Hair Wig Market Size Report | Forecast & Analysis by 2030
[研究报告] 假发市场预计将从 2022 年的 36.562 亿美元增长到 2030 年的 51.0657 亿美元;预计 2022 年至 2030 年的复合年增长率为 4.3 %。
市场洞察和分析师观点:
假发为女性提供了一种灵活而方便的方式,让她们可以尝试不同的发型和颜色,而无需永久改变她们的自然头发。戴上假发,女性可以轻松地从短发换成长发,立刻获得不同的造型。此外,假发为因激素变化、怀孕等疾病、年龄或其他因素而导致脱发或头发稀疏的女性提供了一种实用的解决方案。戴假发有助于增强她们的自信和自尊,让她们保持理想的外表。此外,假发已经成为一种流行的时尚配饰和造型工具。名人、社交媒体影响者和时尚偶像经常展示各种假发造型,影响他们的粉丝和追随者尝试不同的造型,并随时了解最新的发型趋势。
增长动力和挑战:
自身免疫性疾病、遗传、荷尔蒙失调、压力和其他因素都可能导致脱发,这是一种以部分或全部脱发为特征的疾病。它影响所有年龄和性别的人,导致情绪困扰和信心丧失。假发为脱发患者提供了一种实用且美观的解决方案,使他们能够恢复外貌和自尊。由于人们越来越意识到假发的好处,因脱发而脱发的人更愿意选择假发作为应对脱发挑战的可行选择。
此外,过度加热造型、化学处理、环境因素或现代生活方式是导致头发断裂、变薄和头发质量整体下降的一些因素。随着人们意识到保持健康头发的重要性,他们使用假发来打造时尚发型,而不会损坏自然头发。
此外,假发技术和材料的演变扩大了假发市场。合成纤维和人发加工的进步创造了自然舒适的假发。现代假发透气、轻便,款式和颜色各异,让脱发或头发受损的人可以从各种各样的假发中进行选择。因此,脱发和头发受损的患病率不断上升,推动了全球假发市场的增长。
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假发市场:
Hair Wig Market: Strategic Insights
Hair Wig Market
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![](https://www.theinsightpartners.com/assets/images/rd_int_img/cagr.png)
CAGR (2022 - 2030)
4.3%
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Market Size 2022
US$ 3.66 Billion
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Market Size 2030
US$ 5.11 Billion
Market Dynamics
GROWTH DRIVERS
- 接受癌症治疗的患者脱发发生率上升
- 脱发和头发损伤患病率上升
FUTURE TRENDS
- 社交媒体上假发的推广力度加大
OPPORTUNITIES
- 假发在女性中越来越受欢迎
Key Players
- Evergreen Products Group Ltd
- HairUWear Inc
- Henan Ruimei Products Co Ltd
- Artnature Co Ltd
- Shake-N-Go Inc
- Aleriana SRL
- Lordhair Co Ltd
- Papillon Hair World
- UniWigs Inc
Regional Overview
- 北美(美国、加拿大、墨西哥)
- 欧洲(英国、德国、法国、俄罗斯、意大利、欧洲其他地区)
- 亚太地区(中国、印度、日本、澳大利亚、亚太地区其他地区)
- 南美洲和中美洲(巴西、阿根廷、南美洲和中美洲其他地区)
- 中东和非洲(南非、沙特阿拉伯、阿联酋、中东和非洲其他地区)
Market Segmentation
类型(真人头发和合成头发)
最终用户(男性和女性)
分销渠道(专卖店、网上零售及其他)
Hair Wig Market: Strategic Insights
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CAGR (2022 - 2030)4.3% -
Market Size 2022
US$ 3.66 Billion -
Market Size 2030
US$ 5.11 Billion
![](https://www.theinsightpartners.com/assets/images/rd_int_img/tip-logo.jpg)
Market Dynamics
- 接受癌症治疗的患者脱发发生率上升
- 脱发和头发损伤患病率上升
- 社交媒体上假发的推广力度加大
- 假发在女性中越来越受欢迎
Key Players
- Evergreen Products Group Ltd
- HairUWear Inc
- Henan Ruimei Products Co Ltd
- Artnature Co Ltd
- Shake-N-Go Inc
- Aleriana SRL
- Lordhair Co Ltd
- Papillon Hair World
- UniWigs Inc
Regional Overview
![](https://www.theinsightpartners.com/assets/images/rd_int_img/ig-regional.png)
- 北美(美国、加拿大、墨西哥)
- 欧洲(英国、德国、法国、俄罗斯、意大利、欧洲其他地区)
- 亚太地区(中国、印度、日本、澳大利亚、亚太地区其他地区)
- 南美洲和中美洲(巴西、阿根廷、南美洲和中美洲其他地区)
- 中东和非洲(南非、沙特阿拉伯、阿联酋、中东和非洲其他地区)
Market Segmentation
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复合年增长率(2022 - 2030 年)4.3%- 2022 年市场规模
36.6 亿美元 - 2030 年市场规模
51.1 亿美元
![](https://www.theinsightpartners.com/assets/images/rd_int_img/tip-logo.jpg)
市场动态
- 接受癌症治疗的患者脱发发生率上升
- 脱发和头发损伤患病率不断上升
- 社交媒体上假发的推广力度加大
- 假发在女性中越来越受欢迎
关键人物;主力;重要一员
- 长兴实业集团有限公司
- HairUWear 公司
- 河南瑞美制品有限公司
- 艺术自然有限公司
- Shake-N-Go 公司
- 阿莱里亚纳公司
- 洛德海尔有限公司
- Papillon 毛发世界
- 联合假发公司
区域概况
![](https://www.theinsightpartners.com/assets/images/rd_int_img/ig-regional.png)
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
![](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_danger.png)
- 真人头发和合成头发
![](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_warning.png)
- 男女
![](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_primary.png)
- 专卖店
- 网上零售
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
报告细分和范围:
“全球假发市场”根据类型、最终用户、分销渠道和地理位置进行细分。根据类型,假发市场分为真人头发和合成头发。根据最终用户,市场分为男性和女性。根据分销渠道,假发市场分为专卖店、在线零售和其他。根据地理位置,假发市场分为北美(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、英国、俄罗斯和欧洲其他地区)、亚太地区(澳大利亚、中国、日本、印度、韩国和亚太地区其他地区)、中东和非洲(南非、沙特阿拉伯、阿联酋和中东和非洲其他地区)以及南美洲和中美洲(巴西、阿根廷和南美洲和中美洲其他地区)。
节段分析:
根据类型,假发市场分为真发和合成假发。2022 年,合成假发占据了假发市场的较大份额,预计该细分市场的市场在预测期内将实现显着增长。合成假发比真发假发价格适中,当人们厌倦了当前的造型时,拥有多个假发或更换假发更实惠。它们也几乎不需要维护。然而,除非是经过精心设计的“耐热”合成假发,否则合成假发不能用加热造型工具拉直或卷曲。此外,合成假发有各种颜色、款式和长度可供选择,使用时间更短,这也刺激了对合成假发的需求。所有这些因素都对合成假发市场的增长产生了积极影响。
区域分析:
根据地理位置,假发市场分为五个主要区域——北美、欧洲、亚太地区、南美和中美以及中东和非洲。全球假发市场以北美为主,预计 2022 年将达到 10 亿美元左右。欧洲是第二大贡献者,占有超过 25% 的市场份额。北美假发市场分为美国、加拿大和墨西哥。由于对假发等流行发品的需求不断增加,以及由于衰老、紧张的日程安排和医疗条件导致脱发问题的日益普遍,市场正在增长。根据美国皮肤病学会的说法,脱发的常见原因是遗传性秃顶,也称为雄激素性脱发。在这种类型的脱发中,首先发生头发稀疏,然后头皮的某些区域会出现完全脱发。这种情况影响了约 8000 万美国人——5000 万男性和 3000 万女性。美国人脱发问题日益严重,推动了北美地区对假发的需求。因此,该地区在 2022 年占据了全球假发市场的相当大份额。
行业发展和未来机遇:
以下列出了假发市场主要参与者采取的各种举措:
- 2023 年 5 月,名人发型师 Kim Kimble 与 HairUWear 联手打造了假发系列,该系列专为有纹理头发的人设计,涵盖 8 种款式和 14 种色调,价格从 299 美元到 479 美元不等。
- 2022 年 5 月,Artnature Co Ltd 推出了一款自动假发移植机。这使得通过自动假发移植机实现了移植过程的自动化。这一发展通过自动化某些工作流程帮助公司稳定了供应结构。
- 2022 年 8 月,Lordhair Co Ltd 宣布扩大其非洲假发系列,面向因脱发、遗传性脱发、荷尔蒙变化和医疗条件引发头发稀疏和脱发的非裔美国男性和女性。
- 2019 年 11 月,Indique Hair LLC 在加纳推出该品牌,并在非洲开设了门店。Indique Hair LLC 在三个零售店有售,专门向加纳挑剔的女性销售产品。
假发市场报告范围
报告属性 | 细节 |
---|---|
2022 年市场规模 | 36.6亿美元 |
2030 年的市场规模 | 51.1亿美元 |
全球复合年增长率(2022 - 2030 年) | 4.3% |
历史数据 | 2020-2021 |
预测期 | 2023-2030 |
涵盖的领域 | 按类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
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- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
COVID-19 影响:
新冠疫情爆发后,假发市场开始逐渐复苏。疫情期间,隔离和居家办公措施使许多人将注意力集中在自我护理和个人打扮上。此外,疫情期间的压力和生活方式的改变导致脱发或头发受损增加,从而推动了对假发的需求。此外,随着经济形势的好转,对假发和其他美容配件的需求增加,从而对假发市场前景产生了积极影响。
自新冠疫情爆发以来,消费者越来越多地转向网上购物,这推动了电子商务的普及,因为习惯了网上购买假发便利的消费者继续这样做。此外,许多有影响力的人物和名人公开支持使用假发,这引起了他们的崇拜者的兴趣,增加了对假发的需求。
竞争格局和重点公司:
Evergreen Products Group Ltd、HairUWear Inc、河南瑞美产品有限公司、Artnature Co Ltd、Shake-N-Go Inc、Aleriana SRL、Lordhair Co Ltd、Papillon Hair World、UniWigs Inc 和 Indique Hair LLC 是全球假发市场的知名企业。这些假发制造商提供具有创新功能的尖端假发,为消费者带来卓越的体验。
Hair Wig Market Report Scope
Report Attribute | Details |
---|---|
Market size in | US$ 3.66 Billion |
Market Size by | US$ 5.11 Billion |
Global CAGR | 4.3% |
Historical Data | 2020-2021 |
Forecast period | 2023-2030 |
Segments Covered |
By 类型(真人头发和合成头发) |
Regions and Countries Covered |
北美(美国、加拿大、墨西哥)
|
Market leaders and key company profiles |
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![Report Coverage](https://www.theinsightpartners.com/assets/rdimages/report_coverage.png)
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
![Segment Covered](https://www.theinsightpartners.com/assets/rdimages/segment_covered.png)
Segment Covered
This text is related
to segments covered.
![Regional Scope](https://www.theinsightpartners.com/assets/rdimages/regional_scope.png)
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
![Country Scope](https://www.theinsightpartners.com/assets/rdimages/country_scope.png)
Country Scope
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Frequently Asked Questions
Increasing popularity of wigs among women anticipate lucrative opportunities for the hair wig market. Hair wigs offer a versatile and convenient way for women to experiment with different hairstyles and colors without changing their natural hair permanently. Women can easily switch from short to long hair with wigs and instantly achieve a different look. In addition, wigs offer a practical solution for women suffering from hair loss or thinning due to medical conditions, age, or other factors. Wearing a wig can help boost their confidence and self-esteem, allowing them to maintain their desired appearance. Furthermore, hair wigs have become a popular fashion accessory and styling tool. Celebrities, social media influencers, and fashion icons frequently showcase various wig styles, influencing their fans and followers to try different looks and stay updated with the latest hair trends.
The major players operating in the global hair wig market are Evergreen Products Group Ltd, HairUWear Inc, Henan Ruimei products Co Ltd, Artnature Co Ltd, Shake-N-Go Inc, Aleriana SRL, Lordhair Co Ltd, Papillon Hair World, UniWigs Inc, Indique Hair LLC.
Based on type, synthetic hair segment has largest revenue share. Synthetic hair wigs are made from numerous synthetic and blended fibers, such as plastic or acrylic. The synthetic fibers used for hair wigs are manufactured to closely resemble the look and tendency of human hair. They cannot be colored as most dyes contain ammonia or bleach, which can destroy synthetic hair. Synthetic hair wigs are easy to take care of; they are called "style retention," and they never have to be styled. Synthetic wigs carry their style regardless of the weather. They are available in an array of natural colors and several fantasy colors. Synthetic wigs are moderately inexpensive than human hair wigs, and having multiple hairpieces or replacing wigs when one gets tired of the current look is more affordable. They also require little maintenance.
Rising incidence of hair loss among patients undergoing cancer treatment is driving the hair wig market. The demand for hair wigs has significantly increased due to the prevalent hair loss caused by cancer treatments. Wigs provide an effective solution for patients looking to maintain their appearance and regain some sense of normalcy amidst their battle with cancer. To meet the needs of cancer patients, hair wig market players are offering a wide range of products, including natural hair wigs, synthetic wigs, and personalized designs. Wig manufacturers have improved the quality and comfort of their products, ensuring that cancer patients have access to comfortable and realistic-looking wigs that help boost their confidence during a challenging period.
North America accounted for the largest share of the global hair wig market. The hair wig market in North America is segmented into the US, Canada, and Mexico. The market is growing due to the increasing demand for trending hair products such as wigs and the rising prevalence of hair loss issues due to aging, stressful schedules, and medical conditions. According to the American Academy of Dermatology Association, the common cause of hair loss is hereditary-patterned baldness, also known as androgenetic alopecia. In this type of hair loss, hair thinning occurs first, and then total hair loss develops on some areas of the scalp. This condition has affected ~80 million Americans—50 million men and 30 million women. Rising hair loss issues among Americans have driven the demand for hair wig across North America. Therefore, the region accounted for a remarkable share of the global hair wig market in 2022.
Based on the distribution channel, online retail segment is projected to grow at the fastest CAGR over the forecast period. various hair wig options from their homes without visiting physical stores. Additionally, online retailers often offer an incredible range of products, allowing customers to choose desired products by browsing different lengths, colors, and styles as per their preferences. Moreover, online platforms provide detailed product descriptions, customer reviews, and images, which assist shoppers in making informed decisions. The competitive pricing shown by online retailers is another attractive factor, as customers can compare prices of products from different brands and find deals that suit their budget.
The List of Companies - Hair Wig Market
- Evergreen Products Group Ltd
- HairUWear Inc
- Henan Ruimei Products Co Ltd
- Artnature Co Ltd
- Shake-N-Go Inc
- Aleriana SRL
- Lordhair Co Ltd
- Papillon Hair World
- UniWigs Inc
- Indique Hair LLC
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.