[研究报告]移动读卡器市场预计将从2022年的122.9亿美元增长到2030年的423.3亿美元,预计2022年至2030年的复合年增长率为16.7%。
分析师观点:
移动读卡器是一种设备,连接到您的平板电脑、笔记本电脑或智能手机并接受信用卡和借记卡付款。它规模较小,允许使用多种方式进行交易,例如卡支付、非接触式支付和小费支付。移动读卡器还具有各种功能,例如发票、收据、税金计算等。这些设备具有成本效益,并且对每笔交易向用户收取少量费用。这些情况推动了市场的增长。
消费者对借记卡、信用卡和智能卡的使用不断增加是推动全球移动卡增长的关键因素读者市场。全球数字化程度的提高和对无现金支付的日益偏好是推动目标市场增长的主要趋势。移动读卡器减少了文书工作,并且无需在结账时排队。此流程还会跟踪那些导致您不承担责任的资金损失的交易。此外,它价格实惠且易于使用。企业越来越多地使用移动读卡器来扩大消费者基础,预计也是未来推动市场扩张的一个因素。
此外,电子商务的发展-新兴市场的商业领域是预计推动全球移动读卡器市场扩张的另一个因素。然而,移动读卡器的安全问题和身份盗窃事件可能会阻碍全球移动读卡器市场的增长。以现金为基础的经济的存在是影响全球市场增长的一个具有挑战性的因素。
大型企业对支付网关的接受率非常高,许多企业交易发生。该细分市场的最大贡献者是来自 BFSI、IT 和制造业的公司。 BFSI 公司也有一些扩展。全球范围内的区域内跨境银行业务也在不断增加。例如,截至 2021 年 10 月,摩根大通发布了其卡支付提供商 QuickAccept,这是一款移动非接触式读卡器。这将为拥有大通银行账户的人提供免费的当日存款服务。
因此,对支付网关需求的增加将增加支付网关的采用,推动预测期内移动读卡器市场的增长。
移动读卡器市场概述:
移动读卡器是一种小型设备,可连接到手机或平板电脑以从持卡人的信用卡中收取付款。该设备的多功能性允许刷卡、芯片卡和非接触式支付交易。这些有助于加快和简化支付流程。
智能手机在数字支付中的日益普及预计将推动移动读卡器市场的增长。据phone Pay统计,截至2021年,已有超过3亿印度智能手机用户使用数字支付。此外,在北美,32% 的客户使用智能手机进行交易。智能手机是一种连接到互联网并具有类似于笔记本电脑的软件的移动电话。数字支付是在线或通过数字渠道进行的操作,无需任何实际的资金交换。这意味着付款人和收款人都以电子方式交换资金。
实体卡功能和智能手机功能的集成将推动卡支付的未来并增加对移动卡的需求读者的零售购物体验。例如,根据美国媒体公司 Comscore 的数据,截至 2021 年 6 月,全球近 50% 的互联网交易是在移动设备上进行的。其交易额达到 28.6%,即超过 13.3 美元。兆。因此,智能手机对数字支付的渗透率不断提高,市场需求不断增加。
随着支付日益电子化,使用非接触式IC卡和手机的NFC支付正在迅速成为主流。流行,并且越来越需要为 POS 终端配备 NFC 读卡器。然而,在设备外壳内找到用于NFC读卡器的额外空间一直很困难,因为NFC读卡器必须保持传统磁卡或接触式IC卡的功能。为了解决这个问题,全球多家厂商推出了移动读卡器。例如,2023 年 5 月,Nidec Instruments 开发了这款新型 NFC 集成读卡器。因此,此类情况推动了移动读卡器市场的增长。
战略见解
市场驱动因素:
对便携式和廉价支付设备的需求不断增加,推动移动读卡器市场增长 span>
对于想要接受信用卡和借记卡付款的中小型企业 (SMB) 来说,移动读卡器是一种有效且低成本的选择。一个小型读卡器,可以直接或远程连接到您的移动设备。客户在刷卡、浸入或挥舞塑料时使用此附件,就像使用普通 POS 机一样。对于移动读卡器来说,硬件成本是最低的(特别是如果已经拥有一部手机的话)。此外,移动信用卡处理技术的进步为用户提供了新的支付选择。无论是通过手机还是终端使用移动读卡器,使用移动读卡器进行商业交易都有助于简化支付流程。
大多数移动读卡器是用户 -友好,可以与组织当前的销售点 (POS) 系统相结合来创建移动 POS 解决方案。它们可以通过蓝牙或传统耳机插座与智能手机、平板电脑或其他移动设备配对。在执行几个简单的步骤后,商家使用便携式读卡器接收买家的付款。对便携式和廉价支付设备不断增长的需求正在推动移动读卡器市场的增长。
细分分析:
移动读卡器市场分为组件、技术和最终用途。根据组件,移动读卡器市场分为硬件和软件以及硬件和软件。服务。硬件部分进一步分为集成读卡器和配件。此外,硬件部分在移动读卡器市场中占有最大份额。相比之下,该软件和预计服务领域在预测期内将成为移动读卡器市场最高的复合年增长率。市场的技术部分分为EMV芯片和EMV芯片。针、混合读取器、磁条以及近场通信和生物识别技术。移动读卡器市场的最终用户部分分为领域和领域。娱乐、医疗保健、HoReCa、零售店等。
区域分析:
预计北美移动读卡器市场在预测期内将以xx年复合增长率增长。北美主导了全球市场。该地区的移动读卡器市场预计将具有最高的增长潜力,这主要得益于互联网的普及。此外,主要市场参与者的强大影响力和渗透力促进了该地区的整体市场增长。此外,实体卡和智能手机功能的集成正在推动卡支付的未来。这一因素将增加零售购物体验中对移动读卡器的需求。因此,智能手机越来越多地用于数字支付预计将增加对移动读卡器的需求,并推动预测期内北美移动读卡器市场的增长。
此外,美国跨国零售公司以及大卖场、折扣百货商店和杂货店的运营商已与该区域市场的市场参与者建立了合作伙伴关系。这些合作使零售商能够提供更好的数字支付服务。这些因素预计将在预测期内推动该地区移动读卡器市场的增长。
主要参与者分析:
移动读卡器市场分析包括福建新大陆支付科技有限公司、Ingenico、Intuit Inc.、Mswipe Technologies、PAX Technology、PayPal Holdings等公司Inc.、Revolut Ltd、SumUp Inc、Verifone Systems Inc.和武汉天宇信息产业有限公司是移动读卡器市场的参与者。福建新大陆支付科技有限公司和百富科技因提供多元化的产品组合而位居前两名。
近期发展:
移动读卡器市场参与者高度采用产品发布和并购等无机和有机增长策略。下面列出了近期的一些关键市场动态:
- 2023 年 1 月,Advanced Card Systems Ltd. (ACS) 推出了 SIM 格式的 ACR40T USB 接触式智能卡读卡器。该读卡器结构紧凑,可通过滑动智能卡输入插槽轻松使用。
- 2023 年 5 月,日本电产仪器公司推出了业界首款集成 NFC(近场通信)功能的读卡器。
- 2023 年 5 月,企业金融基础设施平台 Stripe 推出了 Stripe Reader S700,帮助企业比以往更紧密地连接在线和现场支付体验。这款新的基于Android的智能读卡器是Stripe Terminal、各种开发人员界面、预审读卡器和物流管理工具的一部分。 Stripe Reader S700 是 Stripe 对个人支付承诺的最新体现。
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