预计 2023 年至 2031 年期间移动分析市场的复合年增长率将达到 20.6%。先进技术的整合很可能成为市场的主要趋势。
移动分析市场分析
- 随着移动设备和新移动应用的使用,移动分析市场的增长正在上升。实时数据是市场发展的最关键因素。此外,物联网和人工智能等先进技术的日益融合也进一步扩大了移动分析市场。
- 人工智能和物联网的发展正在改变移动分析模式,为了解消费者如何与移动广告互动提供了重要见解。这项技术进步为公司提供了一个机会,通过更好的分析来改善受众定位。
- 而且随着Analytics as a Service(AaaS)架构下的BI服务的使用,对决策机会、运营效率和新业务机会的需求不断增加。这已成为当前业务运营的重要组成部分。
移动分析市场概览
- 移动分析平台从访问移动应用和移动网络应用网站的用户那里获取数据,以识别唯一用户、跟踪路径、记录行为并提供应用性能评论。这些信息被传送到从集成数据源中提取的仪表板。
- 通过使用移动应用分析,组织可以记录用户执行的所有事件。通过衡量用户期望看到的内容与实际发生的内容,组织将能够在用户真正流失之前识别并消除应用中的用户摩擦。
定制研究以满足您的需求
我们可以优化和定制标准产品无法满足的分析和范围。这种灵活性将帮助您获得业务规划和决策所需的准确信息。
移动分析市场:战略洞察
复合年增长率(2024 - 2031 年)20.6%- 2023 年市场规模
XX 百万美元 - 市场规模 2031
美元 XX 百万美元
市场动态
- 移动设备的普及率不断提高
- 利用行为数据增强受众定位
- 先进技术的融合
关键人物
- Adobe 系统公司
- 亚马逊网络服务公司
- Salesforce
- OpenText 公司
- 甲骨文、谷歌
- Upland软件公司
- 良好数据公司
- 元
- 微软公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 应用程序性能分析
- 营销活动分析
- 中小企业
- 大型企业
- 金融保险业协会
- 零售
- 电子商务
- 电信和 IT
- 媒体和娱乐
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
移动分析市场驱动因素和机遇
移动设备的普及率不断提高
- 全球智能手机和其他移动设备销量的不断增长可能会推动对移动分析的需求。由于在线广告的增加,企业越来越多地转向移动分析,这可能会推动移动分析市场的发展。
- 此外,移动分析技术的进步以及基于云的移动分析解决方案的采用和需求的不断增长是发达地区移动分析市场显著的增长动力之一。
- 随着移动生态系统的不断发展,对强大分析解决方案的需求可能会推动移动分析市场的增长,以充分利用基于应用程序的行业和世界人们拥有的移动设备的潜力。
利用行为数据增强受众定位
- 移动用户行为数据的不断涌入为企业提供了一个有利可图的机会,可以最大限度地吸引目标受众。随着公司投入大量资金通过移动端进行营销,了解消费者如何与广告互动的能力变得不可或缺。
- 因此,移动分析有助于推断每种产品读者中的理想客户类型,为营销人员在广告投放时提供改进受众定位的途径。收集和利用数据以更好地定位受众有助于扩大营销工具的效果,从而为企业带来有希望的增长机会。
移动分析市场报告细分分析
有助于得出移动分析市场分析的关键部分是类型、组织规模和行业垂直。
- 根据类型,市场分为应用程序性能分析、营销活动分析和其他。
- 根据组织规模,市场分为中小型企业和大型企业。
- 按行业垂直划分,市场分为 BFSI、零售、电子商务、电信和 IT、媒体和娱乐等。
移动分析市场份额(按地区)分析
- 移动分析市场报告包括对五个主要地理区域的详细分析,其中包括当前和历史市场规模以及 2021 年至 2031 年的预测,涵盖北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美洲和中美洲。
- 每个地区进一步细分为各个国家。本报告提供 18 个国家的分析和预测,涵盖移动分析市场动态,例如影响区域市场的驱动因素、趋势和机会。
- 此外,该报告还涵盖 PEST 分析,其中涉及影响这些地区移动分析市场的主要因素的研究。
移动分析市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | XX 百万美元 |
2031 年市场规模 | XX 百万美元 |
全球复合年增长率(2024 - 2031) | 20.6% |
史料 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
移动分析市场新闻和最新发展
移动分析市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。以下列出了移动分析市场的一些发展情况:
- 安全性和可观察性数据平台领导者 Splunk Inc. 宣布与 Amazon Web Services, Inc. (AWS) 延长五年战略合作协议 (SCA)。来源:Splunk Inc,新闻稿,2022 年 12 月)
- Oracle 宣布推出 Fusion 数据智能平台,这是一款下一代数据、分析和 AI 平台,它将通过将数据驱动的洞察力与智能决策和行动相结合,帮助 Oracle Fusion 云应用程序客户实现更好的业务成果。(来源:mobilium,新闻稿,2023 年 9 月)。
移动分析市场报告覆盖范围和交付成果
“移动分析市场规模和预测(2021-2031)”报告对市场进行了详细的分析,涵盖以下领域:
- 范围内涵盖的所有主要细分市场的全球、区域和国家层面的移动分析市场规模和预测。
- 移动分析市场趋势以及市场动态,如驱动因素、限制因素和关键机遇。
- 详细的 PEST/波特五力分析和 SWOT 分析。
- 移动分析市场分析涵盖主要市场趋势、全球和、主要参与者、法规和最新的市场发展。
- 行业格局和竞争分析涵盖市场集中度、热图分析、知名参与者以及移动分析市场的最新发展。
- 详细的公司简介。
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The global Mobile Analytics Market is expected to grow at a CAGR of 20.6% during the forecast period 2023 - 2031.
Growing adoption of mobile devices is one of the major factors driving the Mobile Analytics Market.
Integration of advanced technologies is anticipated to play a significant role in the global Mobile Analytics Market in the coming years.
The leading players operating in the Mobile Analytics Market are Adobe Systems Inc, Amazon Web Services, Inc, Salesforce, OpenText Corporation, Oracle, Google Inc, Upland Software Inc, Good Data Corporation, Meta, and Microsoft Corporation.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
Trends and growth analysis reports related to Technology, Media and Telecommunications : READ MORE..
The List of Companies
1. Adobe Systems Inc.
2. Amazon Web Services, Inc.
3. App Annie
4. CleverTap
5. Flurry
6. Google Inc.
7. Upland Software, Inc.
8. Mixpanel Inc.
9. Pendo.io
10. Microsoft Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.