预计到 2031 年,接发市场规模将从 2023 年的 39.8 亿美元增至 60 亿美元。预计 2023-2031 年期间,该市场的复合年增长率将达到 5.3%。在社交媒体平台上增加接发推广,整合购物设施,并在 Instagram、Facebook 和 YouTube 上进行品牌代言,这些可能仍是接发市场的主要趋势
接发市场分析
消费者逐渐转向高端和豪华的自我护理产品,个人护理对自尊和社交互动的积极影响,生活质量的提高,以及脱发率的上升,推动了接发市场的增长。由于模特和名人对接发的偏好日益增加,时尚和娱乐行业对接发的需求不断增加,预计未来几年将为市场带来潜在机会。
接发市场概况
接发主要由不同长度、体积和颜色的真发或人造头发制成。这些接发可根据顾客的要求进行定制,并由理发师进一步设计。夹紧接发时,不会破坏原有的头发质地。这是一种快速增加体积的解决方案,使头发看起来更长更丰满,而无需进行痛苦的植发手术。因此,随着可支配收入的增加和生活水平的提高,再加上时尚零售业的蓬勃发展,预计接发市场将在未来几年继续蓬勃发展。
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接发市场:
复合年增长率(2023 - 2031)5.3%- 2023 年市场规模
39.8 亿美元 - 2031 年市场规模
60 亿美元
市场动态
- 自我护理产品的采用率不断上升
- 中产阶级人口可支配收入增加,生活水平不断提高
- 社交媒体上假发的推广力度加大
- 娱乐和时尚行业对接发的使用日益增多
关键人物;主力;重要一员
- 锁和债券
- Klix 美发公司
- Easihair 专业版。
- Balmain 美发集团
- 长城公司
- 长兴实业集团有限公司
- Socap 美国公司
- 灰姑娘发型公司
- 巴克莱沃尔夫有限公司
- Hairlocs 公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 胶带粘贴
- 融合和预粘合
- 夹入式
- 纬线
- 其他的
- 真人头发和合成头发
- 超市和大卖场
- 专卖店
- 网上零售
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
接发市场驱动因素和机遇
自我美容产品使用率不断上升,市场前景看好
由于可支配收入的增加、购买力的增强、人们生活方式的改善以及脱发发生率的上升,消费者偏好转向奢侈和高端的自我美容产品,这是推动接发市场增长的一些因素。
欧洲和北美是造型行业的重要市场,占化妆品市场的 60% 以上。由于头发稀疏、干燥、体积减少和其他与头发相关的问题日益普遍,护发产品在消费者中越来越受欢迎。
非洲消费者和非洲裔人群是接发的重要消费者。研究表明,非洲女性愿意在美容和美发产品上花费双倍的钱。因此,全球民众越来越多地采用自我修饰产品,推动了全球接发市场的发展。
娱乐和时尚行业对接发的使用日益增多
由于脱发发病率不断上升,娱乐和时尚行业广泛采用接发。此外,美国等国家对接发的需求主要取决于名人趋势。这一因素影响着普通民众,越来越多的人对接发产品有需求。最近,零售店 Sunny's Hair & Wigs 自 1992 年在明尼阿波利斯开业以来,已扩展到凤凰城和亚特兰大。它在娱乐行业拥有庞大的客户群。
时尚和娱乐行业对于接发产品的销售和采用至关重要。制片公司和时装公司为模特和演员储备了大量接发,因为他们扮演着杰出的角色和人物。消费者头发疾病的激增也帮助该行业以均匀的速度增长。脱发人数正在迅速增加,因此许多人选择接发。因此,预计这些因素将在预测期内为接发市场的增长创造有利可图的机会。
接发市场报告细分分析
有助于得出接发市场分析的关键部分是类型、来源和分销渠道。
- 根据类型,接发市场细分为胶带接发、融合接发和预粘合接发、夹入式接发、纬纱接发和其他接发。夹入式接发在 2023 年占据了最大的市场份额。夹入式接发,也称为夹入式纬纱接发,是即用型产品,也是最不永久性的接发,因为它们可以在需要时轻松取下和使用。夹入式接发通常需要 5-15 分钟才能在家中完成。这些是伤害最小的接发,不需要化学品、压力、热量或其他安装方法。因此,夹入式接发使用方便、对天然头发的伤害较小等优点推动了对夹入式接发的需求。
- 根据来源,市场分为真发和合成假发。2023 年,合成假发占据了更大的市场份额。合成假发比真发便宜,预计这将推动对合成假发的需求。此外,合成假发有多种颜色、款式和长度可供选择;维护要求低;使用时间短,这些都刺激了它们的需求。
- 在分销渠道方面,市场分为超市和大卖场、专卖店、在线零售和其他渠道。专卖店在 2023 年占据了相当大的市场份额。专卖店拥有接发专家并提供个性化服务。商店中的接发专家经过培训,可以评估个人需求、推荐合适的产品并提供专业的安装和维护服务。这种专业水平可以增强客户信心,确保更好的效果并降低损坏或不正确使用的风险。
接发市场份额按地区分析
接发市场报告的地理范围主要分为五个地区:北美洲、亚太地区、欧洲、中东和非洲、南美洲和中美洲。
2023 年,北美主导了接发市场。由于名人时尚潮流的兴起以及美容和修饰活动的增多,北美对接发的需求激增。白人消费者通常出于美容原因或为了塑造特定的时尚形象而使用美发产品。白人消费者主要来自北美和欧洲,通常收入高于其他地区的消费者。他们也更加注重美发产品的质量,这导致对真人发制品的需求激增。脱发增多是推动接发市场增长的另一个主要因素。北美消费者主要关注使用高级形式的接发。该地区的制造商正在大力投资接发的研发,预计这将推动其在北美的市场。在过去的 15 年里,Cinderella Hair 一直走在预粘合接发创新的前沿,提供最优质的角质层 100% Remy 真人发。
接发市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 39.8亿美元 |
2031 年市场规模 | 60亿美元 |
全球复合年增长率(2023 - 2031) | 5.3% |
历史数据 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按产品类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
接发市场新闻和最新发展
通过收集一手和二手研究后的定性和定量数据来评估接发市场,其中包括重要的公司出版物、协会数据和数据库。以下列出了接发市场的一些发展情况:
- Diva Divine Hair 是印度第一家自 2008 年以来销售接发和假发的高端零售商,推出了一系列价格实惠且品质上乘的产品,例如夹式接发、假发片、假发和发饰。Diva Divine 提供的产品由 100% 天然人发制成。该公司透露,他们的夹式接发易于使用,可立即增加头发长度和发量。它还提到,他们的假发片有各种形状和尺寸,假发易于佩戴,外观自然。(来源:印度斯坦时报,简报,2022 年 7 月)
- 接发公司 Bellami 推出了 Bellami Professional Hair Care,这是世界上第一个专业级接发护理系列,适用于沙龙和家庭使用。(Happi,时事通讯,2023 年 10 月)
接发市场报告覆盖范围和交付成果
“接发市场规模和预测(2020-2031)”报告对以下领域进行了详细的市场分析:
- 范围内涵盖的所有主要细分市场的全球、区域和国家层面的接发市场规模和预测
- 接发市场趋势以及市场动态,如驱动因素、限制因素和关键机会
- 详细的 PEST/波特五力分析和 SWOT 分析
- 接发市场分析涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及接发市场的最新发展
- 详细的公司简介
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
North America dominated the market in 2023 owing to the rising influence of social media trends and celebrities on people’s lifestyles.
Rising adoption of self-grooming products, increasing disposable income, and growing middle-class population are among the key market drivers.
Increased promotion of hair extensions on social media platforms is one of the key trends in the market.
Locks & Bonds, Klix Hair Inc, Easihair Pro., Balmain Hair Group BV, Great Lengths SpA, Evergreen Products Group Ltd, Socap USA Inc., Cinderellahair Inc., Barclay Wolf Ltd, and Hairlocs Inc are a few of the players operating in the global hair extension market.
By 2031, the hair extensions market is projected to reach US$ 6 billion.
The market is expected to register a CAGR of 5.3%.
Trends and growth analysis reports related to Consumer Goods : READ MORE..
The List of Companies - Hair Extensions Market
- Locks & Bonds
- Klix Hair Inc
- Easihair Pro.
- Balmain Hair Group BV
- Great Lengths SpA
- Evergreen Products Group Ltd
- Socap USA Inc.
- Cinderellahair Inc
- Barclay Wolf Ltd
- Hairlocs Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.