影响者市场基于(主要地区、市场参与者、规模和份额)- 预测至 2031 年

  • Report Code : TIPRE00005960
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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网红营销平台市场规模预计将从 2023 年的 113 亿美元增至 2031 年的 1380.3 亿美元。预计 2023-2031 年该市场的复合年增长率将达到 36.7%。微网红和专注于品牌认知策略的企业的高增长很可能仍是网红营销平台市场的一个关键趋势。

 

影响者营销平台市场分析

由于消费者对人工智能驱动解决方案的需求不断增长,以及对网红营销活动的投资不断增加,网红营销平台市场正在快速增长。由于企业整合网红营销平台以加深与消费者的联系,市场正在稳步扩张。此外,对 OTT 平台和社交媒体渠道的偏好转变以及对先进市场战略的需求不断增长,为市场增长提供了有利可图的机会。   

 

有影响力的营销平台市场概述

影响者营销平台是旨在帮助品牌制定影响者营销策略的软件或公司。这些可能是旨在将营销人员与其领域的影响者联系起来的市场或机构。这些平台还可以帮助公司和影响者沟通和跟踪活动指标。影响者营销网络使品牌能够与影响者合作进行代言和产品推广。品牌使用影响者营销平台来寻找受众符合其目标人群和品牌价值的相关影响者。这些平台允许营销人员协商协议,建立和管理活动,衡量绩效指标,并评估影响者合作的有效性。然而,该平台在提高品牌营销方法的有效性和效率方面发挥着至关重要的作用,正在推动市场的发展。 

 

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影响力市场:

影响者市场
  • Influencer Market
    复合年增长率(2023 - 2031)
    36.7%
  • 2023 年市场规模
    113 亿美元
  • 2031年市场规模
    1380.3亿美元

市场动态

增长动力
  • 消费者对人工智能解决方案的需求不断增长
未来的趋势
  • 微型影响力人士和注重品牌认知策略的企业高速增长
机会
  • OTT 平台和社交媒体渠道偏好的转变

关键人物;主力;重要一员

  • AspirelQ 公司
  • 影响者数据库
  • IZEA 全球有限公司
  • JuliusWorks 公司
  • 科尔广场
  • Launchmetrics
  • 左撇子
  • 马夫尔克
  • NeoReach
  • 特拉克公司

区域概况

Influencer Market
  • 北美
  • 欧洲
  • 亚太
  • 南美洲和中美洲
  • 中东和非洲

市场细分

Influencer Market部署
  • 基于云和本地
Influencer Market应用
  • 中小企业和大型企业
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

影响力营销平台市场驱动因素和机遇

 

消费者对人工智能解决方案的需求不断增长,推动市场发展

在预测期内,消费者对人工智能驱动解决方案的需求不断增长正在推动市场发展。全球有影响力的人正在他们的内容创建过程中使用人工智能工具来展示其广泛的用途。此外,越来越多地使用生成式人工智能来开发内容正在推动市场发展。例如,根据 2023 年 7 月发布的 eConsultancy 分析,58% 的营销人员使用生成式 AI 进行书面内容开发和文案写作,43% 的营销人员将其用于 SEO 关键词研究。这凸显了艾尔在现代营销策略中的关键地位。人们越来越依赖人工智能驱动的解决方案来实现各种操作的自动化,包括影响者选择、活动规划和内容优化,正在推动市场发展。这些操作的自动化提高了效率,提高了活动的真实性和有效性,并消除了对额外资源的需求。

 

OTT 平台和社交媒体渠道偏好的转变——网红营销平台市场的机会

消费者偏好转向采用 OTT 平台和社交媒体渠道,正在为预测期内的市场增长创造机会。越来越多的消费者转向数字流媒体服务并在社交媒体平台上花费更多时间,这增加了企业对有影响力的营销平台进行定制营销活动的需求。有影响力的营销平台在品牌和数字化成熟受众之间建立了联系,为有影响力的人提供了一个有组织的网络,以有效地接触经常使用 OTT 平台和社交媒体渠道的多样化和专注的受众。

 

影响力营销平台市场报告细分分析

有助于影响者营销平台市场分析的关键部分是部署和应用。

  • 根据部署,网红营销平台市场分为基于云和本地部署。基于云的系统部分在 2023 年占据了更大的市场份额。
  • 从应用来看,市场分为中小企业和大型企业。 2023年,大型企业细分市场占据更大的市场份额。

 

影响力营销平台市场份额按地区分析

影响者营销平台市场报告的地理范围主要分为五个地区:北美、亚太地区、欧洲、中东和非洲、南美/南美和中美洲。

就收入而言,北美占据了最大的网红营销平台市场份额,这是因为企业越来越多地使用网红营销软件来推广其产品和服务。人工智能技术的整合改变了这个行业,实现了精准的受众定位、内容优化和活动绩效衡量。此外,该地区社交媒体的广泛使用为用户提供了一个肥沃的平台,如 Instagram、TikTok 和 YouTube,用于网红合作。这些平台正成为品牌推广的重要渠道。因此,在预测期内推动了市场的发展。

 

影响者营销平台市场报告范围

报告属性细节
2023 年的市场规模113亿美元
2031 年市场规模1,380.3 亿美元
全球复合年增长率(2023 - 2031)36.7%
历史数据2021-2022
预测期2024-2031
涵盖的细分市场按部署
  • 基于云和本地
按申请
  • 中小企业和大型企业
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • AspirelQ 公司
  • 影响者数据库
  • IZEA 全球有限公司
  • JuliusWorks 公司
  • 科尔广场
  • Launchmetrics
  • 左撇子
  • 马夫尔克
  • NeoReach
  • 特拉克公司
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

网红营销平台市场新闻和最新发展

影响者营销平台市场是通过收集初级和二级研究后的定性和定量数据来评估的,其中包括重要的企业出版物、协会数据和数据库。以下是网红营销平台和策略市场发展的列表:

  • 2023 年 10 月,Grin Technologies Inc. 正式宣布推出其新的专家主导的网红营销服务,旨在帮助客户从头开始构建创作者计划或优化现有计划。(来源:Grin Technologies Inc.,新闻稿,2023 年)

 

影响力营销平台市场报告覆盖范围和交付成果

《影响者营销平台市场规模和预测(2021-2031)》报告对涵盖以下领域的市场进行了详细分析:

  • 范围内所有主要细分市场的全球、区域和国家层面的市场规模和预测
  • 市场动态,例如驱动因素、限制因素和关键机遇
  • 未来主要趋势
  • 详细的 PEST/波特五力分析和 SWOT 分析
  • 全球和区域市场分析,涵盖主要市场趋势、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者和最新发展
  • 详细的公司简介
  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Global, Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What is the estimated market size for the global influencer marketing platform market in 2023?

The global influencer marketing platform market was estimated to be US$ 11.30 billion in 2023 and is expected to grow at a CAGR of 36.7% during the forecast period 2023 - 2031.

What are the driving factors impacting the global influencer marketing platform market?

The rising demand for AI-driven solutions among consumers and growing investment in influencer marketing campaigns are the major factors that propel the global influencer marketing platform market.

What are the future trends of the global influencer marketing platform market?

The high growth of micro-influencers and businesses focusing on brand recognition strategies to play a significant role in the global influencer marketing platform market in the coming years.

Which are the key players holding the major market share of the global influencer marketing platform market?

The key players holding majority shares in the global influencer marketing platform market are AspirelQ, Inc., InfluencerDB, IZEA Worldwide, Inc., JuliusWorks, Inc., and Kolsquare.

What will be the market size of the global influencer marketing platform market by 2031?

The global influencer marketing platform market is expected to reach US$ 138.03 billion by 2031.

What is the incremental growth of the global influencer marketing platform market during the forecast period?

The incremental growth expected to be recorded for the global influencer marketing platform market during the forecast period is US$ 126.73 billion.

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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.