Mobile Application Market Strategies and Share 2031
移动应用市场规模预计将从 2023 年的 2053.1 亿美元增至 2031 年的 5916.2 亿美元。预计 2023-2031 年期间,该市场的复合年增长率将达到 14.1%。数字化程度的提高、5G 技术的日益普及以及增强现实 (AR) 和虚拟现实 ( VR ) 的发展可能仍是市场的主要趋势。
移动应用市场分析
由于智能手机和平板电脑的日益普及,移动应用市场正在迅速发展。市场增长的驱动力是定制化和实用用户体验的需求。用户正在积极寻找符合自己需求和兴趣的应用程序,无论是出于社交网络、游戏、生产力、购物还是任何其他原因。因此,开发人员正在创建各种各样的应用程序来满足智能手机用户的不同兴趣和需求。智能手机用户数量的增长和移动应用潜在用户群的扩大正在推动市场的发展。
此外,企业必须应对与快速变化的技术格局、投资回报率、市场需求以及开发移动应用程序所需的技术资源和经验相关的风险。开发人员专注于开发和推出新应用程序,以满足这个竞争激烈、充满活力的行业中的用户需求和行业趋势。智能手机的可访问性和全球覆盖范围使开发人员能够瞄准庞大而多样化的客户群。
移动应用市场概览
移动应用市场趋势包括各种设备采用率的增长和电子商务行业客户群的增加,这是推动移动应用市场增长的主要因素。此外,企业应用的持续增长、对专门用于健康和健身的应用的关注度增加、高下载量以及游戏应用的购买量也推动了移动应用市场的增长。
移动应用程序主要是为在智能手机、计算机和平板电脑上运行而构建和发明的软件应用程序。移动应用程序旨在帮助消费者通过互联网服务连接,使他们能够访问便携式设备。与为桌面开发和设计的桌面应用程序相比,移动应用程序更加轻松。
随着全球范围内移动应用的不断涌现,在网络浏览器上使用的网络应用的使用率将不断下降。在未来十年内,移动应用预计将被整合到云计算解决方案中,使每项任务都比以前更加顺畅。对智能手表等可穿戴设备的需求不断增长,预计也将推动对新兴移动应用的需求,这些应用将允许用户将可穿戴设备与平板电脑和智能手机连接起来。
此外,一些软件开发人员已准备使用运动陀螺仪、加速度计和传感器来开发新的移动应用程序,以提供增强的虚拟现实( VR)和增强现实(AR)体验。
消费者对保持健康的日益关注也预计将推动健康移动应用程序的销售。
一些公司也在应用物联网 ( IoT ) 来扩展移动应用程序。在发展中经济体,预计许多初创移动应用程序开发商的进入将应用物联网 ( IoT ) 来扩展移动应用程序。在发展中经济体,预计许多初创移动应用程序开发商的进入将推动移动应用程序市场的增长。此外,Z 世代和千禧一代对高质量手机游戏的需求不断增长,预计将加强销售。在各个学院和学校,教师还决定提供独特的教育应用程序,可在平板电脑和智能手机上使用,用于布置家庭作业和在线教学学生。此外,知名服装品牌正在推出其官方移动应用程序,以实现零接触交易和无干扰购物。
战略洞察
移动应用市场驱动因素和机遇
可穿戴设备普及率飙升,市场前景看好
可穿戴技术经常使用移动应用程序来改进功能。用户可以通过专门的程序将设备连接到智能手机或平板电脑,来访问和管理众多功能和设置。例如,智能手表使用户能够直接从手腕上接收通知、拨打电话和与应用程序交互。同时,健身追踪器可以与智能手机应用程序同步,以提供实时健康和健身数据。通过与移动应用程序的交互,可穿戴技术的功能得到了扩展,从而提供了无缝的用户体验。可穿戴设备采用率的激增为移动应用程序开发人员提供了新的选择。由于对这些设备的需求,开发人员正专注于制作专门用于可穿戴设备的应用程序。仅适用于健身追踪器的应用程序示例包括监测心率、跟踪睡眠模式和提供指导性锻炼的应用程序。开发人员可以瞄准专业市场,并通过专注于可穿戴应用程序来响应可穿戴设备用户的独特需求和偏好。随着越来越多的消费者使用可穿戴设备,开发人员正在寻找新的方法来利用这些设备的功能和传感器,以提供个性化和情境感知的体验;开发的应用程序利用了 GPS、加速度计、心率监测器和运动传感器等功能。例如,一些应用程序使用智能手表的 GPS 发送基于位置的提醒,而另一些应用程序则使用增强现实眼镜将数字数据叠加到物理世界中。可穿戴技术与移动应用程序的融合推动了尖端应用程序的开发。
融合先进技术,提升用户体验
人工智能 (AI) 和机器学习 (ML) 技术的发展导致了移动应用程序开发的范式转变。市场参与者正在整合 AI 和 ML 技术,以实现移动应用程序的自动化和发展,使其达到新的高度。AI 和 ML 技术在电子商务、健康和健身、社交网络等各种行业中的使用日益增多,这鼓励移动应用程序开发人员创建更具创新性、以用户为中心的应用程序,以改善用户体验。预计这些因素将在预测期内为市场创造巨大的增长机会。
移动应用市场报告细分分析
有助于得出移动应用程序市场分析的关键部分是商店类型和应用程序。
- 根据商店类型,移动应用程序市场分为 Apple iOS 商店、Google Play 商店和其他商店。Google Play 商店在 2023 年占据了更大的市场份额。
- 从应用方面来看,市场细分为游戏、音乐和娱乐、健康和健身、社交网络、零售和电子商务等。预计零售和电子商务领域在预测期内将扩大。
移动应用程序市场份额按地区分析
移动应用市场报告的地理范围主要分为五个区域:北美、亚太、欧洲、中东和非洲、南美和中美。
北美地区拥有众多参与者,例如苹果公司、谷歌有限责任公司、惠普企业、Netflix 公司和微软公司。强劲的应用内消费者支出、高智能手机普及率和更大的移动应用程序下载量共同确保了较高的移动应用程序市场份额。就应用内支付、付费手机游戏和该国快速增长的移动应用程序用户群而言,美国预计将成为一个利润丰厚的移动游戏应用市场。这最终将推动移动应用市场的增长。
移动应用市场报告范围
移动应用市场新闻及最新发展
移动应用市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。下面列出了移动应用市场的一些发展情况:
- 2022 年 12 月,受欢迎的快餐公司麦当劳推出了围绕其移动应用程序安排的新假日促销活动,提供从打折菜单到终身和古怪的麦当劳商品的免费食品等各种优惠。(来源:麦当劳,公司网站,2022 年 12 月)
- 2022 年 12 月,亚马逊推出了一款新的短片和视频推送应用 Inspire。它将允许消费者探索产品和创意,并从其他网红、客户和品牌创建的内容中购物。该功能的开发本质上是为了吸引消费者的注意力,而不是像 TikTok 这样的应用来推动亚马逊网站上的销售。(来源:亚马逊,公司网站,2022 年 12 月)
移动应用市场报告覆盖范围和交付成果
“移动应用市场规模和预测(2021-2031)”报告对以下领域进行了详细的市场分析:
- 范围内涵盖的所有主要细分市场的全球、区域和国家/地区移动应用程序市场规模和预测
- 移动应用市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
- 详细的 PEST/波特五力分析和 SWOT 分析
- 移动应用市场分析涵盖主要市场趋势、全球和、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及移动应用市场的最新发展
- 详细的公司简介
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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Frequently Asked Questions
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on the request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The key players holding majority shares in the global mobile application market are Apple Inc., CA Technologies, Cognizant, China Mobile Ltd, Hewlett Packard Enterprise, Intellectsoft, Google LLC, International Business Machines Corporation, Microsoft Corporation, and Verbat Technologies.
The growing digitalization, rising adoption of 5G technology, and evolution of augmented reality (AR) and virtual reality (VR) to play a significant role in the global mobile application market in the coming years.
The global mobile application market is estimated to register a CAGR of 14.1% during the forecast period 2023–2031.
The growing demand for high-quality games among the Gen-Z population and a surge in the adoption of wearable devices are the major factors that propel the global mobile application market.
The List of Companies
1. Apple Inc.
2. CA Technologies
3. Cognizant
4. China Mobile Ltd
5. Hewlett Packard Enterprise
6. Intellectsoft
7. Google LLC
8. International Business Machines Corporation
9. Microsoft Corporation
10. Verbat Technologies
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.