影响者市场基于(主要地区、市场参与者、规模和份额)- 预测至 2031 年

  • Report Code : TIPRE00005960
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
Buy Now

网红营销平台市场规模预计将从 2023 年的 113 亿美元增至 2031 年的 1380.3 亿美元。预计 2023-2031 年该市场的复合年增长率将达到 36.7%。微型网红和专注于品牌认知策略的企业的高增长很可能仍是网红营销平台市场的一个关键趋势。

 

影响力营销平台市场分析

由于消费者对人工智能驱动解决方案的需求不断增长,以及对网红营销活动的投资不断增加,网红营销平台市场正在快速增长。由于企业整合网红营销平台以加深与消费者的联系,市场正在稳步扩张。此外,对 OTT 平台和社交媒体渠道的偏好转变以及对先进市场战略的需求不断增长,为市场增长提供了有利可图的机会。   

 

影响力营销平台市场概览

影响者营销平台是旨在帮助品牌制定影响者营销策略的软件或公司。这些可能是旨在将营销人员与其领域的影响者联系起来的市场或机构。这些平台还可以帮助公司和影响者沟通和跟踪活动指标。影响者营销网络使品牌能够与影响者合作进行代言和产品推广。品牌使用影响者营销平台来寻找受众符合其目标人群和品牌价值的相关影响者。这些平台允许营销人员协商协议,建立和管理活动,衡量绩效指标,并评估影响者合作的有效性。然而,该平台在提高品牌营销方法的有效性和效率方面发挥着至关重要的作用,正在推动市场的发展。 

 

定制此报告以满足您的需求

您可以免费定制任何报告,包括本报告的部分内容、国家级分析、Excel 数据包,以及为初创企业和大学提供优惠和折扣

影响力市场:

Influencer Market
  • 获取此报告的关键市场趋势。
    这个免费样品将包括数据分析,从市场趋势到估计和预测。

 

影响力营销平台市场驱动因素和机遇

 

消费者对人工智能解决方案的需求不断增长,推动市场发展

在预测期内,消费者对人工智能驱动解决方案的需求不断增长,推动了市场的发展。全球各地的影响者都在其内容创作过程中使用人工智能工具,以展示其广泛的用途。此外,生成式人工智能在内容开发中的使用日益增多,也推动了市场的发展。例如,根据 2023 年 7 月发布的 eConsultancy 分析,58% 的营销人员使用生成式人工智能进行书面内容开发和文案撰写,43% 的营销人员将其用于 SEO 关键字研究。这凸显了人工智能在现代营销策略中的关键地位。越来越多地依赖人工智能驱动的解决方案来自动化各种操作,包括影响者选择、活动策划和内容优化,这正在推动市场的发展。这些操作的自动化提高了效率,提高了活动的真实性和有效性,并消除了对额外资源的需求。

 

OTT 平台和社交媒体渠道偏好的转变——网红营销平台市场的机会

消费者偏好转向采用 over-the-top (OTT) 平台和社交媒体渠道,这为预测期内的市场增长创造了机会。越来越多的消费者转向数字流媒体服务并在社交媒体平台上花费更多时间,这增加了企业对网红营销平台的需求,以制定量身定制的营销计划。网红营销平台为品牌和数字化成熟受众之间提供了联系,为网红提供了一个有组织的网络,使其能够有效地接触到经常使用 OTT 平台和社交媒体渠道的多样化且专注的受众。

 

影响力营销平台市场报告细分分析

促成影响者营销平台市场分析的关键部分是部署和应用。

  • 根据部署,网红营销平台市场分为基于云和本地部署。基于云的系统部分在 2023 年占据了更大的市场份额。
  • 在应用方面,市场分为中小型企业和大型企业。大型企业部分在 2023 年占据了更大的市场份额。

 

影响力营销平台市场份额按地区分析

影响者营销平台市场报告的地理范围主要分为五个地区:北美、亚太地区、欧洲、中东和非洲、南美/南美和中美洲。

就收入而言,北美占据了最大的网红营销平台市场份额,这是因为企业越来越多地使用网红营销软件来推广其产品和服务。人工智能技术的整合改变了这个行业,实现了精准的受众定位、内容优化和活动绩效衡量。此外,该地区社交媒体的广泛使用为用户提供了一个肥沃的平台,如 Instagram、TikTok 和 YouTube,用于网红合作。这些平台正成为品牌推广的重要渠道。因此,在预测期内推动了市场的发展。

 

网红营销平台

影响者市场区域洞察

Insight Partners 的分析师已详细解释了预测期内影响影响者市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的影响者市场细分和地理位置。

Influencer Market
  • 获取影响力市场的区域特定数据

影响力市场报告范围

报告属性细节
2023 年的市场规模113亿美元
2031 年市场规模1380.3亿美元
全球复合年增长率(2023 - 2031)36.7%
史料2021-2022
预测期2024-2031
涵盖的领域按部署
  • 基于云和本地
按应用
  • 中小企业和大型企业
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • AspirelQ 公司
  • 影响者数据库
  • IZEA Worldwide, Inc.
  • JuliusWorks 公司
  • 科尔广场
  • Launchmetrics
  • 左撇子
  • 马夫克
  • NeoReach
  • Traackr 公司

 

影响者市场参与者密度:了解其对商业动态的影响

影响者市场正在快速增长,其驱动力是终端用户需求的增加,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。

市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。

在影响者市场运营的主要公司有:

  1. AspirelQ 公司
  2. 影响者数据库
  3. IZEA Worldwide, Inc.
  4. JuliusWorks 公司
  5. 科尔广场
  6. Launchmetrics

免责声明上面列出的公司没有按照任何特定顺序排列。


Influencer Market

 

  • 了解影响者市场顶级关键参与者概况

 

网红营销平台市场新闻和最新发展

影响力营销平台市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。以下是影响力营销平台和策略市场发展的列表:

  • 2023 年 10 月,Grin Technologies Inc. 正式宣布推出其新的专家主导的网红营销服务,旨在帮助客户从头开始构建创作者计划或优化现有计划。(来源:Grin Technologies Inc.,新闻稿,2023 年)

 

影响力营销平台市场报告覆盖范围和交付成果

“影响力营销平台市场规模和预测(2021-2031)”报告对市场进行了详细分析,涵盖以下领域:

  • 范围内所有主要细分市场的全球、区域和国家层面的市场规模和预测
  • 市场动态,如驱动因素、限制因素和关键机遇
  • 未来的主要趋势
  • 详细的 PEST/波特五力分析和 SWOT 分析
  • 全球和区域市场分析涵盖关键市场趋势、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热点图分析、知名参与者和最新发展
  • 详细的公司简介
  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Global, Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What is the estimated market size for the global influencer marketing platform market in 2023?

The global influencer marketing platform market was estimated to be US$ 11.30 billion in 2023 and is expected to grow at a CAGR of 36.7% during the forecast period 2023 - 2031.

What are the driving factors impacting the global influencer marketing platform market?

The rising demand for AI-driven solutions among consumers and growing investment in influencer marketing campaigns are the major factors that propel the global influencer marketing platform market.

What are the future trends of the global influencer marketing platform market?

The high growth of micro-influencers and businesses focusing on brand recognition strategies to play a significant role in the global influencer marketing platform market in the coming years.

Which are the key players holding the major market share of the global influencer marketing platform market?

The key players holding majority shares in the global influencer marketing platform market are AspirelQ, Inc., InfluencerDB, IZEA Worldwide, Inc., JuliusWorks, Inc., and Kolsquare.

What will be the market size of the global influencer marketing platform market by 2031?

The global influencer marketing platform market is expected to reach US$ 138.03 billion by 2031.

What is the incremental growth of the global influencer marketing platform market during the forecast period?

The incremental growth expected to be recorded for the global influencer marketing platform market during the forecast period is US$ 126.73 billion.

Trends and growth analysis reports related to Technology, Media and Telecommunications : READ MORE..   
Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.


Buy Now  

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.