预计基于位置的市场在 2024 年至 2031 年期间的复合年增长率为 14.3%,市场规模将从 2024 年的 XX 百万美元扩大到 2031 年的 XX 百万美元。
报告按组件(地理围栏、地理定位、信标广告、地理征服)细分;广告类型(推送广告、拉动广告);最终用户(零售、酒店、医疗保健、BFSI、教育、科技与媒体、运输与物流、汽车、多媒体与娱乐、其他);地理(北美、欧洲、亚太、中东和非洲、南美和中美洲)。
全球分析进一步细分为区域和主要国家。报告以美元为单位提供上述分析和细分的价值
报告目的
Insight Partners 发布的《基于位置的市场》报告旨在描述当前形势和未来增长、主要驱动因素、挑战和机遇。这将为各种业务利益相关者提供见解,例如:
- 技术提供商/制造商:了解不断变化的市场动态并了解潜在的增长机会,从而能够做出明智的战略决策。
- 投资者:对市场增长率、市场财务预测以及整个价值链中存在的机会进行全面的趋势分析。
- 监管机构:监管市场政策和警察活动,旨在最大限度地减少滥用行为,维护投资者的信任和信心,维护市场的完整性和稳定性。
基于位置的市场细分
成分
- 地理围栏
- 地理定位
- 灯塔广告
- 征服地理
广告类型
- 推送广告
- 拉式广告
终端用户
- 零售
- 酒店业
- 卫生保健
- 金融保险业协会
- 教育
- 科技与媒体
- 运输与物流
- 汽车
- 多媒体与娱乐
地理
- 北美
- 欧洲
- 亚太地区
- 中东和非洲
- 南美洲和中美洲
定制此报告以满足您的需求
您可以免费定制任何报告,包括本报告的部分内容、国家级分析、Excel 数据包,以及为初创企业和大学提供优惠和折扣
- 获取此报告的关键市场趋势。这个免费样品将包括数据分析,从市场趋势到估计和预测。
基于位置的市场增长动力
- 智能手机普及率和移动使用率不断提高:智能手机和移动设备的普及率不断提高是推动基于位置的营销 (LBM) 解决方案市场发展的关键因素之一。智能手机作为传统信息获取方式的替代品使用得越多,公司就越能利用位置数据实时定位特定客户。这涉及到在特定地点向用户提供所需促销、广告或内容的可能性,从而提高营销工作的相关性。不断增长的移动使用率和位置感知技术正在推动 LBM 解决方案的需求。
- 个性化营销体验需求日益增长:消费者越来越期望根据自己的偏好和行为定制个性化营销体验。基于位置的营销解决方案使企业能够根据消费者的地理位置创建高度针对性的营销活动,引起消费者的共鸣。利用位置历史、人口统计信息和实时行为等数据,公司可以传递相关信息和优惠,提高客户参与度和转化率。个性化体验需求正在推动 LBM 解决方案市场的增长。
基于位置的市场未来趋势
- 地理围栏和邻近营销的兴起:地理围栏和邻近营销正成为基于位置的营销解决方案市场中越来越流行的趋势。企业会在所需地点(例如特定的购物中心、办公室、大学或任何其他地点)周围建立地理围栏,当人们进出该区域时,会发送消息。邻近营销使用蓝牙信标,如果在一定距离内,消息会针对特定消费者的设备。企业通过这些技术可以实时与客户互动,并创建高度相关的优惠,从而提升营销效果。
- 基于位置的社交媒体营销的兴起:社交媒体平台越来越多地整合基于位置的功能,使企业能够根据用户的地理位置定位用户。这一趋势推动了基于位置的社交媒体营销的增长,企业可以通过特定位置的内容和促销活动吸引本地受众。基于位置的社交媒体营销的兴起为企业提供了更有效地与客户建立联系的机会,从而提高了品牌在本地市场的知名度和参与度。
基于位置的市场机会
- 零售和电子商务行业的崛起:零售和电子商务行业的扩张为基于位置的营销解决方案提供了巨大的前景。LBM 解决方案对于改善客户体验和增加零售商实体店的客流量非常有价值。简而言之,基于位置的营销解决方案有助于吸引客户并促进销售,使企业能够根据消费者的偏好和行为为他们提供更具吸引力的交易。零售和电子商务的增长为 LBM 解决方案提供商扩大其市场提供了沃土。
- 与物联网设备的集成:物联网设备的普及也为基于位置的营销解决方案提供了更多功能。借助从智能家电到可穿戴设备的物联网设备,现在可以收集位置数据和有关消费者行为的更好信息。通过添加 LBM 解决方案技术,企业可以向消费者提供更具情境性和针对性的广告信息。这最终可以提高客户参与度和忠诚度,为 LBM 解决方案提供商带来巨大的机会。
基于位置的营销解决方案市场区域洞察
Insight Partners 的分析师已详尽解释了预测期内影响基于位置的营销解决方案市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的基于位置的营销解决方案市场细分和地理位置。
- 获取基于位置的营销解决方案市场的区域特定数据
基于位置的营销解决方案市场报告范围
报告属性 | 细节 |
---|---|
2024 年的市场规模 | XX 百万美元 |
2031 年市场规模 | XX 百万美元 |
全球复合年增长率(2024 - 2031) | 14.3% |
史料 | 2021-2023 |
预测期 | 2025-2031 |
涵盖的领域 | 按组件
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
基于位置的营销解决方案市场参与者密度:了解其对业务动态的影响
基于位置的营销解决方案市场正在快速增长,这得益于最终用户需求的不断增长,这些需求源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明相对于给定市场空间的规模或总市场价值,有多少竞争对手(市场参与者)存在于该市场空间中。
在基于位置的营销解决方案市场运营的主要公司有:
- 谷歌有限责任公司
- IBM
- Cidewalk 技术公司
- 恩拉迪乌斯
- 元
- 埃莫多
免责声明:上面列出的公司没有按照任何特定顺序排列。
- 获取基于位置的营销解决方案市场顶级关键参与者概述
主要卖点
- 全面覆盖:报告全面涵盖基于位置的市场的产品、服务、类型和最终用户的分析,提供整体概况。
- 专家分析:报告基于对行业专家和分析师的深入了解而编写。
- 最新信息:该报告涵盖了最新信息和数据趋势,确保了其与业务的相关性。
- 定制选项:此报告可以定制以满足特定客户要求并恰当地适应业务策略。
因此,基于位置的市场研究报告可以帮助引领解码和了解行业情景和增长前景。尽管可能存在一些合理的担忧,但本报告的总体优势往往大于劣势。
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Some of the customization options available based on request are additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The future trends of the Location-Based Marketing Solution Market are: Hyper-personalization and Predictive Analytics, IoT Integration, Ethical and Privacy Issues, Integration with Social Media
The leading players of the Location-Based Marketing Solution Market are: PlotProjects B.V., Purple, Radar Labs, Inc., KUMULOS, Hewlett Packard Enterprise Development LP, Mapsted Corp., MobStac, Inc., Netmera, Digital Envoy
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
The Location-Based Marketing Solution Market is expected to grow at a CAGR of 19.5% between 2023-2031
The driving factors impacting the Location-Based Marketing Solution Market are: Increasing Smartphone Penetration, Emerging E-commerce and Mobile Commerce, Location-Based Technologies, Growing Consumer Expectation for Relevance in Personal Experience
Trends and growth analysis reports related to Technology, Media and Telecommunications : READ MORE..
1. PlotProjects B.V.
2. Purple
3. Radar Labs, Inc.
4. KUMULOS
5. Hewlett Packard Enterprise Development LP
6. Mapsted Corp.
7. MobStac, Inc.
8. Netmera
9. Digital Envoy
10. Cloud4Wi
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.