Indoor Location Market Size, Share and Analysis 2027
2018 年室内定位市场价值为 34.938 亿美元,预计到 2027 年将达到 246.011 亿美元;预计 2019-2027 年期间的复合年增长率为 25.3%。
定位技术的可用性对各种日常活动和任务有着深远的影响,例如导航、定位、跟踪、监控、路线优化和定位各种资产等应用。此外,市场通过创新服务和解决方案继续见证应用范围的扩大,这些服务和解决方案有助于提高定位技术的水平精度。此外,随着智能手机普及率的提高,GPS(全球定位系统)技术的采用率不断提高,再加上基于位置的服务移动应用程序的日益普及,在过去十年中进一步推动了对卓越定位技术的需求。因此,室内定位利用了常见的商用 GPS 系统的脆弱性,可以确定基础设施内的有效位置。室内定位系统、设备和产品有助于识别资产位置、跟踪、监控和接近度等属性,这些属性涵盖多个级别的设施。室内定位解决方案由传感器和接收器组成,用于有效识别设施内的资产。因此,室内定位在各种最终用户中具有广泛的应用范围,可用于资产监控、库存管理、物流和运输、预测资产管理以及销售和营销优化等用途。
由于联网资产、设备、机械和关键部件的数量不断增加,室内定位市场在过去几年中获得了巨大的发展。此外,基于室内定位的解决方案和服务为领先企业提供了一个机会,利用其现有的物联网基础设施来实现卓越的运营效率。在发达经济体中,对卓越和独特的客户体验的重视日益增加,尤其是在零售领域,这在英国、美国、德国和韩国等发达经济体中获得了显著的发展势头。因此,对生产以及销售和营销优化的需求预计将成为未来几年重要的市场驱动力。此外,技术的进步促进了能够提供卓越准确结果和高效能源利用的定位技术的发展。例如,超宽带和地磁技术预计将在未来几年为市场参与者提供大量有利可图的盈利机会。在预测期内,制造业、零售业、公用事业、运输和物流等终端用户行业对各种基于室内定位的解决方案和服务的需求预计将激增。
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室内定位市场:
复合年增长率(2018 - 2027)25.3%- 2018 年市场规模
34.9 亿美元 - 2027 年市场规模
246 亿美元
市场动态
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
关键人物;主力;重要一员
- 室内地图有限公司
- 意法半导体公司
- GeoMoby
- 塞尼翁
- 思科系统
- 斑马技术公司
- 博通公司
- 高通公司
- 爱立信
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 本地和云端
- 标签
- 节点
- 超宽带
- 蓝牙
- 无线上网
- 可见光通信和射频识别
- 硬件
- 软件和服务
- 远程监控
- 客户体验管理
- 库存管理
- 应急响应管理
- 销售和营销优化
- 风险管理
- 预测资产分析及其他
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
市场洞察——室内定位市场
定位服务日益普及
室内定位系统的应用最近已在制造业、物流业、安防业和体育等多个垂直行业中得到广泛采用。室内定位系统应用的增长归因于多种因素,例如低成本传感器和标签的广泛普及、设备中传感和连接功能的先进性(不会影响电池寿命)以及开放生态系统的引入,这些生态系统允许组织构建更灵活的业务模型,而无需将其锁定在硬件或软件中。
通过定位技术的进步,过去十年中,定位和导航能力得到了显著提升。此外,基于位置的服务(尤其是智能手机)在过去几年中越来越受欢迎,发展势头强劲。因此,领先的零售商和奢侈品零售品牌越来越注重通过采用室内定位服务来优化针对忠实客户的营销策略,以提供更多独家优惠。因此,预计零售业将成为未来几年的主要市场驱动力之一。
部署类型细分洞察
根据部署类型,室内定位市场分为本地和云端。基于云的室内定位是一种利用企业云技术的基于 Web 的软件即服务 (SaaS) 模型。而本地类型的系统是部署在企业本地硬件和网络上的系统。多年来,本地位置跟踪基础设施已经减少,而对基于云的系统的需求继续实现大幅增长率。这主要是因为基于云的室内定位为其用户提供了增强的灵活性、可扩展性、灾难恢复和安全性。此外,它还为最终用户提供了无需额外资本支出即可接收自动软件更新的能力,从而提供了更好的技术竞争力。由于这些因素,基于云的室内定位预计将获得主要的市场吸引力,从而实现主要增长率。
技术领域洞察
根据技术,室内定位市场分为标签、节点、超宽带、蓝牙、Wi-Fi、可见光通信和射频识别。市场上的大多数室内定位系统都使用多种技术组合来有效地实现其功能。这些技术包括 Wi-Fi、超宽带、蓝牙、RFID 和 VLC。由于多种技术的广泛使用,未来几年的室内定位网络预计将变得高度异构。
组件细分洞察
根据组件,室内定位市场分为硬件、软件和服务。室内定位系统的部署方法多种多样,企业可以选择多种技术。然而,室内系统的实施需要三个基本组件,包括硬件、软件和服务。硬件主要包括节点组件、网络设备、传感器、接收器和发射器。软件部分包括支持系统运行并提供分析见解的 API。室内定位的设计和实施需要托管和专业服务,这也有助于增加室内定位市场的整体收入。
应用程序细分洞察
根据应用,室内定位市场分为远程监控、客户体验管理、库存管理、应急响应管理、销售和营销优化、风险管理、预测资产分析等。近年来,室内定位的应用在全球范围内急剧增加。这些应用范围广泛,从客户协助和营销到灾难管理和恢复、资产管理和跟踪、安全。
垂直细分洞察
根据垂直行业,室内定位市场分为酒店业、零售业、交通运输和物流业、娱乐业、公共建筑业、制造业和其他行业。了解客户在室内的位置对零售商、商场业主、旅游和交通运输行业(机场、火车站)、银行、医院、安保经理以及任何为室内人员提供服务的企业都具有特别重要的意义。了解客户在室内场所的行为对于任何旨在提供更个性化和更具吸引力的购物体验、优化实体店布局、改善店面运营并最终推动改善用户体验、提高销售转化率和增加收入的企业来说都是必不可少的。
市场参与者专注于新产品的创新和开发,通过在其产品中集成先进的技术和功能来与竞争对手竞争。
- 2018 年:LocusLabs 宣布与 IndoorAtlas 建立战略合作伙伴关系,旨在提供增强的室内定位体验。此次合作旨在开发端到端数字寻路解决方案,为机场、办公室和火车站等场所的定位应用和体验提供支持。
- 2018 年:思科宣布收购移动应用平台提供商 July Systems。此次收购有望帮助思科增强其企业 Wi-Fi 平台,以实现更好的室内定位服务功能。
室内定位市场报告范围
报告属性 | 细节 |
---|---|
2018 年市场规模 | 34.9亿美元 |
2027 年市场规模 | 246亿美元 |
全球复合年增长率(2018 - 2027) | 25.3% |
历史数据 | 2016-2017 |
预测期 | 2019-2027 |
涵盖的领域 | 按部署类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
全球室内定位市场细分如下:
按部署类型
- 本地
- 云
按技术分类
- 标签
- 节点
- 超宽带
- 蓝牙
- 无线上网
- 可视光通信
- 射频识别
- 其他的
按组件
- 硬件
- 软件
- 服务
按应用
- 远程监控
- 客户体验管理
- 库存管理
- 应急响应管理
- 销售与营销优化
- 风险管理
- 预测资产分析
- 其他的
按垂直
- 酒店业
- 零售
- 运输与物流
- 娱乐
- 公共建筑
- 制造业
- 其他的
按地理位置
北美
- 我们
- 加拿大
- 墨西哥
欧洲
- 法国
- 德国
- 英国
- 西班牙
- 意大利
- 欧洲其他地区
亚太地区 (APAC)
- 澳大利亚
- 中国
- 印度
- 日本
- 亚太地区其他地区
中东和非洲 (MEA)
- 沙特阿拉伯
- 南非
- 阿联酋
- MEA 其他地区
南美洲 (SAM)
- 巴西
- SAM 其余部分
公司简介
- 博通公司
- 思科系统公司
- 爱立信
- 吉奥莫比
- 室内地图集有限公司
- Micello Inc.(HERE global bv)
- 高通公司
- 塞尼翁
- 意法半导体公司
- 斑马技术公司
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
The List of Companies - Indoor Location Market
- IndoorAtlas Ltd
- STMicroelectronics N.V.
- GeoMoby
- Senion
- Cisco Systems
- Zebra Technologies corporation
- Broadcom, Inc.
- Qualcomm Incorporated
- Ericsson
- Micello Inc. (Here Global B.V.)
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.