Mobile Value Added Services (VAS) Market Trends, Size and Forecast (2021-2031)
移动增值服务 ( VAS ) 市场规模预计将从 2023 年的 8694 亿美元增至 2031 年的 26409 亿美元。预计 2023-2031 年期间,该市场的复合年增长率将达到 14.90%。社交媒体平台的日益增长和智能手机的广泛使用可能仍是移动增值服务 ( VAS ) 市场的主要趋势。
移动增值服务(VAS)市场分析
以合理的价格轻松访问混合和更新的内容正在推动OTT 的增长,OTT 是移动增值服务的一部分。电信公司通过与娱乐行业的在线观看平台(如 Netflix)合作提供增值服务。此类合作在支付、内容交付、互动营销和客户服务方面为增值服务做出了贡献。
移动增值服务 ( VAS ) 市场概况
移动增值服务 ( MVAS ) 包括语音通信服务以及移动服务提供商提供的其他附加服务。这些服务使移动用户能够利用智能手机和平板电脑实现各种非语音用途,包括发送短信服务 ( SMS )、多媒体消息服务 ( MMS )、移动电子邮件和即时消息、移动货币、基于位置的服务、移动广告和移动信息娱乐。MVAS作为高级功能或基本服务的补充进行营销,用于提高各种服务的管理和运营效率。它们通过增加最终用户功能并提供用于商业用途的改进分析和数据,为服务提供商和客户带来益处。
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移动增值服务 ( VAS ) 市场:
复合年增长率(2023 - 2031)14.90%- 2023 年市场规模
8694 亿美元 - 市场规模 2031年
26,409亿美元
市场动态
- 社交媒体平台的重要性日益增加以及智能手机的广泛使用
- 先进技术与 移动增值服务的融合
- 尖端个性化移动应用和创新MVA解决方案
关键人物;主力;重要一员
- 所得税收抵免
- Airtel(Robi Axiata 有限公司)
- 移动
- 喀麦隆
- Numeko Bili?im 技术 Sanayi Ticaret A.?。
- 阿曼电信公司
- 奥雷杜
- 奥兰治南非公司
- 星展
- 沃达丰有限公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 短信
- 移动货币
- 公用事业增值业务
- 移动信息娱乐
- 社交网络
- 基于位置的服务
- 其他的
- 消费者和企业
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
移动增值服务 (VAS) 市场驱动因素和机遇
社交媒体平台的重要性日益提高以及智能手机的广泛使用
各种各样的供应商和互联网服务提供商之间的激烈竞争正在大力实施数字解决方案、高级应用程序和众多增值服务。智能手机被用于访问各种互联网应用程序,如浏览在线网站、共享电子邮件和在社交媒体平台上互动。电信提供商提供广泛的移动增值服务,包括语音、短信和数据服务以及其他附加服务,以改善整体用户体验。廉价智能手机的日益普及是推动低收入人群采用设备的关键因素,这加剧了全球对移动增值服务的需求。因此,社交媒体平台日益增长的重要性和智能手机的广泛使用是推动移动增值服务 (VAS) 市场增长的关键因素。
尖端个性化移动应用和创新MVA解决方案
全球各地的电信运营商和服务提供商推出了各种新颖、富有创意的个性化移动应用和移动增值服务 (VAS),以满足不断变化的消费者需求。移动增值服务用户和智能手机用户数量的增长等因素塑造了充满活力的市场环境。此外,企业和消费者对定制增值服务的需求也促进了移动增值服务 (VAS) 市场的扩张。这一趋势凸显了该行业致力于通过尖端的移动解决方案和服务来满足消费者和企业不断变化的需求。
移动增值服务 (VAS) 市场报告细分分析
有助于得出移动增值服务(VAS)市场分析的关键部分是解决方案和最终用户。
- 根据解决方案,市场细分为短信、移动货币、公用事业增值服务、移动信息娱乐、社交网络、基于位置的服务等。短信部门在 2023 年占据了相当大的市场份额。
- 根据最终用户,市场分为消费者和企业。2023 年,消费者市场占有相当大的份额。
移动增值服务 (VAS) 市场份额分析(按地区)
移动增值服务(VAS)市场报告的地理范围主要分为五个地区:北美、亚太、欧洲、中东和非洲、南美和中美。
亚太地区拥有大量手机用户,这些设备主要用于娱乐目的,例如观看新闻和电影、手机银行等。亚太地区移动增值服务 (VAS) 市场的增长归因于使用各种移动增值服务的企业和垂直行业数量的增加,以及该地区零售、电子商务以及 IT 和电信行业的蓬勃发展。
移动增值服务 (VAS) 市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 8694 亿美元 |
2031 年市场规模 | 26409亿美元 |
全球复合年增长率(2023 - 2031) | 14.90% |
历史数据 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按解决方案
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
移动增值服务 (VAS) 市场新闻和最新发展
移动增值服务 (VAS) 市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。以下列出了移动增值服务 (VAS) 市场的一些发展情况:
- Monty Mobile 是一家快速发展的全球电信公司,提供创新技术和通信解决方案,该公司宣布将人工智能和机器学习整合到其增值服务 (VAS) 中。这项名为 OmniVAS 的整合将使移动运营商的收入在短时间内实现两位数增长。通过利用数据挖掘,这种最先进的人工智能解决方案可以自动分析消费者行为,优化追加销售和交叉销售,这直接有助于提高客户满意度,从而通过提高销售额、通过机器学习和令人大开眼界的见解提高对客户行为的理解来增加运营商的收入,使他们能够做出明智的决策和预测。(来源:Monty Mobile,新闻稿,2023 年)
- 聊天商务和商业消息传递领导者 Clickatell 已为南非最大的综合通信公司 Telkom 推出了 Chat 2 Pay 功能。Telkom 的数百万客户现在可以在该国最大的聊天渠道 WhatsApp 上付款。(来源:Clickatell,公司网站,2023 年)
移动增值服务 (VAS) 市场报告覆盖范围和交付成果
“移动增值服务 (VAS) 市场规模和预测(2021-2031)”报告对市场进行了详细分析,涵盖以下领域:
- 范围内涵盖的所有主要细分市场的全球、区域和国家层面的移动增值服务 (VAS) 市场规模和预测
- 移动增值服务 (VAS) 市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
- 详细的 PEST/波特五力分析和 SWOT 分析
- 移动增值服务 (VAS) 市场分析涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及移动增值服务 (VAS) 市场的最新发展
- 详细的公司简介
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The market is expected to reach US$ 2,640.9 billion by 2031.
The key players holding significant shares in the market are EITC, Airtel (Robi Axiata Limited), Mobily Orange S.A., Stc, and Vodafone Limited.
Cutting-edge personalized mobile applications and innovative MVA solutions are anticipated to play a significant role in the market in the coming years.
The growing significance of social media platforms and the widespread use of smartphones are the major factors that propel the market.
The market was estimated to be US$ 869.4 billion in 2023 and is expected to record a CAGR of 14.90% from 2023 to 2031.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.