移动即服务 (MaaS) 市场战略、顶级参与者、增长机会、2025 年分析和预测

  • Report Code : TIPTE100000803
  • Category : Automotive and Transportation
  • Status : Published
  • No. of Pages : 190
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[研究报告] 2017 年移动即服务(MaaS)市场价值为 443.3 亿美元,预计到 2025 年将达到 4763.4 亿美元;预计2018 年至 2025 年的复合年增长率为 36.4%。

 

分析师观点:

近年来,出行即服务 (MaaS) 市场经历了快速增长和转型。MaaS各种交通方式(例如公共交通、拼车、共享单车和汽车共享)集成到单一平台或服务中,为用户提供无缝便捷的交通体验的概念。由于可持续高效交通解决方案的需求不断增长、技术进步以及共享经济的兴起,MaaS市场获得了显著的发展。MaaS 平台通常为用户提供一系列选项,包括实时旅行信息、预订和支付服务以及个性路线规划,所有这些都可以通过移动应用程序或在线平台访问。MaaS 市场的主要驱动因素之一是全球城市化和交通拥堵的加剧。随着越来越多的人搬到城市,高效的交通变得至关重要。MaaS旨在通过为用户提供针对其特定需求的全面交通选择来应对这些挑战。这有助于减少对私家车的依赖,缓解交通拥堵,并提高整体交通效率。移动连接、GPS 和数据分析等数字技术的进步使得不同的交通方式在MaaS平台内无缝集成。这种集成允许用户使用单个应用程序规划、预订和支付整个旅程,无需多张票或单独的支付系统。从用户的出行模式和偏好中收集的数据可用于优化交通网络、提高服务质量和增强整体用户体验。MaaS市场还见证了利益相关者之间日益增多合作,包括交通运营商、技术提供商和政府。公私合作伙伴关系正在形成,以开发将公共交通与私人出行服务相结合的MaaS生态系统。政府认识到MaaS应对交通挑战的潜力,并通过政策框架和资助计划积极支持其实施。

 

市场概况:

以客户为中心的交通概念被称为“出行即服务”。该服务允许客户规划、预订和支付各种出行服务。它通过数字渠道整合了出租车、汽车租赁/租用以及自行车和汽车共享等交通选择。MaaS 开发的主要目标为旅行者提供适合其旅行需求的出行解决方案。

 

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移动即服务 ( MaaS ) 市场:

Mobility as a Service (MaaS) Market
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市场驱动因素:

城镇化和智慧城市计划的不断推进推动出行服务市场的增长

日益加快的城市化和智慧城市计划在推动出行即服务 ( MaaS ) 市场发展方面发挥着至关重要的作用。随着世界各地的城市都在努力应对人口密度上升、交通拥堵和环境问题, MaaS的概念成为解决这些挑战的一个有前途的解决方案。城市化导致城市人口集中度更高,从而对高效和可持续的交通选择的需求增加。MaaS通过将各种交通方式(如公共交通、拼车共享单车甚至 自动驾驶汽车)整合到一个平台中,为出行提供了一种整体方法。这种集成方法使城市居民可以方便地计划、预订和支付行程费用,而无需仅仅依赖私家车。通过MaaS提供多样化的交通选择,城市可以减少拥堵、缓解停车问题并提高整体交通效率。智慧城市计划利用技术和数据来优化城市出行,进一步推动了MaaS的发展。智慧城市部署智能交通系统、传感器和连接,以收集有关交通模式、停车位可用性和公共交通利用率的实时数据。然后使用这些数据开发预测算法并通过MaaS平台向用户提供个性化建议。通过利用技术和数据驱动的洞察力,MaaS使城市能够提供无缝高效的交通服务,最终改善居民的生活质量。

此外,智慧城市计划通常优先考虑可持续性和环境因素。MaaS 通过促进共享出行、减少对私家车的依赖以及将电动汽车整合到交通生态系统中,与这些目标完美契合。通过 MaaS,城市可以鼓励公共交通、拼车和其他环保交通方式,从而减少碳排放并改善空气质量。这种与可持续发展目标的一致性使 MaaS 成为寻求创造更绿色、更宜居城市环境的智慧城市的有吸引力的解决方案。此外,数字支付系统、互联出行平台和智能交通枢纽等智慧城市基础设施为 MaaS 部署提供了坚实的基础。这些技术进步促进了不同交通方式的无缝集成,使用户能够毫不费力地访问和支付服务费用。MaaS 平台提供的便利性和易用性鼓励更多个人采用可持续和多式联运的交通方式,进一步推动市场的增长。

 

节段分析:

根据应用平台,市场分为 Android、iOS 和其他。Android 部分在 2020 年占据了移动即服务市场的最大份额,预计在预测期内将在市场上实现最高的复合年增长率。Android 部分已成为移动即服务 (MaaS) 市场的领导者,占有最大的份额。这可以归因于广泛的采用、开源性质、与各种硬件和连接选项的兼容性、强大的应用生态系统以及与其他 Google 服务的集成。Android 庞大的用户群、广泛的开发者社区以及各种 MaaS 应用程序和解决方案的可用性促成了其在市场上的主导地位。此外,Android 与谷歌地图的集成及其支持多种交通方式的能力巩固了其作为 MaaS 提供商首选平台的地位。

 

区域分析:

2017 年亚太地区移动即服务市场价值为 162.3 亿美元,预计到 2025 年将达到 1982.9 亿美元;预计在预测期内的复合年增长率为 38.9%。亚太地区已成为移动即服务 (MaaS) 市场的领导者,由于几个关键因素而占据突出地位。该地区的快速城市化和人口增长对高效和可持续的交通解决方案产生了强劲需求。中国、印度、日本和韩国等人口稠密的城市面临着严重的交通拥堵和污染挑战。MaaS 通过提供集成和多式联运的交通选择,提供了一种有前景的解决方案,使用户能够轻松驾驭这些城市环境。亚太地区见证了显著的数字基础设施和移动技术进步。随着智能手机的高普及率和移动互联网的广泛接入,该地区完全有能力支持 MaaS 平台和服务。韩国和日本等国家以早期采用技术而闻名,其民众精通技术,进一步推动了该地区 MaaS 的发展。

此外,政府的支持性政策和举措在促进亚太地区 MaaS 的发展方面发挥了至关重要的作用。新加坡和中国等国的政府积极推动智慧城市计划和可持续交通系统,提供激励措施和监管框架以鼓励采用 MaaS。这些努力为 MaaS 提供商运营和扩展其服务创造了有利环境。Grab、Gojek 和滴滴出行已经建立了强大的影响力,提供除传统叫车服务之外的广泛移动服务,包括共享单车、共享汽车和综合交通平台。这些公司建立了广泛的网络和用户群,推动了该地区 MaaS 的整体采用。此外,亚太地区的文化和地理多样性为 MaaS 提供商提供了独特的机会。不同国家有不同的交通需求和偏好,需要定制和本地化的解决方案。能够调整服务以满足每个市场特定需求的 MaaS 提供商在该地区获得了竞争优势。

 

移动即服务市场报告范围

出行即服务 (MaaS) 市场区域洞察

Insight Partners 的分析师已详细解释了预测期内影响移动即服务 (MaaS) 市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的移动即服务 (MaaS) 市场细分和地理位置。

Mobility as a Service (MaaS) Market
  • 获取移动即服务 (MaaS) 市场的区域特定数据

移动即服务 (MaaS) 市场报告范围

报告属性细节
2017年市场规模443.3亿美元
2025 年市场规模4763.4亿美元
全球复合年增长率(2017 - 2025)36.4%
史料2015-2016
预测期2018-2025
涵盖的领域按服务类型
  • 自动驾驶汽车服务
  • 叫车服务
  • 汽车共享
  • 自行车共享和公交车共享
按应用平台
  • Android 和 iOS
按商业模式
  • B2B
  • B2C和P2P
按车辆类型
  • 乘用车
  • 自行车和公共汽车
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  •  
  • Lyft 公司
  • Uber 技术公司
  • 直線新加坡
  • SkedGo 有限公司
  • UbiGo 公司
  • MaaS 全球公司
  • Moovel 集团有限公司
  • 奇西特
  • Splyt 技术有限公司

市场参与者密度:了解其对商业动态的影响

出行即服务 (MaaS) 市场正在快速增长,这得益于最终用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。

市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明相对于给定市场空间的规模或总市场价值,有多少竞争对手(市场参与者)存在于该市场空间中。

在移动即服务 (MaaS) 市场运营的主要公司有:

  1. Lyft 公司
  2. Uber 技术公司
  3. 直線新加坡
  4. SkedGo 有限公司
  5. UbiGo 公司

免责声明上面列出的公司没有按照任何特定顺序排列。


Mobility as a Service (MaaS) Market

 

  • 获取移动即服务 (MaaS) 市场顶级关键参与者概览

 

关键球员分析:

出行即服务市场分析包括 Lyft, Inc.、Uber Technologies, Inc.、Moovel Group GmbH、Beeline Singapore、Whim App (MaaS Global Oy)、Splyt Technologies Ltd.、Qixxit、UbiGo AB、Tethys Technology, Inc.、Smile Mobility、SkedGo Pty Ltd、Transit Systems Pty Ltd. 和 Citymapper 等参与者。在出行即服务参与者中,Moovel Group GmbH 和 Smile Mobility 凭借其提供的多样化产品组合位居前两位。

 

最新动态:

移动出行服务市场中的公司普遍采用并购等非有机和有机战略。以下列出了一些近期的关键市场发展: 

  • 2022 年 8 月,电动汽车公司 Lime 和出行应用 Whim 将合作扩展到另一个国家。2022 年 6 月,Whim 在比利时安特卫普和布鲁塞尔推出了电动滑板车,随后在芬兰赫尔辛基推出。Whim 可以使用苏黎世、温特图尔和巴塞尔的所有 Lime 电动滑板车。Whim 以及十多个城市的另外两家电动滑板车提供商允许用户使用多种交通方式规划、预订和支付行程。
  • 2022 年 5 月,FOD Mobility Group 为 Mobilleo 客户推出了定制营销支持服务。FOD Mobility Group 现在为可能没有必要营销经验或内部资源的客户提供全面的定制营销支持服务,此外还通过其市场领先的移动平台提供移动即服务 (MaaS) 技术本身。
  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Global, Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
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to country scope.

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The List of Companies - Mobility as a Service (MaaS) Market


1. Lyft, Inc.2. Uber Technologies, Inc.3. Beeline Singapore4. SkedGo Pty Ltd.5. UbiGo AB6. MaaS Global Oy7. Moovel Group GmBH8. Qixxit9. Splyt Technologies Ltd.10. Transit Systems Pty Ltd.11. Smile Mobility12. Citymapper

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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.