家用风扇市场基于(主要地区、市场参与者、规模和份额)- 预测至 2031 年

  • Report Code : TIPRE00039283
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 208
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Household Fans Market Trends, Analysis, Top Players 2021-2031

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家用风扇市场规模预计将从 2023 年的 136.7 亿美元增至 2031 年的 201.8 亿美元。预计 2023-2031 年期间市场复合年增长率为 5.0%。由于家庭和住宅数量的增加,家用风扇在全球范围内越来越受欢迎。

家用风扇市场分析

由于家庭和住宅数量的增加以及对节能家用风扇的偏好日益增加,预测期内家用风扇市场大幅增长。主要增长动力包括气候变化导致的气温升高、发展中国家可支配收入的增加以及快速的城市化。市场正在见证向节能和智能风扇的转变,支持 Wi-Fi 和集成物联网的产品在精通技术的消费者中越来越受欢迎。此外,消费者对节能和节省成本的意识日益增强,推动了对节能家用风扇的需求。能源成本的增加促使消费者使用节能电器。与传统风扇相比,这些风扇耗电量更少,使其成为消费者青睐的选择,尤其是为了减少电费。

家用风扇市场概况

家用风扇有多种类型,例如吊扇、落地扇、台扇、排气扇、壁扇等,用于家庭内以获得凉爽效果。这些风扇会在家​​中产生风寒效应,即使通过自然通风或空调降温也是如此。家用风扇市场一直在稳步增长,原因包括生活方式的改变以及节能和经济高效的降温方式的趋势。此外,电子商务和在线购物平台的兴起使消费者更容易获得各种家用风扇。这些因素加上全球住宅建设的兴起,导致了家用风扇市场的扩张。

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家用风扇市场:

家用风扇市场
  • 复合年增长率
    复合年增长率(2023 - 2031)
    5.0%
  • 2023 年市场规模
    136.7 亿美元
  • 2031年市场规模
    201.8亿美元

市场动态

增长动力
  • 家庭和住宅数量不断增长
  • 节能家用风扇越来越受欢迎
未来趋势
  • 智能吊扇的开发和应用
机会
  • 家电通过电子商务渠道的销量不断增长

关键人物

  • Crompton Greaves 消费电器有限公司
  • 霍尼韦尔国际公司
  • Lasko 产品
  • 有限责任公司
  • 沃纳多航空
  • 有限责任公司
  • 松下控股公司
  • 亨特范公司
  • 奥泽里
  • SEG产品公司

区域概况

区域概况
  • 北美
  • 欧洲
  • 亚太
  • 南美洲和中美洲
  • 中东和非洲

市场细分

市场细分产品类型
  • 吊扇
  • 落地扇
  • 台扇
  • 排气扇
  • 壁扇
市场细分分销渠道
  • 超市和大卖场
  • 专卖店
  • 网上零售
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

家用风扇市场驱动因素和机遇

节能家用风扇越来越受欢迎

人们对气候变化和碳足迹的认识不断提高,导致更多消费者选择环保电器。高能效风扇可减少温室气体排放并有助于降低能源消耗。此外,政府法规和激励措施促进了节能风扇的生产。许多国家都有严格的法规和标签制度,使客户可以轻松选择节能电器。对节能风扇的偏好和政府标准促使制造商生产节能家用风扇。2023 年 11 月,能源效率服务有限公司 (印度) 启动了节能风扇计划。该计划旨在分发 1000 万台高效无刷直流 (BLDC) 风扇。2024 年 6 月,Vent-Axia 为社会住房提供商推出了 Lo-Carbon Revive 7 风扇。2024 年 5 月,Signify 推出了节能风扇“Ecolink”。该产品线包括五种家用风扇型号——AiroGeometry、AiroJewel、AiroZephyr、AiroSerenade 和 AiroSleek。因此,对节能家用风扇的偏好日益增加,对家用风扇市场的增长产生了积极的影响。

 

家电通过电子商务渠道的销量不断增长

电子商务网站、在线市场和社交媒体等在线渠道是消费者寻求各种家用风扇的主要平台。客户可以通过电子商务网站方便地浏览和购买家用风扇。在线渠道使制造商和零售商能够接触全球客户群并扩大市场范围。电子商务网站通过提供家用风扇的详细产品信息、规格和安装指南,确保向客户提供技术信息。电子商务平台上的用户评论和评分为产品性能和客户满意度提供了宝贵的见解。

许多电子商务平台强调家用风扇与智能家居生态系统的兼容性,以吸引精通技术的消费者。智能手机和互联网接入的普及扩大了电子商务平台的覆盖范围。据亚马逊称,2022 年英国家用电器在线销售收入达到 100 亿美元。物流和配送服务的进步使电子商务平台能够提供可靠的运输服务。网上购物提供了便捷的体验,使客户可以舒适地在家中浏览、比较和购买产品。由于网上购物的便利性,通过电子商务和在线销售渠道销售的家用电器正在上升,预计这将在预测期内为家用风扇市场创造有利可图的机会。

家用风扇市场报告细分分析

有助于得出家用风扇市场分析的关键部分是产品类型和分销渠道。

  • 根据产品类型,家用风扇市场分为吊扇、落地扇、台扇、排气扇、壁扇等。吊扇部分在 2023 年占据了最大的市场份额。

就分销渠道而言,市场分为超市和大卖场、专卖店、在线零售和其他。2023 年,专卖店市场占据主导地位。

家用风扇市场份额按地区分析

家用风扇市场报告的地理范围主要分为五个区域:北美洲、亚太地区、欧洲、中东和非洲、南美洲和中美洲。

2023 年,亚太地区在家用风扇市场占据主导地位。城市化进程加快和中产阶级人口可支配收入的增加推动了对现代便捷家居用品的需求,包括吊扇、落地扇、台扇、壁扇、排气扇等家用风扇。根据国际劳工组织 (ILO) 的数据,2021 年亚太地区国家的总收入增长了 3.5%,而中国在 2021 年增长了 0.3%,2022 年上半年增长了 0.7%。此外,中亚和西亚的总收入增长了 12.4%。此外,该地区家庭数量的不断增长是推动亚太地区家用风扇需求的关键因素。亚太地区拥有世界近三分之二的人口,超过 22 亿公民居住在大城市。在该地区,许多消费者倾向于选择价格实惠的基本家用风扇。

近年来,多种趋势影响了中国、日本、韩国、印度和澳大利亚等新兴国家的家用风扇市场。其中一种趋势是,人们对多功能家用风扇的偏好日益增长。消费者寻求能够执行多项任务的多功能产品,以提高家庭效率和节能。因此,制造商通过开发创新的家用风扇来满足这些需求。2021 年 5 月,印度吊扇类别的市场领导者 Crompton Greaves Consumer Electricals Ltd. 推出了一系列支持物联网的全新先进 SilentPro 智能吊扇。这种新的空气动力学设计采用 ActivBLDC 技术,使其静音两倍,并节省高达 50% 的电力成本。此外,智能技术集成一直是家用风扇制造商的关键趋势。这一趋势反映了亚太地区消费者对家用风扇的兴趣日益浓厚。

家用风扇市场报告范围

报告属性细节
2023 年的市场规模136.7亿美元
2031 年市场规模201.8亿美元
全球复合年增长率(2023 - 2031)5.0%
史料2021-2022
预测期2024-2031
涵盖的领域按产品类型
  • 吊扇
  • 落地扇
  • 台扇
  • 排气扇
  • 壁扇
按分销渠道
  • 超市和大卖场
  • 专卖店
  • 网上零售
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • Crompton Greaves 消费电器有限公司
  • 霍尼韦尔国际公司
  • Lasko 产品
  • 有限责任公司
  • 沃纳多航空
  • 有限责任公司
  • 松下控股公司
  • 亨特范公司
  • 奥泽里
  • SEG产品公司
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

家用风扇市场新闻和最新发展

家用风扇市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。家用风扇市场的一些发展情况如下:

  • Hunter Fan Company 宣布在三个新吊扇系列中推出其无压力且省时的 HunterExpress 技术。(来源:Hunter Fan Company,新闻稿,2023 年 1 月)
  • BAJAJ 推出了其新的吊扇系列,采用 Super5TuffTM 技术、DuraCoat 铜电机、SelfGuard 电容器、防腐保护和 FierroShield 轴承。(来源:BAJAJ,新闻稿,2023 年 2 月)
  • Lasko Products, LLC 推出了两款支持 Alexa 的新产品——支持 Alexa 的 48 英寸摆动塔式风扇和支持 Alexa 的 True HEPA 空气净化器,这两款产品均在亚马逊独家发售。(来源:Lasko Products, LLC,新闻稿,2022 年 10 月)

家用风扇市场报告覆盖范围和交付成果

“家用风扇市场规模和预测(2021-2031)”报告对以下领域进行了详细的市场分析:

  • 范围内涵盖的所有主要细分市场的全球、区域和国家层面的家用风扇市场规模和预测
  • 家用风扇市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
  • 详细的波特五力分析和 SWOT 分析
  • 家用风扇市场分析涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热点图分析、知名企业以及家用风扇市场的最新发展
  • 详细的公司简介
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the global household fans market?

The major players operating in the global household fans market are Crompton Greaves Consumer Electricals Ltd, Honeywell International Inc, Lasko Products, LLC, Vornado Air, LLC, Panasonic Holdings Corp, Hunter Fan Co, Ozeri, SEG Products Inc, SEB SA, and TOSHIBA CORPORATION.

What are the opportunities for household fans in the global market?

Growing sales of home appliances through the e-commerce channel act as a signification future opportunity for the household fans market. Online channels such as e-commerce sites, online marketplace, and social media are major platforms for consumers seeking a wide range of household fans. Customers can browse and buy household fans through e-commerce websites conveniently.

Based on the distribution channel, which segment is projected to grow at the fastest CAGR over the forecast period?

Online retail segment is expected to grow at the fastest CAGR % during the forecast period. The sales of household fans through online retail channels have witnessed significant growth on a global scale owing to the increasing internet penetration, convenience of online shopping, and the rising demand for home appliances in various regions.

Which is the largest region of the global household fans market?

Asia Pacific accounted for the largest share of the global household fans market. The rising urbanization and increasing disposable income of the middle-class population drive the demand for modern and convenient housewares, including household fans such as ceiling fans, pedestal fans, table fans, wall fans, exhaust fans, and others.

What are the key drivers for the growth of the global household fans market?

The housing market growth is attributed to various factors such as population increase, urbanization trends, and favorable economic conditions. According to Redfin, the number of houses sold in January 2024 was 284,121, which was 1.8% higher than the number of houses sold in January 2023. Residential construction is a crucial component of the private sector.

Based on product type, why does the ceiling fan segment account for the largest market share in 2023?

Ceiling fans are often equipped with multiple speed settings and can rotate in different directions; counterclockwise rotation is used in summer to create a cooling breeze, whereas clockwise rotation in winter helps redistribute warm air trapped near the ceiling.

The List of Companies - Household Fans Market

  1. Crompton Greaves Consumer Electricals Ltd
  2. Honeywell International Inc
  3. Lasko Products, LLC
  4. Vornado Air, LLC
  5. Panasonic Holdings Corp
  6. Hunter Fan Co
  7. Ozeri
  8. SEG Products Inc
  9. SEB SA
  10. TOSHIBA CORPORATION

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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