[研究报告] 移动医疗市场预计将从 2021 年的 708.3 亿美元增长到 2028 年的 4103.9 亿美元;预计 2021-2028 年期间的复合年增长率为 28.5%。
分析师观点:
由于方便,对健康消费者的需求不断增长。可穿戴设备和其他移动技术使用户无需联系医疗服务提供者即可持续跟踪和管理健康数据。健康还可以通过让患者通过智能技术与医生或医疗团队沟通来弥补治疗护理方面的差距。智能手机和其他移动平台的普及率不断提高以及世界卫生组织 (WHO) 的 mAgeing 计划是推动移动医疗市场增长的最重要因素。然而,严格的法规和政策阻碍了移动医疗市场充分发挥其潜力。此外,新兴国家的发展机会为移动医疗市场在 2021-2028 年预测期内充分发挥其潜力提供了有利可图的机会。
市场动态
智能手机和其他移动平台的普及率不断提高
智能手机被认为是一种非常有利的工具,有助于改变与健康相关的行为并管理慢性病。智能手机还通过收集健康数据或医疗信息并为患者提供服务,使医疗保健实践更加简单易行。移动医疗技术是一种支持治疗、疾病监测和慢性病管理的工具。由于易于访问和应用程序种类繁多,大量人可以使用这些移动医疗应用程序。此外,移动医疗或移动医疗应用程序提供了新的机会,例如产品发布和新技术来管理慢性病并改变与健康相关的行为。目前,通过 iOS 平台提供的健康和保健应用程序在过去两年中翻了一番。例如,移动应用程序的数量有所增加,以满足智能手机在移动市场普及所带来的需求和机会。此外,移动医疗应用程序可以分为两大类:促进整体健康的应用程序,例如锻炼和饮食,以及通过实施治疗方案(例如药物提醒)专门关注疾病管理的应用程序。因此,以健康为目标的消费者移动医疗应用占移动医疗应用领域的三分之二。智能手机实用性的提高最终将推动预测期内移动医疗市场的增长。
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未来趋势
采用医疗物联网(IoMT)
联网设备正在塑造现代世界,为更大的移动性和灵活性开辟空间,提高效率和生产力,并允许接收和处理各种类型的数据以获得有价值的见解。皮尤研究中心在 2020 年进行的一项调查表明,21% 的美国人(约 7000 万人)声称已经接受了可穿戴技术。因此,物联网趋势最终为医疗保健铺平了道路,被称为 IoMT(医疗物联网)。
移动医疗应用和可穿戴设备等医疗物联网设备正逐渐齐头并进,为彼此提供有意义的基础。例如,2015 年推出的 Apple 手表主要用于健身追踪,而如今,Apple 的“运动障碍 API”可以监测症状并收集有关帕金森病的新见解。几乎所有医疗物联网设备都需要与移动医疗应用集成,后者为应用提供有用的数据,以确保更好的健康管理。
报告细分和范围
“全球移动医疗市场”根据服务、设备、最终用户和地理位置进行细分。根据服务,移动医疗市场细分为远程监控服务、诊断服务、治疗服务、健康支持服务、健身与健康服务。根据设备,移动医疗市场细分为胰岛素泵、血压监测仪、血糖监测仪、个人脉搏血氧仪等。根据最终用户,移动医疗市场细分为移动运营商、设备供应商、医疗服务提供商等。根据地理位置,移动医疗市场细分为北美(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、西班牙和欧洲其他地区)、亚太地区(澳大利亚、中国、日本、印度、韩国和亚太地区其他地区)、中东和非洲(南非、沙特阿拉伯、阿联酋和中东和非洲其他地区)以及南美洲和中美洲(巴西、阿根廷和南美洲和中美洲其他地区)
节段分析:
根据服务,移动医疗市场细分为远程监控服务、诊断服务、治疗服务、健康支持服务、健身与健康服务。远程监控服务部分在 2022 年占据了移动医疗市场的较大份额,并击败了其他市场份额最少的部分。数字时代,数字传感器、物联网 (IoT) 和大数据工具为改善医疗服务的提供开辟了新的机会,远程监控系统发挥着至关重要的作用,并改善了患者的就医体验。这些系统的多功能性在当前的 COVID-19 大流行期间得到了证明。健康远程监控系统 (HRMS) 具有多种优势,例如减少医院和卫生中心的患者负担。最能从 HRMS 中受益的患者是患有慢性疾病的患者、老年人以及从 SARS-CoV-2 病毒感染中恢复的症状较轻的患者。
根据设备,移动医疗市场细分为胰岛素泵、血压监测仪、血糖监测仪、个人脉搏血氧仪等。预计胰岛素泵细分市场将在 2022 年占据最大的市场份额。此外,预计同一细分市场在预测期内的复合年增长率最高,为 28.8%。糖尿病是一种代谢紊乱,是指由于身体无法调节血糖水平而导致的疾病。由于其隐匿性和慢性性质,它被称为“无声流行病”。医学界推测,患者可以从提供持续血糖读数的系统中受益。全球糖尿病患者数量正在增加,约 90% 的患者患有 2 型糖尿病;约五分之一的 2 型糖尿病患者正在接受胰岛素治疗。2 型糖尿病的全球负担促使人们加大努力开发移动技术,以便糖尿病患者自我监测血糖。目前市场上有各种各样的家用血糖仪,它们便携、便宜、可靠、灵敏,而且使用的血液量比过去要少。
区域分析:
根据地理位置,移动医疗市场分为五个主要区域:北美、欧洲、亚太、南美和中美以及中东和非洲。2022 年,北美占据移动医疗市场的最大份额,预计亚太地区在预测期内的复合年增长率最高。北美移动医疗市场已细分为美国、加拿大和墨西哥。该地区所有三个国家的移动医疗市场都在经历连续变化。按地理位置划分,北美在移动医疗市场中占有最大的市场份额。
人口老龄化加剧和医疗成本上升推动了该地区对移动医疗服务的需求。尤其是美国,它提供了技术发展和市场新兴机遇的有力例证。美国大多数移动医疗应用受 FDA 监管,这些应用执行针对特定患者的分析和/或针对特定患者的诊断或治疗建议,以确保任何可能导致错误信息并导致健康风险的应用都受到监管。智能手机使用率的提高以及移动技术的普及(包括临床和生活方式应用),有助于推动市场的增长。此外,智能技术的使用有助于教育和改善该地区的健康行为。
亚太地区 (APAC) 是移动医疗增长最快的区域市场;中国、印度、日本、韩国、澳大利亚和亚太地区其他地区是该地区市场的主要贡献者。由于国际参与者在中国和印度的投资不断增加、各国政府支持力度不断加强、CRO 服务基础不断扩大以及医疗保健基础设施不断进步,亚太地区很可能在 2021 年占据全球移动医疗市场 23.26% 以上的市场份额。因此,该地区为移动医疗市场参与者在预测期内提供了巨大的增长潜力。
在亚太地区,中国在移动医疗市场占有最大份额。中国人口众多,医疗基础设施发达,通信发展迅速。沿海地区和农村地区的社会经济发展水平不同。沿海地区的医疗资源相对发达,与西部农村地区相比,医疗资源更容易获得。农村地区的患者往往因缺乏医疗和药品而遇到更多困难。中国移动医疗的发展相对较新。
医疗保健是许多国家面临的重大挑战,因为不断上涨的医疗费用、人口老龄化、医疗服务不均以及慢性病威胁着传统的医疗保健系统。中国在移动医疗(mHealth)领域的技术发展和新兴机遇方面提供了有力的典范。这些学者认为,为了最好地利用这些进步,中国和美国必须改变运营方式和政策实践,以促进移动医疗行业的发展,并最终获得移动技术在医疗保健领域的优势。在中国和美国,医疗费用都在快速增长。在中国,农村居民主要使用手机上网。根据中国互联网信息中心(CNNIC)2013年6月的调查,中国农村地区78.9%的互联网用户依赖手机上网。中国城乡医疗服务的差距也很明显。中国有很多人患有心血管疾病、高血压和糖尿病。根据中国疾病预防控制中心慢性非传染性疾病预防控制中心的数据,约33%的成年人被诊断患有高血压,约9.5%的人被诊断患有糖尿病。此外,根据《中国卫生统计年鉴》,城镇地区的医务人员和病床数量多于农村地区。根据中华人民共和国国务院新闻办公室的数据,医生每年诊断出2.6亿慢性病患者。慢性病每年占中国死亡人数的85%。因此,近年来高血压和糖尿病患者的数量不断增加,给医疗体系和政府应对危机带来了压力。
行业发展和未来机遇:
以下列出了全球移动医疗市场主要参与者采取的各种举措:
- 2022 年 2 月,Highmark Health 宣布推出“Dubbed Well360 糖尿病管理”,这是一项针对 2 型糖尿病成年人的虚拟护理计划,包括个性化护理管理、远程患者监控和远程医疗。
- 2022 年 1 月,在纽约和佛蒙特州拥有会员的非营利付款人 MVP Health Care 宣布为医疗补助会员推出虚拟初级和专科护理解决方案。
- 2020 年 2 月,DexCom 与医疗设备公司 Insulet Corporation 签署了商业化协议。根据该协议,两家公司旨在将当前和未来的 Dexcom 连续血糖监测系统 (CGM) 与 Insulet 值得信赖的无管胰岛素输送装置整合到 Omnipod Horizon 系统中,以实现自动胰岛素输送。
- 2020 年 2 月,强生公司宣布与苹果公司合作开展一项新的移动医疗研究。该研究将确定 Apple Watch 及其配套应用是否有助于降低美国老年人中风的风险。Heartline 研究面向 4000 多万参加医疗保险的老年人。该研究的目的是确定 Apple Watch 上的心电图传感器和应用是否能准确检测出心房颤动的存在,这是中风易感性的关键指标。
- 2020 年 1 月,赛诺菲与 BIOCORP 签署了一项协议,BIOCORP 是一家专门开发和制造医疗设备和智能药物输送系统的法国公司。该协议是针对 BIOCORP 的智能传感器 Mallya 签署的。智能传感器将记录人们使用 SoloStar 笔注射胰岛素时的剂量。这些信息将与赛诺菲数字监测平台记录的血糖水平相结合,该平台目前包括 MyStar DoseCoach 血糖仪和 My Dose Coach 智能手机应用程序。
移动医疗市场区域洞察
Insight Partners 的分析师详细解释了预测期内影响移动医疗市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的移动医疗市场细分和地理位置。
- 获取移动医疗市场的区域特定数据
移动医疗市场报告范围
报告属性 | 细节 |
---|---|
2021 年市场规模 | 708.3亿美元 |
2028 年市场规模 | 4103.9亿美元 |
全球复合年增长率(2021 - 2028) | 28.5% |
史料 | 2019-2020 |
预测期 | 2022-2028 |
涵盖的领域 | 按服务
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
移动医疗市场参与者密度:了解其对业务动态的影响
移动医疗市场正在快速增长,这得益于终端用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。
在移动医疗市场运营的主要公司有:
- Allscripts 医疗保健有限公司
- 荷兰皇家飞利浦公司
- 美敦力
- 波士顿科学公司
- 雅典娜希思公司
免责声明:上面列出的公司没有按照任何特定顺序排列。
- 获取移动医疗市场顶级关键参与者概览
竞争格局和重点公司:
全球移动医疗市场的一些知名企业包括 AT&T、苹果公司、三星电子有限公司、谷歌公司、高通技术公司、思科系统公司、美敦力公司、荷兰皇家飞利浦公司、Allscripts Healthcare Solutions 和波士顿科学公司。这些公司专注于新产品的推出和地域扩张,以满足全球日益增长的消费者需求,并增加其专业产品组合的范围。它们在全球拥有广泛的业务,这使它们能够服务于大量客户,从而增加其市场份额。
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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Frequently Asked Questions
Mobile health (mHealth) is a technique that includes the use of mobile commination devices, such as mobile phones, tablets, PDAs (personal digital assistants) and other wireless devices for distributing health services and information. mHealth unlocks the new opportunities for improving monitoring of chronic conditions and help with developing the prevention aspect of the healthcare system. mHealth enables to offer the services on consultation, care management, diagnosis, and self-management services by using information & communication technologies (ICT). It involves a wide variety of technologies and tactics to deliver virtual medical, health, and education services to the users. mHealth is a collection of means that is used to enhance care and education delivery. mHealth include instruments, apparatus, machines or software (including mobile applications) that are involved in the delivery of healthcare services.
The mHealth market majorly consists of the players such as Allscripts Healthcare LLC; Koninklijke Philips N.V.; Medtronic; Boston Scientific Corp.; athenaheath Inc.; Honeywell Life Care Solutions; Cisco Systems Inc.; Omron Corp.; Masimo; and AgaMatrix Inc. among others.
The increasing adoption of smartphone and other mobile platforms, and COVID-19 outbreak contribute to the market progress. Moreover, growing awareness regarding mHealth, and rising government funding for virtual medical platforms are also likely to foster the growth of the mHealth market during the forecast period. However, security and privacy issues restricts the market growth.
The mHealth market is analyzed in the basis of service, device, and end user. Based on service, the market is segmented into remote monitoring, diagnosis, treatment, health support, fitness & wellness, and other services. Among the services, the remote monitoring service segment was dominating the market in 2021. And based on devices, insulin pump segment held the largest market for the market and is expected to continue its dominance in the coming future.
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The List of Companies - mHealth Market
- Allscripts Healthcare LLC
- Koninklijke Philips N.V.
- Medtronic
- Boston Scientific Corp.
- athenaheath Inc.
- Honeywell Life Care Solutions
- Cisco Systems Inc.
- Omron Corp.
- Masimo
- AgaMatrix Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.