[研究报告] 肉类零食市场规模预计将从 2022 年的 121.6901 亿美元增长；预计2022 年至 2028 年的复合年增长率为 6.4%
肉类零食因富含蛋白质、铁、肌酸和多种维生素而受到消费者的广泛青睐。此外，它们有各种甜味和咸味口味，这增加了消费者对它们的需求。目前，市场上大多数肉类零食都是用牛肉或猪肉制成的。然而，随着人们对健康和保健问题的日益关注，人们正转向更精益的动物蛋白来源。牛肉、猪肉和羊肉的饱和脂肪含量高于鸡肉。由于肥胖和心脏病的患病率不断上升，消费者更喜欢低脂肉类产品。这一因素推动了消费者对鸡肉类零食的需求。
2021 年，北美占据肉类零食市场的最大份额，而亚太地区预计在预测期内的复合年增长率最高。禽肉和猪肉是亚太地区广泛食用的肉类。根据国家统计局的数据，2021 年中国猪肉产量比上一年增加 35.9%。此外，由于对禽肉的需求大幅增加，中国、印度、日本和其他亚太国家的家禽业正在迅速增长。预计这些因素将在预测期内推动亚太地区肉类零食市场的增长。
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COVID-19 疫情对肉类零食市场的影响
由于 COVID-19 疫情，食品和饮料行业面临意想不到的挑战。2020 年，政府的限制措施（例如封锁、停产、旅行禁令和边境限制）扰乱了全球供应链。在疫情爆发的最初几个月，制造和原材料采购业务的中断阻碍了肉类零食市场的增长。然而，由于消费者的恐慌性购买，在这场全球危机中，对冷冻肉类零食的需求有所增加。美国、加拿大、德国和英国等国的消费者大幅转向植物性饮食。根据素食协会的研究，自疫情开始以来，每五个英国人中就有一人减少了肉类消费。这一因素阻碍了对肉类零食的需求。2021 年，市场出现复苏，各国政府宣布放宽先前实施的限制措施，并允许制造商满负荷生产。因此，产量增加和供应链运营改善促进了肉类零食市场的增长。疫情对全球肉类零食市场的影响好坏参半。
市场洞察
预测期内，主要市场参与者的战略发展将推动肉类零食市场的发展
公司正在扩大生产能力，以满足全球对肉类零食日益增长的需求。例如，2022 年 4 月，美国著名肉类零食品牌之一 Jack Link's 投资 4.5 亿美元在佐治亚州建造了一家新制造工厂。同样，2020 年 7 月，康尼格拉品牌投资 1 亿美元扩建其位于美国俄亥俄州的肉类零食制造工厂，以满足对 Slim Jim 肉类产品和 Duke's 熏香肠日益增长的需求。预计此类战略将在预测期内显著推动肉类零食市场的增长。
类型洞察
根据类型，肉类零食市场细分为肉干、肉条、香肠等。2021年，肉干部分占据了最大的市场份额。然而，肉条部分预计将在 2022 年至 2028 年期间实现最高的复合年增长率。肉干是最受欢迎的肉类零食。制造商正在开发更健康的肉干零食，以满足消费者新出现的健康问题。例如，2019 年 9 月，总部位于美国的肉干和零食制造商 Werner Gourmet Meat Snacks 推出了一款肉类零食类别的新产品，即用草饲牛肉制成的零糖肉干。这类产品预计将在消费者中获得巨大的吸引力，这将在预测期内推动肉类零食市场的增长。
来源洞察
根据来源，肉类零食市场分为牛肉、鸡肉、猪肉和其他。牛肉部分在 2021 年占据了最大的市场份额。然而，预计鸡肉部分在预测期内的复合年增长率最高。牛肉、猪肉和羊肉的饱和脂肪含量高于鸡肉。因此，大量食用牛肉、猪肉、羊肉和其他饱和脂肪含量高的肉类会增加血液胆固醇水平，从而增加患心脏病、肥胖症和高血压的可能性。因此，消费者越来越喜欢以鸡肉为基础的肉类产品来满足蛋白质需求，同时保持较低的卡路里含量。预计这一因素将在未来几年推动鸡肉市场的增长。
分销渠道洞察
根据分销渠道，肉类零食市场细分为超市和大卖场、便利店、在线零售和其他。超市和大卖场细分市场在 2021 年占据了最大的市场份额，而在线零售细分市场的市场预计将在预测期内出现最快的增长。在线零售商店提供各种折扣产品。此外，消费者可以通过亚马逊、沃尔玛和 E-bay 等电子商务平台方便地远程购买理想的产品。消费者越来越喜欢在线零售平台购买肉类零食，因为在线零售平台提供各种不同品牌的折扣产品，并提供送货上门服务。这一因素推动了在线零售细分市场的市场增长。
泰森食品公司 (Tyson Foods Inc)、布里奇福德食品公司 (Bridgford Foods Corporation)、通用磨坊公司 (General Mills Inc)、Werner Gourmet 肉类零食公司、Premium Brands、荷美尔食品公司 (Hormel Foods Corporation)、康尼格拉品牌公司 (Conagra Brands Inc)、Link Snacks Inc、Country Archer Provisions 和 Organic Valley 是肉类零食市场的主要参与者。这些公司主要专注于产品创新，以扩大其市场规模并满足新兴市场趋势。例如，2020 年 9 月，总部位于西班牙的 Noel Alimentaria 公司以“Picalos”品牌推出了更适合您的便携式肉类零食。该公司采用了一种独特的生产技术，以手工方式缓慢脱水和烘烤零食，并保留了肉类的营养品质。预计此类产品将在预测期内受到消费者的广泛欢迎。
肉类零食市场区域洞察
Insight Partners 的分析师已详细解释了预测期内影响肉类零食市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的肉类零食市场细分和地理位置。
- 获取肉类零食市场的区域特定数据
肉类零食市场报告范围
| 报告属性 | 细节 |
|---|---|
| 2022 年市场规模 | 121.7亿美元 |
| 2028 年市场规模 | 176.8亿美元 |
| 全球复合年增长率（2022 - 2028） | 6.4% |
| 史料 | 2020-2021 |
| 预测期 | 2023-2028 |
| 涵盖的领域 | 按类型
|
| 覆盖地区和国家 | 北美
|
| 市场领导者和主要公司简介 |
|
市场参与者密度：了解其对商业动态的影响
肉类零食市场正在快速增长，这得益于终端用户需求的不断增长，而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加，企业正在扩大其产品范围，进行创新以满足消费者的需求，并利用新兴趋势，从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中，相对于其规模或总市场价值，有多少竞争对手（市场参与者）存在。
在肉类零食市场运营的主要公司有：
- 泰森食品公司
- 布里奇福德食品公司
- 通用磨坊公司
- 沃纳美食肉类零食
- 优质品牌
免责声明：上面列出的公司没有按照任何特定顺序排列。
- 获取肉类零食市场顶级关键参与者概览
报告亮点
- 肉类零食市场的渐进式行业趋势，帮助企业制定有效的长期战略
- 发达国家和发展中国家肉类零食市场参与者采用的业务增长战略
- 2020 年至 2028 年市场定量分析
- 全球肉类零食需求量估计
- 波特五力分析说明肉类零食市场中买家和供应商的效力
- 了解竞争市场状况的最新发展
- 市场趋势和前景，以及推动和抑制肉类零食市场增长的因素
- 通过强调支撑商业利益的市场策略来协助决策过程
- 不同节点肉类零食市场规模
- 市场的详细概述和细分，以及肉类零食行业动态
- 各地区肉类零食市场规模及增长潜力巨大
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
strategic developments by the key market players is driving the meat snacks market. The manufacturers of meat snacks are adopting various strategies such as product innovation, expansion, and collaboration to increase their customer reach and boost product sales. For instance, in September 2020, Noel Alimentaria, a Spain-based company launched better-for-you, on-the-go meat snacks under the brand ‘Picalos.’ The company adopted a unique production technology which slowly dehydrates and bakes the snacks in an artisanal way and help in retaining the nutritional qualities of meat. The product is available in Spain, Denmark, and the UK across several retail channels including Carrefour and Eroski. Companies are incorporating plant protein along with meat in meat snacks to address the requirements of conscious carnivores. For instance, Applegate, a wholly owned subsidiary of Hormel Foods, launched ‘The Great Organic Blend Burger’ which is made by blending meat with mushrooms. The burger is made with 100% organic, grass-fed beef, organic turkey, mushrooms, and rosemary extracts which makes it nutritious and flavorful. Such product launches are expected to significantly drive the growth of meat snacks market over the coming years.
Based on the source, beef segment is projected to grow at the fastest CAGR over the forecast period. Beef is the culinary name for meat obtained from bovine animals, and manufacturers use it because consumers across the globe prefer to eat beef-based meat products. The factors contributing to increased consumption of beef meat snacks are food safety issues, including pathogen detection and chemical residues in other meats, such as poultry and pork. Due to the rapid and recent spread of diseases due to pork meat and poultry, the demand for beef meat snack has increased.Ans. Based on the source, beef segment is projected to grow at the fastest CAGR over the forecast period. Beef is the culinary name for meat obtained from bovine animals, and manufacturers use it because consumers across the globe prefer to eat beef-based meat products. The factors contributing to increased consumption of beef meat snacks are food safety issues, including pathogen detection and chemical residues in other meats, such as poultry and pork. Due to the rapid and recent spread of diseases due to pork meat and poultry, the demand for beef meat snack has increased.
North America accounted for the largest share of the global meat snacks market. Increasing North America is one of the prominent regions for the meat snacks market due to the increasing consumption of meat-based products as healthy and protein-rich food. The US is the world’s largest poultry meat exporter. Growing consumer preference for leaner meat options, with changing dietary patterns, boosts the demand for chicken-based meat snacks in the region. North America has been a desirable market for meat snack producers, with most consumers leading demanding lifestyles and seeking processed ready-to-eat food products, such as meat-based soup, sauces and snacks. Consumers' clean-label requirements create demand for developing new technologies that maintain the integrity of meat processing. There is a high concentration of several prominent meat snacks market players in North America such as Tyson Foods, Inc.; Bridgeford Foods Corporation; and General Mills Inc.
Based on type, jerky segments mainly have the largest revenue share. Jerky is a lean-trimmed meat cut into a strip and dehydrated to prevent spoilage. The jerky segment dominates the meat snacks market globally owing to its high protein benefits and consumer inclination from carbohydrate-enriched snacks to more nutritional snacks. In recent years, consumers have preferred healthy snacks that display the entire list of ingredients used. Clean labels, including low sodium, gluten-free, non-GMO, no artificial ingredients, no artificial ingredients, and no antibiotics, are rising trends in the industry, thereby driving the market's growth. Moreover, a wide range of flavors, including teriyaki, maple, pepper, barbecue, habanero, and others, are attracting consumers surging the market growth. Key players in the market are adopting strategic initiatives such as product launches, mergers, acquisitions, and joint ventures are further attributing the market growth.
The major players operating in the global meat snacks market are Tyson Foods, Inc.; Bridgeford Foods Corporation; General Mills Inc.; Werner Gourmet Meat Snacks; Premium Brands; Hormel Foods Corporation; Conagra Brands, Inc.; Link Snacks, Inc.; Country Archer Provisions; and Organic Valley.
The rising popularity of clean labelled and organic meat snacks anticipates lucrative growth for the meat snacks market. Clean-label trends are emerging rapidly across the meat industry. Meat eaters increasingly prefer all-natural and less processed meat products that offer high nutritional benefits. Organic and clean-label meat snacks are made from organically raised beef, chicken, or pork. They are free from synthetic additives such as colors, anti-caking agents, stabilizers, and preservatives. Furthermore, they are free from growth hormones and antibiotics. For instance, Organic Valley, a US-based co-operative, offers USDA-certified (United States Department of Agriculture-certified) organic beef sticks and sausages. These products are made from 100% grass-fed beef and are free of artificial color, flavors, preservatives, and genetically modified organisms (GMOs). Thus, the rising demand for clean-label and organic meat snacks is expected to provide lucrative growth opportunities to the market over the forecast period.
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The List of company - Meat Snacks Market
- Tyson Foods, Inc.
- Bridgeford Foods Corporation
- General Mills Inc.
- Werner Gourmet Meat Snacks
- Premium Brands
- Hormel Foods Corporation
- Conagra Brands, Inc.
- Link Snacks, Inc.
- Country Archer Provisions
- Organic Valley
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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