Hair Loss Prevention Products Market Size & Growth Analysis 2028
2021 年防脱发产品市场规模价值 235.9987 亿美元,预计到 2028 年将达到 315.2452 亿美元。预计 2021 年至 2028 年的复合年增长率为 4.2%。
脱发是指毛发生长周期紊乱或毛囊受损,导致毛发脱落速度快于毛发再生速度。脱发的一些明显症状包括发际线后移、局部脱发或整体变薄。此外,饮食习惯的改变、繁忙日程导致的压力水平上升,导致人们在较年轻时频繁脱发。可支配收入的增加以及对外表的日益重视是推动防脱发产品市场增长的主要因素。
2020 年,亚太地区占据了全球防脱发产品市场的最大份额,预计在预测期内将实现最高的复合年增长率。该地区的市场进一步细分为澳大利亚、印度、中国、日本、韩国和亚太其他地区。强大的客户基础、民众对脱发问题的日益担忧以及生活方式的改变是推动亚太地区防脱发产品市场增长的主要因素。
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防脱发产品市场:
复合年增长率(2021 - 2028 年)4.2%- 2021 年市场规模
236 亿美元 - 2028 年市场规模
315.2 亿美元
市场动态
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
关键人物;主力;重要一员
- 丘奇与德怀特公司
- 森林必需品
- 花王株式会社
- 欧莱雅公司
- 皮尔法伯集团
- 宝洁
- 资生堂有限公司
- 大正制药控股株式会社
- 联合利华
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 洗发水和护发素
- 油
- 精华液
- 其他的
- 天然和有机
- 传统的
- 男性
- 女性
- 男女通用的
- 超市和大卖场
- 便利店
- 网上零售
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
COVID-19 疫情对防脱发产品市场增长的影响
由于 2020 年国家和国际边界的关闭,COVID-19 大流行对运营效率和价值链产生了重大影响。此外,由于实验室和生产工厂的关闭,研究活动也受到阻碍。然而,随着全球危机的影响逐渐消退,各国政府放松了先前实施的限制,各行各业开始获得发展势头。在过去几个季度,制造部门的恢复运营以及州际和国际边界的开放有利于防脱发产品市场的增长。例如,2022 年 4 月 13 日,亚洲一家以阿育吠陀为基础的护发产品制造商 Forest Essentials 宣布在英国开设 12 家门店,这是其首个国际市场。在此发展中,雅诗兰黛将支持这个奢侈的阿育吠陀护肤品牌在2025年前在英国迅速拓展业务。因此,两家公司开始主动出击,采用合作、扩张等增长战略,以克服2020年新冠疫情带来的逆境。
市场洞察
发展中国家的可支配收入不断增长
亚太地区和中南美洲等发展中国家对防脱发产品的需求不断增长。这可以归因于人们可支配收入的增加。可支配收入是人们扣除税款和社会保障费用后的收入,即他们实际可以支出或储蓄的金额。随着人们对脱发问题的日益关注,发展中国家的消费者非常倾向于购买高品质的防脱发产品,如洗发水和护发素、精油和精华素,这鼓励制造商在亚洲国家(如中国和印度)建立生产设施。这些公司提供的低成本产品,尤其是针对来自成本敏感型经济体的人们,正成为外科植发手术中非常受欢迎的经济实惠的选择。
根据Trading Economics的数据,2021年,发展中国家印度的收入为3,202,781美元,2020年为2,725,046美元。根据中国国家统计局的数据,2021年,中国居民人均可支配收入达到5,511.48美元,比上年名义增长9.1%;增长率比2019年高出14.3%。两年的平均增长率为6.9%。阿根廷的人均家庭年收入在2020年12月达到3,765.524美元,而2019年12月为3,213.336美元。因此,可支配收入的激增正在增加发展中国家消费者的购买力,从而为防脱发产品市场参与者的增长提供有利可图的机会。
类别洞察
根据类别,防脱发产品市场分为天然有机和传统产品。预计传统产品将在未来几年占据防脱发产品市场的更大份额。传统护发产品通常由各种合成物质组成,例如对羟基苯甲酸酯、硫酸盐、酒精和矿物油。它们是在实验室中开发的潜在刺激性和过敏性成分。此外,合成化学品对人体皮肤、动物和植物有害。传统防脱发产品的生产会排放大量污染物,在地球上留下负面碳足迹,进一步阻碍了这一细分市场的成长。但是,大多数传统防脱发产品比有机产品便宜,这正在推动传统细分市场的防脱发产品市场增长。
产品类型洞察
根据产品类型,防脱发产品市场细分为洗发水和护发素、油、精华素和其他。洗发水和护发素部分预计将在预测期内占据最大的市场份额。防脱发洗发水和护发素可补充和滋养头发,缓解头发紧张,放松头部肌肉,对抗引起头皮屑的真菌,并调理头发质地以防止因断裂而脱发。此外,由于印度、巴西、土耳其和阿根廷等二级市场的需求不断增加,洗发水和护发素部分的市场正在快速增长。此外,由于意识的提高、脱发的增加和整体护发趋势,洗发水和护发素是全球最常购买的护发产品。因此,这两种产品都在用户中获得了显著的吸引力,预计将在预测期内推动防脱发产品市场的增长。
分销渠道洞察
根据分销渠道,防脱发产品市场细分为超市和大卖场、便利店、在线零售和其他。超市和大卖场细分市场在 2020 年占据了最大的市场份额,而在线零售细分市场的市场预计将在预测期内以最快的速度增长。电子商务的繁荣有效地增加了防脱发产品的在线零售额。在 COVID-19 疫情爆发后,领先的制造商正积极进入流行的电子商务平台,这些平台提供诱人的价格、强劲的销售和支持以及升级的消费者购物体验。这方面有望帮助在线平台成为全球增长最快的分销渠道之一。这些因素正在推动在线零售渠道细分市场防脱发产品市场的增长。
Church & Dwight, Inc.;Forest Essentials;花王株式会社;欧莱雅集团;皮尔法伯集团;宝洁;资生堂株式会社;大正制药控股株式会社;联合利华;以及 Aveda Corp 是防脱发产品市场的主要参与者。这些参与者正在开发创新产品以满足消费者需求。此外,他们正在实施并购、业务扩张和合作战略,以在全球范围内拓展业务。
防脱发产品市场报告范围
报告属性 | 细节 |
---|---|
2021 年市场规模 | 236亿美元 |
2028 年市场规模 | 315.2亿美元 |
全球复合年增长率(2021 - 2028) | 4.2% |
历史数据 | 2019-2020 |
预测期 | 2022-2028 |
涵盖的领域 | 按产品类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
报告亮点
- 防脱发产品市场的渐进式行业趋势,帮助参与者制定有效的长期战略
- 发达市场和发展中市场采用的业务增长战略
- 2019年至2028年防脱发产品市场定量分析
- 全球防脱发产品需求估计
- PEST 分析可说明行业内买家和供应商的效率
- 了解竞争市场状况的最新发展
- 市场趋势和前景,以及推动和抑制防脱发产品市场增长的因素
- 通过强调支撑商业利益的市场策略来协助决策过程,从而促进市场增长
- 各节点防脱发产品市场规模
- 市场详细概述和细分,以及防脱发产品行业动态
- 各地区防脱发产品市场规模及增长潜力分析
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Based on the distribution channel, the supermarkets and hypermarkets segment is projected to grow at the fastest CAGR from 2021 to 2028. This can be attributed to the high footfall at these stores which has resulted in manufacturers promoting their products in these stores through attractive deals and offers.
Based on end user, the unisex segment held the largest market share in 2020. The high demand for products that are suitable for both men and women have aided the growth of this segment. Moreover, most manufacturers in the market offer unisex hair care products such as shampoos, conditioners, oils, serums, and others. However, manufacturers are currently revitalizing their product portfolios to target specific customer groups by introducing new products at a reasonable price to gain a larger market share.
Hair loss is a critical issue that the majority of people are dealing with these days due to a variety of internal factors such as hormone imbalance, diseases, aging, and others. The growing desire for treatment among those suffering from androgenetic alopecia, a hair issue that causes baldness in men, women, and children, is boosting the demand for hair loss prevention products. Shampoos & conditioners, oils, and serums are some of the prominent products used as hair loss prevention products.
In 2020, Asia Pacific held the largest share in the global hair loss prevention products market. The rising prevalence of hair loss among the population coupled with the increasing demand for organic and herbal hair care products are the key factors driving the market growth.
Based on product type, the shampoos and conditioners segment is projected to grow at the fastest CAGR over the forecast period due to the increased awareness and consumption of these products. Increasing demand from developing countries such as India, Brazil, Turkey, and Argentina have further propelled the demand for shampoos and conditioners that help prevent or control hair fall.
The major players operating in the global hair loss prevention products market are Church & Dwight, Inc; Forest Essentials; KAO Corporation; L’Oreal S.A.; PIERRE FABRE GROUP; Procter & Gamble; Shiseido Co., Ltd.; TAISHO PHARMACEUTICAL HOLDINGS CO., LTD.; Unilever; and AVEDA CORP., among others.
The List of Companies - Hair Loss Prevention Products Market
- Church & Dwight, Inc.
- Forest Essentials
- KAO Corporation
- L’Oreal S.A.
- PIERRE FABRE GROUP
- Procter & Gamble
- Shiseido Co., Ltd.
- TAISHO PHARMACEUATICAL HOLDINGS CO., LTD.
- Unilever
- AVEDA CORP
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.