者更喜欢即食、微波和即食食品,因为它们非常适合在旅途中食用,并且需要最少的准备时间。这些因素大大增加了消费者对方便食品的需求。女性人口的增加、人均收入的高增长和中产阶级人口的增加是推动全球方便食品消费的关键因素。此外,在美国、加拿大、英国和德国等各个发达国家,单人或双人家庭的数量正在增加。根据美国人口普查局的数据,2022 年美国有 3790 万个单人家庭,占所有家庭的 29%。由于核心家庭数量的增加,对即食、分量控制食品的需求增加。所有这些因素都推动了对冷冻华夫饼的需求。
基于类型的洞察
根据类型,冷冻华夫饼市场分为调味华夫饼和无味/原味华夫饼。预计在预测期内,调味华夫饼的复合年增长率会更高。华夫饼作为全球主流早餐食品的日益流行推动了冷冻华夫饼的需求。千禧一代的消费者喜欢不同口味的华夫饼的温暖松脆感。华夫饼制造商正在通过推出水果、酪乳和肉桂等新口味来扩大其产品组合,以吸引消费者的兴趣。此外,包括 Vans 和家乐氏公司在内的制造商已经推出了具有增强功能特性的调味华夫饼品种,以满足人们的需求。这些因素正在推动调味冷冻华夫饼市场的发展。
全球冷冻华夫饼市场的主要参与者包括 DELY Wafels SRL、Kodiak Cakes LLC、Deligout Sprl、Avieta SA、Nature's Path Foods、Julian's Recipe LLC、Kellogg Co、B Boys Inc、Sara Lee Frozen Bakery LLC 和 Hometown Food Co. 全球冷冻华夫饼市场的参与者专注于提供高品质的产品以满足客户需求。他们还专注于投资研发活动、新产品发布和扩大生产能力等战略。DELY Wafels SRL, Kodiak Cakes LLC, Deligout Sprl, Avieta SA, Nature's Path Foods, Julian's Recipe LLC, Kellogg Co, B Boys Inc, Sara Lee Frozen Bakery LLC, and Hometown Food Co. Players operating in the global frozen waffles market focus on providing high-quality products to fulfill customer demand. They are also focusing on strategies such as investments in research and development activities, new product launches, and expanding production capacities.
冷冻华夫饼市场报告范围
报告属性 | 细节 |
---|---|
2022 年市场规模 | 29.3亿美元 |
2030 年的市场规模 | 46.1亿美元 |
全球复合年增长率(2022 - 2030 年)CAGR (2022 - 2030) | 5.9% |
历史数据 | 2020-2021 |
预测期 | 2023-2030 |
涵盖的领域 | 按类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
报告亮点
- 冷冻华夫饼市场的渐进式行业趋势可帮助参与者制定有效的长期战略。
- 发达市场和发展中市场所采用的业务增长战略。
- 2021 年至 2030 年冷冻华夫饼市场的定量分析
- 全球冷冻华夫饼需求量估计
- 波特五力分析来说明行业中买家和供应商的运作效力。
- 了解竞争市场状况的最新发展
- 市场趋势和前景,以及推动和抑制冷冻华夫饼市场增长的因素
- 通过强调支撑商业利益的市场策略来协助决策过程,从而促进市场增长
- 冷冻华夫饼市场规模在不同节点
- 市场的详细概述和细分,以及冷冻华夫饼行业动态
- 各地区冷冻华夫饼市场规模及增长机遇
全球冷冻华夫饼市场
根据类型,冷冻华夫饼市场分为调味华夫饼和无味/原味华夫饼。根据类别,冷冻华夫饼市场分为无麸质华夫饼和传统华夫饼。根据分销渠道,冷冻华夫饼市场分为超市和大卖场、便利店、在线零售和其他。
公司简介
- 德利华夫饼有限公司
- 科迪亚克蛋糕有限公司
- 德利古特公司
- 阿维埃塔公司
- 自然之路食品
- 朱利安食谱有限公司
- 凯洛格公司
- B 男孩公司
- 莎拉李冷冻面包店有限公司
- 家乡食品公司
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Based on the category, conventional segment is predicted to register the highest CAGR during the forecast period. The demand for conventional frozen waffles is expected to decrease as consumers become more health conscious and prefer healthy alternatives such as gluten-free ones. People allergic to gluten cannot consume conventional waffles as they contain wheat flour. However, conventional frozen waffles are readily available in the market; thus, consumers prefer this product. Further, less awareness regarding gluten-free waffles is boosting the market for conventional frozen waffles.
Rising growth of e-commerce is supporting the growth of the frozen waffles market. People increasingly prefer online retail platforms for purchasing frozen foods. According to American Frozen Food Institute, online sales of frozen foods will increase by 75% in 2022. The online sales of food and beverages increased significantly during the COVID-19 pandemic due to the closure of brick-and-mortar stores and government restrictions. As lockdowns first constrained individuals and subsequently continued to work from home, there was a substantial shift to online shopping. Other factors influencing consumers to shop online include heavy discounts, availability of various products of different brands under one roof, and home delivery options. With the rising penetration of e-commerce across different geographies, the manufacturers of frozen waffles are also enhancing their online presence by selling their products through well-known e-commerce platforms such as Amazon.com, Lidl, and Walmart. This factor is further expected to drive the growth of the frozen waffles market over the coming years.
Based on the type, the flavored segment is expected to register the highest CAGR during the forecast period. The growing preference for waffles as a mainstream breakfast item globally is driving the demand for frozen waffles. Millennial consumers love the warm crunchy feel of waffles in different flavors. Waffle manufacturers are growing their product portfolio by introducing new flavors such as fruit, buttermilk, and cinnamon to attract consumer interest. Further, manufacturers, including Vans and the Kellogg Company, have launched flavored waffle varieties with enhanced functional properties to fulfill the population's needs. These factors drive the flavored frozen waffles segment’s growth during the forecast period.
Surging demand for frozen and convenience food worldwide and rising trend of in-home consumption are drivers of frozen waffles market. Frozen waffles are a convenience food product mainly consumed as breakfast. Consumers prefer to ready-to-eat, microwavable, and ready-to-prepare food products as they are highly suitable for on-the-go consumption and require minimal preparation time. Owing to this, frozen waffles are witnessing increasing global demand, mainly in developed countries.
In 2022, North America region accounted for the largest share of the global frozen waffles market and the market in the region is segmented into United States, Canada, and Mexico. The rising marketing campaigns are the key factor driving the market's expansion in the US. Manufacturers rely extensively on marketing strategies such as advertising and product promotions to increase sales. Manufacturers use electronic and print media to promote their brands and products. For example, in 2017, the Netflix series Stranger Things featured Kellogg Company's Eggo brand frozen waffles. This has resulted in a considerable increase in sales of frozen waffles for the company. An upsurge in demand among all age groups drives the market growth in this region. Moreover, the growing awareness about the health benefits of organic products is a significant factor that would boost the demand for organic breakfast products in the region. To meet growing consumer demand, manufacturers introduce organic waffle varieties. For instance, Nature's Path Foods, a USDA-certified manufacturer, offers a wide range of organic breakfast and snack foods, including waffles, cold cereals, granolas, hot oatmeal, bars, and cookies. The factors mentioned above are boosting the growth of the region's frozen waffle market.
The List of Companies - Frozen Waffles Market
- DELY Wafels SRL
- Kodiak Cakes LLC
- Deligout Sprl
- Avieta SA
- Nature's Path Foods
- Julian's Recipe LLC
- Kellogg Co
- B Boys Inc
- Sara Lee Frozen Bakery LLC
- Hometown Food Co
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
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The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
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- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
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Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
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- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.