墨西哥 A2P SMS 市场概况、增长、趋势、分析、研究报告(2025-2031 年)

  • Report Code : TIPRE00039863
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 165
立即购买

2024 年墨西哥 A2P SMS 市场规模价值 12.315 亿美元,预计到 2031 年将达到 15.344 亿美元。预计 2025 年至 2031 年期间该市场的复合年增长率为 3.3%。采用丰富的通信服务可能是市场的一个主要趋势。

 

墨西哥 A2P 短信市场分析

智能手机使用率的上升增强了通过应用到人 (A2P) 消息传递提供更丰富、更具吸引力的内容的能力。智能手机能够发送和接收标准文本消息,并通过多媒体附件、应用通知甚至交互式内容等功能提供增强的体验;这使得 A2P SMS 成为寻求直接与客户互动、发送通知和推广服务的公司可行且强大的工具。根据 2023 年全国家庭信息技术可用性和使用情况调查,大约 9700 万 6 岁及以上的墨西哥人是互联网用户,占该年龄段人口的 81.2%。国家统计和地理研究所 (INEGI) 与联邦电信研究所 (IFT) 合作汇编了这些数据,揭示了互联网使用率的增加,2020 年至 2023 年期间将有 1400 万人获得互联网访问。该调查还强调了城乡差距的显著,因为 85.5% 的城市地区墨西哥人有在线状态,而农村地区这一比例为 66%。随着越来越多的个人(尤其是城市地区的个人)能够使用移动互联网,企业有更多机会利用 A2P SMS 进行有效的沟通、营销和客户互动。因此,互联网可访问性的提高(尤其是在城市地区)推动了墨西哥 A2P SMS 市场的增长。

 

墨西哥 A2P SMS 市场概览

应用程序到个人 (A2P) 消息传递(也称为商业或企业 SMS)是从商业应用程序向移动用户发送移动消息的自动化过程,通常用于营销或服务目的。它允许企业自动发送大量消息,例如双因素身份验证代码、紧急警报、约会提醒和促销内容。与手动发送 SMS 不同,A2P 使公司能够通过自动化系统高效地与广大受众沟通。这些消息通常通过短代码发送,从而提高了可扩展性和运营效率。A2P 消息传递用于基本功能,包括高优先级警报,例如包裹递送通知、反欺诈警告、紧急警报、极端天气更新和约会提醒。

 

定制此报告以满足您的需求

您可以免费定制任何报告,包括本报告的部分内容、国家级分析、Excel 数据包,以及为初创企业和大学提供优惠和折扣

墨西哥 A2P SMS 市场:

Mexico A2P SMS Market
  • 获取此报告的关键市场趋势。
    这个免费样品将包括数据分析,从市场趋势到估计和预测。

 

墨西哥 A2P SMS 市场驱动因素和机遇

 

电子商务的普及有利于市场

墨西哥的电子商务行业正在大幅增长,使其成为全球增长最快的市场之一。近年来,该行业已成为拉丁美洲第二大在线零售市场,仅次于巴西。根据墨西哥在线销售协会 (AMVO) 的数据,该国的电子商务行业在 2023 年实现了令人印象深刻的 24.6% 的增长,总销售额超过 440 亿美元。随着越来越多的消费者转向电子商务平台和移动应用程序来购买商品和服务,企业正在利用 A2P SMS 来帮助顺畅的客户互动。A2P 消息传递在发送重要通知(例如订单确认、发货更新和交货提醒)方面发挥着至关重要的作用,确保客户在整个购买过程中都能及时了解情况。A2P SMS 用于促销目的,允许企业将有针对性的优惠、折扣和广告直接发送到客户的移动设备。这种方法有助于企业提高客户满意度、建立品牌忠诚度并在墨西哥日益移动驱动的零售环境中推动销售。因此,电子商务行业的蓬勃发展推动了墨西哥 A2P SMS 市场的增长。

 

不断发展的银行和金融服务基础设施

根据墨西哥银行委员会的数据,截至 2024 年 6 月,该国共有 18,089 家银行分支机构,雇用了 53,190 名银行代理;这些分支机构管理着 87,363 个与手机关联的账户。金融科技解决方案(包括 Albo、Klar 和 Hey 等新银行提供的数字钱包、储蓄账户和投资服务)的迅速采用促进了金融包容性,尤其是在年轻、精通技术的人群以及没有银行账户和银行账户不足的人群中。这种向移动银行的转变产生了对 A2P SMS 的巨大需求,它在促进安全交易、发送账户活动通知、提供 OTP(即一次性密码)以进行安全登录以及提供金融活动更新方面发挥着至关重要的作用。

 

墨西哥 A2P SMS 市场报告细分分析

有助于得出墨西哥 A2P SMS 市场分析的关键部分是类型、应用、商业模式和垂直。

  • 就类型而言,市场分为传统和托管消息服务以及云 API 消息平台。
  • 根据应用,市场细分为推送内容服务、交互式消息服务、促销和营销活动、CRM 服务、身份验证服务等。
  • 根据商业模式,市场分为中小型企业和大型企业。
  • 按垂直行业划分,市场分为 BFSI、零售、媒体和娱乐、旅游和交通、医疗保健等。

 

墨西哥 A2P SMS 市场份额分析

据《墨西哥商业新闻》和墨西哥在线销售协会报道,该国的数字经济正在经历重大转型,主要趋势包括电子商务的快速扩张、金融科技的兴起以及数字支付的重要性日益提高。2023 年,墨西哥引领全球电子商务增长,销售额增长 24.6%,主要由时尚、电子产品和消费品等行业推动。这一增长得益于采用全渠道零售战略,该战略将线上和线下购物体验无缝融合。为了顺应这一数字化转变,亚马逊于 2025 年 1 月宣布在墨西哥投资 50 亿美元,以扩展其云计算服务并支持该国正在进行的数字化转型。 

 

 

墨西哥 A2P SMS 市场区域洞察

Insight Partners 的分析师已详细解释了预测期内影响墨西哥 A2P SMS 市场的区域趋势和因素。本节还讨论了墨西哥 A2P SMS 市场在北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的细分市场和地理位置。

Mexico A2P SMS Market
  • 获取墨西哥 A2P SMS 市场的区域特定数据

墨西哥 A2P SMS 市场报告范围

报告属性细节
2024 年的市场规模12.315 亿美元
2031 年市场规模15.344 亿美元
全球复合年增长率(2025 - 2031)3.3%
史料2021-2023
预测期2025-2031
涵盖的领域按类型
  • 传统和托管消息服务
  • 云 API 消息传递平台
按应用
  • 推送内容服务
  • 交互式信息服务
  • 促销和营销活动
  • CRM 服务
  • 身份验证服务
按商业模式
  • 中小企业
  • 大型企业
按垂直
  • 金融保险业协会
  • 零售
  • 媒体和娱乐
  • 旅行和交​​通
  • 酒店业
覆盖地区和国家墨西哥
  • 墨西哥
市场领导者和主要公司简介
  • Twilio公司
  • 辛奇公司
  • 信息技术有限公司
  • 电信设计
  • C3ntro电信
  • 点选
  • Intergo电信有限公司
  • Concepto Movil有限责任公司
  • 塔塔通讯有限公司

 

墨西哥 A2P SMS 市场参与者密度:了解其对业务动态的影响

墨西哥 A2P 短信市场正在快速增长,这得益于最终用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。

市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。

在墨西哥 A2P SMS 市场运营的主要公司有:

  1. Twilio公司
  2. 辛奇公司
  3. 信息技术有限公司
  4. 电信设计
  5. C3ntro电信
  6. 点选

免责声明上面列出的公司没有按照任何特定顺序排列。


Mexico A2P SMS Market

 

  • 获取墨西哥 A2P SMS 市场顶级关键参与者概览

 

墨西哥 A2P SMS 市场新闻和最新发展

墨西哥 A2P SMS 市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。以下列出了墨西哥 A2P SMS 市场的一些发展情况:

  • Concepto Móvil 在 Google 组织的富通信服务 (RCS) 世界巡回活动上展示了 2025 年移动通信发展的关键数据。这家墨西哥公司强调了 RCS 渠道在采用、互动和可靠性方面的增长,并因此获得了 Google 2024 年增长合作伙伴的称号。(来源:Concepto Móvil,新闻稿,2025 年 2 月)
  • Sinch 通过其客户通信云开创了世界通信方式,该公司宣布已获得漫游咨询公司 (ROCCO) 颁发的一级评级。这一认可凸显了 Sinch 在为企业和移动网络运营商 (MNO) 提供顶级 A2P SMS 产品方面的卓越表现。(来源:Sinch,新闻稿,2024 年 11 月)

 

墨西哥 A2P SMS 市场报告覆盖范围和交付成果

“墨西哥 A2P SMS 市场规模和预测(2021-2031 年)”报告对市场进行了详细分析,涵盖以下领域:

  • 墨西哥 A2P SMS 市场规模以及区域和国家层面所有主要细分市场的预测
  • 墨西哥 A2P SMS 市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
  • 详细的 PEST 和 SWOT 分析
  • 墨西哥 A2P SMS 市场分析涵盖主要市场趋势、区域框架、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及墨西哥 A2P SMS 市场的最新发展
  • 详细的公司简介
  • 历史分析(2 年)、基准年、预测(7 年)及复合年增长率
  • PEST 和 SWOT 分析
  • 市场规模价值/数量 - 全球、区域、国家
  • 行业和竞争格局
  • Excel 数据集
mexico-a2p-sms-market-report-deliverables-img1
mexico-a2p-sms-market-report-deliverables-img2
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

常见问题


What is the expected CAGR of the Mexico A2P SMS Market?

The market is expected to grow at a CAGR of 3.3% over the forecast period.

Which are the leading players operating in the Mexico A2P SMS Market?

Twilio Inc, Sinch AB, Infobip Ltd, Telesign, and Clickatell are among the leading players in the Mexico A2P SMS Market.

What would be the estimated value of the Mexico A2P SMS Market by 2031?

The estimated value of the Mexico A2P SMS Market is expected to reach US$ 1,534.4 million by 2031.

What are the future trends of the Mexico A2P SMS market?

The adoption of rich communication services is likely to be a key trend in the market.

What are the driving factors impacting the Mexico A2P SMS Market?

The increase in penetration of mobile phones and proliferation of e-commerce fuels the Mexico A2P SMS Market growth.

Trends and growth analysis reports related to Technology, Media and Telecommunications : READ MORE..   
Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

The List of Companies - Mexico A2P SMS Market

  • Twilio Inc                 
  • Sinch AB                   
  • Infobip Ltd               
  • Telesign
  • C3ntro Telecom     
  • Clickatell                   
  • Intergo Telecom Ltd             
  • Concepto Movil LLC             
  • Tata Communications Ltd.
mexico-a2p-sms-market-cagr

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.