方便面市场战略、顶级参与者、增长机会、2031 年分析和预测

  • Report Code : TIPRE00009476
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 186
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方便面市场规模预计将从 2024 年的 581.4 亿美元增至 2031 年的 871.3 亿美元。预计 2025-2031 年期间,方便面市场的复合年增长率将达到 6.0%。在预测期内,人们对无麸质方便面的偏好日益增长,可能会为市场带来新的趋势。

方便面市场分析

由于城市化、生活方式的改变以及对方便实惠的餐食需求的激增,全球方便面市场是食品行业中一个不断增长的细分市场。城市地区的主要消费者是寻求快餐解决方案的学生和工作专业人士,因为方便面在年轻人群和中低收入群体中非常受欢迎,因为方便面价格实惠且易于准备。此外,电子商务平台的日益普及正在消除对超市和杂货店等线下零售店的依赖。因此,预计在预测期内,扩大电子商务活动将为方便面市场的增长创造丰厚的机会。

方便面市场概况

人口和营养的快速变化正在影响生活方式和食品消费模式。方便面的消费率正在上升,这是由于不断创新和开发新的口味、包装形式和制备方法以留住和吸引消费者。制造商计划提高生产能力以满足对方便面日益增长的需求,并扩大其产品阵容,包括出口导向型产品。

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方便面市场:

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方便面市场驱动因素和机遇

亚洲美食影响力日渐增强

由于多种因素,方便面市场的增长是由亚洲美食在世界范围内日益增长的影响力推动的。消费者认为韩国和日本食品既健康又美味,因为它们新鲜、烹饪方法更健康、简单,而且含有泡菜和味噌等对肠道有益的发酵成分。据日本农林水产省称,截至 2023 年,美国和欧洲共有约 187,000 家日本餐厅,比 2021 年增长 20%。据同一消息来源称,2023 年韩国泡菜出口额约为 1.56 亿美元,比上一年增长 10.5%。韩国的出口国伙伴主要是美国、澳大利亚、荷兰和英国。

方便面是全球最受欢迎的亚洲美食之一。例如,2023 年,美国、俄罗斯、尼日利亚、墨西哥、南非、沙特阿拉伯、土耳其、英国和德国是亚洲以外方便面消费量最大的国家。此外,社交媒体影响者的影响力不断增长,推动了全球对方便面的需求。社交媒体平台上流传的创新食谱,使用方便面(如拉面碗)在家中制作出餐厅品质的菜肴,越来越受欢迎。几家制造商正在扩大其方便面产品组合,推出各种亚洲融合风味的方便面,以满足他们的需求。例如,2023 年 8 月,日清食品美国公司通过其品牌 GEKI 宣布在美国市场推出辣椒味方便面,以满足其日益增长的需求。此类产品的推出和对亚洲风味方便面需求的增加促进了其全球市场的增长。

不断扩大的电子商务领域

电子商务彻底改变了消费者的购物和消费习惯。智能手机和互联网普及率的提高、新兴技术的出现、购买力的不断增长以及在线零售购物平台随时随地提供的便利,都为电子商务行业提供了巨大的发展空间。人们越来越喜欢通过在线零售渠道购买即食和即饮产品,例如方便面。由于超市和杂货店关闭以及全球范围内实施多项社会限制措施,食品和饮料的在线销售额在 COVID-19 疫情期间大幅增长。

电子商务在全球范围内的日益普及,促使方便面制造商通过亚马逊、沃尔玛和其他成熟的电子商务平台销售产品,以增强其在线业务。例如,2025 年 1 月,总部位于美国的方便面制造商 Maruchan 宣布将其高端 Maruchan GOLD 系列的分销渠道扩展到美国杂货配送平台 Instacart。电子商务平台的日益普及正在消除对超市和杂货店等线下零售店的依赖。因此,预计扩大电子商务活动将在预测期内为方便面市场增长创造丰厚的机会。

方便面市场报告细分分析

有助于得出方便面市场分析的关键部分是类型、包装类型、来源和分销渠道。

  • 根据类型,市场分为原味/蔬菜、鸡肉、海鲜和其他。2024 年,原味/蔬菜部分占据了最大的市场份额。
  • 就包装类型而言,市场分为小包装和杯/碗包装。小包装在 2024 年占据了市场主导地位。
  • 根据来源,市场分为小麦、大米和其他。小麦部分在 2024 年占据了最大的市场份额。
  • 就分销渠道而言,市场分为超市和大卖场、便利店、在线零售等。超市和大卖场在 2024 年占据了市场主导地位。

方便面市场份额按地区分析

方便面市场的地理范围主要分为北美洲、亚太地区、欧洲、中东和非洲、南美洲和中美洲五个区域。

2024 年,亚太地区占据了方便面市场的最大份额。亚太地区是全球最大的方便面消费地区之一。中国、日本、印度、越南、印度尼西亚和马来西亚等国家是该地区对方便面市场贡献最大的国家。根据世界方便面协会的数据,2023 年,中国/香港、印度尼西亚、印度、越南和日本是方便面消费量最大的五个国家。例如,印度尼西亚排名第二,2023 年消费了 145.4 亿份方便面,而 2022 年消费了 142.6 亿份。

日本味噌和韩国泡菜等传统菜肴的浓郁辛辣口味在该地区广受欢迎。拉面、泡菜和炒面是该地区最畅销的方便面。例如,炒面在印度尼西亚最受欢迎。蔬菜、虾和鸡肉口味在该国广受欢迎。此外,根据同一消息来源,越南在 2023 年消费了 81.3 亿份方便面,在全球排名第四。酸味和虾的混合物 Tom ChuaCay 口味在该国广受欢迎。因此,该地区方便面消费量的增加推动了其在亚洲各地的需求。

 

方便面市场区域洞察

Insight Partners 的分析师已详细解释了预测期内影响方便面市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的方便面市场细分和地理位置。

Instant Noodles Market
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方便面市场报告范围

报告属性细节
2024 年的市场规模581.4亿美元
2031 年市场规模871.3亿美元
全球复合年增长率(2025 - 2031)6.0%
史料2021-2023
预测期2025-2031
涵盖的领域按产品类型
  • 原味/蔬菜
  • 海鲜
按包装类型
  • 杯/碗
按来源
  • 小麦
按分销渠道
  • 超市和大卖场
  • 便利店
  • 网上零售
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • 日清食品控股有限公司
  • 联合利华
  • 雀巢公司
  • 农心株式会社
  • 味之素株式会社
  • 丸キ株式会社
  • 三养食品株式会社
  • 魔芋 MF
  • 德丰有限公司
  • 金宝汤公司

 

方便面市场参与者密度:了解其对业务动态的影响

方便面市场正在快速增长,这得益于终端用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。

市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。

在方便面市场运营的主要公司有:

  1. 日清食品控股有限公司
  2. 联合利华
  3. 雀巢公司
  4. 农心株式会社
  5. 味之素株式会社
  6. 丸キ株式会社

免责声明上面列出的公司没有按照任何特定顺序排列。


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  • 获取方便面市场顶级关键参与者的概述

方便面市场新闻及最新动态

方便面市场的评估是通过收集一手和二手研究后的定性和定量数据进行的,其中包括重要的公司出版物、协会数据和数据库。方便面市场最近的一个关键发展如下:

  • 日清食品控股株式会社的子公司日清食品巴西有限公司计划在巴西巴拉那州蓬塔格罗萨建造一座新工厂,该工厂将于 2024 年 6 月开工,2026 年 3 月竣工。该工厂将扩大公司的产品组合,包括畅销的日清拉面、杯面、杯面和日清炒面 UFO(来源:ITC Ltd,新闻通讯,2023 年 11 月)

雀巢在印度推出了限量版植物基美极杯面叉,由小麦粉和盐制成。这款叉子采用专有工艺设计和制造,确保了功能性,同时保持了面条的营养价值和口感。(来源:雀巢 SA,新闻稿,2024 年 5 月)

方便面市场报告范围和交付成果

“方便面市场规模和预测(2021-2031 年)”报告对以下领域进行了详细的市场分析:

  • 方便面市场份额及全球、区域和国家层面所有主要细分市场的预测
  • 方便面市场趋势,以及驱动因素、限制因素和关键机遇等市场动态
  • 详细的波特五力分析和 SWOT 分析
  • 方便面市场涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,包括市场集中度、热点图分析、知名参与者以及方便面市场的最新发展
  • 详细的公司简介
  • 历史分析(2 年)、基准年、预测(7 年)及复合年增长率
  • PEST 和 SWOT 分析
  • 市场规模价值/数量 - 全球、区域、国家
  • 行业和竞争格局
  • Excel 数据集
instant-noodles-market-report-deliverables-img1
instant-noodles-market-report-deliverables-img2
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

常见问题


Which region dominated the instant noodles market in 2024?

Asia Pacific accounted for the largest share of the market in 2024.

What are the driving factors impacting the instant noodles market?

The increasing need for convenience and the growing influence of Asian cuisines are major factors contributing to market growth.

What are the future trends of the instant noodles market?

The growing Preference for gluten-free instant noodles is likely to emerge as a key trend in the market in the future.

Which are the major players operating in the instant noodles market?

Nissin Foods Holdings Co Ltd, Unilever Plc, Nestle SA, Nongshim Co Ltd, Ajinomoto Co Inc, Maruchan Inc, Samyang Food Co Ltd, Konjac Massas MF, ITC Ltd, and Campbell's Co are among the key players operating in the instant noodles market.

What would be the estimated value of the instant noodles market by 2031?

The market size is projected to reach US$ 87.13 billion by 2031.

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The List of Companies - Instant Noodles Market

  1. Nissin Foods Holdings Co Ltd
  2. Unilever Plc
  3. Nestle SA
  4. Nongshim Co Ltd
  5. Ajinomoto Co Inc
  6. Maruchan Inc
  7. Samyang Food Co Ltd
  8. Konjac Massas MF
  9. ITC Ltd
  10. Campbell's Co
instant-noodles-market-cagr

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.