2031 年凉茶市场规模、份额、增长和趋势分析及预测

  • Report Code : TIPRE00013382
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 196
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预计到 2031 年,凉茶市场规模将从 2024 年的 41.5 亿美元增至 61.8 亿美元。预计 2025-2031 年期间市场复合年增长率将达到 6.1%。预测期内,对有机和清洁标签产品的需求不断增长,预计将在凉茶市场形成新趋势。

 

凉茶市场分析   

草药茶因其众多健康益处而在全球市场上引起了广泛关注,成为寻求天然健康解决方案的消费者的热门选择。随着世界越来越注重健康,对草药茶的需求也在增长,特别是因为它有可能在不依赖合成成分的情况下改善整体健康状况。薄荷、生姜和洋甘菊等草药茶因其对胃和消化系统的舒缓作用而闻名。这些茶可以帮助缓解消化不良、腹胀和恶心的症状,为患有消化不适的人提供自然疗法。与合成药物相比,人们越来越多地转向草药疗法,认为这是一种更安全、更可持续的选择。​​这种趋势得到了人们普遍相信自然治愈力量的强化,并得到了不同文化传统实践的支持。草药茶的健康益处,从消化支持到缓解压力和抗氧化特性,继续推动其在全球市场的成功。

 

凉茶市场概况

随着消费者的健康意识不断增强,全球对凉茶的需求也日益增加。随着人们寻求传统饮料的天然替代品,凉茶因其具有改善消化、放松和增强免疫力等潜在健康益处而广受欢迎。此外,有机和植物性产品的兴起,加上人们对减压和改善整体健康的渴望,激发了人们对凉茶的兴趣。此外,各种混合物和口味的日益普及,以及它们被认为的治疗特性,也促进了凉茶的市场吸引力不断扩大。市场上的主要参与者包括 Universal Tea Company, Inc;Harney & Sons Fine Teas;The Hain Celestial Group Inc;Donna McCafferty & Co LLC;East West Tea Company, LLC;Bigelow Tea;Bird & Blend Tea Co.;JADE LEAF, LLC;Traditional Medicinals;Tata Consumer Products Ltd;Bell Industries LLC;Star Spangled Tea;LIPTON Teas and Infusions;Associated British Foods Plc;和 Rishi Tea & Botanicals。这些参与者正在采用扩张、产品创新和并购等各种策略,为消费者提供创新产品并增加市场份额。

 

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凉茶市场:

Herbal Tea Market
  • 获取此报告的关键市场趋势。
    这个免费样品将包括数据分析,从市场趋势到估计和预测。

 

凉茶市场驱动因素和机遇

 

主要市场参与者的战略发展举措

草本茶制造商正在对产品创新、扩张、并购和合作伙伴关系进行重大战略投资,以改善客户群并满足新兴的消费者需求。他们专注于提供注入新口味、增强营养成分的草本茶,以及不含麸质、不含咖啡因和非转基因的产品,以满足消费者的多样化需求。例如,2023 年 6 月,总部位于美国的 Bigelow Tea 公司宣布推出两种草本茶类新口味:Whispering Wildflowers 草本茶加 L-茶氨酸和姜蜂蜜草本茶加锌。同样,2022 年 9 月,总部位于越南的 TH-Group 推出了一套带有过滤袋的草本茶,名为 TH true HERBAL。这样的产品创新有助于公司扩大影响力并在国际市场上获得超越竞争对手的优势。

 

电子商务的增长

有组织的零售业最近经历了巨大的变革。电子商务的出现导致消费者购物方式发生了重大变化。智能手机和互联网普及率的提高、购买力的激增、新兴技术的易用性、Mercado Livre 以及在线零售平台随时随地提供的便利是推动全球电子商务增长的一些主要因素。例如,根据国际贸易管理局的数据,美国 B2C 电子商务行业预计在 2023 年至 2027 年期间的复合年增长率为 11.2%。此外,由于消费者行为的不断变化和对便利性的需求不断增加,快速商务的普及率也在不断提高。消费者现在希望快速、按需交付必需品。Flink、Zapp、Blinkit 和 Getir 等应用程序是快速商务领域知名的参与者。随着消费者更注重便利性,Q-commerce 预计将会扩大,有可能改变人们购买日常必需品的方式,从而加剧该行业的竞争和创新。这一因素促使通过在线购物平台购买凉茶的需求不断增加,为未来几年带来新的机遇。

 

凉茶市场报告细分分析

有助于得出草药茶市场分析的关键部分是类型、形式、类别和分销渠道。

  • 根据类型,草本茶市场分为洋甘菊、薄荷、生姜、芙蓉、混合茶和其他。混合茶在 2024 年占据了最大的市场份额。
  • 根据形式,市场分为散装茶和茶包。茶包部分在 2024 年占据市场主导地位。
  • 就类别而言,市场分为有机和传统两类。传统细分市场在 2024 年占据了更大的份额。
  • 根据分销渠道,市场分为超市和大卖场、便利店、网上零售和其他。超市和大卖场占据了凉茶市场的最大份额。

 

凉茶市场份额按地区分析

凉茶市场报告的地理范围分为五个区域:北美、亚太、欧洲、中东和非洲以及南美和中美洲。预计亚太地区的凉茶市场在预测期内将大幅增长。

亚太地区草本茶市场正在经历显著增长,其驱动因素包括文化传统、消费者偏好的变化以及对健康产品日益增长的需求。亚太地区包括中国、印度、日本和韩国,长期以来一直有着丰富的饮茶历史。亚太地区有着悠久的饮茶文化。根据联合国粮食及农业组织 (FAO) 的数据,2023 年,亚洲占全球茶叶产量的 85%,其中中国、印度和斯里兰卡是前三大生产国,占总产量的 62%。最近,该地区消费者的健康意识显著增强,这推动了对传统茶的健康替代品(如草本茶)的需求。

 

 

凉茶市场区域洞察

Insight Partners 的分析师已详尽解释了预测期内影响草本茶市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的草本茶市场细分和地理位置。

Herbal Tea Market
  • 获取凉茶市场的区域特定数据

凉茶市场报告范围

报告属性细节
2024 年的市场规模41.5亿美元
2031 年市场规模61.8亿美元
全球复合年增长率(2025 - 2031)6.1%
史料2021-2023
预测期2025-2031
涵盖的领域按类型
  • 洋甘菊
  • 薄荷
  • 芙蓉
  • 混合
按形式
  • 散装茶
  • 茶包
按类别
  • 有机的
  • 传统的
按分销渠道
  • 超市和大卖场
  • 便利店
  • 网上零售
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • 环球茶叶有限公司
  • Harney & Sons 精品茶
  • 海恩天体集团
  • 唐娜·麦卡弗蒂有限公司
  • 东西方茶叶有限公司
  • 比奇洛茶
  • 伯德混合茶公司
  • 玉叶有限公司
  • 传统药物
  • 塔塔消费品有限公司

 

凉茶市场参与者密度:了解其对业务动态的影响

由于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素,终端用户需求不断增加,推动了草本茶市场快速增长。随着需求的增加,企业正在扩大产品范围,进行创新以满足消费者需求,并利用新兴趋势,从而进一步推动市场增长。

市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。

在凉茶市场运营的主要公司有:

  1. 环球茶叶有限公司
  2. Harney & Sons 精品茶
  3. 海恩天体集团
  4. 唐娜·麦卡弗蒂有限公司
  5. 东西方茶叶有限公司
  6. 比奇洛茶

免责声明上面列出的公司没有按照任何特定顺序排列。


Herbal Tea Market

 

  • 了解草药茶市场顶级关键参与者概况

 

凉茶市场新闻及最新动态

通过收集一手和二手研究后的定性和定量数据来评估凉茶市场,其中包括重要的公司出版物、协会数据和数据库。凉茶市场的一些关键发展如下:

  • 2024 年 9 月,Bigelow Tea 宣布其位于肯塔基州路易斯维尔布兰肯贝克路的全新先进工厂破土动工。该仪式于 2024 年 9 月 9 日在布兰肯贝克路 2706 号举行,标志着这一重要项目的建设开始。(来源:Bigelow Tea,公司网站,2024 年 9 月)
  • TKO Miller 宣布私人投资公司 SBJ Capital 与领先的品牌特色有机茶和植物生产商 Rishi Tea & Botanicals(“Rishi”)的管理团队合作。(来源:TKO Miller,新闻稿,2023 年 2 月)

 

凉茶市场报告覆盖范围和交付成果

“凉茶市场规模和预测(2021-2031 年)”报告对市场进行了详细分析,涵盖以下领域:

  • 草药茶市场规模及全球、区域和国家层面所有主要细分市场的预测
  • 草药茶市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
  • 详细的波特五力分析和 SWOT 分析
  • 草药茶市场分析涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热点图分析、知名参与者以及凉茶市场的最新发展
  • 详细的公司简介
  • 历史分析(2 年)、基准年、预测(7 年)及复合年增长率
  • PEST 和 SWOT 分析
  • 市场规模价值/数量 - 全球、区域、国家
  • 行业和竞争格局
  • Excel 数据集
herbal-tea-market-report-deliverables-img1
herbal-tea-market-report-deliverables-img2
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

常见问题


What is the estimated value of the herbal tea market by 2031?

The market size is projected to reach US$ 6.18 billion by 2031.

Which are the leading players operating in the herbal tea market?

Universal Tea Company, Inc; Harney & Sons Fine Teas; The Hain Celestial Group Inc; Donna McCafferty & Co LLC; East West Tea Company, LLC; Bigelow Tea; Bird & Blend Tea Co.; JADE LEAF, LLC; Traditional Medicinals; Tata Consumer Products Ltd; Bell Industries LLC; Star Spangled Tea; LIPTON Teas and Infusions; Associated British Foods Plc; and Rishi Tea & Botanicals are among the key players operating in the market.

What will be the future trends in the herbal tea market?

The rising demand for organic and clean-label products is likely to bring new trends in the market in the future.

Which region dominated the herbal tea market in 2024?

Asia Pacific dominated the market with the largest share in 2024.

What are the driving factors impacting the herbal tea market?

The health benefits of herbal tea and strategic development initiatives by key market players are major factors contributing to market growth.

What are the driving factors herbal tea market?

The strategic initiative by key players is one of the major factors driving the herbal tea market.

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The List of Companies - Herbal Tea Market

  • Universal Tea Company, Inc.         
  • Harney & Sons Fine Teas     
  • The Hain Celestial Group Inc         
  • Bigelow Tea            
  • Bird & Blend Tea Co.          
  • JADE LEAF, LLC            
  • Tata Consumer Products Ltd         
  • Bell Industries LLC                        
  • LIPTON Teas and Infusions           
  • Associated British Foods Plc
herbal-tea-market-cagr

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.