Luxury Pen Market Size, Share, Future Forecast to 2028
2021 年奢侈钢笔市场价值为 23.3878 亿美元,预计到 2028 年将达到 32.8753 亿美元;预计 2021 年至 2028 年的复合年增长率为 5.0%。
奢侈钢笔是一种高端产品,具有独特的功能,可根据客户喜好进行定制。这种钢笔旨在提供更好的质量和舒适度,同时增加贵气作为额外的美感。奢侈钢笔被归类为高端产品,主要被精英阶层用作身份象征。它们也被视为纪念特殊场合或成就的珍贵礼物。随着可支配收入的增加和对奢侈书写工具的投资增加,消费者生活方式的转变主要推动了对奢侈钢笔的需求。此外,制造商正在战略性地投资于产品开发,通过使用铂金和其他昂贵金属来修改奢侈钢笔笔尖。预计这将为市场增长提供动力。
2020 年,欧洲在全球奢侈钢笔市场中占据最大份额。该地区奢侈钢笔市场的主导地位主要归功于其强大的工业基础和知名制造商的存在,这些制造商为新产品的推出和开发做出了巨大贡献。在欧洲,对奢侈钢笔的需求正在增加,这主要是由于生活水平高,可支配收入增加。目前,在该地区,拥有一支奢侈钢笔被视为精英阶层的身份象征。
截至 2021 年 8 月,印度、巴西、俄罗斯、美国、英国、法国、西班牙、意大利、土耳其、德国、哥伦比亚和阿根廷是受 COVID-19 确诊病例和死亡人数影响最严重的国家。由于封锁、旅行限制和企业停业,疫情影响了各国的经济和行业。消费品行业是因供应链中断而遭受损失的主要行业之一。北美、欧洲、亚太地区、南美、中东和非洲等主要地区的各种制造工厂和工厂的关闭阻碍了全球供应链和制造流程、交货时间表和产品销售。此外,欧洲、亚洲和北美国家实施的全球旅行限制正在影响商业合作和伙伴关系机会。除此之外,由于疫情,消费者专注于消费必需品,减少了对奢侈品的支出。奢侈品支出的减少将对豪华钢笔市场产生负面影响。
市场洞察
消费者对高端书写产品的兴趣日益浓厚
豪华钢笔旨在提供更好的质量和舒适度,同时增加皇室美感。随着发达国家可支配收入的增加,生活方式的转变也推动了对豪华钢笔的需求。目前,拥有一支豪华钢笔被认为是一种身份象征,尤其是在精英阶层。此外,豪华钢笔的外观和吸引力有助于传达皇家魅力。专门生产豪华钢笔的公司专注于用设计师的成品和高端品质来吸引人们。在当今时代,重点已经转向真实性与工艺的结合,这有效地促进了对豪华钢笔的需求。经营者可以与豪华钢笔所附带的情感联系起来,并有效地定位他们的产品以捕捉特定的消费者需求。例如,2015 年,Krone International 开发了亚伯拉罕·林肯钢笔限量版,旨在捕捉林肯的“基因本质”。该公司声称,他们使用经过验证的林肯头发,复制了林肯的 DNA,并将其嵌入结晶体中,即 1,008 支钢笔的紫水晶中。同样,《芝加哥论坛报》 2016 年 1 月发表的一篇文章称,AT Cross Company 营销官 Magnus Jonsson 总是将 AT Cross 钢笔夹在衬衫的两颗纽扣之间。这支钢笔采用 14 克拉黄金制成,是开启对话的一件时尚单品。该公司表示,随着世界经济的增长,投资将用于消费者和公司礼品,这有望为奢侈书写工具类别提供动力。这有望促进奢侈钢笔市场的增长。
产品类型洞察
根据产品类型,豪华笔市场分为圆珠笔、钢笔、滚珠笔、多功能笔等。2020 年,圆珠笔占据了全球豪华笔市场的主导地位。圆珠笔(也称为 biro、圆珠笔或点笔)是一种将墨水分配到尖端金属球上的笔,即圆珠笔。豪华圆珠笔被认为非常受欢迎,使用起来很方便。一些圆珠笔具有可更换的笔芯和旋转或点击式操作,这使得它们易于使用。此外,这些笔还大量用于记笔记以及创意写作。
奢侈钢笔市场的主要市场参与者包括 AT Cross Co. LLC.、Caran D'ache、Faber-Castell、Grayson Tighe、Hugo Boss、Jack Row、Montblanc、Conklin Pens、Fisher Space Pen 和 Bentley Motors。市场的主要参与者正专注于并购和产品发布等策略,以扩大地理覆盖范围和消费者基础。
豪华钢笔市场报告范围
报告亮点
- 奢侈钢笔行业的进步趋势有助于参与者制定有效的长期战略
- 公司采用的业务增长战略来确保发达市场和发展中市场的增长
- 2019 年至 2028 年全球奢侈钢笔市场定量分析
- 估计各行业对豪华钢笔的需求
- 波特分析说明了行业内买家和供应商预测市场增长的有效性
- 了解竞争激烈的市场形势和对豪华钢笔的需求的最新发展
- 市场趋势和前景,以及推动和抑制奢侈钢笔市场增长的因素
- 了解支撑全球奢侈钢笔市场增长的商业利益的战略,帮助决策过程
- 不同市场节点的豪华钢笔市场规模
- 全球奢侈钢笔市场的详细概述和细分以及其行业动态
- 各地区豪华钢笔市场规模及增长机遇
豪华钢笔市场(按产品类型划分)
- 圆珠笔
- 钢笔
- 滚珠笔
- 多功能笔及其他
奢侈钢笔市场,按分销渠道划分
- 大卖场和超市
- 专卖店
- 网上零售及其他
公司简介
- AT Cross 有限公司
- 卡达
- 辉柏嘉
- 格雷森·泰格
- Hugo Boss
- 杰克·罗
- 勃朗峰
- 康克林钢笔
- Fisher 太空笔
- 宾利汽车
豪华钢笔市场报告范围
报告属性 | 细节 |
---|---|
2021 年市场规模 | 23.4 亿美元 |
2028 年市场规模 | 32.9亿美元 |
全球复合年增长率(2021 - 2028) | 5.0% |
历史数据 | 2019-2020 |
预测期 | 2022-2028 |
涵盖的领域 | 按产品
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
In 2020, ball point pens segment dominated the global luxury pens market during the forecasted period. A ballpoint pen is also known as biro, ball point or even a dot pen, and is a pen which dispenses ink over a metal ball ai its point, that is, over a ball point. The luxury ballpoint pen is considered as pretty popular and can be conveniently uses. Some of the ball point have replaceable refills and twist or click-top action, which makes it easy to be used. Additionally, these pens are significantly used for notetaking as well as creative writing.
The major players operating in the global luxury pens market are A. T. Cross Co. LLC; Caran D'ache; Faber-Castell; Grayson Tighe; Hugo Boss; Jack Row; Montblanc; Conklin Pens; Fisher Space Pen; Bentley Motors; Parker; Waterman among many others.
In 2020, Europe region is considered to be one of the lucrative regions in the luxury pens market attributable to rising focus towards luxury writing products. The region is expected to be the fastest-growing region over the forecast period. The countries in the region have witnessed an increasing demand for luxury pens because of strong economic growth along with inclination towards high standard of living. The region encompasses an ample amount of opportunities for the growth of the market attributable to the rising brand consciousness along with increasing expenditure towards research and development activities which are, altogether, expected to diversify the application base of luxury pens has also led to market growth. Further, the rapid development of manufacturing base backed by improved economic activities and better investment opportunities in new product development is also promoting the growth of luxury pens in regional market. An expansion of the corporate sector will also lead to an increase demand for such luxurious pen for gifting purposes. Additionally, the manufacturers specializing in the luxury pen are focused on luring people with their designer's finish look and high-end quality which will provide the consumers a sense of premium feeling while holding the pen.
The List of Companies - Luxury Pens Market
- T. CROSS CO. LLC
- CARAN D'ACHE
- FABER-CASTELL
- GRAYSON TIGHE
- HUGO BOSS
- JACK ROW
- MONTBLANC
- CONKLIN PENS
- FISHER SPACE PEN
- BENTLEY MOTORS
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
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- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.