脱毛产品市场战略、顶级参与者、增长机会、2028 年分析和预测

  • Report Code : TIPRE00023369
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 162
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[研究报告] 脱毛产品市场规模预计将从 2022 年的 95.9639 亿美元增长到 2028 年的 127.8619 亿美元;预计 2022 年至 2028 年的复合年增长率为 4.9%。

脱毛产品包括脱毛膏、脱毛蜡条、剃刀和刀片、脱毛器、脱毛蜡、喷雾、凝胶等,用于去除人体毛发。全球市场根据产品类型、最终用户和分销渠道进行细分。人口增长和消费者(尤其是男性)对美容产品的高支出推动了不同地区对脱毛产品的需求。

2022 年,亚太地区的全球脱毛产品市场份额最大。按国家/地区划分,亚太地区的脱毛产品市场分为澳大利亚、中国、印度、日本、韩国和亚太地区其他地区。社交媒体的影响、人口的增长以及对流行时尚和风格宣言的认识的提高预计将在预测期内推动区域市场的发展。因此,该地区的主要市场参与者专注于开发创新且价格合理的脱毛产品,以满足客户要求。此外,采用合作伙伴关系、研发、营销活动和收购等各种增长战略预计将在未来几年推动该地区脱毛产品市场的增长。2022 年,荷兰皇家飞利浦公司发起了“Wonder of You”活动,以扩大其在亚洲的自我保健领域。

 

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脱毛产品市场:

脱毛产品市场
  • Hair Removal Products Market
    复合年增长率(2022 - 2028)
    4.9%
  • 2022 年市场规模
    96 亿美元
  • 2028 年市场规模
    127.9 亿美元

市场动态

增长动力
  • 財政部
  • 財政部
  • 財政部
未来的趋势
  • 財政部
  • 財政部
  • 財政部
机会
  • 財政部
  • 財政部
  • 財政部

关键人物;主力;重要一员

  •  
  • 丘奇与德怀特公司
  • 利洁时集团
  • 欧瑞莲控股公司
  • 吉吉
  • 美国国际公司
  • 宝洁
  • 荷兰皇家飞利浦公司
  • 莎莉汉森
  • Si & D(澳大利亚)(控股)有限公司

区域概况

Hair Removal Products Market
  • 北美
  • 欧洲
  • 亚太
  • 南美洲和中美洲
  • 中东和非洲

市场细分

Hair Removal Products Market产品类别
  • 面霜
  • 蜡条
  • 剃须刀和刀片
  • 脱毛器
  • 其他的
Hair Removal Products Market最终用户
  • 男女
Hair Removal Products Market分销渠道
  • 超市和大卖场
  • 便利店
  • 网上零售
  • 其他的
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

COVID-19 疫情对脱毛产品市场的影响

在 COVID-19 疫情爆发之前,脱毛产品的需求主要由消费者对美容产品的高支出和对男性脱毛产品的需求不断增长所驱动。然而,由于 COVID-19 疫情导致国家和国际边界关闭,价值链中断,2020 年多个行业的运营放缓。这场疫情造成了全球卫生灾难,扰乱了包括消费品行业在内的所有行业的运作。由于沙龙关闭,不同脱毛产品的销量下降。与此同时,电子商务网站的流量增加,更多消费者开始在线购买产品。2021 年,随着商业活动的恢复和封锁措施的解除,对脱毛产品的需求激增,预计这将在预测期内为脱毛产品市场提供有利可图的机会。

 

全球脱毛产品市场细分 – 按地区

 

  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

 

市场洞察

 

男性脱毛产品需求上升

全球范围内个人脱毛产品促销活动的兴起,已将消费者的视角从沙龙造型转向居家个人护理。此外,男性剃须和去除身体多余毛发的频率高于女性。男性通常使用剃须刀和刀片去除面部毛发或修剪毛发,并更喜欢使用脱毛膏或喷雾剂去除多余身体毛发。男性对个人或自我护理方式的态度转变,促使制造商开发针对男性皮肤类型和需求的产品。例如,2019 年,利洁时集团 (Reckitt Benckiser Group plc) 推出了 Veet 男士脱毛膏系列,包括 Veet Men Normal 和 Veet Men Sensitive。此外,各种公司都向客户提供剃须刀或脱毛套装订购服务,即公司按照客户指定的定期间隔将脱毛套装送到客户家门口。例如,Harry's、Dollar Shave Club 和宝洁公司等公司提供脱毛订购盒。男士个人美容产品(如理发推子、电动剃须刀、剃须刀、刀片和脱毛膏)的需求增长推动了脱毛产品市场的增长。

 

产品类型洞察

根据产品类型,全球脱毛产品市场细分为乳霜、脱毛蜡条、剃须刀和刀片、脱毛器等。剃须刀和刀片部分在 2022 年占据了最大的市场份额。剃须刀和刀片用于去除皮肤表面的毛发。这个过程不涉及拔毛。用剃须刀和刀片脱毛是一种方便省时的方法,它还可以作为去角质剂去除死皮细胞。剃须刀有多种类型,例如刀片式剃须刀、安全剃须刀和电动剃须刀。

 

全球脱毛产品市场(按产品类型)——2022 年和 2028 年

 

Hair Removal Products Market
Hair Removal Products Market
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

Church & Dwight Co., Inc.;Reckitt Benckiser Group plc;Oriflame Holding AG;GIGI;American International Inc.;Procter & Gamble;Koninklijke Philips NV;Sally Hansen;Si & D (Aust) (Pty) Ltd;和 Revitol Corp Players 是脱毛产品市场上的少数参与者。这些市场参与者专注于提供高质量的产品以满足客户需求。他们还采取了投资研发活动、新产品发布、合作和并购等策略。

 

报告亮点

  • 脱毛产品市场的渐进式行业趋势可帮助参与者制定有效的长期战略
  • 发达市场和发展中市场采用的业务增长战略
  • 2020 年至 2028 年脱毛产品市场定量分析
  • 全球脱毛产品需求量估计
  • 波特五力分析说明了行业内买家和供应商的效力
  • 了解竞争市场状况的最新发展
  • 市场趋势和前景以及推动和抑制脱毛产品市场增长的因素
  • 通过强调支撑商业利益的市场策略来协助决策过程,从而促进市场增长
  • 脱毛产品市场规模各节点
  • 详细概述和细分市场,以及脱毛产品行业动态
  • 各地区脱毛产品市场规模及增长潜力分析

 

全球脱毛产品市场

根据产品类型,全球脱毛产品市场分为脱毛膏、脱毛蜡条、剃须刀和刀片、脱毛器等。根据最终用户,市场分为男性和女性。根据分销渠道,全球脱毛产品市场分为超市和大卖场、便利店、在线零售等。

 

公司简介

  • 丘奇与德怀特公司
  • 利洁时集团
  • 欧瑞莲控股公司
  • 吉吉
  • 美国国际公司
  • 宝洁
  • 荷兰皇家飞利浦公司
  • 莎莉汉森
  • Si & D(澳大利亚)(控股)有限公司
  • Revitol 公司

脱毛产品市场报告范围

报告属性细节
2022 年市场规模96亿美元
2028 年市场规模127.9亿美元
全球复合年增长率(2022 - 2028)4.9%
历史数据2020-2021
预测期2023-2028
涵盖的领域按产品类型
  • 面霜
  • 蜡条
  • 剃须刀和刀片
  • 脱毛器
  • 其他的
按最终用户
  • 男女
按分销渠道
  • 超市和大卖场
  • 便利店
  • 网上零售
  • 其他的
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  •  
  • 丘奇与德怀特公司
  • 利洁时集团
  • 欧瑞莲控股公司
  • 吉吉
  • 美国国际公司
  • 宝洁
  • 荷兰皇家飞利浦公司
  • 莎莉汉森
  • Si & D(澳大利亚)(控股)有限公司
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Global, Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are the key drivers for the growth of the global hair removal products market?

The frequency of facial shaving and undesired body hair removal among men is higher than among women. Men generally use razors and blades for facial hair removal or trimming and prefer hair removal creams or sprays for removing undesired body hair. The shift in men's attitude toward personal or self-care regimes has encouraged manufacturers to develop products specific to men's skin types and requirements. Rise in demand for men's personal grooming products such as hair clippers, electric shavers, razors, blades, and hair removal creams is driving the hair removal products market.

Based on end-user, why is the men segment expected to grow at the highest rate during the forecast period?

Manufacturers offer a diverse range of hair removal products for men, including electric shavers, smart beard trimmers, disposable razors, safety razors, hair removal creams, and blades. The frequency of facial hair removal or shaving is high in men, which is creating a demand for hair removal products. Moreover, men’s increased spending on personal grooming products and rising awareness regarding self-care and beard styling and looks are expected to drive the demand for hair removal products.

What is the scope of the wax strips segment in the global hair removal products market?

Wax strips, also known as cold wax strips, consist of a pre-waxed solution on a ready-to-use muslin or cellulose strip. Moreover, wax strips are affordable hair removal option, effective for removal of short hair and suitable for sensitive skin type. Wax strips are convenient and hassle-free hair removal products, available in a pre-cut standard-sized strip.

Can you list some of the major players operating in the global hair removal products market?

The major players operating in the global hair removal products market are Church & Dwight Co., Inc.; Reckitt Benckiser Group plc; Oriflame Holding AG; GIGI; American International Inc.; Procter & Gamble; Koninklijke Philips N.V.; Sally Hansen; Si & D (Aust) (Pty) Ltd; and Revitol Corp among many others.

What is the scope of hair removal products in the global market?

Hair removal products such as creams, wax strips, razors & blades, epilators, wax, spray, gel, and others are used to remove hair on the human body. Women prefer painless, convenient, and hassle-free hair removal products such as cold wax strips, epilators, or hair removal creams, depending on their skin type and application area. The rising working women population and increasing awareness about self-grooming among women drive the demand for hair removal products.

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The List of Companies - Hair Removal Products Market  

  1. Church & Dwight Co., Inc.
  2. Reckitt Benckiser Group plc
  3. Oriflame Holding AG
  4. GIGI
  5. American International Inc.
  6. Procter & Gamble
  7. Koninklijke Philips N.V.
  8. Sally Hansen
  9. Si & D (Aust) (Pty) Ltd
  10. Revitol Corp  

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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.