中东和东南亚膳食补充剂市场预计将从 2023 年的 170.4 亿美元增长到 2031 年的 307.2 亿美元。预计 2023 年至 2031 年期间该市场的复合年增长率为 7.6%。
该报告包括当前中东和东南亚膳食补充剂市场趋势的增长前景及其在预测期内的可预见的影响。
中东和东南亚膳食补充剂市场的增长主要归因于医疗支出的增加和人们对膳食补充剂带来的健康益处的认识的提高。由于老龄化社会的不断增加、医疗设施的改善、肥胖病例的增加以及投保人口的增加,医疗保健支出也在增加。此外,东南亚和中东的发展中国家正在大力投资医疗保健和福利。这些国家的高支出反映了消费者对医疗保健行为的改变以及对膳食补充剂等保健产品的需求不断增加。
增长动力和挑战:
近年来,膳食补充剂市场在新产品交付形式方面经历了各种进步。例如,传统的硬和软明胶胶囊、锭剂、片剂、粉末和液体现在正被其他几种补充剂形式所取代,例如软糖、双层片剂或颗粒。制造商专注于为忠实客户提供定制剂量形式,这也解决了他们与传统药丸吞咽和药丸疲劳相关的问题。由于产品创新的增加以及消费者对补充剂领域个性化需求的不断增长,消费者现在可以选择多种交付形式以适应他们特定的生活方式和偏好,为行业提供了解决吞咽问题和满足消费者日益增长的定制需求的选择。因此,制造商专注于创新,并推出不同形式和口味的新产品。例如,2020 年 3 月,这家总部位于美国的维生素软糖品牌扩大了其在新加坡的零售业务,以满足对软糖补充剂日益增长的需求。另一方面,2023 年 11 月,Boncha Bio 在 2023 年亚洲国际营养保健食品展上与 DSM-Firmenich 签署了合作协议,以推出糖果等新型膳食补充剂。因此,预计此类创新将在未来几年为中东和东南亚膳食补充剂市场规模的增长做出贡献。
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中东和东南亚膳食补充剂市场:
复合年增长率(2023 - 2031)7.6%- 2023 年市场规模
170.4 亿美元 - 2031年市场规模
307.2亿美元
市场动态
- 健康问题日益严重
- 产品创新不断提升
- 内在美趋势
- 蓬勃发展的电子药店和网上零售业
关键人物;主力;重要一员
- 海龙集团
- 康宝莱
- 生活空间集团有限公司
- Swisse 健康有限公司
- 健安喜
- 美利德生活
- 全天然
- 布莱克莫尔
- 拜耳公司
- 21 世纪新加坡
区域概况
- 中东、东南亚
市场细分
- 平板电脑
- 胶囊
- 软胶囊
- 粉末
- 软糖
- 液体
- 其他的
- 瓶子和罐子
- 罐头和罐头
- 自立袋和纸箱
- 小袋和其他小袋
- 水泡和条带
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
报告细分和范围:
中东和东南亚膳食补充剂市场分析考虑了以下几个部分:形式和包装类型。根据形式,市场分为片剂、胶囊、软胶囊、粉末、软糖、液体和其他。根据包装类型,市场分为瓶装和罐装、罐头和罐子、立式袋装和纸盒装、小袋和其他袋装以及泡罩包装和条装。
节段分析:
根据形式,中东和东南亚膳食补充剂市场细分为片剂、胶囊、软胶囊、粉末、软糖、液体和其他。胶囊部分在中东和东南亚膳食补充剂市场占有重要份额,而软糖部分预计将在 2023 年至 2031 年期间实现最快的复合年增长率。软糖因其独特的风味、颜色和形状而受到强烈欢迎。印度尼西亚对软糖补充剂的需求显着增加,尤其是在 COVID-19 爆发之后,因为人们变得更加注重健康。 COVID-19 爆发后,对维生素 C、锌、铁补充剂和复合维生素的需求显着增长。据印度尼西亚软糖补充剂制造商 YOUVIT 称,2020 年 3 月,软糖的销量在 2 月份增长了近三倍,4 月份更是飙升。随着人们对健康和保健的日益关注,对软糖补充剂的需求预计将保持稳定,从而推动中东和东南亚膳食补充剂市场的发展。
国家分析:
东南亚老龄人口的增加是中东和东南亚膳食补充剂市场的重要推动力。根据亚洲健康与福祉倡议,预计到 2050 年,仅东亚和东南亚 65 岁及以上老年人的数量就将达到 5.725 亿。老龄人口更有可能出现关节疼痛、行动不便、糖尿病和胆固醇等健康问题。因此,该地区对有助于关节健康、改善行动能力、预防糖尿病和心脏病的补充剂的需求巨大。因此,老龄人口的增加正在推动中东和东南亚膳食补充剂市场的增长。
中东和东南亚膳食补充剂市场报告的范围集中在泰国、马来西亚、越南、菲律宾、印度尼西亚和新加坡。 2023 年,印度尼西亚占据了中东和东南亚膳食补充剂市场的很大份额。 全国各地对膳食补充剂的需求都在增加,尤其是在 COVID-19 疫情爆发之后。 为了对抗多种疾病,消费者越来越多地购买增强免疫力和营养丰富的补充剂。 预防性医疗保健活动的增加和增强免疫力的膳食补充剂消费的增加也推动了市场的增长。
行业发展和未来机遇:
根据公司新闻稿,中东和东南亚膳食补充剂市场主要参与者采取的一些举措如下:
- 2022年10月,联合利华投资了Youvit。Youvit将利用这笔资金推出新的软糖补充剂,招聘新员工,并在马来西亚和东南亚获得可观的市场份额。
- 2023 年 12 月,Vitals Brand (泰国) 有限公司推出了电子商务平台,为全国各地的消费者提供购买优质膳食补充剂的一站式解决方案。
- 2023 年 11 月,味之素(泰国)公司推出了一系列新的老年补品,旨在满足泰国老年人对活动和健身补品日益增长的需求。
中东和东南亚膳食补充剂市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 170.4 亿美元 |
2031 年市场规模 | 307.2亿美元 |
全球复合年增长率(2023 - 2031) | 7.6% |
历史数据 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按形式
|
覆盖地区和国家 | 中东、东南亚
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
竞争格局和重点公司:
Haleon 集团、Herbalife、Life-Space Group Pty Ltd、Swisse Wellness Pty Ltd、GNC、Meridlife、ALLNATURE、Blackmores、Bayer AG 和 21st Century Singapore 是《中东和东南亚膳食补充剂市场报告》中介绍的知名企业。市场参与者不断采取举措扩大业务,进一步推动了市场的发展。
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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The List of Companies - Middle East & Southeast Asia Dietary Supplements Market
- Haleon group of companies
- Herbalife
- Life-Space Group Pty Ltd
- Swisse Wellness Pty Ltd
- GNC
- Meridlife
- ALLNATURE
- Blackmores
- Bayer AG
- 21st Century Singapore
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
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