开菲尔市场增长、规模、份额、趋势、关键参与者分析及 2027 年预测

  • Report Code : TIPRE00007525
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 212
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2018 年开菲尔市场价值为 13.742 亿美元,预计到 2027 年将达到 22.585 亿美元;预计 2019 年至 2027 年的复合年增长率为 5.8%。

 

开菲尔是一种经过发酵的培养饮料,味道像酸奶饮料,但与酸奶饮料完全不同。它是用“发酵剂”谷物制成的,就像酸面包需要“发酵剂”一样。这种发酵剂是牛奶蛋白、酵母和细菌的组合。它具有奶油味、酸味,并具有益生菌健康益处。开菲尔几乎在世界各地都很常见。在大多数杂货店里,在乳制品或酸奶附近都可以找到各种形式的开菲尔。它通常被用来改善消化。开菲尔营养丰富,含有大量蛋白质、维生素 B 和 D、钾和钙。钙有助于增强骨骼强度,而蛋白质可以强健肌肉,钾对心脏健康至关重要。

欧洲地区占全球开菲尔市场的最大份额。欧洲地区最大的市场份额主要归因于该地区庞大的消费者群体以及用户对开菲尔益处的高度认识。发酵乳起源于近东,随后在东欧和中欧流行起来。开菲尔是一种类似于稀酸奶的发酵乳饮料,由开菲尔粒制成,开菲尔粒是一种特定类型的中温共生培养物。这种饮料起源于北高加索、东欧和俄罗斯,在那里它是通过用开菲尔粒接种牛奶、山羊奶或绵羊奶制成的。与酸奶不同,它是可饮用的,而且用于培养牛奶的开菲尔粒含有更多种类的发酵剂微生物。欧洲开菲尔市场的主要参与者包括 Biotiful Dairy Ltd、Hain Celestial 和 Lifeway Foods, Inc. 等。

 

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开菲尔市场:

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市场洞察

 

 

开菲尔的健康益处有望推动开菲尔市场的增长

 

开菲尔是牛奶和发酵开菲尔谷物的混合物,被认为是益生菌的极佳来源。它含有高浓度的维生素和矿物质,也是蛋白质的主要来源之一。它也是维生素 K、钙、维生素 B12、生物素、酶、维生素 B9 和其他身体正常运作所必需的营养成分的良好来源。它含有足量的细菌,有助于消化系统的正常运作。开菲尔有助于刺激免疫系统和降低胆固醇水平。它还有助于控制血糖水平和减轻体重。由于其健康益处,开菲尔越来越多地用于乳制品、制药和膳食补充剂行业。

发酵过程有助于增强食物的健康益处,这主要是由于其益生菌种类繁多且生物利用度增加。开菲尔的健康益处包括改善肠道健康、骨骼健康、皮肤健康等。它还具有抗真菌和抗菌特性,有助于对抗食源性病原体以及治疗和预防阴道和胃肠炎感染。它还具有抗致癌特性,有助于预防早期肿瘤的进展。

 

类型洞察

 

根据类型,开菲尔市场分为希腊式开菲尔、低脂开菲尔、冷冻开菲尔、有机开菲尔和其他开菲尔。2018 年,希腊式开菲尔引领了开菲尔市场。开菲尔不加糖,由全脂牛奶制成。开菲尔是一种酸味浓郁的培养乳制品饮料,含有大约 12 种益生菌培养物,例如乳酸乳杆菌、鼠李糖乳杆菌和二乙酰乳酸链球菌等,在东欧已流行超过 2000 年。希腊式开菲尔不含麸质,乳糖含量高达 99%,由全天然、非转基因 (GMO) 成分制成。由于希腊式开菲尔富含蛋白质和钙,其需求量激增。希腊式开菲尔因其独特的口味和各种健康益处而受到世界各地的青睐。希腊式开菲尔还富含维生素,如维生素 D3 和维生素 A。 

 

材料洞察

 

根据原料,开菲尔市场分为水、牛奶和椰子。2018 年,牛奶部分占据了最大的市场份额。开菲尔是一种发酵的培养乳饮料,类似于酸奶——但是一种带有酸味的饮料。这是由于二氧化碳,它是发酵过程的最终产物。发酵时间的长短会影响口感。开菲尔富含益生菌,是钙的良好来源。开菲尔的生产方法是开菲尔和酸奶的主要区别之一。传统的牛奶开菲尔使用开菲尔粒和全脂牛奶、山羊奶、绵羊奶或椰奶,以及豆奶和米奶替代品。开菲尔粒不是谷物,而是看起来像谷物的小凝胶状珠子,含有各种细菌和酵母。将谷物放在玻璃碗中,然后浸泡在牛奶中,盖上盖子,在室温下放置至少 24 小时。这使得酵母和细菌能够将牛奶中的天然糖乳糖发酵成乳酸,从而激活细菌生长和增殖。室温下放置 24 小时后,将谷物从开菲尔中过滤出来,然后转移到一批新鲜的牛奶中,再次使用,使它们能够继续繁殖,过滤后的开菲尔就可以饮用了。牛奶开菲尔因与开菲尔混合的牛奶营养丰富而越来越受到重视。

 

分销渠道洞察

 

根据分销渠道,开菲尔市场分为大卖场和超市、便利店和零售店以及线上。便利店在 2018 年占据了最大的市场份额。便利店是位于有限区域且规模较小的商店,与大卖场和超市相比。便利店与大卖场或超市的主要区别在于便利店营业至深夜。这为产品(在本例中为开菲尔)的销售增加了额外的好处。便利店的营业时间较长,这对工作到很晚且匆忙取货的消费者有利。

零售店是商业中心,通常由零售商拥有和经营,但有时也由制造商或零售商以外的人拥有和经营,商品主要销售给最终消费者。零售涉及从单一购买点销售商品,直接交付给打算使用该产品的客户。开菲尔零售店的销售一直有利于满足全球对开菲尔日益增长的需求。

 

 

开菲尔市场区域洞察

Insight Partners 的分析师已详细解释了预测期内影响开菲尔市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的开菲尔市场细分和地理位置。

Kefir Market
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开菲尔市场报告范围

报告属性细节
2018 年市场规模13.7亿美元
2027 年市场规模22.6亿美元
全球复合年增长率(2018 - 2027)5.8%
史料2016-2017
预测期2019-2027
涵盖的领域按类型
  • 希腊式开菲尔
  • 低脂开菲尔
  • 冷冻开菲尔
  • 有机开菲尔
按材质
  • 椰子
  • 牛奶
按口味
  • 常规的
  • 调味
按应用
  • 食品
  • 美容与健康
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  •  
  • 巴科玛公司
  • Best of Farms LLC(拉塔)
  • 百优乳业有限公司
  • 达能公司
  • 海恩·塞莱斯蒂尔
  • 克拉斯内斯塔夫 OSM
  • 自由品牌产品有限公司
  • Lifeway 食品公司
  • 雀巢公司

 

开菲尔市场参与者密度:了解其对业务动态的影响

开菲尔市场正在快速增长,这得益于终端用户需求的不断增长,这些需求源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。

市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。

在开菲尔市场运营的主要公司有:

  1. 巴科玛公司
  2. Best of Farms LLC(拉塔)
  3. 百优乳业有限公司
  4. 达能公司
  5. 海恩·塞莱斯蒂尔

免责声明上面列出的公司没有按照任何特定顺序排列。


Kefir Market

 

  • 获取开菲尔市场顶级关键参与者概述

 

在开菲尔市场运营的少数公司包括 Bakoma Sp. z oo、Best of Farms LLC、Biotiful Dairy Ltd、Danone SA、Hain Celestial、Krasnystaw OSM、Les produits de marque Liberté inc.、Lifeway Foods, Inc.、Nestle SA 和 Valio 等。主要公司实施并购和研发战略,以扩大客户群并在全球市场获得显著份额,这也使他们能够在全球范围内保持自己的品牌名称。

 

报告亮点

 

  • 开菲尔市场不断发展的行业趋势有助于参与者制定有效的长期战略
  • 发达市场和发展中市场采用的业务增长战略
  • 2019 年至 2027 年开菲尔市场的定量分析
  • 全球对开菲尔的需求估计   
  • PEST 分析可说明行业内买家和供应商的效率
  • 了解竞争市场状况的最新发展
  • 市场趋势和前景以及推动和制约开菲尔市场增长的因素
  • 通过强调支撑商业利益的市场策略来协助决策过程,从而促进市场增长
  • 不同节点的开菲尔市场规模
  • 市场详细概述和细分,以及开菲尔行业动态
  • 各地区开菲尔市场规模及增长潜力

 

开菲尔市场 – 按类型

 

  • 希腊式开菲尔
  • 低脂开菲尔
  • 冷冻开菲尔
  • 有机开菲尔

 

开菲尔市场 – 按材料分类

 

  • 椰子
  • 牛奶

 

开菲尔市场 – 按口味

 

  • 常规的
  • 调味

 

开菲尔市场 – 按应用分类

 

  • 食物
  • 美容与健康

 

开菲尔市场 – 按分销渠道

 

  • 便利店和零售店
  • 大卖场和超市
  • 在线商店

 

公司简介

 

  • 巴科玛动物饲料厂
  • 最佳农场有限责任公司
  • 百优乳业有限公司
  • 达能公司
  • 海恩·塞莱斯蒂尔
  • 克拉斯内斯塔夫 OSM
  • 自由品牌产品有限公司
  • Lifeway 食品公司
  • 雀巢公司
  • 维利奥
  • 历史分析(2 年)、基准年、预测(7 年)及复合年增长率
  • PEST 和 SWOT 分析
  • 市场规模价值/数量 - 全球、区域、国家
  • 行业和竞争格局
  • Excel 数据集
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Segment Covered
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Regional Scope
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The List of Companies

  1. Bakoma Sp. z o. o
  2. Best of Farms LLC (Latta)
  3. Biotiful Dairy Ltd
  4. Danone S.A.
  5. Hain Celestial
  6. Krasnystaw OSM
  7. Les produits de marque Liberté inc.
  8. Lifeway Foods, Inc.
  9. Nestle S.A.
  10. Valio
kefir-market-cagr

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.