移动虚拟网络运营商 (MVNO) 市场规模报告、增长分析和预测 - 2031 年

  • Report Code : TIPTE100000569
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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Mobile Virtual Network Operator (MVNO) Market Key Players Analysis 2031

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【研究报告】移动虚拟网络运营商(MVNO)市场规模预计将从2022年的749.2亿美元增长到2030年的1317.9亿美元;预计 2022 年至 2030 年复合年增长率为 7.3%。

分析师观点:

近年来,在技术进步和消费者越来越多地采用 5G 技术的推动下,移动虚拟网络运营商 (MVNO) 市场出现了显着增长。消费者对价格实惠的移动无线服务的高需求正在推动市场发展。客户越来越多地将数字技术用于通信目的和日常业务运作,这扩大了移动虚拟网络运营商市场的需求。市场的主要参与者正在利用其内部和外部沟通功能。其他移动网络运营商 (MNO) 基础设施上的蜂窝服务概念化使供应商能够为消费者提供低成本服务。这也吸引了各类蜂窝服务提供商的投资和参与,以 MVNO 模式提供服务,这共同转化为市场增长。

蜂窝基础设施和政府举措的不断进步支持 MVNO 运营商正在推动市场发展。例如,在欧洲,政府制定了严格的法规,要求移动服务提供商支持移动虚拟网络运营商 (MVNO) 增加客户使用的电信频谱。此外,3G电信带宽支持网络运营商向利基业务领域提供分类服务。在预测期内,消费者对低成本国际电话与家人和朋友保持联系的需求不断增长,这将推动市场发展。

移动虚拟网络运营商 (MVNO)概述:

移动虚拟网络运营商是使用任何其他移动设备的现有基础设施以其品牌名称提供蜂窝/移动服务的通信服务提供商或实体。网络运营商(MNO)。这些网络运营商有自己的成本结构、数据和网络。语音计划和客户处理系统。 MVNO 为其客户提供低成本服务,并通过租用频谱产生利润。近年来,零售网络运营商对有竞争力的定价的需求不断增长,推动了 MVNO 市场的发展。一些零售网络运营商(例如电子产品零售商、超市和百货商店)正在与 MVNO 合作,为其客户提供移动服务。这些合作伙伴关系使零售网络运营商能够以其品牌名称提供移动服务,而无需投资昂贵的网络基础设施。零售网络运营商的 MVNO 可以为全球客户提供有竞争力的价格。移动虚拟网络运营商可以与网络运营商协商优惠的批发费率,为其客户提供更低的价格计划,从而帮助客户节省移动账单费用。然而,与优质服务相关的成本节约优势是在不久的将来推动市场发展的关键因素。

战略见解< /h3>

移动虚拟网络运营商 (MVNO) 市场驱动因素:

5G 技术项目的采用不断增加推动市场

消费者对 5G 技术不断增长的需求正在推动全球市场的发展。 5G 是通信网络行业的一项变革性进步技术,可为用户带来显着的好处,包括更快的数据速度、更低的延迟、增加的网络容量以及支持许多连接设备的能力。 5G 技术通过在设备之间更快地传输数据,正在彻底改变各个行业及其应用。 5G 网络的部署正在增加消费者对 MVNO 高速连接的需求。此外,由于网络切片、eSIM 和固定无线接入等多项优势,5G 技术的进步预计将在预测期内进一步推动市场增长。主要参与者正在积极推出在移动虚拟网络运营商市场采用5G的举措,以提高客户覆盖范围和连接质量。例如,2023 年 2 月,Celcom Berhad(马来西亚 MVNO 提供商)宣布为其客户披露 5G 服务。该公司向客户提供支持 5G 的 Android 设备,并提供免费 5G 试用服务。这项服务允许他们的客户订阅从 10 GB 到 200 GB 的任何高速数据计划,并在十多个国家提供 5G 漫游服务。这些举措帮助 Celcom Berhad 吸引全球消费者,从而在不久的将来推动市场增长。

移动虚拟网络运营商 (MVNO)市场细分分析:

根据合同类型,市场分为预付费MVNO和后付费MVNO。由于为客户提供了显着的优势,例如与传统后付费计划相比的灵活性和成本效益,预付费 MVNO 细分市场预计将在预测期内迅速扩张。市场上的许多公司正在推出许多举措,例如新产品发布、合并和收购等,从而推动了该细分市场的增长。例如,2022年9月,小米推出了两项新的预付费无线套餐,首次进军MVNO行业。拥有广泛客户群和知名度的新参与者进入市场,支持了预付费 MVNO 细分市场的增长,从而在预测期内推动市场发展。同样,固网和有线运营商正在收购 MVNO 服务提供商,以扩大其服务范围,并通过转变其业务模式来扩大其客户数据库。例如,2022 年 4 月,Altice France 签署了收购法国预付费和增值移动提供商 Coriolis Telecom Inc. 的协议。此次收购支持 Altice France 为其法国客户提供预付费 MVNO 服务。

移动虚拟网络运营商(MVNO)市场区域分析:

由于技术数量不断增加,预计亚太地区市场在预测期内将高速增长智能手机普及率、互联移动设备和 5G 技术等进步。该地区电信行业的扩张正在为智能手机创造广泛的客户群,从而推动市场发展。消费者在无线网络服务方面的支出不断增长,以及印度、日本、澳大利亚、新加坡和韩国对国内电信市场的投资不断增加,正在推动整个地区的市场发展。此外,手机基站数量的持续增长和5G网络建设的不断推进,也为市场注入了动力。例如,《通信产业经济运行》显示,2023年7月,我国建设5G基站305.5万个,占全国移动基站总数的26.9%。 《通信行业经济运行》还预计,到2024年2月,中国5G手机用户将达到6.95亿,占手机用户总数的40.6%。预计这些趋势将在预测期内推动中国MVNO市场的发展。中国政府也在积极发展5G产业,以支持包括华为、中兴通讯在内的众多ICT企业。同样,根据 GSMA 协会的数据,中国计划到 2025 年提供 8.07 亿个 5G 连接,预计这将在不久的将来提振市场。

发展中国家政府正在采取举措将国家转变为数字社会。例如,印度政府的数字印度计划旨在将国家转变为数字化社会。印度和印度尼西亚等发展中国家的数字化程度不断提高,消费者对智能手机的采用率不断提高,对市场增长做出了重大贡献。

移动虚拟网络运营商 (MVNO) 市场关键玩家分析:

移动虚拟网络运营商 (MVNO) 市场分析包括 Lebara、KDDI CORPORATION、TP Global Operations Limited、Infobip ltd.、报告中介绍了 FreedomPop、Lyca Mobile、AirVoice Wireless、Red Pocket Mobile、Orange 和 DISH Network LLC 等主要移动虚拟网络运营商 (MVNO) 市场参与者。

移动虚拟网络运营商 (MVNO) 市场最新发展: 

并购等无机和有机策略被企业高度采用移动虚拟网络运营商(MVNO)市场。下面列出了近期的一些关键市场动态:

  • 2023 年 3 月,KDDI CORPORATION 与 Rakuten Mobile 合作推出新的 MVNO“KDDI Rakuten Mobile Business”。为企业服务。 KDDI Rakuten Mobile Business 预计将为所有企业提供手机套餐。
  • 2023 年 2 月,KDDI CORPORATION 与 NTT Docomo 合作推出新的 MVNO“KDDI Docomo Student”计划。为学生服务。 KDDI Docomo Student 服务为大学生提供手机套餐。
  • 2023 年 1 月,KDDI CORPORATION 与中国移动日本合作推出新的 MVNO“KDDI 中国移动日本”。在日本的服务。 KDDI 中国移动日本向前往日本的中国游客提供手机套餐。
  • 2022 年 9 月:Cloudflare Inc. 推出了 Cloudflare Zero Trust SIM,这是第一个保护离开移动设备的数据包的解决方案。这使得组织能够有效地将设备与 Cloudflare 的零信任平台集成,以快速、安全地将员工设备与 Cloudflare 的全球网络连接。此外,即使不使用零信任 SIM,它也会阻止网络和员工。
  •  2022 年 7 月:Orange 与 MASMOVIL 合并,以开展其在西班牙的业务。两家公司正在合并为一家公司。更强大的运营商,允许对 5G 和光纤的投资使整个西班牙的客户受益。
  • 2022 年 3 月:Lebara 开始迁移到德国 Telefónica,推出新的“你好!”关税世界。到2022年6月,该公司将通过逐步转移到西班牙电信网络的方式
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
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The List of Companies

1.AT&T Inc.
2.giffgaff
3.Infobip ltd.
4.Lebara
5.Lycamobile
6.KDDI Corporation
7.PostePay S.p.A.
8.TRACFONE
9.Truphone Limited
10.Verizon

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