[研究报告] 2019年生酮饮食市场价值为102.214亿美元,预计到2027年将达到152.6636亿美元;预计预测期内复合年增长率为5.3%。
生酮饮料因其即时提升能量的特性而获得了全球认可。饮用生酮咖啡和其他生酮饮料已被证明对身体有多种益处。例如,空腹饮用生酮咖啡有助于促进减肥。众所周知,咖啡中的咖啡因可以刺激大脑和身体,最终有助于提升身体的能量。有机生酮咖啡中的 omega-3 脂肪酸具有抗炎特性。生酮咖啡中的椰子油可作为天然泻药。直接饮用,它有助于促进肠道健康并增强消化系统。生酮咖啡在各种情况下都很有帮助,消费者在几年后没有癫痫发作并成功戒掉饮食。生酮咖啡对试图避免使用抗癫痫药物的新诊断癫痫成年人和对药物有抵抗力的慢性癫痫成年人很有帮助。葡萄糖稳定、酮体和脂肪酸的作用以及线粒体功能的改变等因素已被证明是生酮咖啡的可能机制。酮体是饥饿时大脑的能量来源,很容易穿过血脑屏障。
由于该地区人口对健康的关注度不断提高,预计北美将在预测期内占据全球生酮饮食市场的最大份额。北美的生酮饮食产品制造公司正在不断增强其产品组合,以满足客户的需求。慢性病患病率的上升导致对生酮饮食的需求增加。尽管北美大部分人口都开始积极锻炼身体,但肥胖症仍然是导致慢性心血管疾病 (CVD)、高血压和胆固醇的普遍问题。根据 2015 年至 2016 年的 NHANES(全国健康和营养检查调查),美国有 39.6% 的成年人和 18.5% 的青少年被报告为肥胖;而 7.7% 的成年人和 5.6% 的青少年有严重的肥胖问题。各种研究证明,对患有癫痫的儿童进行生酮饮食有助于让儿童避免手术并减少多年的药物治疗。因此,美国和加拿大对肥胖症的日益关注正在推动市场增长。北美的食品和饮料行业参与者正致力于推出针对生酮饮食者的新产品。多个市场的企业对生酮饮食趋势反应良好。例如,与生酮饮食相关的移动应用程序(如 KetoApp 和 Carb Manager)在北美流行的健康和保健应用程序列表中名列前茅。此外,YouTube 上有许多专门介绍生酮饮食的频道。
COVID-19 疫情于 2019 年 12 月在中国武汉爆发,并迅速蔓延至全球。截至 2020 年 11 月,美国、印度、巴西、俄罗斯、法国、西班牙、英国、意大利和阿根廷是确诊病例和死亡人数最多的国家。据世界卫生组织称,全球确诊病例约 58,712,326 例,死亡病例 1,388,528 例。由于封锁、旅行禁令和企业停业,COVID-19 影响了经济和企业。全球食品和饮料行业是供应链中断和制造中断的主要行业之一,这是由于封锁和办公室关闭造成的。尽管中国是全球制造业中心,也是各行业最大的原材料供应国,但中国和亚太地区和欧洲等主要地区各工厂的封锁正在影响全球供应链,并对各种商品的制造、交货时间表和销售产生负面影响。所有这些因素都极大地影响了全球生酮饮食市场的增长。
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市场洞察
亚太地区需求不断增长
食品和饮料行业倾向于推出针对生酮饮食者的新产品。人们对生酮饮食营养益处的认识不断提高,这是全球生酮饮食市场增长的主要因素。随着亚太地区人口健康意识的不断提高,亚太地区的主要市场参与者正致力于在市场上推出生酮饮食产品。各种名人和社交媒体纷纷推广生酮饮食,并使其流行起来。亚太地区的主要参与者也受到生酮饮食的影响,生酮饮食在过去几年中在市场上急剧上升。根据谷歌搜索,生酮饮食是 2019 年搜索次数最多的饮食计划之一。一些著名的生酮产品已经进入市场,包括中链甘油三酯油、具有酮类特定包装和声明的骨汤、杏仁酱和营养饮料。由于生酮饮食主要倾向于引入草饲动物的肉,主要参与者现在将目标锁定在草饲黄油等产品上。
产品类型洞察
根据产品类型,生酮饮食市场细分为补充剂、饮料、零食、乳制品等。2019 年,零食市场占据了主导地位。生酮零食蛋白质含量高,碳水化合物和糖含量低。生酮零食的选择范围很广,不仅健康而且美味。有各种各样的即食零食,适合生酮饮食,而且很容易买到。鳄梨是最好的生酮零食之一,含有大量脂肪和蛋白质。鳄梨搭配蛋黄酱和少许盐和胡椒粉味道最好。此外,橄榄是纤维和脂肪的良好来源,蛋白质和碳水化合物含量最低。澳洲坚果也是一种很好的即食生酮零食,含有极少量的 omega-6 含量和大量的单不饱和脂肪。不含激素的有机意大利辣味香肠,添加任何麦芽糊精、葡萄糖和不健康的防腐剂,也是很好的生酮零食。有几种牛肉干零食的碳水化合物含量很低或不含碳水化合物,其中添加了几种成分。骨汤是最健康的生酮零食之一,卡路里含量极低。低卡路里和营养丰富的羽衣甘蓝片的出现扩大了生酮零食的选择范围。这些生酮友好、易于准备且即食的零食的出现影响了全世界的生酮饮食。
分销渠道洞察
根据分销渠道,生酮饮食市场分为大卖场和超市、专卖店、便利店和其他。2019 年,便利店占据了市场主导地位。与大卖场和超市相比,便利店位于有限的区域,规模较小。便利店的营业时间较长,这对工作到很晚、急着取东西的消费者有利。专卖店旨在并专注于销售与生酮饮食相关的特定类型的产品。如果通过大卖场和超市销售,制造商将产品出售给分销商,然后分销商根据需求将这些产品提供给大卖场和超市。
全球生酮饮食市场中的一些主要参与者是 Ample Foods、Ancient Nutrition、Danone SA、Keto & Co.、Know Brainer Foods、Love Good Fats、Nestle SA、Perfect Keto、Pruvit ventures Inc. 和 Zenwise Health。这些公司正在实施新产品开发和并购战略,以扩大客户群并在全球范围内获得显著的市场份额,这反过来又使参与者能够在全球范围内保持其品牌名称。
生酮饮食市场区域洞察
Insight Partners 的分析师已详细解释了预测期内影响生酮饮食市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的生酮饮食市场细分和地理位置。
- 获取生酮饮食市场的区域特定数据
生酮饮食市场报告范围
报告属性 | 细节 |
---|---|
2019 年市场规模 | 102.2亿美元 |
2027 年市场规模 | 152.7亿美元 |
全球复合年增长率(2019 - 2027) | 5.3% |
史料 | 2017-2018 |
预测期 | 2020-2027 |
涵盖的领域 | 按产品类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
市场参与者密度:了解其对商业动态的影响
生酮饮食市场正在快速增长,这得益于终端用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。
在生酮饮食市场运营的主要公司有:
- 充足的食物
- 古代营养学
- 达能公司
- Keto And Company
- 了解 Brainer Foods
免责声明:上面列出的公司没有按照任何特定顺序排列。
- 了解生酮饮食市场顶级关键参与者概况
报告亮点
- 全球生酮饮食市场不断发展的行业趋势有助于参与者制定有效的长期战略
- 发达市场和发展中市场采用的业务增长战略
- 2017 年至 2027 年全球生酮饮食市场定量分析
- 各行业全球生酮饮食需求估计
- PEST 分析可说明行业内买家和供应商的效率
- 了解竞争激烈的市场形势和全球生酮饮食需求的最新发展
- 市场趋势和前景,以及推动和抑制全球生酮饮食市场增长的因素
- 了解与市场增长相关的商业利益战略
- 全球生酮饮食市场各市场节点规模
- 市场的详细概述和细分以及行业动态
- 全球生酮饮食市场各地区规模及各地区良好的增长机会
生酮饮食市场(按产品类型划分)
- 补充剂
- 饮料
- 小吃
- 奶制品
- 其他的
生酮饮食市场,按分销渠道划分
- 大卖场和超市
- 专卖店
- 便利店
- 其他的
公司简介
- 充足的食物
- 古代营养学
- 达能公司
- 酮公司
- 了解 Brainer Foods
- 热爱优质脂肪
- 雀巢公司
- 完美酮
- Pruvit 创业公司
- 禅智健康
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The major players operating in the global ketogenic diet market are Ample Foods, Ancient Nutrition, Danone SA, Keto & Co., Know Brainer Foods, Love Good Fats, Nestle SA, Perfect Keto, Pruvit ventures Inc., and Zenwise Health.
In 2019, North America region possesses the largest share in the global ketogenic diet market. The largest market share of the North American region is primarily attributed to the rising awareness among the consumers related to the health advantages associated with the consumption of keto products which in turn propel the demand for ketogenic diet in this region. The food and beverages industries are targeting on the manufacturing and introduction of keto-friendly products in the market that has led to an increased attraction towards the ketogenic diet. Obesity is one of the significant health issues in North America and the long-term effect of the ketogenic diet on the obese patients has been a contributing factor that has fueled the consumption of ketogenic diet in North America. The North American market is characterized by the strong presence of players such as Ancient Nutrition, Ample Foods, and Danone SA, among others.
The growth of beverage segment is primarily attributed to the fact that, in the early days after taking up a ketogenic diet, the body sheds minerals and eater at an accelerated rate and as the level of ketones increases after a few days, this shedding is increased and might cause dehydration. To counteract this dehydration, it is very important to consume water as the best beverage in a ketogenic diet. If not plain water, it may be consumed with frozen fruits, with mint ice cubes or opt to use some citrus like lemon, grapefruit and oranges. There are some water enhancers available when one opts to follow a ketogenic diet. Stur is one of the most natural water enhancers available in the market that uses natural juices and stevia flavors to plain water. Apart from natural sweetener like stevia, it also uses a negligible amount of cane sugar. Other known water enhancers that could be best suited for a ketogenic diet are crystal light liquid, MiO liquid water enhancer, and Dasani Drops among others. The next type of beverages is the sparkling water that has a naturally occurring carbonation. Beverages like seltzers can also be consumed on a ketogenic diet as they are calorie-free beverages. The introduction of keto-friendly club soda is also a choice of option as they do not contain any added sugars or flavorings in them. Keto coffee drinks like plain black coffee are sure to boost the action of ketosis in the body. Addition of coconut oil or MCT oil may be a good source of fat for the body while opting for a ketogenic diet. Black teas, green teas and herbal teas are also a good option of ketogenic beverages. Most of the energy drinks are loaded with sugar, but the introduction of sugar-free, low carb or zero versions of energy drinks have also been advised to be consumed when on a ketogenic diet. Leading energy drink manufacturers like Red Bull, Zevia, Monster Energy, GURU and Rockstar have launched their sugar-free and low on carb energy drinks in the market. The consumption of beverages in a ketogenic diet varies on the sugar and carb content in them.
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The List of Companies - Ketogenic Diet Market
- Ample Foods
- Ancient Nutrition
- Danone S.A.
- Keto And Company
- Know Brainer Foods
- Love Good Fats
- Nestle S.A.
- Perfect Keto
- Pruvit Ventures, Inc.
- Zenwise Health.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.