Location-based Entertainment Market Opportunities by 2031
预计到 2031 年,基于位置的娱乐市场规模将从 2023 年的 18.8 亿美元增至 49.8 亿美元。预计该市场在 2023-2031 年的复合年增长率将达到 12.9%。360 度 VR 游戏的日益普及以及 AR 和 VR 技术与 3D 投影映射的结合很可能仍是市场的主要趋势和驱动力。
基于位置的娱乐市场分析
全球范围内,基于位置的娱乐市场正在经历显著增长。这种增长归因于 360 度 VR 游戏的日益普及以及 AR 和 VR 技术与 3D 投影映射的结合等因素。此外,先进技术和工具的开发和集成以及下一代激光标签的出现预计将在未来几年为市场带来诸多机遇。
线下娱乐市场概览
基于位置的娱乐 (LBE) 是一个面向消费者的行业类别,融合了酒店、休闲和零售元素。顾名思义,基于位置的娱乐场所是消费者期望获得娱乐的实体目的地。这些场所旨在为消费者提供他们在家中无法获得的娱乐、教育和沉浸式体验。
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基于位置的娱乐市场:
复合年增长率(2023 - 2031)12.9%- 2023 年市场规模
18.8 亿美元 - 2031年市场规模
49.8亿美元
市场动态
- 36 英寸 VR 游戏人气飙升,市场前景看好
- 预计预测期内先进技术的开发和整合将推动市场发展。
- 下一代激光标签的出现。
关键人物;主力;重要一员
- BidOn游戏工作室
- 方面
- 总部软件公司
- IMAX 公司
- 神经游戏有限公司
- 特斯拉套装
- SpringboardVR
- 三星电子有限公司
- Vicon 运动系统有限公司
- VRstudios 公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 硬件和软件
- 二维和三维
- 游乐园
- 街机工作室
- 电影制片厂
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
基于位置的娱乐市场驱动因素和机遇
360° VR 游戏人气飙升,市场青睐
360虚拟现实(也称为 360 VR) 是一种交互式沉浸式内容,它围绕着用户,仿佛他们站在场景中间。此内容可以通过任何设备查看,并允许用户朝任何方向看,让他们能够像在现实生活中一样查看内容并与之交互。此外,各家公司都在推出基于 360° VR 的游戏。例如,2024 年 3 月,Omni One 全身 VR 游戏系统开发商之一 Virtuix 宣布将推出 35 款游戏。Omni One 包含一个专有的 360 度跑步机,让玩家可以自由奔跑并沉浸在虚拟现实游戏中。因此,基于 360° VR 的游戏越来越受欢迎,可用性也越来越高,推动着市场的发展。
下一代激光标签的出现。
Tager 是下一代战术游戏的装备。该游戏模仿武装战斗。游戏的目标是使用特殊的光爆能枪击败对手,同时避免被击败。此外,Urban Underground Limited 等多家公司正在启动下一代激光标签游戏。例如,2023 年 5 月,Urban Underground Limited 目前正在彼得伯勒汉普顿的 Serpentine Green 打造其新的沉浸式室内游戏中心。一家购物中心即将开设一个新的激光标签和游戏中心。
基于位置的娱乐市场报告细分分析
有助于基于位置的娱乐市场分析的关键部分是组件、技术和最终用途。
- 根据组件,基于位置的娱乐市场分为硬件和软件。预计硬件部分将在预测期内占据相当大的市场份额。
- 根据技术,基于位置的娱乐市场分为 2D 和 3D。预计 3D 部分将在预测期内占据相当大的市场份额。
- 根据最终用途,市场分为游乐园、街机工作室和电影制片厂。街机工作室部分预计在预测期内占据相当大的市场份额。
按地区划分的基于位置的娱乐市场份额分析
基于位置的娱乐市场报告的地理范围主要分为五个地区:北美、亚太地区、欧洲、中东和非洲、南美和中美。
北美主导了基于位置的娱乐市场。北美地区各行业的高科技采用趋势推动了基于位置的娱乐市场的增长。数字工具的采用率提高和政府机构的高技术支出等因素预计将推动北美基于位置的娱乐市场的增长。此外,美国和加拿大等发达经济体高度重视研发,这迫使北美参与者将技术先进的解决方案引入市场。此外,美国拥有大量基于位置的娱乐市场参与者,他们越来越专注于开发创新解决方案。所有这些因素都促进了该地区基于位置的娱乐市场的增长。
基于位置的娱乐市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 18.8亿美元 |
2031 年市场规模 | 49.8亿美元 |
全球复合年增长率(2023 - 2031) | 12.9% |
历史数据 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按组件
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
基于位置的娱乐市场新闻和最新发展
基于位置的娱乐市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。以下列出了基于位置的娱乐市场的一些发展:
- WildBrain CPLG 成立了基于位置的娱乐部门。该团队最初将专注于在亚太地区拓展 WildBrain 的自创品牌和合作品牌,推出新的景点,包括天线宝宝娱乐中心和花生酒店。(来源:WildBrain,公司网站,2023 年 9 月)
- 中国领先的在线娱乐服务公司爱奇艺宣布,将于今年夏天在澳门银河推出银河大道 VR 沉浸式影院,该影院改编自热门剧集《仙魔恋》,展现了爱奇艺致力于通过其独特的“IP+技术”拓展线下娱乐业务的决心。 (爱奇艺,/公司网站,2024 年 5 月)
基于位置的娱乐市场报告覆盖范围和交付成果
“基于位置的娱乐市场规模和预测(2021-2031)”报告对市场进行了详细分析,涵盖以下领域:
- 范围内涵盖的所有主要细分市场的全球、区域和国家/地区基于位置的娱乐市场规模和预测
- 基于位置的娱乐市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
- 详细的 PEST/波特五力分析和 SWOT 分析
- 基于位置的娱乐市场分析,涵盖关键市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及基于位置的娱乐市场的最新发展。
- 详细的公司简介
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
North America is anticipated to dominate the location-based entertainment market in 2023.
The increasing popularity of 360-degree VR-based games and a mix of AR and VR technology with 3-D projection mapping are some of the factors driving the location-based entertainment market.
Development and integration of advanced technology are anticipated to drive the market in the forecast period.
The key players holding majority shares in the global location-based entertainment market are BidOn Games Studio, Dimension, HQSoftware, IMAX CORPORATION, Neurogaming LTD, TESLASUIT, SpringboardVR, Samsung Electronics Co., Ltd., Vicon Motion Systems Ltd., VRstudios, Inc.
The global location-based entertainment market is expected to reach US$ 4.31 billion by 2031.
The expected CAGR of the location-based entertainment market is 12.9%.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.