[研究报告] 绿色粉末市场规模预计将从 2023 年的 2.7932 亿美元增长到 2030 年的 4.7704 亿美元;预计 2023 年至 2030 年的复合年增长率为 7.9%。
绿色粉末是一种由干燥或混合植物的营养组合制成的粉末状膳食补充剂。制作绿色粉末的一些常见成分是小麦草、螺旋藻、海带、绿茶提取物、草药和小球藻。消费者非常倾向于植物性产品,因为他们认为植物性产品比传统产品更健康。此外,动物保护活动的增加和对环境可持续性的认识的提高增强了纯素食产品的普及。素食主义在全球的普及极大地影响了消费者消费植物性纯素食膳食补充剂。根据非营利组织 Veganuary 发布的数据,该组织鼓励人们在整个 1 月份成为素食主义者,2021 年约有 580 万人报名参加“Veganuary 活动”。
过去几年,素食一月活动的注册人数急剧增加。绿色粉末补充剂由草药、水果、蔬菜和其他植物来源等天然成分制成。这些补充剂富含维生素、抗氧化剂、矿物质和其他增强整体健康的必需营养素。因此,由于素食主义的日益流行,人们对植物产品的倾向日益增加,预计将在预测期内为绿色粉末市场带来新的趋势。
2022 年,北美占据绿色粉末市场的最大份额。预计亚太地区市场在预测期内的复合年增长率最高。北美市场的增长归因于消费者对健康生活方式的认识不断提高。绿色粉末是从营养丰富的超级食品中干燥和研磨成细粉而得,可以作为膳食补充剂或健康补充剂食用。与此同时,由于忙碌的生活方式,北美人口的消化系统疾病持续增加。消化系统疾病是北美国家最严重的健康问题之一,涉及痛苦和疼痛。
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COVID-19 疫情对绿色粉末市场的影响
在 COVID-19 疫情爆发之前,功能性食品和饮料产品以及膳食补充剂的消费量增加以及对富含蛋白质产品的高需求是推动绿色粉末市场增长的关键因素。然而,制造商在 2020 年疫情爆发后面临着前所未有的挑战。由于全国封锁、贸易禁令和旅行限制造成的供应链限制,绿色粉末制造商面临重大挑战。供应链中断导致原材料短缺,影响了各种产品的生产和分销,导致价格上涨。
在 COVID-19 疫情初期,封锁限制措施的实施和生产单位的关闭导致产量不足,从而造成供需缺口。这些因素阻碍了各种小型和大型绿色粉末制造商的盈利能力。此外,人们越来越多地寻求天然和更安全的替代品来保持健康并增强免疫系统。在疫情爆发的最初几个月里,对天然来源的膳食补充剂的需求急剧增加。由于政府要求人们待在家里,他们专注于自己的健康和健身习惯。人们开始参加瑜伽、锻炼和尊巴舞等活动来改善健康。这一因素为绿色粉末制造商创造了巨大的机会。
市场洞察
预测期内,主要参与者的战略发展有利于绿色粉末市场的增长
2020 年 4 月,Athletic Greens 与 OceanX 合作,以增强其分销网络。OceanX 是一家领先的直接面向消费者的履行和电子商务平台。该公司将为健康和保健公司 Athletic Greens 履行和运送订单。主要市场参与者的此类战略发展预计将在未来几年推动绿色粉末市场的增长。
产品类型洞察
根据产品类型,绿色粉末市场细分为发酵绿色蔬菜、海洋来源、草源和其他。其他部分在 2022 年占据了最大的市场份额,而发酵绿色蔬菜部分预计将在预测期内实现最高的复合年增长率。发酵绿色蔬菜部分的市场增长归因于对体重管理补充剂和营养丰富的补充剂的需求不断增加。发酵绿色蔬菜是一种出色的营养来源,有助于改善消化系统和肠道健康。它们还有助于控制体重、维持健康的血糖水平、提高能量水平和改善心理健康。发酵绿色蔬菜的这些优势使其需求激增。
分销渠道洞察
根据分销渠道,绿粉市场分为线上销售和线下销售。线下销售部分在 2022 年占据了更大的市场份额,预计在线销售部分在预测期内的复合年增长率会更高。由于购物和产品配送的便利性,在线零售是增长最快的分销渠道之一。在线零售店提供各种各样的产品,并提供大幅折扣。此外,消费者可以方便地远程购买理想的产品。在线零售商的销售额和利润可能会比零售店增长得更快,因为在线销售具有全天候开放的优势。此外,送货上门服务吸引了许多顾客通过电子商务平台购物。此外,购物平台提供描述性的产品信息和用户评论,帮助买家比较产品并做出明智的购买决定。在 COVID-19 大流行期间,在线零售渠道因提供送货上门服务而广受欢迎。
Athletic Greens (USA) Inc、Garden of Life LLC、MacroLife Naturals Inc、Naturo Sciences LLC、Martin & Pleasance Wholesale Pty Ltd、New England Greens LLC、Ceautamed Worldwide LLC、Sequel Natural LLC、Nested Naturals Inc 和 Iovate Health Sciences International Inc 是绿色粉末市场的主要参与者。这些公司主要专注于产品创新,以扩大其市场规模并追随新兴趋势。
绿色粉末市场区域洞察
Insight Partners 的分析师已详细解释了预测期内影响 Greens Powder 市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的 Greens Powder 市场细分和地理位置。
- 获取绿色粉末市场的区域特定数据
绿色粉末市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 2.7932亿美元 |
2030 年市场规模 | 4.7704亿美元 |
全球复合年增长率(2023 - 2030 年) | 7.9% |
史料 | 2021-2022 |
预测期 | 2024-2030 |
涵盖的领域 | 按产品类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
市场参与者密度:了解其对商业动态的影响
由于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素,终端用户需求不断增加,推动了绿色粉末市场快速增长。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者需求,并利用新兴趋势,从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。
在绿色粉末市场运营的主要公司有:
- 运动绿色(美国)有限公司
- 生命花园有限责任公司
- 宏生天然公司
- 自然科学有限责任公司
- 马丁及普莱森斯批发有限公司
免责声明:上面列出的公司没有按照任何特定顺序排列。
- 获取绿色粉末市场顶级关键参与者概述
报告亮点
- 绿色粉末市场的进步行业趋势有助于企业制定有效的长期战略
- 发达国家和发展中国家市场参与者采用的业务增长战略
- 2023 年至 2030 年市场定量分析
- 全球绿色粉末需求量估计
- 波特五力分析说明绿色粉末市场中买家和供应商的效力
- 了解竞争市场状况的最新发展
- 绿粉市场趋势和前景,以及增长动力和限制因素
- 通过强调支撑商业利益的市场策略来协助决策过程
- 不同节点的绿色粉末市场规模
- 绿色粉末行业市场和增长动态的详细概述和细分
- 各地区绿粉市场规模及增长潜力巨大
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
North America accounted for the largest share of the global greens powder market. North America is one of the most significant regions for the greens powder market owing to rising awareness regarding incorporating a healthy lifestyle among consumers and increasing number of chronic diseases.
The major players operating in the global greens powder market are Athletic Greens (USA) Inc, Garden of Life LLC, MacroLife Naturals Inc, Naturo Sciences LLC, Martin & Pleasance Wholesale Pty Ltd, New England Greens LLC, Ceautamed Worldwide LLC, Sequel Natural LLC, Nested Naturals Inc, and Iovate Health Sciences International Inc.
The greens powder is considered to be healthy and nutritious. Thus, it has gained importance in recent years. Rising health consciousness among consumers about the side effects of powdered dietary supplements made with artificial chemicals and other artificial ingredients has boosted the demand for greens powder with claims such as non-GMO, herbal, vegan, sugar-free, and gluten-free products. Manufacturers are launching greens powder with several claims which are expected to create new opportunities in the market. Thus, an upsurge in demand for greens powdered dietary supplements with functional claims is expected to provide lucrative opportunities for the greens powder market in the future.
The greens powder delivers the benefits of leafy green vegetables and other ingredients that contain health-boosting vitamins and minerals. Greens powder has a green hue and a grassy taste. It is nearly possible these days, especially for vegans, to achieve the Recommended Dietary Allowance (RDA) guidelines regarding the intake of essential amounts of fruits and vegetables. Consumption of greens powder in the morning or alongside meals can be a great way of accomplishing the required nutrients and antioxidants. The rising aging population and increasing awareness for preventive healthcare drives the demand for health preventive products, including greens powder.
Based on the distribution channel, online sales segment is projected to grow at the fastest CAGR over the forecast period. The growth in the region is attributed by growing convenience of shopping and product delivery. Availability of wide range of product portfolio has further attributed market growth.
Based on product type, grass sources segment mainly has the largest revenue share. The growth of the segment is attributed to rising awareness regarding benefits of grass sourced greens powder, and surging demand for grass-based supplements.
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The List of Companies - Greens Powder Market
- Athletic Greens (USA) Inc
- Garden of Life LLC
- MacroLife Naturals Inc
- Naturo Sciences LLC
- Martin & Pleasance Wholesale Pty Ltd
- New England Greens LLC
- Ceautamed Worldwide LLC
- Sequel Natural LLC
- Nested Naturals Inc
- Iovate Health Sciences International Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.