2017 年全球军事增强现实市场规模为 5.118 亿美元,预计2018 年至 2025 年预测期内的复合年增长率为 17.4%,到 2025 年将达到 17.975 亿美元。
军事增强现实市场最突出的地区是北美,美国各公司的大量投资和增强现实的进步使该地区的商业部门受益匪浅。由于增强现实的优势,该技术已被纳入国防部门,用于训练目的和战场行动,为士兵提供观察现实世界的机会,同时在目镜上叠加战场广播。这一因素在近年来极大地促进了该地区的军事增强现实市场。此外,谷歌、霍尼韦尔国际公司、应用研究协会、Six15 Technologies 和Osterhout Design Group 等科技巨头的存在有助于军事增强现实市场多年来不断升级。美国国防部与这些公司密切合作,根据军队的要求设计和制造产品和技术,以加强在战场上作战的武装部队。美国国防部的持续支持促进了军事增强现实市场的参与者为军队创新、设计和开发强大的增强现实设备。这一因素对军事增强现实市场的增长产生了积极影响。
市场洞察
北美在 2017 年的份额最高,预计2018 年至 2025 年预测期内的复合年增长率最高,为 17.9%
在 2018 年至 2025 年的预测期内,北美占据军事增强现实市场的最大市场份额,也是市场增长最快的地区。北美军事增强现实市场的增长归因于高国防开支和军队早期采用增强现实技术进行训练和实战。美国海军研究实验室开发了一种名为战术增强现实 (TAR) 的新型头盔显示器。此外,除此之外,位于美国或全球其他地区的大量公司也在向美国国防部提供用于军事应用的 AR 设备。鉴于美国士兵对增强现实设备的需求不断增加,设计和提供用于军事目的的增强现实设备的公司发现销售其产品变得容易,这为北美地区的军事增强现实市场铺平了道路。另一方面,加拿大也在追随美国采用增强现实的趋势,目的是加强其下马士兵的实力,这再次帮助军事增强现实市场逐年增长。预计亚太军事增强现实市场将成为预测期内全球增长第二快的地区。亚太军事增强现实市场的增长主要归功于中国士兵和日本士兵对技术的采用。
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增强态势感知的需求增加
军事增强现实市场预计将在未来几年彻底改变战场信息生成概念,因为对增强态势感知的需求在过去几年中正在迅速达到顶峰。近年来,全球各主要国防部门都在经历重大发展,促使国防部队升级和加强其装备和人员。最近的发展是在作战行动期间在军队中实施增强现实。增强现实有望取代部队目前使用的各种工具和设备,从而减轻士兵装备的重量。增强现实是将众多工具和设备组合在一个设备或系统中。新技术通过绘制士兵的位置并识别敌友位置来为士兵提供便利。此外,该设备还配备了夜视功能,从而减轻了携带额外夜视镜的负担。该设备在士兵的自然视野之上添加了图形和图标等额外元素,为他们提供地图、敌友位置等实时信息。这些优势增加了军队采用新技术的兴趣,从而推动了军事增强现实市场近年来的增长。此外,从士兵的角度来看,平民和民用车辆用特殊颜色或指示器标记以示警告,敌人和敌方车辆用不同颜色标记以识别潜在威胁,从而增强态势感知。因此,对态势感知需求的增加是推动国防部队在作战行动中采用这种先进技术的一个突出驱动因素,从而推动军事增强现实市场的发展。
组件洞察
军事增强现实市场由各种组件组成,例如镜头、显示器、摄像头、传感器、内存和处理器/控制器等。其他部分包括计算能力和跟踪系统。2017 年军事增强现实市场中最苛刻的组件部分是显示器,因为佩戴者完全依赖此组件。显示器是处理单元提供捕获信息的屏幕。士兵无需从一个地方移动到另一个地方,就可以通过观察战场周围的环境来决定下一步的行动。此外,显示器还通过将外语转换为用户的语言来提供与外语相关的信息。以前,增强现实中使用的显示器显示黑白投影,以保持高对比度图像。随着对彩色投影的需求不断增加,研究人员或制造商正在创新各种技术,最近的技术展示了彩色显示器即使在强光下也能投射出更高的对比度,使佩戴者能够轻松理解投影。增强现实设备显示器质量提升领域的不断进步,正在帮助军事增强现实市场多年来蓬勃发展。
产品类型洞察
军事增强现实市场根据产品类型分为头盔显示器、平视显示器、智能眼镜和护目镜。根据产品类型,军事增强现实市场以头盔显示器为主,预计该领域将在 2018 年至 2025 年期间保持主导地位。另一方面,由于智能眼镜重量轻且佩戴舒适,全球国防部队对智能眼镜的需求正在迅速增加。预计对智能眼镜的巨大需求将为军事增强现实市场的参与者创造巨大的市场空间。头盔显示器最适合国防部门的增强现实。国防飞机飞行员广泛使用这些头盔显示器,以便从远程位置了解战场情况,从而增强态势感知能力。目前,该技术正在应用于地面士兵,目的相同,即提高态势感知能力。此外,与传统系统不同,头盔显示器上提供的信息是高度安全的,因为这些信息对其他人是隐藏的。此外,头盔显示器有助于实现免提导航,减轻携带额外 GDS 定位器或夜视镜等的麻烦,从而提高军事人员的机动性。多年来,国防部队对免提导航和安全数据分发的需求正在快速增长。由于国防部队的需求,在军事增强现实市场运营的公司正在将先进技术集成到头盔上,从而增加了头盔显示器的采用率,从而促进了军事增强现实市场的发展。
各种市场举措被视为全球军事增强现实市场中最常采用的策略。以下列出了市场参与者为开发新技术解决方案而采取的一些最新市场举措;
2017 年:ODG 推出了 R-7HL,这是 R-7 智能眼镜的升级版,专为工业应用和极端环境而设计。R-7HL 还符合军用标准 810G 认证,适用于极端温度、冲击、跌落、低压场景和振动。2015
年:以色列国防军为美国特种作战司令部的战术突击轻型作战服 (TALOS) 开发了增强现实战斗护目镜,其中包括导航指令、当地语言翻译等。
军事增强现实市场报告范围
军事增强现实(徒步士兵应用)市场区域洞察
Insight Partners 的分析师已详细解释了预测期内影响军事增强现实(下马士兵应用)市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的军事增强现实(下马士兵应用)市场细分和地理位置。
- 获取军事增强现实(下马士兵应用)市场的区域特定数据
军事增强现实(徒步士兵应用)市场报告范围
报告属性 | 细节 |
---|---|
2017年市场规模 | 5.118亿美元 |
2025 年市场规模 | 17.975 亿美元 |
全球复合年增长率(2017 - 2025) | 17.4% |
史料 | 2015-2016 |
预测期 | 2018-2025 |
涵盖的领域 | 按组件
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
市场参与者密度:了解其对商业动态的影响
军事增强现实(下马士兵应用)市场正在快速增长,这得益于最终用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者需求,并利用新兴趋势,从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明相对于给定市场空间的规模或总市场价值,有多少竞争对手(市场参与者)存在于该市场空间中。
在军事增强现实(下马士兵应用)市场运营的主要公司有:
- 英国航太系统公司
- 应用研究协会有限公司
- 谷歌有限责任公司
- 奥斯特豪特设计集团
- Six15技术公司
免责声明:上面列出的公司没有按照任何特定顺序排列。
- 获取军事增强现实(下马士兵应用)市场顶级关键参与者概览
全球军事增强现实 - 市场细分
按组件
- 镜片
- 展示
- 相机
- 传感器
- 内存和处理器/控制器
- 其他的
按产品类型
- 头戴式显示器
- 抬头显示器
- 智能眼镜
- 风镜
按功能
- 夜视
- 态势感知
- 导航
- 资产管理
按地理位置
- 北美
- 我们
- 加拿大
- 墨西哥
- 欧洲
- 法国
- 德国
- 俄罗斯
- 英国
- 亚太地区 (APAC)
- 中国
- 印度
- 日本
- 中东和非洲 (MEA)
- 沙特阿拉伯
- 南非
- 阿联酋
- 南美洲 (SAM)
- 巴西
公司简介
- 英国航太系统公司
- 应用研究联合公司
- 谷歌有限责任公司
- 奥斯特豪特设计集团
- Six15技术公司
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
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The List of Companies
1. BAE Systems
2. Applied Research Associates, Inc.
3. Google LLC
4. Osterhout Design Group
5. Six15 Technologies
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.